What gg2u does

GG2U operates GG2U.org, a free, web-based rewards platform that pays individual members for completing small tasks — surveys, video watching, game play, offer completions, and app installs — by aggregating third-party affiliate offers from market research firms, offerwall providers, and video ad networks. Members earn GG2U Coins as the primary virtual currency and Video Points that convert into Silver Tokens at a 200:1 ratio; both ultimately credit a USD-denominated account balance that can be redeemed at a $7 minimum via PayPal, Coinbase Bitcoin, or a broad catalog of eGift Cards and retailer vouchers. A free GG2U Premium tier adds enhanced earning opportunities above the base program, and a referral scheme pays members 5% of every referred user's payouts for the lifetime of that referral.

The technology stack is a lightweight rewards engine: cookie- and link-based referral tracking, virtual currency ledgers (GG2U Coins, Video Points, Silver Tokens), a gamified Silver Prize Wheel, and integrations with advertising partners that receive username, IP, and device metadata for targeted offer delivery. GG2U acts as an affiliate aggregator, retaining a 15%-35% spread on advertiser payouts while passing 65%-85% to members — a higher share rate than the 40%-60% the company attributes to typical competitors. There are no mobile apps; access is entirely browser-based, with a country list exceeding 200 entries and localized gift card options spanning the US, Canada, UK, Australia, New Zealand, Germany, Brazil, China, India, Japan, Singapore, and others.

GG2U is structured as GG2U LLC, a Massachusetts limited liability company headquartered at 20 Sterling Road, Wellesley, USA. It is bootstrapped, with no disclosed external funding, no headcount disclosed, no named management team, and no institutional investors. The go-to-market motion is product-led and community-led: self-serve signup at gg2u.org, word-of-mouth among gaming communities, social media presence on YouTube, Twitch, Twitter, Facebook, and Instagram, and a Discord channel for support. Customer support is delivered through email, Discord live chat, and an SEO-optimized FAQ. The company's revenue model is single-stream affiliate and lead generation revenue, with pricing limited to a freemium structure (free base, GG2U Premium upgrade) and a per-member $590-per-calendar-year cap on gift card and Bitcoin redemptions.

Name

gg2u

Legal name

GG2U LLC

Website

https://gg2u.org

Company type

Private

Operating status

Operating

Short description

GG2U operates a free, web-based rewards platform that pays individual members for completing surveys, watching videos, playing games, and finishing offers from third-party advertisers, paying out in PayPal, Bitcoin, or eGift Cards primarily to a long-tail of gamer and consumer users.

Ownership category

akta.pro rank

Product category

Online Rewards Platform

akta.pro primary industry

Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace) (FSAGAKAC)

akta.pro secondary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Online rewards platform
• Paid survey site
• Gamer rewards program
• Offerwall aggregator
• Affiliate rewards platform

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Affiliate/Lead Generation Revenue: GG2U acts as an affiliate aggregator, posting third-party affiliate links from advertising partners (survey companies, offerwall providers, video ad networks). Revenue is generated when members complete offers, surveys, or watch videos. GG2U retains 15%-35% of the payout while passing 65%-85% to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

GG2U operates a free-to-join online rewards platform where individual members earn virtual currency (GG2U Coins and Video Points) by completing third-party tasks such as taking market research surveys, playing games, watching advertiser videos, signing up at sites, and installing apps. Members redeem accumulated earnings as PayPal cash, Bitcoin via Coinbase, or eGift Cards from major retailers once they reach a $7 minimum balance, with the platform passing 65%-85% of advertiser revenue to users.

Product overview

GG2U.org is a free rewards platform for gamers that operates as a unified ecosystem combining multiple earning mechanisms. The core platform connects members with market research companies and advertisers, allowing them to earn GG2U Coins (primary virtual currency) and Video Points (earned passively while watching videos) through surveys, games, offers, and app installations. Silver Tokens bridge the Video Points system, converting at 200 Video Points per token with guaranteed $1.00-$3.00 value plus access to the Silver Prize Wheel. Members can also earn through a referral program (5% of referrals' payouts) and special promotional links. The platform supports multiple redemption paths including PayPal, Coinbase/Bitcoin, Steam Wallet Codes, and eGift Cards from major retailers worldwide, with payout rates of 65%-85% of what advertisers pay being passed to members.

Differentiator

Problem solved

Functional benefit

Products and services

• GG2U.org Rewards Platform Free rewards program that allows members to earn GG2U Coins and Video Points by taking surveys, playing games, watching videos, signing up at sites, and installing apps. Connects members with market research companies and advertisers seeking consumer feedback. Available globally with country-specific earning opportunities.
• GG2U Premium Premium membership tier within the GG2U rewards program that provides enhanced earning opportunities and additional benefits for members who upgrade from the base free program.
• eGift Cards Redemption Redemption option allowing members to convert their GG2U Coins and account balance into eGift Cards for various retailers including Amazon, GameStop, Google Play, iTunes, Nintendo, PlayStation, Steam, Target, Walmart, Xbox, and virtual prepaid cards. Available worldwide with country-specific options.

Quantifiable outcome

• Members can earn enough for first payout within minutes of joining
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Make Opinion GmbH (CPX-Research)coreTechnology or IntegrationSurvey provider integrated into GG2U's survey section. When enabled, members' username, IP address, and browser/device information is shared with CPX-Research to enable survey participation. GG2U may disable this widget feature at its discretion.
• CoinbasecoreTechnology or IntegrationBitcoin payout partner. Members can receive Bitcoin payouts to their Coinbase email address or direct Bitcoin wallet. GG2U deducts 3% fee (vs industry $1.50 flat fees) based on USD value in payout request. Coinbase provides auto-calculated exchange rate for conversions.
• Market Research Advertising PartnerscoreChannel Partner/ Reseller/ DistributorThird-party market research companies that connect GG2U members with surveys. Partners provide demographic-targeted survey opportunities. When members access Surveys section, username, IP address, and browser/device info is shared. Members provide feedback on products, services, ads, and shopping habits.
• Offerwall Advertising PartnerscoreChannel Partner/ Reseller/ DistributorThird-party advertisers providing offerwalls with various tasks (game signups, app installations, site registrations). Partners track offer completions and report confirmations to GG2U with delays up to 48 hours. GG2U credits members upon successful completion confirmation.
• Video Advertising PartnerscoreChannel Partner/ Reseller/ DistributorVideo ad networks that provide earning opportunities when members watch videos. Partners share username, IP address, and device info to show relevant video offers and track completion. Enables account linking feature via cookies for seamless video watching rewards.
• PayPalcoreTechnology or IntegrationPrimary payout method for cash redemptions. Members provide PayPal email address for direct payouts. No fees charged on PayPal payouts. All PayPal payouts processed in USD.
• Various eGift Card MerchantsminorChannel Partner/ Reseller/ DistributorGift card fulfillment partners including Amazon, GameStop, Google Play, iTunes, Nintendo, PlayStation, Steam, Target, Walmart, Xbox, Best Buy, JB Hi-Fi, Argos, Croma, Flipkart, Best Denki, Lazada. Issued via Pathward N.A. for Virtual Prepaid Mastercard. Countries include US, Canada, Australia, UK, Brazil, China, India, Japan, Singapore.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Swagbucks: Direct competitor offering a consumer rewards platform where members earn points (SB) for surveys, videos, games, and offer completions, redeemable for PayPal cash and gift cards. Closest direct peer to GG2U in both offering and target audience.
• InboxDollars: Direct competitor paying users cash (rather than points) for surveys, videos, games, and offers. Operates the same affiliate/lead-generation model with cash payouts via PayPal and gift cards, serving the same general consumer rewards audience.
• PrizeRebel: Direct competitor rewards platform with surveys, offerwalls, and videos; payouts in points redeemable for PayPal, gift cards, and cryptocurrency. Closely mirrors GG2U's structure including multi-redemption options and global availability.
• InstaGC: Direct competitor rewards site offering instant gift card redemptions for completing surveys, watching videos, and completing offers. Closely aligned business model with GG2U, including a $590/year gift card cap mirroring GG2U's limit.
• GrabPoints: Direct competitor rewards platform paying users for surveys, videos, offers, and tasks, redeemable for PayPal and gift cards. Smaller-scale but structurally identical offering to GG2U.
• PointsPrizes: Direct competitor rewards platform with similar surveys/offerwalls/videos mix and PayPal/gift card/crypto payouts. Targets a comparable global, gamer-adjacent demographic.
• FeaturePoints: Direct competitor rewards app/platform offering points for trying apps, taking surveys, and watching videos, redeemable for gift cards and PayPal. Overlapping target audience and earning mechanics with GG2U.
• Rewarded Play: Rewards app specifically targeting mobile gamers with points for playing games and completing offers, redeemable for gift cards. Overlaps directly with GG2U's gamer-first positioning and earning mechanics.
• Cashyy: Mobile-first rewards app paying users for trying new games and completing offers, redeemable for PayPal and gift cards. Closely mirrors GG2U's gamer-centric value proposition with a mobile-app delivery model.

Broad incumbents

• MyPoints: Established broader rewards platform with a longer history and larger brand presence, offering points for surveys, shopping, videos, and games. Operates as a broader incumbent in the same consumer rewards category as GG2U but with a more diversified earning mix including shopping rebates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GG2Uorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gg2u