dein perfektes rad gmbh
Dein perfektes Rad GmbH is a Bavarian bicycle and e-bike retailer operating three physical stores in Lower Bavaria and an online shop serving Germany and Austria, carrying 30+ brands including Cube, Riese & Müller, and Kalkhoff.
- Company typePrivate
- Founded1995
- HeadquartersStraubing, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What dein perfektes rad gmbh does
Dein perfektes Rad GmbH is a Bavarian specialty bicycle and e-bike retailer that sells new bikes, e-bikes, accessories, and parts to private and employer-sponsored consumers in Germany and Austria. The company operates three physical stores in Lower Bavaria — Straubing, Deggendorf, and Dingolfing — supplemented by an online shop and a Click & Reserve model that links digital and in-store purchasing. It is registered as a GmbH (private German limited liability company), was originally founded in 1995 by Hans Lang as Radhaus Lang, was acquired by Guido Schoen in 2019, and was rebranded to its current name in January 2022.
dein perfektes rad gmbh firmographics
Firmographics- Name
- dein perfektes rad gmbh
- Legal name
- dein perfektes Rad GmbH
- Website
- https://deinperfektesrad.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Dein perfektes Rad GmbH is a Bavarian bicycle and e-bike retailer operating three physical stores in Lower Bavaria and an online shop serving Germany and Austria, carrying 30+ brands including Cube, Riese & Müller, and Kalkhoff.
- Ownership category
- akta.pro rank
dein perfektes rad gmbh industry classification
Industry- Product category
- Bicycle and E-Bike Retail
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where dein perfektes rad gmbh is headquartered
LocationHeadquarters
- HQ city
- Straubing
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
dein perfektes rad gmbh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bicycle and E-Bike Retail Sales: Primary revenue stream from selling bicycles, e-bikes, and related accessories through both physical retail stores and online e-commerce channel. Products include road bikes, mountain bikes, trekking bikes, city bikes, and gravel bikes from brands such as Cube, Haibike, Riese & Müller, Kalkhoff, Raymon, and Amflow.
- Bike Leasing Partnerships: Revenue supported through bike leasing arrangements as a partner of Deutsche Dienstrad, Jobrad, BusinessBike, Bikeleasing, Lease-a-bike, linexo, and JobBike Bayern. These allow employers to offer bikes as a benefit, expanding the addressable customer base beyond direct purchasers.
- Aftermarket Services: Additional revenue streams include a master workshop (Meisterwerkstatt) for repairs and maintenance, bicycle insurance brokerage, financing options (Finanzierung), and a secondhand bike marketplace (Fahrrad-Flohmarkt).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bicycles and E-Bikes – one-time purchase with variable pricing by brand and component tier |
| Subscription | Monthly | Bike Leasing (JobRad, JobBike Bayern, Deutsche Dienstrad, BusinessBike, Bikeleasing, Lease-a-bike, linexo) – employer-subsidized cycling benefit |
| Transaction based/ take rate | Monthly | Financing via Klarna Ratenkauf – installment payment option for customers |
| Subscription | Annual | Bike insurance and repair services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
dein perfektes rad gmbh product offering
Product offeringCore offering
Dein perfektes Rad is an omnichannel retailer of bicycles and e-bikes, operating three physical stores in Lower Bavaria (Straubing, Deggendorf, Dingolfing) plus an online shop serving Germany and Austria. It sells traditional bicycles, e-bikes/pedelecs, trailers, parts, locks, helmets, apparel, and accessories from over 30 brands (Cube, Haibike, Riese & Müller, Kalkhoff, Raymon, ABUS, Alpina, ACID, etc.), with every bike professionally pre-assembled and SAFECODE anti-theft coded before pickup or delivery. The retailer also operates a master workshop (Meisterwerkstatt) for repairs, mediates bicycle insurance, offers financing via Klarna Ratenkauf, and acts as a partner for seven employer-subsidized bike leasing schemes including JobRad, JobBike Bayern, and Deutsche Dienstrad.
Product overview
Dein perfektes Rad is an omnichannel bicycle and e-bike retailer operating both physical stores in Straubing, Deggendorf, and Dingolfing, as well as an online shop (www.deinperfektesrad.de). The product portfolio centers on two core offerings: traditional bicycles (city bikes, mountain bikes/MTB, trekking bikes, road racing bikes, gravel bikes, crossbikes, children's bikes, and XXL-size bikes) and e-bikes/pedelecs across all categories. The business complements these with accessories including helmets (Alpina, Cube), security/locks (ABUS, ACID, TRELOCK, RFR), and bike parts/accessories (baskets, trailers, clothing). A notable service feature is the included SAFECODE product security coding for theft prevention on all purchased bicycles. The company also offers bike leasing programs through partners like JobBike Bayern and Deutsche Dienstrad, plus a master workshop service for maintenance and repairs.
Differentiator
Problem solved
Functional benefit
Brands
- CUBE Store Dingolfing: CUBE brand store location in Dingolfing
- CUBE Store Deggendorf
Products and services
- Fahrräder (Bicycles)
- E-Bikes / Pedelecs Electric bicycles across e-city, e-trekking, e-MTB, and e-gravel categories featuring integrated motors (e.g., Bosch) for assisted pedaling across various terrains and use cases.
- Fahrradanhänger (Bike Trailers) Bicycle trailers for cargo, children, or pets, enabling users to transport additional loads or passengers.
- Fahrradteile und Zubehör (Bike Parts & Accessories) Replacement parts and accessories for bicycles including locks (RFR Beleuchtungsset Tour, ABUS folding/cable/chain locks), pumps, baskets, fenders, reflectors, lights, mirrors, luggage carriers, pedals, and stands.
- Bekleidung (Apparel) Cycling apparel and protective gear including helmets from brands like Alpina and Cube (e.g., Cube BADGER, Cube CINITY, Alpina Mythos 3.0 LE, Apax Mips, Brighton Mips, Soho, Roca) plus backpacks and rucksacks.
- Fahrrad-Leasing (Bike Leasing) Bicycle leasing programs through partners including JobBike Bayern, Deutsche Dienstrad, Jobrad, linexo, Bikeleasing, BusinessBike, and Lease-a-bike, enabling employee and civil servant bike schemes via employer salary sacrifice.
- Meisterwerkstatt (Master Workshop) Professional bicycle repair and maintenance service with master craftsman (Meister) quality for assembly, adjustments, and ongoing customer service, anchored at the Straubing flagship location.
- Online-Shop (E-Commerce Platform) 24/7 online bicycle retail platform at www.deinperfektesrad.de enabling customers to browse, compare, and purchase bicycles and accessories with home delivery across Germany and Austria, or in-store pickup at Straubing, Deggendorf, or Dingolfing.
Quantifiable outcome
- All purchased bicycles are professionally pre-assembled and quality-checked before delivery or pickup
Companies that use dein perfektes rad gmbh
Customer profileSegments3 records
Ideal customer profiles3 records
dein perfektes rad gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
dein perfektes rad gmbh partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- JobradcoreJobrad is a leading German bike leasing provider. As a Jobrad partner, Dein perfektes Rad can offer the Jobrad leasing scheme to customers in all three stores and via the online shop, enabling employees to lease bikes through employer salary sacrifice programs.
- Deutsche DienstradcoreDeutsche Dienstrad is a bicycle leasing company. As a partner, Dein perfektes Rad offers Deutsche Dienstrad bike leasing in all branches and the online shop. The company is particularly proud to support active civil servants in Bavaria through this partnership.
- JobBike BayerncoreJobBike Bayern is a government-supported cycling benefit program for Bavarian civil servants. Dein perfektes Rad is an official partner, offering active beamte (civil servants) in Bavaria access to the JobBike Bayern leasing program across all three stores and online.
- Radoffensive BayernminorRadoffensive Bayern is a Bavarian government cycling initiative. Dein perfektes Rad supports the initiative by offering the program to its customers, promoting cycling among Bavarian public employees.
- BusinessBikeminorBusinessBike is a bicycle leasing company offering employer-sponsored cycling benefits. Dein perfektes Rad offers BusinessBike leasing in its stores.
- Bikeleasing-ServiceminorBikeleasing-Service is a bike leasing provider partnered with Dein perfektes Rad for employee cycling benefit schemes.
- Lease-a-bikeminorLease-a-bike is a bike leasing provider. Dein perfektes Rad offers Lease-a-bike as a financing option for customers across its store and online channels.
- linexo by Wertgarantieminorlinexo, a bike leasing brand under Wertgarantie, is a leasing partner of Dein perfektes Rad, offering another option for employer-based bike leasing.
- HIW GmbH (Technology Provider)coreHIW GmbH provides the e-commerce platform technology and the proprietary VisuH accessibility tool (version 1.5) used on the Dein perfektes Rad website. The company website footer credits 'Powerd by HIW GmbH'. VisuH is developed by HIW and enables users with visual impairments to customize the shop's visual appearance (font size, contrast, cursor size, light bar, and image/video toggles) for barrier-free access.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
dein perfektes rad gmbh competitors and assessment
Company assessmentDirect peers
- Lucky Bike: German multichannel bike retailer operating ~30+ stores plus a national online shop, with a comparable premium-brand portfolio, in-store Beratung model, and bike leasing partnerships. The closest direct comparable to Dein perfektes Rad's omnichannel format, but at meaningfully greater scale.
- B.O.C. (Bike & Outdoor Company): National German bike and outdoor retailer with ~25 stores and a full e-commerce platform, offering similar premium-brand assortment (Cube, Haibike, Kalkhoff), workshop services, and bike leasing partnerships. Directly comparable on omnichannel go-to-market.
- Zweirad-Center Stadler: Long-standing German bike retail chain with 20+ large-format stores nationwide plus online, headquartered in Regensburg (adjacent to Bavaria). Offers the same premium-brand mix, Meisterwerkstatt services, and bike leasing, and is the most direct geographic competitor.
- Bike24: One of Germany's largest pure-play online bike and e-bike retailers with a deep premium-brand catalog. Comparable on product breadth and premium positioning, but competes primarily on price-led online traffic rather than store-based Beratung.
- Brügelmann: Established German online bike and e-bike retailer carrying many of the same premium brands (Cube, Haibike, Riese & Müller, Kalkhoff). Comparable on catalog and price-led DACH online competition.
- Fahrrad.de (Internetstores): German online bike specialist offering a broad catalog of premium bikes and e-bikes plus leasing and financing. Direct online competitor with overlapping brand portfolio and customer base.
Broad incumbents
- Rose Bicycles: Major German direct-to-consumer bike brand selling its own-brand bicycles plus accessories online and via showrooms in Bocholt, Cologne, and Munich. Comparable as a premium bike retail competitor; partial overlap in assortment but operates as a brand, not a multi-brand retailer.
- Canyon Bicycles: Premium German direct-to-consumer bike brand selling road, mountain, gravel, and e-bikes online. Competes with Dein perfektes Rad for the same premium customer segment but bypasses specialist retail entirely — a structural channel risk.
- Decathlon Germany: Mass-market sporting goods retailer with significant bike and e-bike assortment in-store and online across Germany. Overlaps with Dein perfektes Rad on entry- to mid-level bikes and accessories, but competes on price rather than Beratung.
Regional players
- Radhaus / independent Fachgeschäft bike shops in Bavaria: Network of independent specialist bike shops (Fachgeschäfte) across Bavaria competing directly for the same local Beratung-driven customers. While individually smaller, collectively they constrain pricing and traffic at each of Dein perfektes Rad's three locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
dein perfektes rad gmbh social profiles
Digital presencedein perfektes rad gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
dein perfektes rad gmbh leadership team
Management profileNumber of profiles
Profiles1 record
dein perfektes rad gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dein perfektes rad gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dein perfektes rad gmbh
What does dein perfektes rad gmbh do?
Dein perfektes Rad is an omnichannel retailer of bicycles and e-bikes, operating three physical stores in Lower Bavaria (Straubing, Deggendorf, Dingolfing) plus an online shop serving Germany and Austria. It sells traditional bicycles, e-bikes/pedelecs, trailers, parts, locks, helmets, apparel, and accessories from over 30 brands (Cube, Haibike, Riese & Müller, Kalkhoff, Raymon, ABUS, Alpina, ACID, etc.), with every bike professionally pre-assembled and SAFECODE anti-theft coded before pickup or delivery. The retailer also operates a master workshop (Meisterwerkstatt) for repairs, mediates bicycle insurance, offers financing via Klarna Ratenkauf, and acts as a partner for seven employer-subsidized bike leasing schemes including JobRad, JobBike Bayern, and Deutsche Dienstrad.
Is dein perfektes rad gmbh a public or private company?
dein perfektes rad gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dein perfektes rad gmbh founded?
dein perfektes rad gmbh was founded in 1995.
Where is dein perfektes rad gmbh based?
dein perfektes rad gmbh is headquartered in Straubing, Germany, in the Europe region.
How does dein perfektes rad gmbh make money?
Three revenue lines are on record. Bicycle and E-Bike Retail Sales are the primary driver. The others are bike Leasing Partnerships and aftermarket Services.
Who are dein perfektes rad gmbh's main competitors?
Direct peers on record are Lucky Bike, B.O.C. (Bike & Outdoor Company), Zweirad-Center Stadler, Bike24, Brügelmann and Fahrrad.de (Internetstores). Broad incumbents are Rose Bicycles, Canyon Bicycles and Decathlon Germany. Radhaus / independent Fachgeschäft bike shops in Bavaria is listed as a regional player.
Does dein perfektes rad gmbh have an API?
No public API is recorded for dein perfektes rad gmbh.
What industry is dein perfektes rad gmbh in?
dein perfektes rad gmbh's product category is Bicycle and E-Bike Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops.