What Offerwall does

Offerwall, operating as Offerwall Limited (UK-domiciled, headquartered in San Francisco), is a self-serve Cost Per Action (CPA) advertising and monetization platform that connects publishers with advertisers across 180+ countries. Publishers include website owners, mobile app developers, and game developers (10,000+ on the platform) who integrate Offerwall widgets or SDKs to monetize non-paying users by serving incentivized offers — surveys, app installs, video views — in exchange for virtual rewards or in-game items. Advertisers (1,000+) and ad networks (800+) provide the offer inventory on a performance basis, paying only when a user completes the prescribed action, which positions Offerwall as a two-sided marketplace rather than a traditional ad server.

Technically, the platform consists of a customizable web widget (iframe- or server-side API-integrable in PHP, Ruby, Python, Node.js, and Java), native Android (Apache v2, distributed via jCenter, GitHub, and AAR) and iOS (Objective-C and Swift) SDKs, and a server-to-server pingback API that notifies publishers upon offer completion using MD5 or SHA256 signature verification. An in-house risk scoring module (scoring users from 0 for reliable to 100 for most fraudulent) feeds into fraud prevention, and a Social Feedback Algorithm selects offers tailored to a user's age, gender, location, and historical behavior. Reporting and analytics dashboards expose conversion, geographic, and demographic performance for both publishers and advertisers.

Commercially, Offerwall monetizes as a marketplace intermediary on a CPA basis (transaction/take-rate) with monthly USD payouts to publishers, supported by self-serve signup via Paymentwall's merchant account system inherited from its 2015 corporate separation. The company's stated scale anchors are 10M+ completed offers to date, no disclosed funding rounds, no public revenue, and no management team data. Given the absence of post-2015 operational signals (headcount, revenue, funding, recent product launches), the business trajectory is undetermined on the available evidence.

Name

Offerwall

Legal name

Offerwall Limited

Website

https://offerwall.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Offerwall is a self-serve CPA advertising and monetization platform connecting 10,000+ publishers and 1,000+ advertisers across 180+ countries via customizable widgets, mobile SDKs, and a server-to-server pingback API, taking a marketplace transaction fee on completed offers.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Advertising platform
• Publisher monetization
• Incentivized offers
• Performance advertising
• Mobile ad SDK

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cost Per Action (CPA) Advertising: Advertisers pay Offerwall only when users complete specific actions (surveys, app installs, video views) through offers. This is a performance-based model where advertisers bear the cost only for measurable conversions.
2. Publisher Revenue Share: Publishers earn revenue when end-users complete offers through their website or application. Payment comes from advertisers for each completed offer, with Offerwall facilitating the transaction between parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Offerwall is an advertising and monetization platform that enables publishers (websites, mobile apps, and games) to generate revenue from non-paying users by embedding customizable widgets that present offers such as surveys, app installs, and video views. Advertisers promote their products and services through these incentivized offers and pay on a cost-per-action basis only when users complete the required action. The platform integrates via web widget, Android SDK, iOS SDK, and a server-to-server pingback API, supported by fraud protection and analytics.

Product overview

Offerwall is a unified advertising and monetization platform consisting of a core web widget, Android SDK, and iOS SDK that publishers integrate into their websites, mobile apps, and games. The platform connects publishers seeking to monetize non-paying users with advertisers wanting to promote products through incentivized offers. Supporting infrastructure includes a server-to-server pingback API for offer completion notifications, risk scoring and fraud protection modules to ensure traffic quality, and analytics dashboards for performance tracking. The platform sources offers from over 800 ad networks and advertisers, covering 180+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Offerwall Platform Core advertising and monetization platform that connects publishers with advertisers through incentivized offers (surveys, app installs, video views) where users earn virtual rewards for completion and advertisers pay on a cost-per-action basis.
• Offerwall Web Widget Customizable web widget that publishers embed in websites or games to display targeted offers to end users, using user profile data to personalize offers and filter adult/gambling content.
• Offerwall Android SDK Native Android SDK (Apache v2 license) that lets mobile app publishers integrate the Offerwall widget into Android applications, distributed via jCenter, GitHub, or AAR file download.
• Offerwall iOS SDK Native iOS SDK that allows iOS app publishers to integrate the Offerwall widget into iPhone and iPad applications, supporting Objective-C and Swift implementations.
• Server-to-Server Pingback API Server-to-server callback API that notifies publishers in real time when users complete offers, using MD5 or SHA256 signature verification and authorized IP address validation for security.

Quantifiable outcome

• 180+ countries covered for global reach
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• PaymentwallcoreStrategic or Co-development Partner · 1 October 2015Paymentwall was the parent company of Offerwall since 2010. In October 2015, Offerwall became an independent company, separating from Paymentwall. The relationship evolved from parent-subsidiary to separate entities sharing common origins. Offerwall still uses Paymentwall's API infrastructure and merchant account system for credentials and integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ironSource (Unity): ironSource, now part of Unity, runs a major offerwall and UA mediation stack serving game publishers and advertisers globally. Overlaps directly with Offerwall in offerwall monetization and rewarded UA, but operates at vastly larger scale as part of Unity's broader AdTech portfolio.

Others

• Paymentwall: Former parent company of Offerwall until the 2015 spin-off; continues to operate a parallel global payments and monetization platform and still provides API infrastructure to Offerwall. Closely related but now operates as a separate entity in an adjacent category.

Emerging players

• BitLabs: BitLabs (formerly Theorem Reach) provides rewarded survey offerwall technology that publishers embed for monetization — competing directly with Offerwall on survey-based offer inventory and SDK delivery.
• Persona.ly: Persona.ly offers a programmatic UA and offerwall platform for mobile apps and games, overlapping with Offerwall in offerwall-based monetization and performance UA for app publishers.
• Pollfish: Pollfish is a survey monetization and market research platform that supplies one of the dominant offer categories (paid surveys) on offerwalls including Offerwall's — making it both a supplier/competitor in the offer inventory stack.
• RevenueLab: RevenueLab provides an offerwall and affiliate network for publishers, with comparable CPA/offer mechanics and a similar publisher-monetization value proposition to Offerwall.

Direct peers

• Fyber (Digital Turbine): Fyber provides an offerwall and ad mediation platform for app publishers, competing head-to-head with Offerwall on rewarded offer monetization, SDK integration, and advertiser demand sourcing.
• AdGate Media: AdGate Media runs a content-locker and offerwall platform focused on incentivized traffic monetization for publishers and CPA campaign distribution for advertisers — a direct functional peer to Offerwall.
• Adscend Media: Adscend Media operates a content-locked offerwall platform that rewards users for completing offers — closely comparable to Offerwall's publisher-side monetization model and advertiser-side CPA delivery.
• Tapjoy: Tapjoy operates one of the largest mobile offerwalls, enabling publishers to monetize users through incentivized offers (app installs, surveys, videos) and giving advertisers performance-based UA. Directly competes with Offerwall on offerwall mechanics, SDK distribution, and advertiser demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/myofferwall
• Facebookfacebook.com/myofferwall
• LinkedInlinkedin.com/company/paymentwall-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offerwall