AgroExpert

What AgroExpert does

AgroExpert is a privately held agricultural supply and services retailer operating exclusively in Sardinia, Italy, with three physical store locations in Samassi, Terralba, and Oristano. The company sells a broad portfolio of agricultural inputs organized into five product categories: Agriculture (viticulture, olive growing, enology supplies, tools, and machinery), Irrigation (drip, sprinkler, filtration, fertigation, fittings, residential systems, and remote-control management), Defense and Nutrition (phytopharmaceuticals, biostimulants, pest control, and fertilizers), Seeds (cereals, forages, vegetables, and turf), and Livestock (animal feed, beekeeping equipment, small animal supplies, and pet food). It distributes products from major manufacturers including Corteva, Syngenta, Bayer, BASF, SIPCAM, Certis Belchim, Irritec, Rain Bird, Hunter, ICL, and SIS Società Italiana Sementi, positioning itself as a multi-brand full-service supplier rather than a proprietary product company.

The business complements its product retail with three service lines: technical field consulting in phytiatry and crop nutrition, free irrigation system design with on-site evaluation, and quaderno di campagna (farm record book) regulatory compliance management. Pricing is quote-based and not publicly disclosed; the design service is provided free of charge as a customer acquisition mechanism. Revenue is generated through hardware sales at retail point-of-sale and professional services, with no e-commerce or online sales channel in evidence.

Go-to-market is enterprise field sales combined with physical retail: sales representatives provide on-site technical consulting and personalized advice to farmers at their locations or at one of the three stores, with marketing limited to organic social media presence on Facebook and Instagram. The company serves three horizontal customer segments — professional farmers (primary), livestock breeders, and residential gardeners — across the central-western Sardinian agricultural economy. No revenue, headcount, funding, ownership, or management team information is publicly disclosed, and the company shows no e-commerce, app, or digital platform infrastructure beyond its content website.

Name

AgroExpert

Legal name

AgroExpert

Website

https://agroexpertsardegna.it

Company type

Private

Operating status

Operating

Short description

AgroExpert is a privately held agricultural supply retailer operating three stores in Sardinia, Italy, selling farming inputs, irrigation systems, and equipment while providing agronomic consulting, free irrigation design, and farm record-keeping services to professional farmers, livestock breeders, and residential gardeners.

Ownership category

akta.pro rank

Product category

Agricultural Supplies and Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI)

akta.pro secondary industries

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Agricultural supplies
• Irrigation systems
• Crop protection products
• Livestock supplies
• Agronomic consulting

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Products Sales: Sale of physical agricultural products including fertilizers, phytosanitary products, seeds, irrigation equipment, tools, machinery, and livestock supplies. Revenue generated through retail point-of-sale at three physical store locations.
2. Services (Consulting, Design, Deliveries): Technical consulting, irrigation system design, farm record book management (quaderno di campagna), and delivery services. Design services are provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AgroExpert is an agricultural supply retailer operating three physical store locations in Sardinia, Italy. It sells fertilizers, phytosanitary products, certified seeds, irrigation equipment, livestock supplies, and agricultural machinery, complemented by on-field technical consulting, free irrigation system design, and farm record-keeping services for farmers.

Product overview

AgroExpert is an agricultural supply retail business operating three physical store locations in Sardinia, Italy (Samassi, Terralba, and Oristano). The company offers an integrated portfolio of agricultural products organized into five main categories: Agriculture (viticulture, olive growing, enology, tools, machinery), Irrigation (drip systems, sprinklers, filtration, fertigation, fittings, remote control), Defense and Nutrition (phytopharmaceuticals, biostimulants, fertilizers), Seeds (cereals, vegetables, turfgrass), and Livestock (feed, beekeeping, small animals, pet food). These products are complemented by three core services: Technical Field Consulting (agronomic advice and crop planning), System Design (free custom irrigation system design), and Farm Record-Keeping (regulatory compliance documentation). The business operates through partnerships with major agricultural brands including Corteva, Syngenta, Bayer, Basf, Irritec, Rain Bird, Hunter, ICL, and SIS Società Italiana Sementi. AgroExpert positions itself as a full-service provider combining technical expertise with product supply, serving farmers and agricultural businesses across Sardinia.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricoltura (Agricultural Tools and Machinery)
• Irrigazione (Irrigation Systems)
• Difesa e Nutrizione (Crop Defense and Nutrition)
• Sementi (Seeds)
• Allevamento (Livestock Supplies)
• Consulenza Tecnica (Technical Field Consulting)
• Progettazione Impianti (Irrigation System Design)
• Quaderno di Campagna (Farm Record Book Service)
• Consegne (Product Delivery Service)

Quantifiable outcome

• Free irrigation system design service to build trust for long-term collaboration
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered major and core.

• Corteva AgrisciencemajorTechnology or IntegrationPartnership for phytosanitary products including herbicides, insecticides, fungicides, and nematicides for crop protection
• SyngentamajorTechnology or IntegrationSupplier of phytosanitary products including herbicides, insecticides, fungicides, and nematicides
• Bayer Crop SciencemajorTechnology or IntegrationSupplier of crop protection products and agricultural solutions
• BASFmajorTechnology or IntegrationSupplier of agricultural chemicals and crop protection products
• SIPCAMcoreTechnology or IntegrationSupplier of phytosanitary products for crop protection
• Certis BelchimcoreTechnology or IntegrationSupplier of phytosanitary products for crop protection
• IrritecmajorTechnology or IntegrationMajor supplier of irrigation systems including HDPE and LDPE pipes, drip tape, microtubes, fittings, valves, sprinklers, filters, and fertigation equipment
• Rain BirdmajorTechnology or IntegrationSupplier of residential irrigation products including sprinklers and irrigation controllers
• Hunter IrrigationcoreTechnology or IntegrationSupplier of residential and commercial irrigation equipment including sprinkler heads and control systems
• BottoscoreTechnology or IntegrationPartnership for lawn and turf products including MASTERGREEN, MASTERGREENLIFE, ZOLLAVERDE, and BELPRATO product lines for lawn care
• ICL Italy MilanomajorTechnology or IntegrationSupplier of fertilizers including Agromaster, Fertilizer PluS, Agrolution, Agroleaf Power, and Nova Idrosolubili products for fertigation and controlled-release nutrition
• SIS Società Italiana SementimajorTechnology or IntegrationPartnership for certified seeds including durum wheat, soft wheat, barley, corn, rice, soy, and forage seeds for arable crops

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Consorzi Agrari d'Italia: The largest Italian agricultural cooperative network, combining physical retail of crop inputs, seeds, fertilizers, and agronomic services for professional farmers — directly comparable to AgroExpert's integrated retail-plus-consulting model in Italy.

Broad incumbents

• Irritec: Sicily-headquartered manufacturer and distributor of drip and sprinkler irrigation systems; a major supplier to AgroExpert, but also a broader player with its own distribution footprint that competes for end-customer irrigation projects.
• Netafim: Global leader in drip and precision irrigation with strong Mediterranean presence; competes with the irrigation lines AgroExpert distributes and could disintermediate local resellers.
• Bayer Crop Science: Major crop protection and seed supplier that supplies AgroExpert and also sells directly to large growers; represents both a partnership dependency and a potential channel-bypass threat.
• Syngenta: Global crop protection and seed company that supplies AgroExpert and runs its own agronomic advisory programs, positioning it as both a partner and a competitor for farmer relationships.
• BASF Agricultural Solutions: Major supplier of crop protection products to AgroExpert, with its own digital agronomy tools that could compete with the consulting services AgroExpert provides to farmers.
• Rain Bird: Global manufacturer of residential and commercial irrigation equipment that supplies AgroExpert; an incumbent that could at any time bypass the distributor with direct sales.
• Hunter Industries: Manufacturer of residential and commercial irrigation products (sprinklers, controllers) that supplies AgroExpert and competes in the same end-customer irrigation system segment.
• ICL Group: Specialty fertilizer and controlled-release nutrition manufacturer (Agromaster, Agroleaf, Nova) that supplies AgroExpert and operates its own crop nutrition advisory programs targeting Mediterranean growers.

Emerging players

• Rivulis: Global micro- and drip-irrigation company (formed via the merger of Rivulis and Jain's international irrigation business) competing in the same product categories AgroExpert distributes to Sardinian farmers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agroexpertsamassi
• Instagraminstagram.com/agroexpert_samassi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroExpert