tostadas

What tostadas does

Tostadas is a privately held, family-owned Mexican restaurant group founded on June 8, 2019 by brothers Alex and Victor Garcia in San Jose, California. The group operates three Tostadas-branded locations in the South Bay — the flagship at 304 E Santa Clara St in downtown San Jose (breakfast, lunch, and dinner), a site at 200 E Hamilton Ave in Campbell, and the upscale Tostadas Prime at 3149 Mission College Blvd in Santa Clara, which serves as an evening and late-night dining destination. The company has extended into adjacent concepts under the same family ownership, including Astroid Burgers & Wings (American comfort food) and Con Azucar Cafe, positioned as wholly-owned sub-brands rather than franchise relationships.

The business is built on a conventional restaurant technology stack rather than proprietary software: Toast Tab handles point-of-sale and online ordering, OpenTable manages reservations, Ezcater distributes catering, and SpotHopper powers the website and digital marketing. The core product is a 100+-item authentic Mexican menu spanning traditional dishes and modern interpretations, complemented by an extensive beverage program including 50+ tequila varieties, cocktail flights, and bottle service ranging from $135 to $950. Pricing on the main menu is mid-range ($12-$29 breakfast, $14-$48 lunch/dinner entrees), with catering priced per portion at $65-$600 per item.

The revenue model is straightforward retail hospitality across four streams: dine-in service at three locations, online ordering for pickup and delivery, private events and parties in dedicated dining spaces, and catering for corporate events, weddings, and holiday parties via Ezcater. Customer segments are local San Jose and Bay Area residents, families, business travelers (often on hotel concierge recommendation), private event hosts, and catering customers. The company is bootstrapped with no external funding, and expansion has been funded internally from operating cash flow, which materially constrains the pace of new unit openings.

Name

tostadas

Legal name

Tostadas

Website

https://tostadassj.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Tostadas is a family-owned Mexican restaurant group operating three South Bay locations plus catering and private events, serving Bay Area diners, business travelers, and event hosts with authentic Mexican cuisine and an extensive tequila and cocktail program.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican restaurant
• Authentic Mexican cuisine
• Tequila bar
• Event catering
• Private dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the restaurant, including full breakfast, lunch, and dinner service with extensive Mexican menu featuring traditional dishes, cocktails, beer, wine, and spirits.
2. Online Ordering: Digital ordering through Toast Tab platform for pickup and delivery orders, generating transaction-based revenue from food and beverage sales.
3. Catering Services: Bespoke catering services for events including birthdays, corporate events, weddings, and holiday parties through Ezcater platform.
4. Private Events and Parties: Revenue from hosting private dining events, parties, and group reservations in designated private dining spaces.
5. Beverage and Alcohol Sales: Significant revenue from cocktails, beer, wine, spirits, and bottle service. Menu includes extensive tequila selection (blanco, reposado, anejo, cristalino, mezcales), whiskey, vodka, gin, rum, and premium bottle service ranging from $135 to $950.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tostadas is a family-owned Mexican restaurant group operating full-service dine-in restaurants across three Bay Area locations, offering authentic Mexican cuisine for breakfast (served until 3:30 PM), lunch, and dinner, complemented by an extensive cocktail and tequila program. In addition to dine-in service, the group provides online ordering for pickup and delivery, catering services for events through the Ezcater platform, and private dining spaces for parties and corporate celebrations. The portfolio also includes related sub-brands Tostadas Prime (upscale evening dining), Astroid Burgers & Wings, and Con Azucar Cafe under the same family ownership.

Product overview

Tostadas is a family of Mexican restaurant brands operated by brothers Alex and Victor Garcia, featuring a core offering of authentic Mexican cuisine across multiple locations. The portfolio includes Tostadas (flagship Downtown San Jose location), Tostadas Campbell, and the upscale Tostadas Prime in Santa Clara. Related brands include Astroid Burgers & Wings and Con Azucar Cafe. The restaurants offer full-service dining with breakfast, lunch, and dinner menus featuring traditional Mexican dishes, complemented by catering services for events, private party venues, and an extensive beverage program including craft cocktails, tequilas, and mezcales.

Differentiator

Problem solved

Functional benefit

Brands

• Tostadas Prime: Upscale Mexican dining location in Santa Clara, CA serving dinner and late-night service.
• Astroid Burgers & Wings
• Con Azucar Cafe

Products and services

• Tostadas Restaurant — Downtown San Jose The flagship full-service authentic Mexican restaurant at 304 E Santa Clara St, San Jose, CA, offering breakfast (served until 3:30 PM), lunch, and dinner with a 100+ item menu spanning traditional and modern Mexican cuisine, plus an extensive tequila and cocktail program. Open Monday-Thursday 8AM-10PM, Friday-Saturday 8AM-11PM, Sunday 8AM-10PM. Targets local diners, families, business travelers, and food enthusiasts.
• Tostadas Restaurant — Campbell
• Tostadas Prime
• Catering Services
• Private Events and Parties
• Beverage and Bar Program

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EzcatercoreChannel Partner/ Reseller/ DistributorEzcater is the third-party catering marketplace platform that handles Tostadas' catering orders and fulfillment. The partnership allows customers to book catering services through Ezcater's platform for events and gatherings.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable provides the reservation booking system for Tostadas, allowing customers to make table reservations online through their platform.
• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform and point-of-sale system for Tostadas, enabling customers to place pickup and delivery orders through their website.
• SpotHoppercoreImplementation/ SI/ Consulting PartnerSpotHopper provides website design, social media marketing, and email marketing services for Tostadas. They power the restaurant's digital presence and marketing automation.
• Tostadas PrimeminorOthersTostadas Prime is a related restaurant concept under the same family ownership, located in Santa Clara. It serves as an evening/late-night dining destination with a focus on cocktails and upscale ambiance.
• Astroid Burgers & WingsminorOthersAstroid Burgers & Wings is a related restaurant concept under the same family ownership, located at the San Jose address. Offers American comfort food including burgers and wings.
• Con Azucar CafeminorOthersCon Azucar Cafe is a related cafe concept under the same family ownership, providing another dining option within their restaurant group.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Puesto: San Diego-based upscale Mexican restaurant group with multiple locations, craft margaritas, and a premium tequila program. Comparable to Tostadas in menu breadth and beverage-driven dining experience, but primarily competes in Southern California.
• El Farolito: Iconic Bay Area taqueria chain with multiple San Francisco locations serving traditional burritos and Mexican fare. Comparable to Tostadas in Bay Area Mexican category presence but positioned at the fast-casual/taqueria end rather than full-service fine dining.

Broad incumbents

• Bartaco: Multi-unit upscale Mexican-inspired restaurant chain with locations across the U.S. Comparable to Tostadas in offering elevated Mexican cuisine with a strong cocktail/tequila program and modern design, but operates at a much larger national scale.
• Rosa Mexicano: National upscale Mexican restaurant group known for fine-dining Mexican cuisine, extensive tequila selection, and premium pricing. Comparable to Tostadas' fine-dining positioning and tequila-forward beverage program, though at a larger chain scale.
• Chevys Fresh Mex: Long-standing U.S. chain operating casual full-service Mexican restaurants. Comparable to Tostadas as a multi-unit Mexican full-service operator, though positioned at a lower price point and broader (mass-market) segment.

Direct peers

• Tacolicious: Bay Area-based upscale Mexican restaurant group with multiple locations serving modern Mexican cuisine, craft cocktails, and brunch. Directly comparable to Tostadas in concept, geography, price point, and full-service positioning.
• Nopalito: San Francisco family-style Mexican restaurant offering traditional, from-scratch Mexican cuisine with strong culinary pedigree. Comparable to Tostadas as a California-based, chef-driven Mexican full-service concept with a focus on authentic recipes.

Emerging players

• Cafe Coyote: San Diego-based Mexican restaurant offering traditional cuisine with a focus on heritage recipes and tequila. Comparable to Tostadas in authentic, family-style Mexican positioning and beverage-led dining experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/2608559085837531
• Instagraminstagram.com/tostadas.sj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tostadas