golf garage vt

What golf garage vt does

Golf Garage VT operates as a year-round indoor golf performance facility founded in 2010 by David "Janko" Jankowski, with two physical locations in South Burlington, Vermont (1185 Shelburne Rd) and Lebanon, New Hampshire (85 Mechanic St). The business is built around five TrackMan Doppler-radar simulator bays and an integrated analytical technology stack comprising V1 Sports video analysis, BodiTrak pressure mapping, Sportsbox 3D motion analysis, and SAM PuttLab putting analysis. These instruments are used for simulator rentals, club fittings, and coaching rather than for proprietary AI development. The company sells its services to a diversified consumer base: individual golfers across skill levels, junior players seeking development pathways, committed members purchasing annual access, and corporate/private event groups booking bays by the hour.

The business model blends recurring subscription revenue with usage-based and professional-services revenue. TrackMan Simulator Club Memberships provide year-round, 19-hour daily (5 AM–11 PM) keyless-access privileges at $185/month individual or $275/month family. Yearly Coaching Memberships add bi-weekly private lessons, free fittings, and remote V1 coaching at a premium tier. Hourly bay rentals are priced at $70/hour (4-person maximum), private instruction runs $110–$195/hour with multi-hour coaching packages from $575 up to $5,000 (Ultimate tier), and club fittings are promoted at $75 (normally $125) with a $75 rebate on equipment purchase. Distribution is exclusively direct-to-consumer via walk-in, online booking (USchedule platform), iOS and Android mobile apps, and a co-branded retail storefront. Customer acquisition is community-led through junior leagues, women's and men's competitive series, after-school clinics, and Pro-Am events; instructor reputation (multiple Golf Digest and Vermont PGA award winners) functions as the principal brand asset. The company is privately held, founder-owned, and operates without disclosed institutional capital or funding rounds.

Name

golf garage vt

Legal name

Golf Garage

Website

https://golfgaragevt.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Golf Garage VT is a founder-owned indoor golf performance facility operating two locations in Burlington, VT and Lebanon, NH, offering TrackMan simulator memberships, hourly rentals, PGA-certified coaching, club fittings, and junior development programs to New England golfers year-round.

Ownership category

akta.pro rank

Product category

Indoor Golf Performance & Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Indoor golf simulators
• Golf instruction services
• Club fitting services
• Junior golf coaching
• TrackMan simulator rentals

Headquarters

HQ city

South Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Simulator Memberships: Annual and multi-tiered memberships providing unlimited simulator access, keyless entry (5 AM–11 PM daily), and guest privileges. Includes family plans and individual plans with monthly billing options. Members receive priority booking and no restrictions on simulator time.
2. Yearly Coaching Membership: Comprehensive coaching program with bi-weekly private sessions, free club fittings, unlimited simulator access, no booking restrictions, annual playing lesson, and remote coaching access. Premium tier subscription targeting dedicated golfers.
3. Coaching and Instruction: Private lessons and coaching programs from PGA-certified instructors at varying rate tiers ($110–$195/hour). Includes junior coaching program, prepaid lesson packages (3/5/10 hour bundles), and remote coaching via V1 platform.
4. Simulator Bay Rentals: Hourly TrackMan simulator rentals at $70/hour with 4-person maximum. Bookable 10 days in advance. Also available for private events with flexible rental packages.
5. Club Fittings: TrackMan-powered club fitting for drivers, fairway woods, irons, putters, and golf balls. Promotional pricing at $75 (normally $125) with $75 rebate on equipment purchase. Additional services include regripping and loft/lie adjustments.
6. Retail Merchandise: On-site and online retail shop selling FootJoy, Titleist, Branded Bills, Flag & Anthem, and custom in-house branded apparel including hats, outerwear, and on/off-course gear. Online store at golfgaragevtstore.com.
7. Leagues and Events: Fee-based competitive leagues including Junior League, Women's Stroke Play Series, Men's Spring/Fall League, and private group bookings. Provides recurring seasonal revenue with member and non-member pricing tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Golf Garage VT operates a year-round indoor golf performance facility featuring TrackMan simulator bays at two New England locations (Burlington, VT and Lebanon, NH). The company sells simulator memberships, hourly bay rentals, private PGA-certified instruction, club fittings, junior development programs, and competitive leagues, supported by an integrated swing-analysis technology stack.

Product overview

Golf Garage VT operates as a year-round indoor golf performance facility offering a suite of interconnected services centered around TrackMan simulator technology. The core offering consists of simulator memberships providing 19-hour daily access to private club rooms, and hourly bay rentals for practice and play. These are complemented by private golf instruction from four PGA-certified coaches, professional club fitting services using TrackMan data, and a structured junior development program with camps and coaching. Additional services include TPI-certified fitness training, competitive leagues and events for various skill levels, Pro-Am experiences, and a retail shop selling golf equipment and apparel. The facility spans two locations (Burlington VT with 2 simulators, Lebanon NH with 3 simulators) and integrates booking through USchedule and remote instruction through V1 Sports.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackMan Simulator Club Membership Year-round membership providing daily access from 5 AM to 11 PM (7 days/week) to TrackMan simulator bays at Golf Garage's Burlington, VT and Lebanon, NH locations. Family and individual tiers are available with monthly billing options, guest privileges, priority booking, and no simulator-time restrictions.
• TrackMan Bay Rental Hourly rental of TrackMan golf simulator bays at $70/hour (maximum 4 persons) for practice, virtual course play, and private events. Booking available 10 days in advance via USchedule.
• Private Golf Instruction Personalized one-on-one coaching from PGA-certified instructors (David Jankowski, Kellen Peery, Sam Holden, Curt Goldsberry, Jim Leclair) using TrackMan, V1 Sports video, BodiTrak, Sportsbox 3D, and SAM PuttLab for all skill levels. Rates vary by instructor from $110–$195/hour, with prepaid 3/5/10-hour packages available and remote coaching via V1 platform.
• Club Fitting Services Professional club fitting using TrackMan data for drivers, fairway woods, irons, putters, and golf balls. Promotional pricing at $75 (normally $125) with $75 rebate on equipment purchase. Additional services include regripping and loft/lie adjustments. Titleist and TaylorMade fitting days also offered.
• Junior Development Program Structured coaching program for junior golfers covering private lessons, group sessions, two-day development camps (ages 11–16, 4:1 player-to-coach ratio), junior skills nights, after-school clinics, and college-prep guidance, with TrackMan-based swing analysis. Includes the Junior Coaching Program at $850/year with monthly in-person lessons, unlimited V1 video reviews, text communication, and monthly 2-hour group sessions.
• Golf Fitness / TPI Training Titleist Performance Institute (TPI) certified fitness assessments combined with golf instruction to address mobility, strength, stability, and flexibility for golfers.
• Events & Leagues Competitive programs including Competitive Junior League (VT), Women's Stroke Play Series, Men's Spring League, Junior Skills Night (VT), Adult Beginner Series (NH), After-School Drop-In Clinic (NH), and Summer Instructional Program. Member and non-member pricing tiers apply across multi-week seasonal formats.
• Pro-Ams Experience Structured pro-am competitions with goal-setting, performance documentation, and follow-up analysis to help players learn from professional approaches using TrackMan simulator bays.
• Retail Shop On-site and online retail shop selling FootJoy, Titleist, Branded Bills, Flag & Anthem, and custom in-house branded apparel including hats, outerwear, and on/off-course gear. Online store at golfgaragevtstore.com.

Quantifiable outcome

• Juniors coached to Vermont Junior Championships, High School Championships, and collegiate golf opportunities
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• TrackMancoreTechnology or IntegrationTrackMan provides the core golf simulation technology across all 5 simulator bays at Golf Garage. Doppler radar system tracks club speed, ball flight, and swing data. Golf Garage is a TrackMan University certified partner with Level 2 certified instructors.
• TitleistcoreTechnology or IntegrationTitleist provides club fitting technology and equipment. Golf Garage offers Titleist club fittings at both Burlington and Lebanon locations using TrackMan data for precision fitting. Also provides TPI (Titleist Performance Institute) certified fitness assessments.
• TaylorMadecoreTechnology or IntegrationTaylorMade provides club fitting equipment and products. Golf Garage offers TaylorMade fitting days at the Lebanon location (e.g., July 16th Taylormade Fitting Day) in addition to standard club fitting services.
• V1 SportscoreTechnology or IntegrationV1 Sports provides video analysis software for swing analysis. Used for remote coaching and in-person instruction. Students receive unlimited video reviews through the V1 app as part of coaching programs.
• BodiTraksupportingTechnology or IntegrationBodiTrak pressure mapping system used for foot pressure and balance analysis during golf swings. Golf Garage is a BodiTrak Certified Golf Ground Mechanics partner providing real-time visual feedback.
• Sportsbox AIsupportingTechnology or IntegrationSportsbox 3D Analysis provides three-dimensional video analysis for swing biomechanics insights. Used alongside TrackMan and V1 for comprehensive swing analysis.
• SAM PuttLabsupportingTechnology or IntegrationSAM PuttLab provides high-precision putting stroke analysis measuring face angle, stroke path, and impact spot for green-side performance improvement.
• USchedulesupportingTechnology or IntegrationUSchedule provides the booking and scheduling platform powering Golf Garage's online booking, membership management, gift cards, and retail purchases. Powers the mobile apps on iOS and Android.
• The Quechee ClubminorStrategic or Co-development PartnerCurt Goldsberry serves as Head Teaching Professional at The Quechee Club during summer season. Golf Garage hosts junior development camps at Quechee Club and Vermont National CC, creating cross-facility development programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GOLFTEC: GOLFTEC operates a national chain of indoor golf instruction and fitting centers using swing analytics, club fitting, and certified coaches. It is the most directly comparable scaled peer to Golf Garage VT, sharing the same indoor instruction + fitting + technology-enabled coaching model.
• X Golf: X Golf runs indoor golf simulator bars and performance centers offering simulator rentals, leagues, and lessons. It directly mirrors Golf Garage VT's simulator-membership-plus-instruction business, though at a larger multi-city scale.
• Club Champion: Club Champion is a national club fitting franchise using TrackMan and other launch monitors. Golf Garage VT competes directly on club fitting services with Titleist, TaylorMade, and other major OEM partnerships.

Broad incumbents

• Topgolf: Topgolf is the dominant large-scale indoor golf entertainment operator offering bays, food/beverage, and lessons. It overlaps with Golf Garage VT on simulator-based play and group events but serves a much broader, entertainment-led customer base.
• Drive Shack: Drive Shack (formerly known for its Puttery and Drive Shack venues) operates indoor golf entertainment and simulator-based venues. It overlaps with Golf Garage VT's simulator bay rental and event-driven model at a publicly-traded, broader scale.
• PGA TOUR Superstore: PGA TOUR Superstore is a large golf retail chain that has expanded into in-store club fitting, lessons, and simulator bays. It overlaps with Golf Garage VT on fittings, retail, and simulator experiences, though at a much broader national footprint.

Emerging players

• TruGolf: TruGolf manufactures indoor golf simulators and operates retail/demo venues. While primarily a hardware vendor, its owned-and-operated locations compete with Golf Garage VT on the simulator play experience and could enter the New England market.
• Hot Sticks Golf: Hot Sticks Golf operates indoor golf instruction, fitting, and simulator facilities with a focus on technology-driven coaching. It is an emerging player with a similar business model to Golf Garage VT, serving local markets with PGA-certified coaching.

Regional players

• Sweetgrass Golf Club: Sweetgrass Golf Club is a multi-OEM fitting and instruction destination with simulator and outdoor range facilities. It is a comparable regional performance/fitting peer to Golf Garage VT but serves a different geography.
• Carl's Golfland: Carl's Golfland operates indoor golf facilities including simulators, fittings, and lessons in the Midwest. It is a comparable regional indoor golf performance center to Golf Garage VT with overlapping coaching and fitting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about golf garage vt