What the prestwick group does

The Prestwick Group, founded in 1997 by Matt Morse as Great Lakes Golf Course Products and rebranded in 2006, is a privately held family of brands that designs and manufactures commercial outdoor site furnishings from a 150,000 sq. ft. facility in Sussex, Wisconsin. The company operates through seven sub-brands: Prestwick Golf Group (golf course furnishings), Prestwick Limited (hospitality), Max-R (waste and recycling bins), Nex-Terra (distribution), Sister Bay Furniture and Seaside Casual (commercial and residential outdoor furniture), and The Club at Lac La Belle (a wholly owned golf course property). Core technology centers on Forever·Nu Lumber, a proprietary HDPE recycled plastic lumber formulation with UV inhibitors, complemented by Ipe hardwoods and mixed materials, enabling custom branding (overlay, resin pour, laser engraving) and modular post-and-panel construction across multiple product lines.

The portfolio spans outdoor furniture (deep seating, dining, casual, lounge), waste and recycling receptacles, signage, beverage stations, towel solutions, and specialized golf products (bag stands, bunker rakes, flagsticks). The company sells primarily through a direct B2B manufacturing and sales model, supplemented by a Dealer & Designer Portal offering 3D modeling files (Revit, DWG, PDF), CET Designer Extensions, and rendering support for architects and designers. Pricing is quote-based and project-specific with no publicly disclosed rates.

Customers include 86 of the USA's 100 Greatest Golf Courses, 50%+ of MLB Stadiums, 46 PGA Tour stops, 500+ Fortune 500 companies, 1,000+ college campuses, and municipal accounts across 65 countries. Leadership transitioned in 2022 when founder Matt Morse passed away and his son Tyler Morse became CEO, while Mark Hammer serves as COO and Mike Fryatt as CFO. The company has no external private equity or venture capital involvement and is not publicly traded.

Name

the prestwick group

Legal name

The Prestwick Companies

Website

https://prestwick-companies.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

The Prestwick Group designs and manufactures custom commercial outdoor site furnishings, HDPE recycled-plastic waste and recycling bins, and golf and hospitality furnishings from Sussex, Wisconsin, serving 12,000+ venues across 65 countries through a family of seven sub-brands and a direct B2B sales model.

Ownership category

akta.pro rank

Product category

Commercial Outdoor Site Furnishings

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Miscellaneous Furniture & Fixtures (2590), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Commercial site furnishings
• Outdoor furniture manufacturing
• Waste recycling receptacles
• Golf course furnishings
• HDPE recycled plastic

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Outdoor Site Furnishings: One-time sale of customized commercial outdoor furniture and site furnishings including benches, tables, waste bins, signage, beverage stations, towel solutions, and specialized golf products. Direct B2B sales model with project-based pricing.
2. Direct Manufacturing & Sales: Manufactures and sells direct to ensure best prices and direct service to end users due to customized nature of products. Shipping and handling charges are not included in most product prices.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Prestwick Group manufactures and sells customized commercial outdoor site furnishings, waste and recycling receptacles, beverage solutions, towel storage, signage, and specialized golf products out of its 150,000 sq. ft. Sussex, WI facility. Products are built primarily from proprietary Forever·Nu Lumber (HDPE recycled plastic) and Ipe hardwoods, and are sold direct to end customers with full branding, logo, and configuration customization across golf, hospitality, venues, parks, education, corporate, retail, and government markets.

Product overview

The Prestwick Group is a family of outdoor site furnishings brands operating across seven sub-brands. Prestwick Golf Group (PGG) serves golf courses with specialized furnishings; Prestwick Limited (LTD) serves hospitality with coordinated site furnishings; Max-R provides customized waste and recycling bins; Sister Bay Furniture offers commercial-grade outdoor furniture; Seaside Casual (acquired brand) provides residential HDPE outdoor furniture; Nex-Terra handles distribution; and The Club at Lac La Belle is a golf course property. Products include outdoor furniture (Adirondacks, dining sets, lounge seating, deep seating), commercial service stations, site furnishings, specialized golf products, beverage solutions, towel storage, waste & recycling bins, signage, and planter boxes. The portfolio centers on HDPE recycled plastic lumber (Forever·Nu Lumber) and Ipe hardwood materials. A Dealer & Designer Portal provides specification tools and CAD extensions for architects and designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Seating Collection Commercial-grade outdoor sofas and modular deep seating units that combine style and functionality for patios, decks, and outdoor lounge spaces at hospitality, golf, and venue properties.
• Dining Furniture Collection Premium outdoor dining furniture including tables at counter and bar heights plus comfortable chairs, built for extended commercial use across resorts, golf clubs, and restaurants.
• Casual Seating Collection Adirondacks, rockers, gliders, loveseats, benches, and lounge chairs for pool areas, green spaces, and outdoor decks at commercial properties.
• Lounge Furniture Collection Chaise lounge chairs designed for poolside and outdoor relaxation with stylish designs and durable construction at resorts, clubs, and aquatics facilities.
• Commercial Beverage Solutions Customizable beverage dispensers, hydration stations, beverage consoles, water cooler enclosures, and cooler boxes designed to deliver 5-star guest experience at resorts, golf courses, and luxury hotels; integrates with Hoshizaki equipment.
• Commercial Towel Storage Solutions Premium towel caddies, valets, return units, towel buggies, and cabana credenzas for hotels, resorts, spas, country clubs, cruise ships, and luxury residences.
• Commercial Outdoor Signage Custom HDPE informational signs for golf courses, resorts, parks, and entertainment venues available in various sizes, colors, shapes, trim styles, and mounting options.
• Commercial Service Stations Server stations, busser stations, prep stations, and hostess stations for front-of-house operations at restaurants, clubs, and food service venues.
• Specialized Golf Products Golf-specific products including bag stands, apple crates, range dividers, club washers, Flagd GPS products, sand bottle boxes, divot mix storage, and bunker rakes for golf courses and country clubs.
• InnovatR Waste & Recycling Bins Modular post-and-panel waste and recycling bin system available across 5 distinct lines, precisely tailored for diverse disposal needs across corporate, education, venues, healthcare, retail, restaurants, and government markets.
• Inspire Premium Waste & Recycling Solutions Premium waste and recycling receptacles crafted with exotic hardwoods, stainless steel, curved glass, brushed aluminum, and mixed materials for sophisticated contemporary aesthetics at luxury properties.
• Infinity Round Waste Bins Classic round receptacle bins with premium durable materials and extensive customization including gallon capacities, colors, labels, restrictive openings, and lid styles for parks, campuses, and entertainment venues.
• Riviera Waste Bins with All Access Tops Sleek modern outdoor waste and recycling bins with linear panel style, accessible from multiple sides for stadiums, arenas, and large venues.
• Riviera Planter First parametric-design planter from Prestwick, available in standard sizes with flexible 6-inch incremental sizes, pairs with the Riviera Waste Bin.
• Anchor Picnic Table Modern picnic table with robust contemporary design, built from premium recyclable materials, suited for public parks, stadiums, venues, and universities.
• Springside Ipe Bench Bench with clean design and warm elegance made from Ipe hardwood, offering enduring quality for golf, hospitality, parks, and venue settings.
• Mandalay Chaise Lounge Handcrafted chaise lounge from Sister Bay Furniture offering extra support and maximum comfort for commercial pool, patio, or resort spaces.
• Hudson Dining Bench Dining-height bench in the same style as the Hudson bar and counter height bench, designed to pair with the Milano Dining Table.

Quantifiable outcome

• Ships over $250 million in manufactured product since founding
• +7 more outcomes

Named customers65 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HoshizakicoreTechnology or IntegrationProud partner of Hoshizaki for beverage equipment. Prestwick designs products to house Hoshizaki dispensers, including ice makers, dispensers, and beverage machines. Products are customizable to include beverage supplies, towels, towel returns, and waste recycling collection.
• PourAwayminorStrategic or Co-development PartnerPress release partnership between Max-R and PourAway for enhanced beverage recycling solutions.
• Sister Bay Furniture CocoreOthersJoined Prestwick in 2017-2018 to help bolster the outdoor furniture and high-end furnishings of other brands. Sister Bay Furniture opened its first retail store within the Prestwick campus in 2021.
• Stirling FurnishingsminorOthersJoined Prestwick in 2017-2018 to help bolster the high-end furnishings of other brands.
• Seaside CasualminorOthersMost recent acquisition (2025) bringing 25 years of expertise in residential HDPE outdoor furniture. Strategic acquisition expands product portfolio with transitional and modern designs.
• Nex-Terra Distributor PartnerscoreChannel Partner/ Reseller/ DistributorNex-Terra was created in 2010 to serve as the distributor brand for The Prestwick Companies. Works alongside distributor partners to bring customized waste & recycling solutions to the rest of the marketplace beyond direct sales.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Landscape Forms: Premium manufacturer of commercial outdoor furniture, site furnishings, and lighting. Closest direct competitor in the high-end commercial site furnishings space, serving education, corporate, hospitality, and public spaces with comparable custom product offerings.
• Wabash Valley: Manufacturer of outdoor furniture and site furnishings including benches, tables, trash receptacles, and bike racks. Direct competitor in commercial-grade outdoor furniture and recycling bin categories overlapping with Prestwick's Max-R and Sister Bay product lines.
• Victor Stanley: Manufacturer of site furnishings including benches, trash receptacles, bike racks, and tables. Direct competitor in the site furnishings and waste/recycling bin categories, with similar B2B specification-driven sales motion.
• Sitecraft: Manufacturer of commercial site furnishings including benches, picnic tables, and trash receptacles. Direct competitor in outdoor commercial furniture and waste/recycling bins with similar B2B project-based sales approach.
• Anova Furnishings: Manufacturer of commercial outdoor furniture for hospitality, restaurant, and corporate markets. Direct competitor in the commercial outdoor furniture space, with comparable customization and contract-grade product offerings.
• Pilot Rock: Manufacturer of park and outdoor furniture including benches, picnic tables, and grills. Direct competitor in the parks, recreation, and municipal site furnishings categories that Prestwick serves.
• Tournesol Siteworks: Manufacturer of commercial site furnishings including planters, benches, and bike parking. Direct competitor in the site furnishings and custom commercial outdoor furniture space, with similar A&D specification-driven sales.
• POLYWOOD: Manufacturer of outdoor furniture made from recycled HDPE lumber (similar to Prestwick's Forever·Nu Lumber). Closest comparable from a material and recycling-based value proposition standpoint, with broader D2C/residential channel.
• Berlin Gardens: Manufacturer of HDPE outdoor furniture for residential and commercial markets. Direct competitor in recycled-material outdoor furniture with overlapping manufacturing technology and product categories.
• Par Aide: Manufacturer of golf course accessories including tee markers, flagsticks, bunker rakes, and divot mix. Direct competitor in the golf course furnishings category that Prestwick Golf Group serves, with comparable products to Prestwick's specialized golf line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the prestwick group