What Quiz Maker does

Quiz Maker, doing business as QuizFactory, is a private software company headquartered in New Delhi, India, that operates a web-based quiz creation and assessment platform at quiz-maker.online. The platform enables educators to build multiple-choice, true/false, short-answer, fill-in-the-blank, matching, and essay assessments with multimedia support, auto-grading for objective questions, configurable timers, anti-cheating features (tab-switch detection, question/answer randomization, full-screen enforcement, IP logging), and detailed analytics exportable to PDF, CSV, and Excel. The product is delivered as a Progressive Web App requiring no app download, and is built around educator workflows with drag-and-drop quiz building, student rostering, batch management, and integration with Google Classroom, Microsoft Teams, WhatsApp, and any LMS. A blueprint-based test generator produces unique exam papers per student from teacher-defined question banks using randomization and difficulty-balancing algorithms.

The company operates a freemium business model: a genuinely free tier includes unlimited quizzes and questions with auto-grading, timers, and basic analytics for up to 50 students with no credit card required, while premium subscriptions unlock AI-powered question generation, advanced analytics, larger student limits, and priority support. Premium pricing is not publicly disclosed and is described as quote-based for institutional customers. Customer segments are primarily individual K-12 teachers worldwide (50,000+ reported), Indian coaching institutes preparing students for JEE, NEET, and UPSC exams (5,000+ reported), and to a lesser extent schools, colleges, and corporate training organizations. The company is bootstrapped with no disclosed funding, operates with 51-100 employees, and reports usage across 120+ countries with over 70% of quiz submissions originating from mobile devices.

Go-to-market is product-led growth executed entirely through self-serve channels: organic SEO targeting high-intent educator keywords, an educational content hub, word-of-mouth within teacher communities, and social sharing via messaging apps and LMS integrations. There is no evidence of a direct sales force, paid acquisition at scale, institutional fundraising, M&A activity, or disclosed leadership team. The AI capability is limited to a generative AI question-generation add-on and is not positioned as the platform's core architecture.

Name

Quiz Maker

Website

https://quiz-maker.online

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

QuizFactory is a private, India-based web platform that lets educators create, distribute, and auto-grade quizzes and online exams via a freemium PWA, serving 50,000+ teachers worldwide and 5,000+ Indian coaching institutes with AI-powered question generation as a premium add-on.

Ownership category

akta.pro rank

Product category

Educational Assessment Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Online quiz maker
• AI question generation
• Auto-grading assessments
• Online exam platform
• Teacher assessment tools

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium Model: QuizFactory operates a freemium business model with a genuinely free plan that includes unlimited quizzes, unlimited questions, auto-grading, timers, and basic analytics for up to 50 students. Revenue is generated through premium plan upgrades that add AI question generation, advanced reporting, larger student limits, and priority support. The free plan serves as a customer acquisition channel with conversion to paid plans for power users.
2. Premium Subscriptions: Premium plans unlock AI-powered question generation capabilities, detailed analytics and reporting, larger student management limits beyond the 50-student free cap, and priority customer support. Premium features are optional add-ons that enhance the core free functionality for educators with advanced assessment needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

QuizFactory is a web-based quiz creation and online assessment platform that enables educators to build, distribute, and grade interactive quizzes and exams. The platform combines AI-powered question generation with automatic grading, anti-cheating controls, timers, and real-time analytics, delivered as a Progressive Web App accessible on any device without downloads. It serves K-12 teachers, coaching institutes, schools, and corporate training organizations with a freemium pricing model and premium AI-driven features.

Product overview

QuizFactory is a unified quiz and assessment platform consisting of a core product (QuizFactory) with multiple integrated modules: the main platform for free quiz creation with AI question generation and auto-grading, specialized Exam Maker and Secure Online Exam Platform for high-stakes assessments with anti-cheating features, Test Generator and Exam Generator for automated unique paper creation, AI Quiz Generator and AI Quiz Questions as premium add-ons for AI-powered question creation, and Quiz Maker for Teachers and Multiple Choice Test Maker as educator-focused modules. The platform supports sharing via Google Classroom, Microsoft Teams, WhatsApp, and any LMS. All modules share auto-grading, analytics, and student management infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• QuizFactory (Quiz Maker) A free online quiz and assessment platform built as a Progressive Web App, allowing educators to create, assign, auto-grade, and analyze interactive quizzes and exams on any device. Includes drag-and-drop quiz builder, six question types, timers, anti-cheating features, student portal, and exportable analytics in PDF, CSV, or Excel formats.
• AI Quiz Generator A premium AI-powered add-on that analyzes pasted text, lecture notes, or topic descriptions to automatically generate multiple-choice, true/false, short-answer, and fill-in-the-blank questions with plausible distractors and correct answers. Generates 5 to 50 questions per batch that are fully editable. Available as part of the premium subscription.

Quantifiable outcome

• Teachers report saving 10-15 hours per week after switching to auto-graded assessments
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google ClassroomcoreTechnology or IntegrationQuizFactory integrates with Google Classroom, allowing teachers to share quiz links directly within their existing classroom management workflow. Students click links to access assessments and results sync back to the teacher's dashboard.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams enables quiz sharing and access within the Teams environment used by many educational institutions. Assessments can be distributed and results tracked within the Teams workflow.
• Learning Management Systems (LMS)coreTechnology or IntegrationQuizFactory quizzes can be embedded in any LMS through shareable links. Results export to gradebook formats compatible with school management systems for seamless integration into existing teaching workflows.
• WhatsAppminorChannel Partner/ Reseller/ DistributorTeachers share quiz links directly through WhatsApp to reach students. The native share functionality integrates with WhatsApp alongside other messaging apps for convenient quiz distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kahoot: Publicly listed game-based learning platform with a quiz creator targeting educators and corporate training. Directly competes with QuizFactory in teacher-driven assessment creation, with a far larger user base and brand, but its focus is more on in-class engagement than secure assessment.
• Quizizz: Quiz and assessment platform for K-12 teachers and students with AI question generation and analytics. Closest direct competitor to QuizFactory in terms of teacher workflow focus, AI features, and freemium model, with strong traction in schools globally.
• Quizlet: Major study and assessment platform with study modes, flashcard generation, and teacher tools. Comparable as a study/assessment tool for students and teachers, with much larger scale and brand recognition, though its primary focus is study sets rather than instructor-authored quizzes.
• Formative (GoFormative): Real-time formative assessment platform built for K-12 teachers with auto-grading, analytics, and LMS integration. Direct competitor to QuizFactory in the teacher-centric assessment space, with similar focus on standards-aligned formative assessment and analytics.
• ClassMarker: Online testing and quiz platform with randomize questions, time limits, and certificates. Comparable to QuizFactory's Secure Online Exam Platform with similar anti-cheating emphasis and certificate-grade assessment features, though more focused on corporate/paid plans.
• ProProfs Quiz Maker: Established quiz-making platform with free and business plans, strong SEO presence, and educator focus. Direct competitor to QuizFactory on the keyword 'quiz maker' and in the educator persona segment, with a longer operating history.
• Easy Test Maker: Long-running free test-creation tool for teachers and corporate trainers with multiple question types and printable tests. Comparable to QuizFactory on the educator use case and free-tier model, with similar focus on simple test authoring.

Broad incumbents

• Typeform: Well-funded form/quiz builder with strong consumer brand and design-led positioning. While broader than educator-focused assessment, it directly competes for 'quiz maker' keywords and serves similar SMB customers who want to create surveys and assessments.
• Google Forms: Free, ubiquitous survey/quiz tool integrated with Google Workspace and Google Classroom. The most-used competitor for teachers creating simple assessments; represents the structural 'free baseline' QuizFactory must beat on education-specific features.
• ExamSoft: Enterprise-grade assessment platform for high-stakes exams in professional certification, law, and medical education. Comparable to QuizFactory's Secure Online Exam Platform in features (locking, anti-cheating, analytics) but serving an enterprise/professional market rather than K-12 teachers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quizmakerX
• LinkedInlinkedin.com/company/quiz-maker-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiz Maker