schuler's bakery

What schuler's bakery does

Schuler's Bakery, Inc. is a privately held, family-owned retail bakery founded in 1937 by John Schuler in Springfield, Ohio, and currently operated as a sole proprietorship under Trent Schuler, who acquired the business in 2007. The company produces and sells baked goods including donuts, cookies, cupcakes, custom occasion cakes (birthdays, weddings, graduations, retirements), and assorted items such as pies, rolls, brownies, muffins, and flavored popcorn. Production relies on traditional artisan methods supported by equipment such as conveyors, rollers, cutters, friers, and glazers, with significant reinvestment in equipment made under current ownership.

The company operates three physical storefronts — a production facility and storefront at 1911 S. Limestone Street in Springfield, a second Springfield storefront at 2968 Derr Road, and a third location at 684 Scioto Street in Urbana — each open Tuesday through Saturday, 6am to 8pm. Distribution is primarily through walk-in retail, supplemented by phone orders for large purchases and a DoorDash partnership that enables delivery of custom cakes. Marketing channels are minimal, comprising a Facebook page, a product-gallery website, and word-of-mouth driven by an 87+ year community presence.

Schuler's serves individual consumers in the Springfield-Urbana, Ohio market seeking fresh, handmade baked goods and custom celebration cakes. The historical business also included wholesale donut distribution to small grocery stores on consignment during the mid-20th century, but current operations are focused on direct-to-consumer retail. Pricing is on a per-unit basis for individual items and custom-quoted for large orders, with no public pricing disclosure and no disclosed revenue figures.

Name

schuler's bakery

Legal name

Schuler's Bakery Inc.

Website

https://schulersbakery.com

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Schuler's Bakery is a family-owned retail bakery in Springfield and Urbana, Ohio, producing and selling donuts, cookies, cupcakes, custom cakes, and assorted baked goods through three storefronts and DoorDash delivery since 1937.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Retail bakery operations
• Custom cake design
• Donut manufacturing
• Fresh baked goods
• Family bakery

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail baked goods sales: One-time purchase of donuts, cookies, cupcakes, brownies, pies, and other baked goods at retail storefront locations.
2. Custom occasion cakes: Custom-designed cakes for birthdays, weddings, graduations, retirements and other occasions sold at retail or delivered via DoorDash.
3. Wholesale distribution (historical): Historically sold donuts wholesale to small grocery stores on consignment in the 1930s-1950s.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schuler's Bakery is a family-owned artisan bakery that produces and sells fresh baked goods, including donuts, cookies, cupcakes, brownies, pies, rolls, muffins, and flavored popcorn, alongside custom-designed celebration cakes for birthdays, weddings, graduations, and retirements. Products are made from scratch daily using the company's own production facility and sold primarily through retail storefronts in Springfield and Urbana, Ohio, with custom cakes also available for delivery via DoorDash.

Product overview

Schuler's Bakery is a family-owned bakery business offering a portfolio of fresh baked goods including donuts, cookies, cupcakes, custom cakes, and assorted baked goods like pies, rolls, noodles, brownies, muffins, and flavored popcorn. The company operates two retail locations in Springfield, Ohio (1911 S. Limestone St and 2968 Derr Rd.) and offers delivery through DoorDash. Products are made with what the company describes as the finest ingredients and are available for in-store pickup or delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Donuts
• Cookies
• Cupcakes
• Baked Goods
• Custom Cakes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash partnership enables delivery of custom cakes from Schuler's Bakery to customers. Customers can order through DoorDash for cake delivery straight to their door.

Scale indicators3 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Nothing Bundt Cakes: Franchise-based retail cake shop specializing in custom celebration cakes (birthdays, weddings, graduations). Closely comparable to Schuler's custom cake specialty with a similar occasion-driven purchase occasion and retail-storefront model.
• Magnolia Bakery: Iconic retail bakery famous for cupcakes, custom cakes, and a broad assortment of baked goods sold through storefronts. Directly comparable to Schuler's classic American bakery assortment and celebration cake focus.
• SusieCakes: Multi-location retail bakery chain offering cupcakes, custom cakes, cookies, and traditional American desserts. Comparable assortment and use-case mix to Schuler's retail bakery with custom celebration cake offerings.
• Duck Donuts: Franchise donut chain with made-to-order donuts and assorted baked goods sold at retail locations. Closely comparable to Schuler's donut-forward product line and retail-storefront delivery model.
• Shipley Do-Nuts: Regional donut chain with multi-generational operating history, broad assortment of donuts, kolaches, and baked goods sold at retail storefronts. Strongly comparable to Schuler's legacy donut business and assortment breadth.
• Insomnia Cookies: Specialty cookie retailer with strong late-night/impulse positioning and delivery. Comparable to Schuler's cookie assortment on the retail bakery side, with a contrasting digital/delivery-native model that highlights Schuler's digital lag.
• Sprinkles Cupcakes: Specialty cupcake and dessert retailer with dedicated cupcake offerings, custom cakes, and online ordering. Comparable product-mix overlap (cupcakes, celebration cakes) with Schuler's bakery assortment.

Broad incumbents

• Krispy Kreme: National donut brand with broad retail and grocery distribution. Operates at significantly greater scale than Schuler's, competing on donut category mindshare but offering a much wider assortment and geographic reach.
• Dunkin': Mass-market donut and coffee chain with thousands of US locations. Represents the broader competitive set on the donut and breakfast-bakery axis against Schuler's retail donut offering.
• Publix Bakery: In-store supermarket bakery division producing custom cakes, donuts, and assorted baked goods at retail inside grocery stores. Comparable product mix (especially custom celebration cakes) but operates within a grocery chain distribution model rather than standalone retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Schulers-Bakery-Inc-401653426524710

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about schuler's bakery