CNH

What CNH does

CNH Industrial N.V. (NYSE: CNH) is a UK-domiciled, publicly listed global equipment manufacturer organized into three segments: Agriculture (the core business, under direct CEO responsibility), Construction, and Financial Services. The company designs, manufactures, sells, and finances agricultural and construction equipment and related services through a portfolio of iconic brands — Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment — supported by regional and technology brands including Raven, STEYR, Hemisphere GNSS, Flexi-Coil, Miller, and Eurocomach. Its agricultural products span tractors, combines, sprayers, planters, and hay/forage equipment; construction products span excavators, loaders, dozers, and compact equipment. Underlying the iron is a precision-agriculture technology stack that combines GPS guidance, variable-rate application, telematics-connected fleet data, AI-powered agronomic mapping, autonomous specialty-tractor systems, and alternative-fuel/biomethane drivetrains, including a STEYR hybrid-electric tractor awarded a Silver Medal at Agritechnica 2023.

CNH generates revenue primarily through wholesale equipment sales via a global authorized dealer and distributor network, supplemented by direct enterprise field sales to large fleet operators, captive financing through CNH Industrial Capital (loans, leasing, insurance), and aftermarket parts and remanufactured components (remanufactured parts targeted at 15% of net spare-parts sales by 2030). Customers span row-crop, specialty-crop, and livestock producers, plus construction contractors, rental companies, and infrastructure operators across more than 30 countries in North America, Europe, Latin America, Asia Pacific, India, the Middle East, and Africa. Pricing is quote-based through dealers and is not publicly disclosed. The company traces its heritage to 1842 and was reorganized into its current form through the 2013 merger of Fiat Industrial and CNH Global; it carries investment-grade credit ratings of Baa2 (Moody's, stable), BBB (S&P, stable), and BBB (Fitch, negative outlook). CNH also operates CNH Ventures, a strategic minority-investment arm that holds positions in autonomy, AI agronomy, soil sensing, electrical weeding, and aftermarket-marketplace startups, functioning as an inorganic R&D channel for next-generation capabilities.

Name

CNH

Legal name

CNH Industrial N.V.

Website

https://cnh.com

Company type

Public

Founded year

1842

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CNH Industrial (NYSE: CNH) is a global manufacturer of agricultural and construction equipment, sold through a worldwide dealer network under the Case IH, New Holland, CASE, and STEYR brands, with captive financing and a precision-agriculture technology stack serving farmers, contractors, and fleet operators across more than 30 countries.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Manufacturing

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)

Keywords

• Agricultural equipment
• Construction machinery
• Precision agriculture
• Equipment financing
• Construction equipment

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural machinery including tractors, combines, sprayers, planters, and implements under Case IH and New Holland brands. Revenue generated through dealer network with direct sales support.
2. Construction Equipment Sales: Sale of construction machinery including excavators, loaders, and compact equipment under CASE and New Holland Construction brands
3. Financial Services: CNH Industrial Capital provides financing, leasing, and insurance solutions for customers purchasing equipment. Operates across North America, Latin America, Asia Pacific, and Europe.
4. Aftermarket Parts and Services: Spare parts, remanufactured components, and service support for equipment maintenance and repairs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CNH designs, manufactures, and sells agricultural machinery (tractors, combines, sprayers, planters, hay and forage equipment) under the Case IH, New Holland Agriculture, STEYR, and Flexi-Coil brands, and construction machinery (excavators, loaders, dozers, compact equipment) under CASE Construction Equipment and New Holland Construction. The company also provides CNH Industrial Capital financing, leasing, and insurance, plus aftermarket parts, remanufactured components, telematics, and precision-agriculture technology for equipment owners and operators.

Product overview

CNH Industrial is a world-class equipment and services company organized into three core business segments: Agriculture (core business with direct CEO responsibility), Construction, and Financial Services. The company operates globally through iconic brands including Case IH and New Holland Agriculture (global agriculture brands), CASE and New Holland Construction (global construction brands), along with regional/technology brands including Raven Applied Technologies, STEYR, Hemisphere GNSS, Flexi-Coil, Miller, and Eurocomach. CNH provides 360-degree agriculture applications spanning machines, implements, and digital technologies including precision agriculture, AI-powered solutions, telematics services, and electrification technologies. The portfolio is complemented by CNH Ventures strategic investments in startups focused on autonomous technology, AI agronomics, soil sensing, and sustainable solutions. Financial services through CNH Capital support equipment financing. The company traces its heritage back to 1842 with over 180 years of industry innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Case IH: Global agricultural equipment brand
• New Holland Agriculture
• New Holland Construction
• CASE Construction Equipment
• Raven
• STEYR
• Flexi-Coil
• Miller
• Eurocomach
• Hemisphere

Quantifiable outcome

• Up to 16% fuel consumption reduction for operations with standard implements, up to 35% with electrified implements
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Breast Cancer Research Foundation (BCRF)minorStrategic or Co-development PartnerCNH partnership with BCRF for breast cancer research and awareness. BCRF is the largest private funder of breast cancer research with over 260 researchers globally. CNH employees and dealers worldwide participate in awareness initiatives including Pink October and nutrition livestream events.
• CUBO ItaúminorStrategic or Co-development PartnerCUBO Itaú is an innovation ecosystem hub in Brazil that partners with CNH Ventures to support agricultural technology innovation and startup ecosystem development in Latin America.
• Singapore Agri-Food Innovation Lab (SAIL)minorStrategic or Co-development PartnerSAIL is an international innovation partner that collaborates with CNH Ventures to support agri-food innovation and technology development in the Asia Pacific region.
• Advanced Farm TechnologiescoreStrategic or Co-development PartnerPortfolio company focused on Smart Harvesting Technologies. CNH Ventures strategic minority investment supporting autonomous harvesting innovation for agriculture.
• BemAgrocoreStrategic or Co-development PartnerPortfolio company focused on AI-powered Agronomic Mapping for Smarter Farming. CNH Ventures investment supporting precision agriculture technology development.
• BluewhitecoreStrategic or Co-development PartnerPortfolio company focused on Autonomous Technology for Specialty Tractors. CNH Ventures investment in autonomous farming solutions.
• EarthOpticscoreStrategic or Co-development PartnerPortfolio company focused on Next-generation soil-sensing technologies. CNH Ventures investment in soil analysis and mapping solutions.
• GearflowcoreStrategic or Co-development PartnerPortfolio company focused on B2B Marketplace for equipment parts and services. CNH Ventures investment in aftermarket parts distribution technology.
• MonarchcoreStrategic or Co-development PartnerPortfolio company focused on EV Architecture, Autonomy and Digital Ecosystem for tractors. CNH Ventures investment in electric autonomous tractor technology.
• Nature's Net WrapcoreStrategic or Co-development PartnerPortfolio company focused on Sustainable Solutions for agriculture. CNH Ventures investment in sustainable farming technology.
• Stout Industrial TechnologycoreStrategic or Co-development PartnerPortfolio company focused on Smart implements powered by Artificial Intelligence. CNH Ventures investment in AI-powered farm implements.
• Zasso AGcoreStrategic or Co-development PartnerPortfolio company focused on Electrical Weeding technology. CNH Ventures investment in non-chemical weed control solutions for sustainable agriculture.
• AugmentaminorStrategic or Co-development PartnerFormer portfolio company (portfolio exit) focused on See & Act Technology for precision agriculture. CNH Ventures investment that has been exited.
• BennamannminorStrategic or Co-development PartnerFormer portfolio company (portfolio exit) focused on Alternative Fuels including biomethane solutions. CNH Ventures investment that has been exited.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deere & Company: John Deere manufactures agricultural, construction, and forestry equipment and has precision-agriculture technology and financing offerings. Its agricultural machinery portfolio and dealer-supported distribution directly overlap CNH's core business.
• AGCO Corporation: AGCO sells tractors, combines, implements, and precision-agriculture solutions through brands including Fendt, Massey Ferguson, and Valtra. It is a close product and customer comparison for CNH's agricultural equipment segment.
• Kubota Corporation: Kubota produces tractors, utility vehicles, and compact construction equipment for agricultural and construction customers. Its product breadth and dealer-led distribution overlap both CNH's agricultural and compact construction businesses.
• CLAAS: CLAAS is an agricultural machinery specialist offering tractors, combines, forage harvesters, and precision-farming systems. Its farming customers and machinery portfolio make it highly comparable to CNH's agricultural equipment business.
• Volvo Construction Equipment: Volvo Construction Equipment manufactures loaders, excavators, and compact equipment for contractors and rental companies. Those products and customers directly overlap CNH's CASE and New Holland Construction offerings.
• J.C. Bamford Excavators (JCB): JCB manufactures construction and agricultural equipment including excavators, loaders, telehandlers, and tractors. Its dealer-oriented capital-equipment model and product categories are closely comparable to CNH's construction and agriculture segments.
• Mahindra & Mahindra: Mahindra's farm-equipment business sells tractors and related machinery across global and emerging markets, with a broad dealer distribution model. It overlaps CNH's agricultural machinery segment and customer base.
• SDF Group: SDF Group manufactures tractors, harvesting machines, and specialized equipment for agricultural applications. Its product range and farmer customers provide a direct comparison to CNH's agricultural machinery business.

Broad incumbents

• Caterpillar Inc. Caterpillar is a large manufacturer of construction, mining, and heavy equipment. Its excavators, loaders, and related machinery overlap CNH's construction segment, although Caterpillar operates across a broader heavy-equipment portfolio.
• Komatsu Ltd. Komatsu manufactures construction, mining, and utility equipment and competes with CNH's construction lineup in loaders, excavators, and compact machinery. Its portfolio is broader and more mining-focused than CNH's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cnhindustrial
• YouTubeyoutube.com/user/TheCNHINDUSTRIAL
• Facebookfacebook.com/CNHIndustrial
• LinkedInlinkedin.com/company/cnh
• Instagraminstagram.com/CNH_Industrial_Global

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNH