ITAssurance
ITAssurance is a privately held Maryland-based managed services provider delivering IT, cloud, security, backup, and voice services to SMBs in Maryland, Virginia, and DC, with compliance specialization in CMMC, NIST, and HIPAA for healthcare and government contractor clients.
- Company typePrivate
- Founded-
- HeadquartersWaldorf, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What ITAssurance does
ITAssurance is a Maryland-headquartered managed services provider (MSP), headquartered in Waldorf and operating across Maryland, Virginia, and DC under the brand formerly known as Balancelogic, with over 20 years of operating history. The company delivers a unified portfolio of IT services through five sub-brands: ITAssurance (managed IT and 24/7 support), CloudAssurance (cloud services on AWS, Azure, and Microsoft 365), SecurityAssurance (cybersecurity including CMMC, MDR, firewall, vulnerability assessment, and security training), DataAssurance (backup and disaster recovery with immutable storage), and VoiceAssurance (managed voice on Avaya IP Office, Avaya Cloud Office, and 3CX). The technical stack is built on third-party platforms (Cisco, Fortinet, Sophos, Microsoft, AWS, Azure, Avaya, 3CX, Dell, Ubiquiti, Aruba) with no proprietary core technology disclosed; differentiated value comes from managed service delivery, vendor-certified engineers, and verticalized compliance practice rather than from underlying platform ownership.
ITAssurance operates a sales-led GTM motion targeting small-to-mid-sized businesses with 5–250 employees, using free IT assessments, consultative discovery calls, SEO-optimized industry content, and referral channels. The revenue model is dominated by flat-rate recurring monthly subscriptions across managed IT, security, cloud, backup, and voice services, supplemented by project-based professional services (vCIO, migrations, security assessments). Verticals targeted include healthcare (HIPAA), government contractors (CMMC, NIST 800-171, DFARS, ITAR), manufacturing, construction, automotive, nonprofits, and professional services; geographic focus remains the Mid-Atlantic region with remote support capability.
Bill Campbell serves as CEO and sits on the CMMC Professionals Network Board of Directors, reflecting strategic emphasis on the defense contractor compliance segment. The company is privately held with no disclosed external funding, parent entity, or revenue figures. Documented customer outcomes in case studies include 99.9% uptime, 60% faster issue resolution, 72% reduction in helpdesk tickets, 3x improvement in phishing response after training, and ransomware recovery within hours using immutable backups; all customer references are anonymized SMB clients, consistent with a distributed low-concentration customer base.
ITAssurance firmographics
Firmographics- Name
- ITAssurance
- Legal name
- ITAssurance
- Website
- https://itassurancemsp.com
- Company type
- Private
- Operating status
- Operating
- Short description
- ITAssurance is a privately held Maryland-based managed services provider delivering IT, cloud, security, backup, and voice services to SMBs in Maryland, Virginia, and DC, with compliance specialization in CMMC, NIST, and HIPAA for healthcare and government contractor clients.
- Ownership category
- akta.pro rank
ITAssurance industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Security Systems Services (56162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Security Operations Center (SOC) as a Service (BPAEADAB), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where ITAssurance is headquartered
LocationHeadquarters
- HQ city
- Waldorf
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ITAssurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Recurring monthly fees for comprehensive managed IT services including 24/7 monitoring, helpdesk support, patching, updates, and device lifecycle management. The primary revenue stream delivered through flat-rate monthly pricing models.
- Managed Security Services: Recurring subscription-based cybersecurity services including endpoint protection, firewall management, MDR, vulnerability assessments, penetration testing, and security awareness training under the SecurityAssurance brand.
- Professional Services: Project-based IT consulting services including IT project planning, vCIO services, infrastructure design, cloud migration, and compliance readiness engagements. One-time or short-term project engagements.
- Cloud Services: Managed cloud services including AWS, Azure, and Microsoft 365 management, migration services, and cloud cost optimization delivered as recurring subscriptions.
- Voice/Phone Services: Managed voice services for Avaya and 3CX platforms including system management, SIP trunking, and cloud migration consultation delivered on a recurring subscription model.
- Backup & Disaster Recovery: Managed BDR services including encrypted cloud backup, DRaaS, and disaster recovery planning with 24/7 monitoring delivered as recurring monthly subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed IT Services - Flat monthly fee model |
| Subscription | Monthly | DataAssurance - Device/server-based pricing |
| Other | Multi-year contract | Security/Vulnerability Assessments - Project-based |
| Other | Annual | Nonprofit Custom Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ITAssurance product offering
Product offeringCore offering
ITAssurance is a Managed Service Provider (MSP) delivering a unified suite of IT services organized under five sub-brands: ITAssurance (core managed IT), CloudAssurance (managed cloud), SecurityAssurance (managed cybersecurity), DataAssurance (backup and disaster recovery), and VoiceAssurance (managed communications). The company provides 24/7 monitoring, helpdesk support, cybersecurity, cloud migration, backup, voice, and compliance services to small and mid-sized businesses (5-250 employees) across Maryland, Virginia, and DC.
Product overview
ITAssurance is a Managed Service Provider (MSP) offering a unified suite of IT services organized under five core sub-brands: ITAssurance (core managed IT), CloudAssurance (cloud services), SecurityAssurance (cybersecurity), DataAssurance (backup and disaster recovery), and VoiceAssurance (managed voice/VoIP). The portfolio includes specialized services like CMMC compliance, MDR, penetration testing, AWS/Azure/Microsoft 365 management, Avaya/3CX voice systems, network infrastructure, and professional services including vCIO and network assessments. Formerly known as Balancelogic, the company serves SMBs across Maryland, Virginia, and DC with a security-first, compliance-aligned approach.
Differentiator
Problem solved
Functional benefit
Brands
- CloudAssurance: Managed cloud services including AWS managed cloud, migration, security assessment, and Microsoft365 services.
- SecurityAssurance
- DataAssurance
- VoiceAssurance
Products and services
- ITAssurance Managed IT Services
Quantifiable outcome
- 60% faster issue resolution times
- +10 more outcomes
Companies that use ITAssurance
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles8 records
ITAssurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature4 records
ITAssurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Microsoft 365 NonprofitcoreITAssurance provides deployment, licensing, migration, configuration, and staff training for Microsoft 365 Nonprofit editions. They manage the entire process from application and approval through implementation.
- CiscocoreTechnology vendor for network hardware including switches, routers, and Cisco Meraki wireless and security solutions. ITAssurance engineers are Cisco certified and deploy Cisco solutions for SMB infrastructure.
- FortinetcoreTechnology vendor for next-generation firewalls and SD-WAN solutions. ITAssurance deploys Fortinet Secure SD-WAN and firewall solutions for SMB security infrastructure.
- SophoscoreTechnology vendor for endpoint protection, firewall, and managed threat response. ITAssurance uses Sophos for cybersecurity deployments including MDR services.
- AvayacorePlatform partner for managed voice services including Avaya IP Office and Avaya Cloud Office. ITAssurance provides 20+ years of Avaya support with certified voice engineers.
- Microsoft AzurecoreCloud platform partner for managed cloud services including Azure Government and hybrid cloud deployments. ITAssurance provides Azure migrations and management.
- AWS (Amazon Web Services)coreCloud platform partner including AWS GovCloud and AWS managed cloud services. ITAssurance provides AWS migrations, security assessments, and Well-Architected Reviews.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ITAssurance competitors and assessment
Company assessmentDirect peers
- Dataprise: Dataprise is a Mid-Atlantic-based managed IT and cybersecurity provider headquartered in Maryland, serving SMB and mid-market customers across the same geography as ITAssurance. It offers managed services, cybersecurity, and cloud with comparable vertical reach and a similar SMB focus, making it the closest direct geographic peer.
- Ntiva: Ntiva is a managed IT services provider based in the Mid-Atlantic (McLean, VA) with national service reach, serving SMBs and mid-market clients through managed IT, cybersecurity, cloud, and compliance services. It directly competes with ITAssurance for regulated SMB customers in the DC/MD/VA corridor.
- Magna5: Magna5 is a managed IT, cybersecurity, and cloud services provider serving SMB and mid-market customers across multiple U.S. regions, formed through the rollup of several regional MSPs. It mirrors ITAssurance's profile of subscription-based managed services with compliance and security offerings.
Emerging players
- Electric AI: Electric AI is a modern SMB-focused IT support and security provider delivering managed IT, security, and device management through a SaaS-led model. It competes for the same SMB cohort as ITAssurance but with a heavily software-driven, multi-tenant delivery approach.
- Atera: Atera is an SaaS platform provider that combines RMM, PSA, and remote management with a growing marketplace of managed security and backup services sold to SMBs and the MSPs that serve them. It is an emerging alternative distribution channel that competes for the same end SMB customers ITAssurance serves.
Broad incumbents
- TPx Communications: TPx is a national managed services and UCaaS provider offering managed IT, cybersecurity, SD-WAN, and voice services to SMB and mid-market customers. It overlaps with ITAssurance's managed IT, voice, and security offerings but at significantly larger scale.
- SHI International: SHI is a large IT solutions provider offering managed services, cloud, security, and enterprise software deployment to SMBs and large enterprises. Its managed services practice competes with ITAssurance for mid-market customers, though SHI is far larger and broader in scope.
- CDW: CDW is a major multi-billion-dollar IT solutions and services provider offering managed services, security, and cloud to SMB, mid-market, and enterprise customers. It competes with ITAssurance on the SMB and mid-market side while operating at much larger scale.
- Computer Services, Inc. (CSI): CSI is a managed IT, cybersecurity, and compliance provider serving regulated industries including financial services and healthcare. Its regulated-industry focus and compliance expertise overlap with ITAssurance's healthcare and government contractor practices.
Others
- ConnectWise: ConnectWise provides the RMM, PSA, and cybersecurity platform that many MSPs (including potentially ITAssurance) use to run their service operations. It is an ecosystem enabler rather than a direct competitor, but its managed security offerings increasingly compete downstream for the same SMB end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ITAssurance social profiles
Digital presenceITAssurance compliance and trust
Trust signalCompliance16 records
ITAssurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITAssurance leadership team
Management profileNumber of profiles
Profiles1 record
ITAssurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITAssurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITAssurance
What does ITAssurance do?
ITAssurance is a Managed Service Provider (MSP) delivering a unified suite of IT services organized under five sub-brands: ITAssurance (core managed IT), CloudAssurance (managed cloud), SecurityAssurance (managed cybersecurity), DataAssurance (backup and disaster recovery), and VoiceAssurance (managed communications). The company provides 24/7 monitoring, helpdesk support, cybersecurity, cloud migration, backup, voice, and compliance services to small and mid-sized businesses (5-250 employees) across Maryland, Virginia, and DC.
Is ITAssurance a public or private company?
ITAssurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITAssurance founded?
ITAssurance was founded in -1.
Where is ITAssurance based?
ITAssurance is headquartered in Waldorf, United States, in the North America region.
How does ITAssurance make money?
Six revenue lines are on record. Managed IT Services are the primary driver. The others are managed Security Services, professional Services, cloud Services, voice/Phone Services and backup & Disaster Recovery.
Who are ITAssurance's main competitors?
Direct peers on record are Dataprise, Ntiva and Magna5. Emerging players are Electric AI and Atera. Broad incumbents are TPx Communications, SHI International, CDW and Computer Services, Inc. (CSI). ConnectWise is listed as an others.
Does ITAssurance have an API?
No public API is recorded for ITAssurance.
What industry is ITAssurance in?
ITAssurance's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEADAB, Security Operations Center (SOC) as a Service. Its NAICS code is 541513 and its SIC code is 7370.