howdens france & belgique

What howdens france & belgique does

Howdens France & Belgique, legally HOWDENS CUISINES SAS, is the French and Belgian operating subsidiary of London Stock Exchange-listed Howden Joinery Group PLC. The company is registered in Arras, France (RCS 477 588 966) with a registered share capital of €108,337,400 and headquarters at Villin-le-Vieil. It distributes fitted kitchens, appliances, flooring, interior doors, hardware, and — more recently — fitted dressing/wardrobe storage to trade professionals (artisans, installers, real estate professionals, architects) and, via a referral connection, to private consumers across France and Belgium.

The core product is the kitchen furniture range, backed by factory-assembled carcasses manufactured in the United Kingdom, adjustable feet made from recycled materials, and a 25-year warranty on carcasses (with up to 30 years on certain laminate flooring). The product ecosystem includes proprietary ranges (e.g., Bréval, Hockley) and partner brands (LAMONA appliances, Kronoflooring). Howdens differentiates on UK manufacturing quality, immediate in-stock availability at depots, free at-home measurement and 3D design services, and a 48-hour home delivery option.

The business model is trade-exclusive: Howdens sells exclusively to verified trade account holders who must open accounts in person at one of the company's depots/showrooms, which are open six days a week. A separate consumer-facing website (howdens.fr/home) routes end homeowners to the nearest depot and connects them with trade partners for installation. Revenue is generated through one-time product sales (kitchens, appliances, flooring, doors, storage) with manufacturer-to-trade pricing; professional installation services are performed by the customer's chosen artisan rather than by Howdens directly. Payment terms for trade accounts are capped at 30 days end-of-month, with 15% late-payment penalties and a €40 fixed recovery fee per overdue invoice.

Name

howdens france & belgique

Legal name

HOWDENS CUISINES

Website

https://howdens.fr

Company type

Private

Operating status

Operating

Short description

Howdens France & Belgique is the French and Belgian subsidiary of Howden Joinery Group PLC, distributing factory-assembled kitchens, appliances, flooring, doors, and fitted storage exclusively to verified trade professionals through a depot/showroom network, with a separate consumer site routing end customers to local installers.

Ownership category

akta.pro rank

Product category

Fitted Kitchen Furniture and Home Improvement Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912), Hardware Retailers (44414)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Fitted kitchen furniture
• Kitchen cabinetry supply
• Trade kitchen distribution
• Home improvement products
• Interior doors flooring

Headquarters

HQ city

Vendin-le-vieil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen Furniture Sales: Howdens generates revenue primarily through the sale of fitted kitchen furniture (cabinets, carcasses, doors, fronts) to trade professionals. Products are available immediately from stock at local depots. Prices are set per the current Howdens tariff, with catalog prices indicative only.
2. Appliances and Equipment Sales: Sale of household appliances (LAMONA branded and other brands) including ovens, hobs, extractor hoods, sinks, and taps as part of the kitchen offering. Also includes sinks and mixer taps across multiple finish options.
3. Flooring and Interior Products: Sales of flooring solutions including vinyl, laminate, and engineered wood, along with interior doors, skirting boards, and hardware accessories. Covers both domestic and professional installation use cases.
4. Installation Services (via trade partners): Howdens supplies the products to trade professionals (artisans, installers) who in turn provide installation services to end consumers. Installation is performed by the customer's chosen artisan, not directly by Howdens.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Howdens France & Belgique manufactures and supplies fitted kitchens, appliances, flooring, interior doors, hardware, and storage/wardrobe solutions exclusively through trade professionals (artisans, real estate professionals, architects). Products are sold from a network of depots/showrooms across France and Belgium, supported by free at-home measurements, 3D design services, and home delivery coordination. The company operates two distinct websites: a B2B portal for trade account holders and a consumer-facing site that routes private customers to nearby depots and trusted installers.

Differentiator

Problem solved

Functional benefit

Brands

• Lamona: Appliance brand sold by Howdens, including LAMONA branded sinks and kitchen appliances with dedicated warranty terms.

Products and services

• Fitted Kitchens (Cuisines)
• Kitchen Appliances (Électroménagers)
• Flooring (Sols)
• Interior Doors (Portes)
• Wardrobe and Dressing Storage (Dressing)
• Hardware (Quincaillerie) Hardware accessories including handles and fittings for kitchen and joinery installations, including integrated handle designs on the Bréval range and handleless mechanisms on Hockley and other ranges.
• Conception, Measurement and 3D Design Service Free at-home measurement and 3D design service provided by in-house conception teams at depots/showrooms, supporting both trade professionals and consumer projects across the kitchen and dressing product lines.

Quantifiable outcome

• 25-year warranty on kitchen carcasses
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LAMONAcoreTechnology or IntegrationLAMONA is an appliance brand sold through the Howdens network. Howdens offers LAMONA-branded products (appliances, sinks, taps) alongside its own kitchen furniture. LAMONA appliances carry a 3-year warranty (parts, labor, and travel) under a separate commercial guarantee contract, distinct from the standard Howdens warranty covering other product lines.
• ADEME / Eco-mobilier (French Environmental Agency)minorOthersHowdens is registered with ADEME (Agence de la Transition Écologique) as a producer in multiple waste streams (furniture, WEEE, paper, construction products, chemical products) under the French Environmental Code. Registration numbers FR007120 and FR232560 ensure regulatory compliance for product end-of-life obligations.
• Digdeo (Web Hosting)minorOthersDigdeo provides web hosting services for howdens.fr as noted in the legal mentions. Digdeo is the hosting provider for the company's French digital platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schmidt Groupe: Schmidt is a major French kitchen manufacturer and retailer with a strong trade and franchise network across France and Europe. It is the closest direct competitor to Howdens, offering comparable fitted kitchens, appliances, and project services through a similar showroom-plus-pro model.
• Ixina: Ixina is a French kitchen franchise retailer specializing in made-to-measure kitchens sold through a network of franchise-owned stores. It competes head-to-head with Howdens for both end consumers and trade installers across France and Belgium.
• Mobalpa: Mobalpa is a French kitchen and bathroom furniture manufacturer selling through its own franchise stores and trade channels in France and adjacent markets. It competes with Howdens on fitted kitchen ranges, project support, and showroom-based design services.
• Cuisinella: Cuisinella is a French kitchen franchise brand (part of the Schmidt group ecosystem historically) with a national showroom network. It overlaps directly with Howdens on project-based kitchen sales and installation through local franchisees in France and Belgium.
• Cuisine Plus: Cuisine Plus is a French franchise kitchen retailer offering design, supply, and installation services through regional showrooms. It targets a similar mid-market kitchen buyer profile as Howdens' trade and consumer segments.

Broad incumbents

• IKEA: IKEA is the global mass-market home furnishing retailer with a substantial kitchen category across France and Belgium. It competes for end-consumer kitchen spend, increasingly through trade/B2B programs that overlap with Howdens' installer base.
• Lapeyre: Lapeyre is a French home improvement retailer specializing in doors, windows, kitchens, bathrooms, and interior fittings. It overlaps with Howdens on interior doors, kitchens, and flooring and serves both consumer and trade segments in France.
• Leroy Merlin: Leroy Merlin is the leading French home improvement and DIY retailer with extensive kitchen, flooring, door, and storage ranges. While primarily consumer-facing, it also serves trade professionals and competes with Howdens for both installation project sourcing and end consumer mindshare.
• Mr. Bricolage: Mr. Bricolage is a French home improvement and DIY retail chain with affiliated independent stores. It overlaps with Howdens on hardware, flooring, doors, and adjacent kitchen and storage categories, primarily through consumer channels but with growing trade engagement.

Emerging players

• Aviva (formerly Aviva Cuisines): Aviva is a French franchise kitchen brand focused on accessible, mid-market fitted kitchens sold through local showrooms. It competes with Howdens' consumer-facing offering on price point and design service, while drawing on a comparable local-store distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HowdensCuisines
• Facebookfacebook.com/Howdens.fr.be
• Instagraminstagram.com/howdens_fr_be
• Pinterestpinterest.fr/howdenscuisines
• LinkedInlinkedin.com/company/howdens-francebelgique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about howdens france & belgique