Healthy Society Academy

What Healthy Society Academy does

Healthy Society Academy (legal entity Healthy Society B.V.) is a Utrecht-based, founder-owned Dutch company that delivers evidence-based self-management training programs for employees, managers, and healthcare organizations. Its portfolio centers on the Stanford University self-management methodology developed by Professor Kate Lorig, packaged into a six-week employee program ('Sterker in je werk') priced at €895 per participant, a two-day in-person manager training ('Sterke leiders, Gezonde teams') at €995 per participant, a train-the-trainer certification module, and a subscription-based Healthy Work community. The core technology stack is an online learning platform built on LearnWorlds with Microsoft Teams delivering the weekly live workshops, Stripe processing payments, and Google Analytics tracking site activity; all content (13 validated self-management instruments, workbooks, e-learnings) is delivered through this stack rather than through any proprietary AI system. The business model is a hybrid of one-time cohort licensing to enterprise healthcare buyers (with a 12-15 participant minimum), individual self-serve open enrollment via the academy, recurring community subscription revenue, and bespoke consulting engagements sold on custom terms. The go-to-market is sales-led for enterprise accounts (starting with a free Calendly consultation) supplemented by community-led retention via the Healthy Work membership, with marketing driven primarily by content/SEO, webinars, and healthcare-sector referrals. The company is privately held, bootstrapped, and operates solely in the Netherlands despite the underlying methodology's deployment in 22 countries internationally.

Name

Healthy Society Academy

Legal name

Healthy Society B.V.

Website

https://healthysociety.nl

Company type

Private

Operating status

Operating

Short description

Healthy Society Academy (Healthy Society B.V.) is a Utrecht-based, founder-owned company that delivers Stanford-licensed self-management training programs to Dutch healthcare organizations, managers, and individual employees through cohort-based courses, an online LearnWorlds academy, and a subscription community.

Ownership category

akta.pro rank

Product category

Corporate Wellness Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Workplace wellness training
• Self-management programs
• Employee vitality training
• Absenteeism prevention training
• Healthcare workforce training

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Health Programs - Group Purchase: Organizations purchase the 6-week Sterker in je werk program for groups of 12-15 employees. Minimum 12 participants required to start a cohort. Programs are priced at €895 per employee for the employee program. This is the primary revenue driver.
2. Training for Managers: Two-day in-person training for managers (Sterke leiders, Gezonde teams) priced at €995 per participant. Organizations purchase seats for groups of 12-15 managers.
3. Healthy Work Community Membership: Monthly or annual subscription membership for the online community platform. Monthly subscriptions and annual subscriptions with discount. Recurring revenue stream for ongoing access to webinars, training content, peer Q&A, and networking with other members.
4. Customized Consulting Engagements: Tailored advisory projects where the Healthy Society team works directly within the client organization. Governed by separate terms and conditions and quoted individually per project.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Healthy Society Academy delivers evidence-based workplace health and self-management training programs to organizations, primarily healthcare employers in the Netherlands. Its flagship offering is the 6-week "Sterker in je werk" employee program (€895 per employee, minimum 12 participants) and the 2-day "Sterke leiders, Gezonde teams" manager training (€995 per participant), both built on Stanford University self-management methodology and delivered via LearnWorlds e-learnings plus Microsoft Teams workshops.

Product overview

Healthy Society Academy operates as a modular platform offering evidence-based health and vitality programs primarily for healthcare organizations. The core offerings consist of two structured self-management programs: 'Sterker in je werk' for employees (€895, 6 weeks, 15 participants) and 'Training Sterke leiders, Gezonde teams' for managers (€995, 2 days on-location). These are delivered via the online Academy platform (built on LearnWorlds) with Microsoft Teams for live workshops. Additional offerings include train-de-trainer for internal program distribution, the Healthy Work membership community with monthly/annual subscriptions, and custom advisory services. All programs are based on Stanford University self-management methodologies developed by Professor Kate Lorig.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Society Academy: An online learning platform offering training programs, workshops, webinars, and e-books for organizations and employees to develop self-management skills and personal agency over their health and vitality.

Products and services

• Sterker in je werk (Employee Program)

Quantifiable outcome

• Employees experience greater self-confidence and ability to handle daily health challenges
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenUp: OpenUp provides Dutch employers and employees with mental-health support, including access to psychologists, webinars, and digital learning. Its B2B workplace-wellbeing model and Dutch focus make it a direct regional comparison to Healthy Society's employee health and manager training.
• Unmind: Unmind provides employers with a workplace mental-health platform combining digital learning, self-guided content, and coaching. It is comparable in B2B employee-wellbeing delivery, though it focuses more heavily on mental health.
• Headspace: Headspace offers employer-sponsored mental-health and wellbeing programs, digital content, coaching, and organizational tools. It serves similar HR and people-manager budgets and competes in scalable workplace wellbeing education.
• Thrive Global: Thrive Global provides employer wellbeing and behavior-change programs built around training, content, and daily habits. It is directly relevant to workplace self-management and vitality training, although its scope is broader and its platform is more established.

Regional players

• Mentaal Beter: Mentaal Beter is a Dutch mental-health-care provider with workplace and return-to-work service pathways. It overlaps in Dutch employee wellbeing, although its core offering is clinical mental-health support rather than structured self-management training.

Emerging players

• Modern Health: Modern Health is an employer mental-health benefits platform offering digital programs, coaching, therapy, and care navigation. It is a partial peer in preventive employee wellbeing, with a broader clinical and benefits orientation.
• Spring Health: Spring Health provides employers with mental-health benefits, assessments, coaching, and therapy through a digital platform. Its employer buyer and preventive-wellness overlap make it a relevant partial peer, though its care model is broader and more clinical.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a broad employee-wellbeing and engagement platform spanning health, fitness, rewards, and analytics. It overlaps with Healthy Society's employer health and vitality use case, but its product suite is much wider.
• Personify Health: Personify Health combines wellbeing, health-risk, rewards, and employee-engagement solutions for employers. It competes for similar organizational health budgets, although it is not focused on the same evidence-based self-management curriculum.
• Wellhub: Wellhub offers corporate wellness benefits spanning fitness, mindfulness, nutrition, and mental health. It overlaps in employer-sponsored wellbeing engagement, but is a broad benefits platform rather than a specialist in structured self-management training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthysociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Society Academy