Goot
Goot (GOOT SAS) is a Paris-based B2B SaaS provider of a white-label mobile and web ordering platform for food and beverage wholesale distributors in France, integrated natively with 20+ ERP systems and serving 200+ wholesalers, 260+ warehouses, and 25,000+ CHR, bakery, and building end users.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Goot does
Goot (GOOT SAS) is a Paris-based B2B software publisher that builds a white-label e-commerce and order-management platform purpose-built for food and beverage wholesale distributors serving the CHR (café/hotel/restaurant), bakery, and building trades in France. The platform enables wholesalers to digitize ordering for their own end customers under their own brand, on iOS, Android, and web, with features including 24/7 ordering, personalized pricing grids, real-time stock visualization, invoice and credit-limit management, and statistics dashboards.
The product is modular: GOOT Application is the core mobile/web ordering app; GOOT All Connect is a universal ERP connector integrating natively with 20+ systems including Odoo, Microsoft Dynamics, SAP, Salesforce, Sage, Divalto, EBP, Prios, Prisma Soft, Serig, BeVor, and Copilote, as well as third-party apps (Choco, Easylis, Vinovente Pro); GOOT Fournisseur enables supplier sales teams to transmit pre-orders into the connected wholesaler ERP; GOOT Régie is a supplier monetization layer for in-app promotional campaigns; and GOOT IA PUSH adds AI-driven push notifications and recommendations. Deployment is standardized at 8 weeks, with no per-user or per-transaction pricing.
The business model is a recurring SaaS subscription billed per warehouse (entrepôt), supplemented by implementation and onboarding professional services. Go-to-market is direct enterprise sales to PME and ETI-sized wholesale distributors in France, with ERP vendor referrals as a key channel. Goot reports 200+ wholesalers, 260+ warehouses, 25,000+ active end users, and €500M+ in annual wholesale business volume flowing through the platform, with named enterprise customers including Montaner Pietrini Boissons (40% of €260M group revenue through GOOT), Réseau Le Saint, Moët Hennessy Diageo, Groupe Cercle Vert, GAFIC, and Les Moulins Associés / Moulin Girardeau. The company is privately held, headquartered at 36 rue Popincourt, Paris, and is GDPR-compliant.
Goot firmographics
Firmographics- Name
- Goot
- Legal name
- GOOT SAS
- Website
- https://goot.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goot (GOOT SAS) is a Paris-based B2B SaaS provider of a white-label mobile and web ordering platform for food and beverage wholesale distributors in France, integrated natively with 20+ ERP systems and serving 200+ wholesalers, 260+ warehouses, and 25,000+ CHR, bakery, and building end users.
- Ownership category
- akta.pro rank
Goot industry classification
Industry- Product category
- B2B Wholesale E-commerce Platform
- akta.pro primary industry
- ERP Managed Services & AMS (Application Management) (BPAEAGAB)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Goot is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Goot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Per Warehouse): GOOT charges a monthly/annual subscription fee billed per warehouse (entrepôt). This is the primary revenue model. The subscription covers the ordering application, back-office administration platform, and ERP integration. No per-user pricing and no commission on sales — avoiding unpredictable costs for clients.
- Implementation and Onboarding Services: Professional services for deploying the solution, including ERP integration setup, application customization (branding, configuration), and staff training. Deployment is standardized at 8 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription per warehouse with white-label app and ERP integration |
| Subscription | Annual | 8-week deployment included in implementation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Goot product offering
Product offeringCore offering
GOOT provides a turnkey white-label B2B e-commerce platform-as-a-service for food and beverage wholesalers and distributors. The platform combines a mobile and web ordering application, a universal ERP connector integrating with 20+ ERP systems, supplier-facing modules, and AI-powered notification tools. It enables wholesale distributors to digitize order-taking, offer 24/7 self-service ordering to their CHR/bakery/BTP clients, and synchronize orders, stock, and pricing in real time with their existing ERP, deployed in a standardized 8-week rollout.
Product overview
GOOT is a B2B e-commerce platform-as-a-service designed specifically for food and beverage wholesalers serving the CHR (café, hotel, restaurant), bakery, and building trades sectors. The platform comprises a modular architecture centered on GOOT Application (the core mobile/web ordering app), GOOT All Connect (universal ERP connector enabling native integration with 20+ ERP systems), GOOT Fournisseur (supplier-facing module for sales team coordination), GOOT Régie (supplier monetization and campaign management), and GOOT IA PUSH (AI-powered communication module). The solution enables wholesalers to digitize ordering workflows, offer 24/7 autonomous ordering to clients, and synchronize data bidirectionally with their existing ERP systems, all deployed as a white-label turnkey solution within 8 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- GOOT Application: Mobile ordering application for B2B wholesalers to digitize their sales and customer ordering process
- GOOT All Connect
- GOOT Régie
- GOOT Fournisseur
- GOOT IA PUSH
Products and services
- GOOT Application White-label mobile and web B2B ordering application deployed under the wholesaler's own brand, enabling CHR, bakery, and BTP customers to place orders 24/7, view personalized pricing grids and closed price lists, see real-time stock, track invoices, manage credit limits, and receive promotional content.
- GOOT All Connect Universal ERP connector that natively integrates with 20+ ERP systems (Odoo, Microsoft Dynamics Nav, Divalto, EBP, Salesforce, SAP, Sage, Prios, Prisma Soft, Serig, BeVor, Copilote) and third-party applications (Choco, Easylis, Vinovente Pro), respecting business rules such as taxes, deposits, customer credit, and stock continuity.
- GOOT Fournisseur Supplier platform module enabling supplier sales teams and agents to access distributor information, anticipate client visits, transmit pre-orders, and pilot product distribution with clear real-time statistics.
- GOOT Régie Monetization platform for suppliers to promote products and brands within the wholesaler's application, manage promotional campaigns, and track performance analytics.
- GOOT IA PUSH AI-powered push notification and recommendation engine leveraging natural language processing for automated customer engagement, order discovery, and upsell opportunities within the ordering application.
Quantifiable outcome
- 37% of orders placed outside warehouse opening hours
- +8 more outcomes
Companies that use Goot
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Goot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature7 records
Goot partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OdoocoreGOOT All Connect provides native integration with Odoo ERP. Wholesalers using Odoo can deploy the GOOT ordering platform with automatic order import, real-time stock synchronization, and personalized pricing.
- Microsoft Dynamics NAV / Business CentralcoreGOOT All Connect integrates with Microsoft Dynamics NAV and Business Central, enabling wholesalers to synchronize customer data, pricing, and inventory in real-time.
- SAPcoreGOOT provides integration with SAP ERP systems, allowing wholesale distributors to connect their SAP environment with the GOOT ordering platform.
- SalesforcecoreGOOT integrates with Salesforce CRM, enabling wholesalers to sync customer data and order information between the ordering platform and CRM systems.
- DivaltocoreDivalto ERP integration with GOOT All Connect enables wholesale distributors to automate order processing and data synchronization.
- SagecoreGOOT integrates with Sage ERP solutions, providing real-time data synchronization for wholesale ordering operations.
- EBPcoreGOOT All Connect provides integration with EBP ERP, enabling small and medium wholesalers to connect their ERP with the GOOT ordering application.
- Serca Informatique (BeVor ERP)coreGOOT integrates with BeVor ERP from Serca Informatique, specifically used by Montaner Pietrini Boissons for beverage distribution. The integration handles complex business rules across 25 depots.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Goot competitors and assessment
Company assessmentDirect peers
- Choco: Choco is a B2B food ordering platform connecting restaurants and wholesalers, directly overlapping with GOOT's CHR ordering use case. Choco is even referenced as a third-party integration in GOOT's stack, underscoring how close the two compete and complement one another in food distribution digitalization.
- Pepperi: Pepperi is a mobile B2B sales/ordering platform for distributors and wholesalers, offering branded catalogs, ordering apps, and ERP integration. Directly comparable to GOOT's white-label mobile ordering proposition for distribution verticals.
- Handshake (Shopify): Handshake, owned by Shopify, is a B2B commerce platform purpose-built for wholesalers and distributors, offering branded storefronts, custom catalogs, and order management. Directly competes with GOOT on white-label B2B ordering for distributors, but operates at much larger scale globally.
- NuOrder: NuOrder is a B2B e-commerce and sales collaboration platform for brands, wholesalers, and retailers, with mobile ordering, real-time inventory, and ERP integration. Highly comparable to GOOT's white-label mobile ordering model for distribution use cases.
- Aleran Software: Aleran provides a B2B commerce platform with built-in ERP connectivity, quoting, ordering, and pricing logic aimed at distributors and manufacturers. Overlaps directly with GOOT's ERP-integrated, distribution-focused B2B ordering positioning.
- ShopVox: ShopVox delivers a mobile B2B ordering platform with ERP integration for distributors and sales reps, including barcode scanning and pricing logic. Closely comparable to GOOT's mobile-first ordering for sales teams and distributor clients.
Broad incumbents
- BigCommerce B2B Edition: BigCommerce is a horizontal e-commerce platform with a dedicated B2B edition supporting wholesalers via custom catalogs, pricing lists, and ERP integration. A broad incumbent that overlaps with GOOT on the e-commerce B2B layer but targets many verticals beyond CHR distribution.
- Salesforce Commerce Cloud B2B: Salesforce Commerce Cloud offers B2B storefront and ordering capabilities used by large distributors and is already part of GOOT's ERP integration footprint. A broad incumbent in B2B commerce that could either partner or compete with GOOT at the high end.
Regional players
- Viosis (Vinovente / Vinion): Vinovente Pro is referenced as a GOOT integration partner, serving wine and spirits distributors in the French market. Comparable to GOOT's specialization in beverage distribution (e.g., Montaner Pietrini, Moët Hennessy Diageo) but adjacent/partnering rather than head-to-head.
Emerging players
- Repsly: Repsly is a mobile B2B sales execution platform for field sales reps, including order entry, catalogs, and store-level data. Adjacent to GOOT's force-de-vente use case (where sales reps use the same app as clients) but with broader retail execution focus rather than wholesale ordering depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Goot social profiles
Digital presenceGoot compliance and trust
Trust signalCompliance1 record
Goot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goot leadership team
Management profileNumber of profiles
Profiles1 record
Goot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goot
What does Goot do?
GOOT provides a turnkey white-label B2B e-commerce platform-as-a-service for food and beverage wholesalers and distributors. The platform combines a mobile and web ordering application, a universal ERP connector integrating with 20+ ERP systems, supplier-facing modules, and AI-powered notification tools. It enables wholesale distributors to digitize order-taking, offer 24/7 self-service ordering to their CHR/bakery/BTP clients, and synchronize orders, stock, and pricing in real time with their existing ERP, deployed in a standardized 8-week rollout.
Is Goot a public or private company?
Goot is a private company. It is classified as unknown and is currently operating.
When was Goot founded?
Goot was founded in 2016. It employs 11 to 50 people.
Where is Goot based?
Goot is headquartered in Paris, France, in the Europe region.
How does Goot make money?
Two revenue lines are on record. SaaS Subscription (Per Warehouse) is the primary driver. The others are implementation and Onboarding Services.
Who are Goot's main competitors?
Direct peers on record are Choco, Pepperi, Handshake (Shopify), NuOrder, Aleran Software and ShopVox. Broad incumbents are BigCommerce B2B Edition and Salesforce Commerce Cloud B2B. Viosis (Vinovente / Vinion) is listed as a regional player. Repsly is listed as an emerging player.
Does Goot have an API?
Yes. GOOT API connects to 20 different ERP systems enabling data synchronization for order management, inventory, pricing, and invoicing. The API allows for native integration with ERP systems and third-party applications to automate order processing and digital workflows.
What industry is Goot in?
Goot's product category is B2B Wholesale E-commerce Platform. Its primary akta.pro industry code is BPAEAGAB, ERP Managed Services & AMS (Application Management), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse).