ProProfs Quiz Maker
ProProfs Quiz Maker is a SaaS-based quiz and assessment platform serving educators, trainers, and enterprises with AI-powered quiz generation, automated grading, and secure proctored exams, distributed via freemium self-serve and enterprise sales across 150+ countries.
- Company typePrivate
- Founded2005
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
ProProfs Quiz Maker firmographics
Firmographics- Name
- ProProfs Quiz Maker
- Legal name
- Batia Infotech
- Website
- https://proprofs.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProProfs Quiz Maker is a SaaS-based quiz and assessment platform serving educators, trainers, and enterprises with AI-powered quiz generation, automated grading, and secure proctored exams, distributed via freemium self-serve and enterprise sales across 150+ countries.
- Ownership category
- akta.pro rank
ProProfs Quiz Maker industry classification
Industry- Product category
- Online Assessment & Learning Software
- NAICS
- Software Publishers (5132), Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
- akta.pro secondary industries
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI)
Keywords
Where ProProfs Quiz Maker is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ProProfs Quiz Maker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Freemium to Paid: Free tier with limited features (12 questions, 90-day history) and paid Essentials plan at $19.99 per 100 active quiz takers/month with unlimited questions, unlimited history, and advanced business features.
- Subscription - Essentials Plan: B2B SaaS subscription model targeting businesses and educators with tiered pricing based on active quiz takers volume. Annual billing available.
- Sell Quizzes Online: Platform allows users to sell quizzes and courses online through ProProfs Store, enabling content creators to monetize their assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Ideal for short quizzes |
| Subscription | Monthly | Essentials Plan - Ideal for training & hiring |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ProProfs Quiz Maker product offering
Product offeringCore offering
ProProfs Quiz Maker is a SaaS platform that enables users to create scored quizzes, personality quizzes, and assessments with 20+ question types, AI-powered generation, automated grading, and secure exam proctoring. It supports businesses with employee training, hiring assessments, compliance testing, and lead generation, while also serving educators with K-12 and higher education assessments. The free tier allows up to 12 questions, with paid tiers scaling to unlimited questions and active quiz takers at $19.99 per 100 active quiz takers/month.
Product overview
ProProfs is a comprehensive SaaS platform offering 15+ distinct products organized into four integrated suites. The core portfolio centers on learning and assessment tools (Quiz Maker, Training Maker, Knowledge Base) combined with customer engagement solutions (Help Desk, Live Chat, Survey Maker). The platform架构 consists of three main suites: Customer Delight Suite (support automation), Smarter Employee Learning Suite (training and assessment), People Development Suite (learning + performance management), and Customer Growth Suite (lead generation and support). The product line also includes specialized tools for webinars (WebinarNinja), CRM (BIGContacts), popup conversion (Picreel), and behavioral surveys (Qualaroo Insights), all positioned under unified branding. ProProfs emphasizes AI-powered features across its product lines with a shared 'ProProfs Brain' knowledge system that enables cross-product intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Smarter Employee Learning Suite: All-in-one platform to train, test and engage teams with integrated learning management and assessment tools.
- People Development Suite
- Customer Delight Suite
- Customer Growth Suite
Products and services
- ProProfs Quiz Maker SaaS platform for creating scored quizzes, personality quizzes, and assessments with 20+ question types, AI-powered generation, automated grading, secure exam proctoring, and 100,000+ ready-to-use questions. Used by businesses, educators, trainers, and individuals.
- ProProfs Training Maker AI-powered Learning Management System (LMS) for creating courses, assigning learning, tracking goals, and managing employee training across organizations. Used by HR and L&D teams for employee onboarding and upskilling.
- ProProfs Knowledge Base AI-powered help center for creating internal and customer-facing knowledge bases, documentation, and self-service support content. Used by support teams and customer experience leaders.
- ProProfs Survey Maker Survey and form creation platform for NPS, customer experience (CX), and feedback collection with scoring capabilities. Used by marketers, HR teams, and product managers.
- ProProfs Help Desk AI-powered ticketing, live chat, and help center solution for automating customer support workflows and ticket management. Used by support teams and customer service leaders.
- ProProfs Live Chat Customer support platform combining human agents with AI agents for always-on chat service with chat routing and real-time visitor tracking. Used by sales and support teams.
- ProProfs Project AI-powered project management tool for tracking projects, tasks, and time with shared calendars, file sharing, and team collaboration features. Used by project managers and operations teams.
- PeopleGoal Performance management platform for managing employee performance reviews, goals, and HR-related processes. Used by HR leaders and managers.
- WebinarNinja Webinar hosting and engagement platform for customer education, lead generation, and sales presentations. Used by marketers, sales teams, and educators.
- CourseNinja Live training course platform enabling instructors to teach and conduct live virtual training sessions. Used by instructors and course creators.
- Qualaroo Insights Website and in-app survey tool for surveying visitors in context to gather qualitative user feedback. Used by product, UX, and marketing teams.
- BIGContacts CRM Customer relationship management system for managing customers, contacts, and follow-up activities. Used by sales teams and small businesses.
- Picreel Popups Conversion optimization tool using popup and engagement widgets to convert website visitors into customers. Used by marketers and ecommerce teams.
- Brain Games Online puzzle and brain exercise platform for fun learning and cognitive skill development. Targets casual learners and consumers.
- ProProfs Flashcards Digital flashcard study tool enabling learners to create and study flashcards anytime, anywhere. Targets students and individual learners.
- Customer Delight Suite Unified platform combining Help Desk, Live Chat, Survey Maker, Qualaroo Insights, BIGContacts CRM, Picreel Popups, and WebinarNinja for comprehensive customer support and experience automation.
- Smarter Employee Learning Suite All-in-one platform combining Training Maker, Knowledge Base, and Quiz Maker to train, test, and enhance employee learning with AI-powered course and quiz generation.
- People Development Suite Integrated platform combining Training Maker, Knowledge Base, Quiz Maker, and PeopleGoal for comprehensive employee learning and performance development.
- Customer Growth Suite Unified platform combining Quiz Maker, Survey Maker, and WebinarNinja for lead generation, customer support, and business growth.
- AI Quiz Maker AI-powered quiz generation capability that creates complete quizzes with questions, options, and correct answers from uploaded documents or topic descriptions. Includes AI essay grading, feedback coaching, and AI-written answer detection.
Quantifiable outcome
- 3,000+ individual training sessions enabled for Fortune 500 construction company employees
- +2 more outcomes
Companies that use ProProfs Quiz Maker
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
ProProfs Quiz Maker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature10 records
ProProfs Quiz Maker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SCORMcoreSCORM compliance allows quizzes and assessments to integrate with enterprise LMS systems. Makes online tests SCORM compliant.
- Tin Can APIcoreTin Can API compliance enables recording and viewing test data including reports and learner interaction data.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ProProfs Quiz Maker competitors and assessment
Company assessmentDirect peers
- Quizlet: Consumer and student study platform with flashcards, practice tests, and learning modes. Comparable to ProProfs' Flashcards and Quiz Maker for the student/educator segment, with similar PLG and freemium mechanics.
- Questionmark: Enterprise assessment and proctoring platform used for certification and compliance exams. Comparable to ProProfs Quiz Maker's secure exam and proctoring features for regulated, high-stakes testing environments.
- TalentLMS: Cloud LMS with quiz and test-building functionality aimed at SMB and enterprise training. Comparable to ProProfs Training Maker + Quiz Maker for employee onboarding, compliance, and certification workflows.
- Typeform: Form and survey builder with strong design-led UX, used for lead quizzes, customer feedback, and assessments. Directly comparable to ProProfs' Survey Maker and Quiz Maker on quiz/form authoring and PLG funnel design.
- ClassMarker: Online testing and quiz platform for businesses and educators with secure exams and certificates. Closely comparable to ProProfs Quiz Maker in paid online assessment, secure exam delivery, and certification use cases.
- Easy LMS: LMS with built-in quiz, exam, and course authoring for corporate training. Comparable to ProProfs' Smarter Employee Learning Suite on LMS + assessment combination targeting mid-market training buyers.
- TestGorilla: Pre-employment assessment platform with quiz-based skill and cognitive tests. Directly comparable to ProProfs' corporate/Business Training segment (skill assessments, pre-employment testing) with overlapping buyer personas in HR and talent acquisition.
- Kahoot!: Publicly listed interactive quiz and learning platform used in education and corporate training. Directly comparable to ProProfs Quiz Maker in quiz-based assessment and gamified learning, with overlapping K–12, higher-ed, and enterprise customers.
Broad incumbents
- SurveyMonkey: Established survey, form, and quiz platform with a large enterprise customer base. Comparable to ProProfs in quiz/form authoring, lead generation quizzes, and paid survey/assessment use cases, with a broader portfolio and stronger enterprise brand.
- Google Forms: Free, widely deployed form and quiz creator bundled with Google Workspace. Comparable to ProProfs' free-tier quiz creation for individuals and SMBs, and a key competitor for low-end of the funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProProfs Quiz Maker social profiles
Digital presenceProProfs Quiz Maker compliance and trust
Trust signalCompliance5 records
ProProfs Quiz Maker financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProProfs Quiz Maker leadership team
Management profileNumber of profiles
Profiles1 record
ProProfs Quiz Maker subsidiaries and ownership
Company hierarchySubsidiaries13 records
ProProfs Quiz Maker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProProfs Quiz Maker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProProfs Quiz Maker
What does ProProfs Quiz Maker do?
ProProfs Quiz Maker is a SaaS platform that enables users to create scored quizzes, personality quizzes, and assessments with 20+ question types, AI-powered generation, automated grading, and secure exam proctoring. It supports businesses with employee training, hiring assessments, compliance testing, and lead generation, while also serving educators with K-12 and higher education assessments. The free tier allows up to 12 questions, with paid tiers scaling to unlimited questions and active quiz takers at $19.99 per 100 active quiz takers/month.
Is ProProfs Quiz Maker a public or private company?
ProProfs Quiz Maker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProProfs Quiz Maker founded?
ProProfs Quiz Maker was founded in 2005. It employs 51 to 100 people.
Where is ProProfs Quiz Maker based?
ProProfs Quiz Maker is headquartered in Santa Monica, United States, in the North America region.
How does ProProfs Quiz Maker make money?
Three revenue lines are on record. Subscription - Freemium to Paid is the primary driver. The others are subscription - Essentials Plan and sell Quizzes Online.
Who are ProProfs Quiz Maker's main competitors?
Direct peers on record are Quizlet, Questionmark, TalentLMS, Typeform, ClassMarker, Easy LMS, TestGorilla and Kahoot!. Broad incumbents are SurveyMonkey and Google Forms.
Does ProProfs Quiz Maker have an API?
Yes. The platform supports Tin Can API (xAPI) compliance, enabling integration with Learning Management Systems and tracking of learner interactions. SCORM compliance is also supported for e-learning content interoperability. The API allows for quiz embedding via iframe/embed code for website integration, and supports single sign-on (SSO) connections. Developer documentation is at www.proprofs.com/quiz-school/tin-can-api-compliant-quiz-software.
What industry is ProProfs Quiz Maker in?
ProProfs Quiz Maker's product category is Online Assessment & Learning Software. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders), with a secondary code of EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 5132 and its SIC code is 7372.