asn

What asn does

American Standard Nutraceuticals Inc. (ASN) is a privately held, Las Vegas-based company founded in 2018 that develops and distributes a portfolio of branded nutraceutical supplements and homeopathic medicines. Its catalog spans post-biotic ferment formulations under the Seigen line (Seigen Gold, V, and Alpha, derived from 16 species of lactic acid bacteria and yeasts), the BRM4 immune-modulating Rice Bran Arabinoxylan Compound sourced via its Daiwa Health Development partnership, region-specific homeopathic Allergy Mix remedies tailored to local pollen profiles, the Dieter's Edge weight management softgel that increases resting energy expenditure, the iFCP agglomerated marine collagen line, the Green Earth Fiber organic prebiotic, and the GINST15 PRO fermented ginseng product distributed from Ilhwa. Underlying product technology emphasizes proprietary bioprocessing (post-biotic fermentation, enzyme-modified rice bran polysaccharides, agglomerated fish collagen with reduced molecular weight) and homeopathic formulation rather than AI or data-driven personalization.

ASN operates a direct-to-consumer e-commerce model: products are sold through its own website at americanstandardnutraceuticals.com behind a login-gated pricing system, supplemented by phone-based ordering at 888.303.4442, with no disclosed third-party retail or distributor channel. Marketing is concentrated in owned digital channels—an educational blog on integrative medicine and homeopathy, an email newsletter for opted-in subscribers, and the storefront itself—and the company positions its value proposition around quality raw materials sourced globally, nutrition aligned to individual physiology, and a 'green medicine' philosophy that integrates scientific and holistic approaches.

Revenue mechanics rest on per-package product sales at fixed unit counts (e.g., 25-pack and 90-pack formats), with pricing not publicly disclosed. The company is a Nevada-incorporated corporation with no parent company, no subsidiaries, no disclosed funding rounds, no named management team, and no public revenue, headcount, or revenue-per-employee data, leaving ownership structure, scale, and unit economics as material data gaps for any prospective acquirer or investor.

Name

asn

Legal name

American Standard Nutraceuticals, Inc.

Website

https://americanstandardnutraceuticals.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

American Standard Nutraceuticals (ASN) is a privately held, Las Vegas-based DTC nutraceutical and homeopathic medicine company that sells branded supplements (Seigen post-biotics, BRM4, Allergy Mix, Dieter's Edge, Green Earth Fiber, iFCP collagen, GINST15 PRO) directly to health-conscious consumers via a login-gated e-commerce storefront and phone ordering.

Ownership category

akta.pro rank

Product category

Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Collagen, Gelatin & Protein Hydrolysates (Animal-Derived) (AFANAGAI)

Keywords

• Nutritional supplements
• Homeopathic medicines
• Post-biotic formulations
• Marine collagen products
• Immune health supplements

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: E-commerce sales of nutraceutical products directly to consumers through website. Products include supplements, homeopathic remedies, and health products. Pricing appears to be login-based, suggesting wholesale or membership pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ASN develops and distributes a portfolio of branded nutraceutical supplements and homeopathic medicines through a direct-to-consumer e-commerce storefront. Its product lines include Seigen post-biotic ferment formulations (Seigen Gold, Seigen V, Seigen Alpha), region-specific Allergy Mix homeopathic remedies, Green Formulas including Green Earth Fiber prebiotic, Dieter's Edge weight management softgels, and iFCP Agglomerated Marine Collagen, as well as distributed sub-brand products such as Daiwa's BRM4 immune modulator and Ilhwa's GINST15 PRO ginseng extract.

Product overview

American Standard Nutraceuticals (ASN) is a nutraceutical company offering a portfolio of health and wellness supplements. The product portfolio includes three core branded lines: Seigen (post-biotic formulations including Seigen Gold, Seigen V, and Seigen Alpha for digestive and immune health), Allergy Mix (region-specific homeopathic allergy medicines), and Green Formulas (including Green Earth Fiber prebiotic). Additional products include iFCP Agglomerated Marine Collagen for skin/joint health, Dieter's Edge for weight management, and distributed sub-brands Daiwa (BRM4 immune modulator, Plasmanex1 blood modulator) and Ilhwa (GINST15 PRO ginseng supplement). The company positions itself around quality materials, leading-edge nutrition, and green medicine principles.

Differentiator

Problem solved

Functional benefit

Brands

• iFCP Agglomerated Marine Collagen: Marine collagen types 1, 2, 3 & 4 product line
• Allergy Mix
• Daiwa
• Green Formulas
• Seigen
• Dieter's Edge

Products and services

• iFCP Agglomerated Marine Collagen

Quantifiable outcome

• Dieter's Edge increases Resting Energy Expenditure (REE) and raises Basal Metabolic Rate (BMR) 50-400 calories per day
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Daiwa Health Development InccoreTechnology or IntegrationASN distributes Daiwa's proprietary BRM4 (Rice Bran Arabinoxylan Compound) immune enhancing complex. BRM4 is a polysaccharide dietary fiber derived from rice bran modified by Shiitake mushroom enzymes, shown in clinical studies to enhance immune function.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boiron: World's largest homeopathic medicine manufacturer and the dominant US brand in homeopathic symptom relief (Oscillococcinum, ColdCalm, AllergyCalm). Directly competes with ASN's Allergy Mix line on retail shelves and in the homeopathic allergy/symptom-relief category, with a comparable D2C plus retail distribution model.
• Hyland's: Long-established US homeopathic brand offering region-/symptom-specific OTC homeopathic remedies for allergy, cold, sleep, and children's health. Direct overlap with ASN's Allergy Mix positioning and consumer target (families seeking homeopathic alternatives to conventional allergy drugs).
• Gaia Herbs: Premium D2C herbal supplement brand with a focus on traceability, sustainability, and clinically-studied botanicals. Similar product categories (immune, gut, stress), similar 'green medicine' positioning, and comparable direct-to-consumer e-commerce go-to-market to ASN's Seigen and Green Formulas lines.
• Standard Process: Whole-food nutritional supplement company selling through a practitioner/practitioner-patient channel and D2C. Comparable vertical breadth (multiple condition-targeted lines), comparable philosophy of 'whole food' nutrition science, and a similar sized independent operator competing with ASN in the holistic supplements niche.
• Life Extension: Premium D2C supplement brand with a clinical/scientific positioning, longevity focus, and a broad catalog across immune, metabolic, and cellular categories. Overlaps directly with ASN on the BRM4/Seigen immune narrative and on the BRM4-style substantiated botanical positioning.
• Thorne: Premium practitioner-grade supplement brand with strong D2C e-commerce and a substantiated-ingredient reputation. Comparable portfolio breadth (gut, immune, sleep, performance) and comparable pricing tier to ASN's Seigen/Brm4 stack.

Broad incumbents

• NOW Foods: One of the largest US natural products manufacturers with thousands of SKUs across vitamins, supplements, herbs, sports nutrition, and food. Overlaps broadly with ASN's catalog (immune, gut, allergy-adjacent, marine collagen) but operates at much greater scale across retail, wholesale, and online channels.
• Pure Encapsulations: Practitioner-grade hypoallergenic supplement brand owned by Nestlé Health Science. Competes with ASN in the substantiated-ingredient immune/gut space and shares a similar evidence-based positioning, but at much larger scale and with deeper practitioner relationships.
• Integrative Therapeutics: Professional-line supplement brand (also owned by Nestlé Health Science) sold primarily through healthcare practitioners. Overlaps with ASN on immune, gut, and stress products, and competes for the same practitioner-channel end customer.

Emerging players

• Microbiome Labs: Emerging US supplement company focused on gut-immune health, including post-biotic and microbiome-targeting formulations (e.g., MegaSporeBiotic, HU58). Closest emerging competitor to ASN's Seigen post-biotic line, with a stronger practitioner footprint but a narrower product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asn