What ariston informatik does

Ariston Informatik GmbH is a German software vendor headquartered in Aschaffenburg that develops ERP and point-of-sale systems for the stationary fashion, textile, footwear, sports, leather-goods, work-safety, and orthopedic retail sectors across the DACH region. The company operates as a subsidiary of Brandt Software-Produkte within the larger Brandt Group, and its installed base comprises 1,300+ companies using its ERP platform and 1,400+ installed point-of-sale systems, with the largest disclosed customer operating 160+ branches.

The core product suite is built around HIS::WIN, an ERP / Warenwirtschaftssystem purpose-built for fashion retail, delivered either on-premise or as HIS::ASP, a cloud-hosted variant of the same application. The suite extends to HIS::POS (POS terminal software), HIS::Mailorder for catalog and online order workflows, and a 360° Fotostudio product-photography module, with a Fotostudio XL prototype targeted at clothing and fashion categories. The platform integrates EDI for supplier-side processes and connects to multiple third-party marketplaces including Amazon, eBay, schuhe.de, schuhe24.de, Spartoo, and Allyouneed, supporting omnichannel order routing and inventory synchronization between bricks-and-mortar and digital channels.

The company monetizes through software licensing and subscription (HIS::WIN on-premise and HIS::ASP cloud), professional services for implementation and customization, and POS hardware/software deployments. Pricing is not publicly disclosed. Go-to-market is direct, primarily to small and mid-sized specialty retailers in the DACH stationary fashion trade, with the largest customers operating multi-branch specialty chains.

Name

ariston informatik

Legal name

Ariston Informatik GmbH

Website

https://aristoninformatik.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Ariston Informatik GmbH is a German software vendor providing HIS::WIN ERP, HIS::POS, HIS::ASP cloud, and omnichannel retail solutions to over 1,300 fashion, footwear, and specialty retailers across the DACH region, as a subsidiary of Brandt Software-Produkte.

Ownership category

akta.pro rank

Product category

Fashion Retail ERP Software

NAICS

Software Publishers (51321), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Fashion retail software
• Inventory management software
• Point of sale systems
• Omnichannel retail software
• ERP for fashion retail

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. HIS::WIN Software License / Subscription: The core HIS::WIN WWS/ERP software is sold as either a locally installed Windows network solution or as a cloud-hosted ASP (Application Service Provider) variant. Revenue is generated through software licensing and likely subscription fees for the ASP cloud variant.
2. HIS::POS Kassensystem: Touchscreen POS system sold as part of the integrated solution suite. More than 1,400 HIS::POS systems have been installed.
3. Professional Services & Implementation: Implementation and consulting services for deploying the HIS:: system in customer environments, including data migration, training, and system configuration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ariston Informatik develops and sells the HIS::WIN product family, an integrated warehouse management system (WWS) / ERP suite purpose-built for stationary size-oriented fashion retail (textiles, shoes, sports, leather goods, work safety, orthopedics). The suite bundles HIS::WIN on-premise ERP, the HIS::ASP cloud ERP variant, the HIS::POS touchscreen point-of-sale system, EDI, a 360° automated product photography studio, and a fully integrated omnichannel layer with native connectors to marketplaces and online storefronts. The software is sold via B2B direct sales to retailers across the DACH region.

Product overview

Ariston Informatik offers the HIS:: product family, an integrated warehouse management system (WMS) and ERP solution specifically designed for stationary retail, particularly the fashion, shoes, sports, leather goods, work safety, and orthopaedics sectors. The core product HIS::WIN provides comprehensive inventory management with fully integrated omnichannel capabilities, connecting physical stores with online shops and marketplaces. The portfolio includes HIS::ASP (cloud-hosted version), HIS::POS (touchscreen point-of-sale system), a 360° automated product photography studio, and omnichannel integration features. The system supports EDI (electronic data interchange) and connects with major e-commerce platforms including Amazon, eBay, and specialized shoe/fashion marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• HIS::WIN: Warenwirtschaftssystem (Inventory Management System) - the core ERP solution for fashionable stationary retail
• HIS::ASP
• HIS::POS
• 360° Fotostudio
• HIS::Mailorder

Products and services

• HIS::WIN Warenwirtschaftssystem Core WWS/ERP solution for size-oriented stationary fashion retail. Bundles article acquisition, goods receipt, price determination, image assignment (up to 10 images per article), omnichannel content capture, stock transfers, invoicing, delivery notes, analytics, and EDI. Installed either locally in a Windows network or hosted via the HIS::ASP cloud variant.
• HIS::ASP Cloud ERP Browser-based, cloud-hosted variant of the HIS warehouse management system accessible from anywhere via standard browsers on Windows, macOS, and Linux. Eliminates on-premise hardware burden, delivers automatic updates and multi-level automatic backups, and uses load-balanced assignment to data center servers with high availability guarantees. Only screen contents, not data, are transmitted.
• HIS::POS Kassensystem Touchscreen-based point-of-sale and cash register system with back-office functionality. Supports barcode-based goods receipt booking from delivery notes, categorizes returns as exchange, justified complaint, or complaint request with synchronized return handling, and can be deployed across multiple branches. More than 1,400 systems installed; the largest user connects 160+ branches.
• 360° Fotostudio (Automated Product Photography Studio) Automated 360-degree product photography studio using modern camera systems and energy-efficient LED lighting. Produces approximately 20 high-resolution, perfectly lit, background-removed photos within two minutes per article (1–360 frames possible), supports watermarking, and automatically assigns images to the right product in the HIS::WWS while exporting them in multiple sizes and formats (e.g., JPG, PNG) to virtual storefronts, online shops, and marketplaces.
• Omnichannel-Offensive (Omnichannel Integration) Integrated omnichannel feature set covering Click & Collect, online marketplace presence (Amazon, eBay, Allyouneed, Spartoo, schuhe.de, schuhe24.de), "online storefront" accessible on tablet or smartphone for sales staff, and unified voucher and loyalty programs, with real-time inventory synchronization across physical stores and online channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Novomind: Hamburg-headquartered omnichannel commerce and customer service platform serving European retailers and brands. Direct comparable: German software vendor competing in the same DACH retail/e-commerce software category with omnichannel capabilities.
• Cegid: France-headquartered retail ERP and POS software vendor with strong European footprint. Direct comparable: vertical retail ERP/POS specialist competing for similar mid-market European fashion and specialty retailers.
• Aptos: Retail-specific technology provider offering POS, OMS, CRM, and merchandising for specialty and fashion retailers. Direct comparable: vertical retail software suite targeting apparel/footwear chains similar to Ariston's customer base.
• LS Retail: Iceland-headquartered retail and hospitality software built on Microsoft Dynamics, used by fashion, footwear, and specialty retailers worldwide. Direct comparable: vertical retail ERP/POS suite targeting similar customers.

Broad incumbents

• SAP SE: Global ERP and retail software incumbent offering SAP S/4HANA Retail and SAP Commerce Cloud. Broad incumbent overlapping with Ariston's ERP + omnichannel positioning but at enterprise scale across all verticals.
• Microsoft Dynamics 365: Microsoft's ERP and CRM suite used widely by mid-market retailers in DACH and globally. Broad incumbent with comparable retail ERP/POS functionality but a horizontal, not vertical-specialized, focus.
• Lightspeed Commerce: Cloud-based POS and commerce platform widely used by SMB and mid-market retail and hospitality. Broad incumbent in retail POS/ERP with comparable functionality to HIS::POS and HIS::WIN.
• Oracle NetSuite: Cloud ERP suite used by retailers worldwide. Broad incumbent offering a horizontal retail ERP alternative to Ariston's vertical HIS::WIN platform.

Regional players

• Shopware: German-headquartered open-source e-commerce platform strong in DACH. Regional comparable: provides complementary commerce front-end that often pairs with retail ERPs like Ariston's in omnichannel deployments.
• plentymarkets: German cloud-based e-commerce/ERP platform popular with DACH SMB retailers. Regional comparable: DACH-focused commerce-ERP suite competing for the same small-to-mid fashion retail software wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ariston-informatik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ariston informatik