What BEMAGRO does

BEMAGRO Integração e Desenvolvimento S.A., operating as BemAgro, is a Brazilian agtech company founded in 2017 (or 2018 per some sources) and headquartered in Ribeirão Preto, São Paulo. The company sells a cloud-based subscription SaaS platform that applies computer vision and AI optimization to drone imagery and GPS machine data to deliver precision agriculture and forestry workflows — from planting line planning and weed detection to variable-rate application mapping, row restitution, plant counting, and forestry harvest analysis. Its product surface is organized as a platform with integrated modules (Field Processing, Field Planning, Field Monitoring, Field Metrics, SmartGIS, plus Forest Planning / Forest Early Control / Forest Harvesting), and outputs integrate directly with the autopilot monitors of John Deere, Case IH, New Holland, Stara, Massey Ferguson, and Jacto via connectivity portals.

BemAgro serves large agribusiness operators and equipment dealers in three Brazilian verticals: sugarcane, grains (soy), and eucalyptus forestry. Named customers and channel partners include CNH-aligned dealers such as Parecis Máquinas (New Holland), Racine (CASEIH), and Carpal Tratores, as well as enterprise end users including Amaggi, Usina Batatais, Dexco, Bayer, Ipiranga, and LemeTech Brasil. GTM is dual-motion: direct enterprise SaaS sales with quote-based pricing and 'Request a Demo' / 'Talk to a Specialist' CTAs, combined with a dealer channel embedded in CNH's DroneXploer program. Pricing is not publicly disclosed; contracts are quoted annually.

The company has raised over R$50 million (roughly US$10–11M) across three disclosed rounds — a Feb 2024 R$10.2M round led by CNH, an Aug 2024 US$2.6M pre-Series A led by CNH with Suzano Ventures and Atvos, and a Feb 2026 R$30.3M (US$5.83M) Series A led by The Yield Lab Latam and Colorado Ventures, with CNH and Atvos increasing their stakes. Revenue tripled between the August 2024 round and the Series A close. The founding team (CEO Johann Coelho, CPO Alberto Horita, CTO Ricardo Horita, Operations Manager Nicolas Roncato) combines AI/robotics expertise with prior roles at Jacto, Xmobots, and Samsung.

Name

BEMAGRO

Legal name

BEMAGRO INTEGRAÇÃO E DESENVOLVIMENTO S.A.

Website

https://bemagro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

BemAgro is a Brazilian cloud-based SaaS provider that uses AI and computer vision on drone imagery and GPS data to deliver precision agriculture and forestry workflows — including planting line planning, weed detection, variable-rate mapping, and harvest analysis — to large sugarcane, soy, and eucalyptus operators, distributed through direct enterprise sales and CNH-aligned equipment dealers.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Farm Management Services (115116), Support Activities for Forestry (1153), Support Activities for Crop Production (11511), Geophysical Surveying and Mapping Services (541360)

SIC

Agricultural Services (700), Services-Computer Integrated Systems Design (7373), Forestry (800)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Satellite Imagery & Monitoring Platforms (AFAAAFAI), Drone/UAV Data Capture & Processing Software (AFAAAFAH), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Precision agriculture software
• Agricultural AI platform
• Drone imagery analytics
• Geospatial farming intelligence
• Forestry management software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based subscription software model, where customers pay recurring fees to access the platform and its AI-powered agricultural intelligence tools. Platform is accessible via browser with no local installation required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BEMAGRO (BemAgro) offers a cloud-based SaaS subscription platform that uses artificial intelligence and computer vision to process drone imagery and machine GPS data, delivering precision agriculture and forestry intelligence. The platform provides modules for field processing, planning, monitoring, metrics, and forestry management, serving agribusinesses in sugarcane, grains, and eucalyptus sectors.

Product overview

BemAgro is a Brazilian agtech company offering a cloud-based subscription SaaS platform with AI-powered geospatial intelligence for agriculture and forestry operations. The platform operates as a unified platform-plus-modules architecture consisting of a central platform with integrated modules: Field Processing (drone image and machinery data processing), Field Planning (AI-powered line generation for terracing/planting/spraying), Field Monitoring (weed detection and variable rate application mapping), Field Metrics (row restitution and planting analysis), SmartGIS (cloud-based geospatial editing tool), and dedicated Forest Planning, Forest Early Control, and Forest Harvesting modules for forestry operations. The platform serves sugarcane, grains, and forest fiber sectors, integrating with agricultural machinery monitors via connectivity portals for direct field operations support.

Differentiator

Problem solved

Functional benefit

Brands

• SmartGIS: Geospatial editing and analysis platform integrated with AI for precision agriculture planning and field operations

Products and services

• BemAgro Platform Cloud-based subscription SaaS platform providing AI-powered geospatial intelligence for agricultural and forestry operations, integrating modules for image processing, field planning, monitoring, metrics, and forestry management. Accessible via browser without installation.
• Field Processing Module that transforms raw drone imagery into high-resolution orthomosaic maps, interpolates topographic surveys into digital elevation models, and calculates vegetation indices (NDVI, GLI, VARI) for crop variability analysis.
• Field Planning AI-powered simulation tool that automatically generates line projects for agricultural operations, including terrace lines, planting lines, and spraying lines, with automatic evaluation of operational metrics including maneuver counts and total path length. Generates 180+ line scenarios based on altimetry, slope, and water flow analysis.
• Field Monitoring AI tool for automated weed detection and variable-rate application mapping that generates management zones for localized application of growth regulators, defoliants, desiccants, and urea based on crop variability analysis.
• Field Metrics AI-powered tool for row restitution, planting failure detection, parallelism analysis, and plant counting that identifies and quantifies planting failures and calculates survival rates for crop assessment.
• SmartGIS Cloud-based geospatial editing platform integrated with AI tools for editing vectors, visualizing orthomosaics, detecting planting failures, and exporting line maps directly to autopilot monitors. Operates 100% via browser without installation. Registered trademark of BemAgro.
• Forest Planning Forestry planning module generating analytical maps for terrain analysis, terrace lines, and soil preparation lines for forestry operations, with export capabilities for planting lines and points.
• Forest Early Control Early-stage forestry management module tracking seedling survival rates, georeferenced seedlings, planting failures, and effective planting area calculations for eucalyptus and other forest species.
• Forest Harvesting Forestry harvesting analysis module providing residue inventory, georeferenced log tracking, log classification, and heat mapping for timber operations optimization.

Quantifiable outcome

• Revenue tripled since August 2024 pre-Series A round
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• John DeerecoreTechnology or IntegrationEquipment monitor compatibility for direct line map exports. BemAgro platform integrates with John Deere equipment monitors enabling seamless data transfer from planning to field execution.
• StaracoreTechnology or IntegrationEquipment monitor compatibility for direct line map exports. Brazilian agricultural equipment manufacturer with monitor integration for BemAgro line solutions.
• Massey FergusoncoreTechnology or IntegrationEquipment monitor compatibility for direct line map exports. AGCO brand with monitor integration for BemAgro solutions.
• JactocoreTechnology or IntegrationEquipment monitor compatibility for direct line map exports. Brazilian agricultural machinery manufacturer integrated with BemAgro platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bayer Climate FieldView: Global precision-agriculture SaaS from Bayer covering field-data capture, satellite imagery, and agronomic recommendations. Direct overlap with BemAgro on imagery-based decision support, but FieldView is a global incumbent with a much larger agronomic data footprint and Bayer's input distribution behind it.
• John Deere Operations Center: OEM-bundled precision-ag platform tightly integrated with John Deere equipment. Competes head-on with BemAgro for large Brazilian agribusinesses, but ships as a near-zero-cost add-on for Deere customers, putting pressure on independent subscription pricing.
• Trimble Agriculture (now part of AGCO): Long-standing precision-ag suite covering guidance, VRA, and farm management. Overlaps with BemAgro in line-planning, variable-rate, and monitor integrations, and competes for the same large Brazilian sugarcane and grain operations.
• CNH AFS Connect: CNH's precision-ag platform for Case IH and New Holland — the same equipment ecosystem BemAgro integrates with. As CNH is also a BemAgro investor, it is simultaneously a partner and a competitive incumbent.

Direct peers

• Taranis: Aerial imagery and AI-driven field intelligence platform for ag retailers and growers. Direct peer on drone/satellite-based weed detection, stand counting, and VRA mapping, though more oriented to North American row crops and ag-retailer channels.
• Solvi (formerly Agronow): Brazilian agtech offering satellite/drone imagery, soil analysis, and crop-monitoring SaaS. Closest Brazilian peer to BemAgro in imagery-driven precision farming, with overlap across sugarcane, grains, and forestry customers.
• Aegro: Brazilian farm management SaaS for planning, financial control, and operational records. Competes for the same large Brazilian agribusiness budget, though more focused on ERP/financial workflows than drone-imagery-driven line planning.
• Strider (Boa Vista Soluções): Brazilian agtech offering pest monitoring, digital agronomy, and farm management software. Direct overlap with BemAgro on crop-monitoring and decision-support, particularly for soybeans and cotton, and serves a comparable large-grower customer base.

Emerging players

• CropX: Soil-sensor and analytics-driven precision-irrigation platform. Adjacent peer sharing the AI-for-ag positioning but differentiated by hardware-grounded soil data rather than drone-imagery workflows.

Others

• DJI Agriculture: Dominant drone hardware vendor in Brazilian ag with its own agras spraying platforms and MG-1/P4 multispectral imaging line. Functions as both a complementary enabler (drones that BemAgro processes imagery from) and an upstream hardware competitor as DJI continues to add analytics features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/bemagro.ag
• YouTubeyoutube.com/@bemagro3084
• Facebookfacebook.com/bemagrobrasil
• LinkedInlinkedin.com/company/bemagrobrasil
• Instagraminstagram.com/bemagro.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEMAGRO