Say When Beverages

What Say When Beverages does

Say When Beverages Inc. is a privately held Canadian beverage producer headquartered in Delta, British Columbia. The company manufactures premium organic chai concentrates in two product series — a Core Series at a 1:1 concentrate-to-milk dilution ratio (Organic Spiced Chai, Organic Dirty Chai, and Organic Golden Chai at $8.99 USD per carton) and a More to Pour Series at a 1:3 ratio with double-strength formulations (Organic Authentic Chai, Organic Grizzly Chai, and Organic Oolong Chai at $9.99 USD per carton). All chai is brewed using a proprietary 6-hour kettle-brewed process in small batches at a microbrewing facility in British Columbia, using whole spices (cardamom, cinnamon, black pepper, turmeric, ginger), organic tea leaves, natural sweeteners, and purified BC mountain water. Products carry FVOPA organic certification, COR kosher certification, and are gluten-free, with most blends vegan prior to mixing with milk.

The company operates a dual go-to-market motion. Direct-to-consumer sales run through a Shopify storefront (justsaywhen.com), selling individual cartons and 12-carton cases ($86-$95 USD) with free shipping on case orders. Wholesale distribution targets cafés, hotels, and restaurants across Canada, USA, and Europe through a no-minimum-order, free-sample-first field sales approach; the company states that more than 1,000 coffee shops globally serve Say When chai. Retail presence is supported through a store locator feature on the DTC site.

Originally founded and operated as 'The Chai Company' for approximately 20 years, the business rebranded to Say When Beverages in the 2020s while retaining its recipes, brewing process, ownership, and team. No institutional funding rounds, M&A activity, public filings, or management roster disclosures are present in source materials. Marketing relies on recipe blogs (chai, baking, barista, and cocktail applications), Instagram and Facebook channels, packaging QR codes, and occasional promotional giveaways.

Name

Say When Beverages

Legal name

Say When Beverages Inc.

Website

https://justsaywhen.com

Company type

Private

Operating status

Operating

Short description

Say When Beverages is a privately held Canadian producer of premium organic chai concentrates, kettle-brewed in small batches in British Columbia and sold direct-to-consumer via Shopify and wholesale to 1,000+ cafés across Canada, the USA, and Europe.

Ownership category

akta.pro rank

Product category

Specialty Chai Concentrates

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

akta.pro secondary industries

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Organic chai concentrates
• Specialty tea beverages
• Wholesale beverage distribution
• Ready-to-drink chai
• Chai manufacturing

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer Chai Concentrate Sales: One-time purchase model selling organic chai concentrate cartons and cases directly to consumers through the company e-commerce website. Consumers mix concentrate with milk (1:1 for Core series, 1:3 for More to Pour series) to create chai lattes at home. Free shipping on case orders.
2. Wholesale to Commercial Accounts: B2B sales of chai concentrates to cafés, hotels, and restaurants. No minimum order requirements. Products ship to commercial addresses in Canada, USA, and Europe with 7-10 business day delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Say When Beverages Inc. (formerly The Chai Company) is a Delta, BC-based manufacturer of organic, 6-hour kettle-brewed chai concentrates sold under two product lines — the Core Series (1:1 ratio) and the More to Pour Series (1:3 ratio) — distributed wholesale to more than 1,000 cafés, hotels and restaurants globally and direct-to-consumer through a Shopify storefront. All products are made with whole spices, are organic, FVOPA-certified and Kosher.

Product overview

Say When Beverages offers premium organic chai concentrates organized into two distinct product series: the Core Series and the More to Pour Series. The Core Series features 1:1 concentrate ratios (equal parts concentrate and milk) including Organic Spiced Chai, Organic Dirty Chai, and Organic Golden Chai, along with a 'Core' Variety Pack. The More to Pour Series offers more concentrated 1:3 ratio chai (more to share) including Organic Authentic Chai, Organic Grizzly Chai, and Organic Oolong Chai, plus a 'More to Pour' Variety Pack. Both series include kettle-brewed chai made with whole spices, organic teas, and British Columbia mountain water, certified organic by FVOPA and kosher.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Spiced Chai Core Series (1:1 ratio) organic kettle-brewed chai concentrate priced at $8.99, sold to individual consumers via Shopify and to foodservice accounts wholesale.
• Organic Dirty Chai Core Series (1:1 ratio) organic chai concentrate blended for dirty chai applications, priced at $8.99.
• Organic Golden Chai Core Series (1:1 ratio) organic chai concentrate featuring turmeric, priced at $8.99.
• Organic Authentic Chai Core Series (1:1 ratio) organic chai concentrate in the brand's classic recipe, priced at $9.99.
• Organic Grizzly Chai Core Series (1:1 ratio) organic chai concentrate in a bolder flavor profile, priced at $9.99.
• Organic Oolong Chai Core Series (1:1 ratio) organic chai concentrate built on an oolong tea base, priced at $9.99.
• Core Variety Pack Multi-flavor bundle of Core Series (1:1 ratio) organic chai concentrates priced at $25.00 for direct-to-consumer purchase.
• More to Pour Variety Pack Multi-flavor bundle of More to Pour Series (1:3 ratio) organic chai concentrates priced at $28.00, intended for higher-volume dispense applications.

Quantifiable outcome

• 60-second chai preparation vs. 6+ hours traditional brewing
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• David Rio Chai: David Rio produces premium chai tea concentrates and ready-to-drink chai beverages sold through cafés and retail. Like Say When, it competes in the chai concentrate category with branded, packaged products for both foodservice and at-home preparation.
• Oregon Chai: Oregon Chai is one of the original chai concentrate brands, offering chai liquid concentrates and tea-based beverages for retail and foodservice. It is a directly comparable competitor in the same product category, target channel, and use case.
• Big Train: Big Train manufactures beverage mixes and concentrates — including chai — for cafés, coffee shops, and foodservice operators. It overlaps directly with Say When's wholesale chai concentrate offering to commercial beverage accounts.
• Blue Lotus Chai: Blue Lotus Chai produces organic, small-batch chai concentrates with whole spices for both retail and foodservice. It is a closely comparable premium chai concentrate brand positioned similarly to Say When's kettle-brewed, organic product.
• Republic of Tea: Republic of Tea is a premium specialty tea company offering loose-leaf teas, teas bags, and chai blends through retail and online channels. It overlaps with Say When in premium chai and broader specialty tea for at-home consumers and specialty retailers.
• Zhena's Gypsy Tea: Zhena's Gypsy Tea produces premium organic chai concentrates and loose-leaf teas sold through natural foods retail and online. It is a comparable premium, organic-focused chai brand with similar product positioning.
• Mighty Leaf Tea: Mighty Leaf Tea produces premium loose-leaf teas, tea bags, and chai blends sold through grocery, specialty retail, and foodservice. It is comparable to Say When in premium chai positioning and similar specialty food/café channel mix.

Broad incumbents

• Tazo: Tazo, owned by Starbucks, is a major specialty tea brand offering chai alongside a broad tea portfolio through grocery retail and Starbucks cafés. It overlaps with Say When in chai but competes across a much wider tea category.
• Twinings: Twinings is a globally established tea brand with a chai product line sold primarily through grocery and foodservice. It competes with Say When in branded chai at retail but operates at vastly larger scale and across a broader tea portfolio.
• Stash Tea: Stash Tea is a US-based specialty tea company offering bagged teas and chai blends through grocery and natural food retailers. It overlaps with Say When in the chai and at-home premium tea segments but with a broader tea-focused portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/saywhenbeverages
• Instagraminstagram.com/saywhenchai
• LinkedInlinkedin.com/company/say-when-beverages-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Say When Beverages