Adressa

What Adressa does

Adresseavisen AS (DBA: Adressa) is a regional newspaper headquartered in Trondheim, Norway, serving the Trondheim municipality and the broader Trøndelag region. The company operates a multi-platform publishing business delivering news, sports, culture, debate, and magazine content to a local Norwegian readership. Adressa's core product portfolio centers on adressa.no, the primary digital news website, supplemented by Play (a video streaming service for news, cultural events, and entertainment), eAdressa (the subscriber e-edition digital newspaper), UkeAdressa (a weekly magazine supplement covering lifestyle, recipes, and feature stories), and Adresseavisen Debatt (a public debate and opinion platform). Content is distributed through digital and print subscriptions plus advertising, with the company offering reader tip rewards up to 10,000 kroner per month and a SecureDrop encrypted submission channel for confidential sources.

Adressa's business model rests on three revenue streams: recurring digital subscriptions (eAdressa e-edition), recurring print subscriptions, and advertising placements on the website and in the print newspaper. The go-to-market is direct-to-consumer for the Trondheim/Trøndelag audience, with content distribution via self-serve digital platforms (adressa.no, eAdressa, Play) and retail/physical print delivery. Customer segmentation is geographic, targeting local Trondheim readers seeking regional news, sports, cultural coverage, and community debate.

Adressa is a wholly-owned subsidiary of Polaris Media, a Norwegian media conglomerate publicly listed on Oslo Børs (Oslo Stock Exchange). The legal entity, Adresseavisen AS (Norwegian organization number 992 664 568), is headquartered at Postboks 3200, Torgarden, 7003 Trondheim, and operates under the Vær Varsom-plakaten (Good Press Practice Charter) enforced by the Norwegian Press Complaints Commission (PFU). Editorial leadership is headed by Sjefredaktør (Editor-in-Chief) Kirsti Husby, with a full bench of department editors across news, politics, culture, sport, debate, product/ethics, and visual journalism.

Name

Adressa

Legal name

Adresseavisen AS

Website

https://adresseavisen.no

Company type

Public

Operating status

Operating

Short description

Adresseavisen AS (DBA: Adressa) is a regional Norwegian newspaper headquartered in Trondheim, serving local readers across the Trøndelag region with news, sports, culture, and debate content distributed via digital platforms, video streaming, e-editions, weekly magazines, and print.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: E-utgave (eAdressa) for subscribers provides digital access to the newspaper's content
2. Print Subscriptions: Traditional newspaper subscription model for print editions
3. Advertising: Advertisement placement on the website and in the newspaper publication

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Adressa is a regional newspaper that publishes news, sport, culture, debate, and magazine content for the Trondheim and Trøndelag region of Norway. The company distributes this content through its main digital platform (adressa.no), a subscriber e-edition (eAdressa), a video streaming service (Play), a weekly magazine (UkeAdressa), and print newspaper delivery, monetized primarily through subscriptions and advertising.

Product overview

Adressa (Adresseavisen) operates a multi-platform news and media business centered on its core addressa.no digital news website, which delivers news, sports, culture, and debate content for the Trondheim and Trøndelag region in Norwegian. The portfolio includes Play (video streaming), eAdressa (subscriber e-edition), UkeAdressa (weekly magazine), and the Adresseavisen Debatt community forum. The company is part of Polaris Media, a media conglomerate listed on the Oslo Stock Exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• adressa.no Primary digital news platform delivering news, sports, culture, debate, and magazine content for the Trondheim and Trøndelag region in Norwegian; supported by advertising and digital subscriptions.
• Play Video streaming service for multimedia content including news coverage, cultural events, and entertainment programming from Adresseavisen.
• eAdressa
• UkeAdressa Weekly magazine supplement distributed with the newspaper featuring lifestyle, human interest stories, recipes, and feature articles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aftenposten: Norway's largest national newspaper, headquartered in Oslo. Broadly comparable business model (print + digital subscriptions + advertising) but operates nationally rather than regionally, including overlap with Adressa's national-news coverage.
• Schibsted: Major Norwegian/Scandinavian media conglomerate owning VG, Aftenposten, and classifieds. Comparable business mix (subscriptions + advertising + digital classifieds) and a clear reference point for Polaris Media's strategic positioning.
• Amedia: Norway's largest local/regional media group, operating ~90 newspapers. Sister-category incumbent that competes for the same regional advertising budgets and demonstrates scale economics in local Norwegian publishing.
• NRK: Norway's public broadcaster with extensive news, regional, and digital content. Comparable news publisher in the Trondheim market (NRK Trøndelag) and the dominant free news alternative that competes for Adressa's potential subscriber base.
• Verdens Gang (VG): Norway's largest online newspaper by traffic. Comparable digital news + advertising + subscription (VG+) model, but operates nationally; a key indirect competitor for digital ad spend and reader attention in the Trondheim market.
• Dagbladet: Norwegian national tabloid with a strong digital subscription product (Dagbladet Pluss). Comparable subscription + advertising revenue model, competing for the same Norwegian digital reader base as Adressa.

Direct peers

• Stavanger Aftenblad: Regional newspaper in Stavanger/Rogaland, Norway. Closely comparable to Adressa as a Polaris Media sister title with similar print + digital subscription + advertising model for a major Norwegian regional market.
• Nordlys: Regional newspaper in Tromsø/Northern Norway. Similar Norwegian regional publisher with print and digital subscription + advertising model, comparable geographic focus and audience structure.
• Fædrelandsvennen: Regional newspaper in Kristiansand/Agder, Norway. Comparable regional publisher with digital and print subscription model serving a defined Norwegian geography, with overlapping revenue mix.
• Bergens Tidende: Regional newspaper serving Bergen and Vestland, Norway. Direct competitor to Adressa with the same business model: regional print + digital subscriptions + advertising for a major Norwegian city outside Oslo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adressa