angle of attack marine

What angle of attack marine does

Angle of Attack Marine is a privately held, founder-owned marine retailer headquartered in Miami Beach, Florida, with a secondary service and storage facility in Doral. The company sells new and pre-owned high-performance powerboats from Mystic Powerboats, Nor-Tech, Performance Powerboats, and Aviara, with posted inventory prices ranging from approximately $240,000 for an entry-level used boat up to $1,699,999 for a Mystic M5200, and Hull No. 7 listed at $2.6 million. It holds authorized dealer status with Mercury, Mercury Racing, Mystic Powerboats, Fliteboard, and Lift Foils, and operates a factory-trained Mercury Racing service center that handles diagnostics, repair, repower, and season prep.

The company's business model bundles capital-equipment sales with recurring services. One-time transactions include powerboat sales, Mercury outboard engine pairs ($53,800 per pair), Mercury Marine parts and service kits (priced from $57 to $1,749.95), eFoils ($11,549 to $18,179), limited-edition apparel, and luxury yacht charters of an 84-foot Ferretti Altura at $4,000-$7,500 per trip. Recurring or annuity-style revenue derives from white-glove indoor boat storage at the Doral facility (a three-month package was valued at $10,000 in a charity auction) and from Mercury Racing service and maintenance contracts with existing boat owners.

Distribution is direct-to-consumer via the two physical locations, a Shopify-powered e-commerce storefront selling boats, engines, parts, apparel, and charter bookings, and participation in major South Florida events including the Miami International Boat Show, Fort Lauderdale International Boat Show, Key West Powerboat Week, and poker runs. The customer base is concentrated among affluent South Florida performance-boating enthusiasts and luxury experience-seekers; financing and insurance are offered through third-party marine lending partners. The company has no disclosed venture capital or private equity backing and is controlled by founder Chris Richards.

Name

angle of attack marine

Legal name

Angle of Attack Marine LLC

Website

https://aoamarine.com

Company type

Private

Operating status

Operating

Short description

Angle of Attack Marine is a privately held Miami-based marine retailer selling high-performance powerboats (Mystic, Nor-Tech, Aviara), Mercury Racing engines and service, indoor boat storage, eFoils, and luxury yacht charters to affluent South Florida boating enthusiasts.

Ownership category

akta.pro rank

Product category

Performance Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Performance powerboat sales
• Marine service center
• Indoor boat storage
• Yacht charter services
• Efoil retail sales

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Performance Powerboat Sales: Sale of new and pre-owned high-performance powerboats including Mystic Powerboats, Nor-Tech, Performance Powerboats, and Aviara. Revenue is generated through one-time transactional sales with individual boat prices ranging from approximately $240K to $1.7M. The company also sells trailers (CTS Custom Tilt Trailer at $149,999).
2. Mercury Outboard Engine Sales: Sale of Mercury outboard engines including Mercury 300 V8 pairs ($53,800/pair), Mercury Racing engines, and related propulsion systems. One-time transactional revenue.
3. Mercury Racing Service & Maintenance: Factory-trained Mercury Racing service including full diagnostics, repair, repower, and season prep at the Doral facility. White glove maintenance packages include scheduled service and detailing. Service revenue is recurring from existing boat owners.
4. Indoor Boat Storage: White-glove indoor storage at the Doral facility. Climate-conscious, secure storage. Storage is sold on a recurring subscription-like basis (3-month charity auction package valued at $10,000). Concierge storage clients have driven expansion of the service offering.
5. Mercury Marine Parts & Accessories: Sale of Mercury Marine and Quicksilver parts including maintenance kits, oil change kits, propellers, and engine oils. Consumable and recurring purchase items. Sold via the Shopify e-commerce storefront.
6. Luxury Yacht Charters: 84-foot Ferretti Altura yacht charters departing from Miami Beach Marina. Hourly charters from $4,000 (4 hours) to $7,500 (8 hours). Up to 13 guests with captain, mate, and stewardess included. Upsell opportunities include eFoils, jet skis, private chef, and DJ services.
7. eFoil Sales (Miami Beach Marina): Authorized Fliteboard and Lift Foils dealer at Miami Beach Marina. eFoils sold from $11,549 to $18,179. Includes same-week delivery across South Florida, national and international shipping. Demo lessons drive buyer conversion.
8. Apparel & Merchandise: Sale of limited-edition branded apparel including performance tees, hoodies, and collab pieces with Doug Wright Powerboats and Miami Beach Fire Department. Low-ASP accessory revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Angle of Attack Marine sells high-performance powerboats from premium brands including Mystic Powerboats, Nor-Tech, Performance Powerboats, and Aviara, paired with authorized Mercury Racing service, white-glove indoor boat storage at its Doral facility, luxury yacht charters aboard an 84-foot Ferretti Altura, and watersports equipment (Fliteboard and Lift Foils eFoils, SEABOBs) at its Miami Beach Marina showroom. The company also sells Mercury outboard engines, genuine marine parts, and branded apparel through its Shopify storefront, supported by demo rides, sea trials, and on-water events.

Product overview

Angle of Attack Marine operates as a performance marine dealership and service operation offering a unified portfolio of high-performance powerboats, marine services, and water sports equipment. The core offering centers on performance powerboat sales featuring premium brands including Mystic Powerboats M5200, Performance Powerboats P420, Nor-Tech 390 Sport, and Aviara 32. These are complemented by authorized Mercury Racing service and white-glove indoor boat storage at the Doral facility. The company also offers yacht charters via the 84' Ferretti Altura, Mercury outboard engines and parts, and eFoils through its Miami Beach Marina location (Fliteboard and Lift Foils). Additional services include financing, insurance, and concierge maintenance programs. The product ecosystem is unified around the performance boating lifestyle, with all offerings tied to the high-end marine experience spanning sales, service, storage, and water sports activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mystic Powerboats M5200 A 52-foot custom center console high-performance powerboat powered by quad Mercury Racing V12 600s, capable of 80 MPH. Includes Garmin AIS, radar, VHF, night vision, dual-row seating, Seakeeper stabilization, and full RGB lighting throughout. Listed at $1,699,999 USD.
• Performance Powerboats P420 A 2025 42-foot offshore performance catamaran with twin Mercury Racing 500R outboards producing 1,000 hp combined. Features vacuum-bagged carbon fiber hull, custom 8-person Alcantara interior, Garmin electronics, and Shadow Caster underwater lighting. Listed at $749,999 USD.
• Nor-Tech 390 Sport A 2025 39-foot performance sport boat with quad Mercury Racing 400R V10 engines capable of 90+ MPH. Features Lamborghini Blu Laufey paint, dual Garmin 22-inch screens, JL Audio stereo, and Myco aluminum tri-axle trailer. Listed at $775,000 USD.
• 2021 Aviara 32 A turnkey 32-foot dayboat with new twin Mercury 300s and 5-year factory warranty. Features hydraulic electric steering with joystick control, multi-zone Klipsch audio, full RGB lighting, enclosed head with shower, and windlass. Listed at $239,990 USD.
• Mercury Racing Service Center Authorized Mercury Racing service at the Doral facility offering full diagnostics, repair, and repower by factory-trained Mercury Racing technicians across the full Mercury Racing range. Open 7 days, 8AM-5PM.
• White-Glove Indoor Boat Storage Climate-conscious, secure indoor boat storage at the Doral facility, handled by the same team that services the boat. Includes unlimited wash and flush during the storage period and access to transient slips at Miami Beach Marina. Quote-based pricing with multi-month packages.
• Boat Financing & Insurance Marine lending and specialized insurance provided through dedicated third-party partners, with online pre-approval available for boat buyers.
• CTS Custom Tilt Trailer A heavy-duty performance boat trailer with black powder-coated steel frame, triple axle configuration, hydraulic tilt system, integrated front storage compartment, and red accent structural members. Listed at $149,999 USD.
• 84' Ferretti Altura Yacht Charter Private luxury charters on an 84-foot Ferretti Altura yacht departing from Miami Beach Marina, accommodating up to 13 guests with captain, mate, and stewardess included. Pricing from $4,000 (4 hours) to $7,500 (8 hours), with add-ons including eFoils, jet skis, private chef, and DJ services.
• Fliteboard eFoil Electric hydrofoil surfboards from Fliteboard, including Pro Carbon, Pro Soft Top 2, Icon, and the limited-edition Marc Newson MN60. Prices range from $11,549 to $18,179, with same-week delivery across South Florida and national/international shipping.
• Lift Foils eFoil Performance-focused electric hydrofoil surfboards from Lift Foils, including Florence 4'7 LIFTX, Laird 5'2 Lift 5, and Lift X 4'8. Engineered for precision, speed, and deep customization for serious riders. Prices range from $13,999 to $15,999.
• SEABOB Underwater Water Scooter Underwater water scooter for aquatic exploration and water sports activities, available at the Miami Beach Marina showroom.
• 2026 Mercury 300 XL/CXL Verado V8 Outboard Engine Pair Twin 300 HP V8 4.6L outboard engines (XL and CXL counter-rotation pair) with electronic fuel injection, 115 Amp alternator, and full 3-year Mercury factory warranty. Listed at $53,800 per pair.
• Mercury Marine Parts & Service Kits Genuine Mercury Marine and Quicksilver maintenance parts for V6, V8, and V12 outboard engines, including 100-hour and 300-hour service kits ($56.99-$1,749.95), oil change kits, oil filters, fuel filters, water pump repair kits, propellers, and engine oils.
• Angle of Attack Marine Limited-Edition Apparel Limited edition performance apparel including Miami Beach Fire Department Edition hoodie, AOA Marine x Doug Wright Powerboats Performance Tee, and Flite/AOA Short Sleeve Cotton T-Shirt featuring moisture-wicking, UPF-rated fabrics. Prices from $19.99 to $25.99.

Quantifiable outcome

• Boat inventory priced from $239,990 to $1,699,999 indicates targeting of high-net-worth buyers with significant purchasing power.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Supercat FestminorGTM or Marketing Partner · 1 August 2025Angle of Attack Marine partnered with Supercat Fest to offer three months of free boat storage (valued at $10,000) at its brand-new Doral facility through the event's charity auction. The auction took place at Supercat Fest on August 23, 2025, at Lake of the Ozarks, MO. The winner received storage on their own trailer, transient slips at Miami Beach Marina, and a full wash package with unlimited wash and flush.
• Mercury RacingcoreChannel Partner/ Reseller/ DistributorAuthorized Mercury Racing dealer providing Mercury Racing service at the Doral facility. Full team of Mercury certified technicians handle diagnostics, repair, repower, and season prep. Also sells Mercury Racing engines, parts, and accessories through the storefront.
• Mystic PowerboatscoreChannel Partner/ Reseller/ DistributorAuthorized Mystic Powerboats dealer. Featured Mystic M5200 Hull No. 7 (custom ordered by owner Chris Richards) debuted at Fort Lauderdale Boat Show and Key West Powerboat Week. The company is a core Mystic dealer for the Southeast.
• FliteboardcoreChannel Partner/ Reseller/ DistributorAuthorized Fliteboard dealer at Miami Beach Marina showroom. Full lineup in stock including Pro Carbon, Pro Soft Top 2, ICON Carbon, and the limited-edition Marc Newson MN60. Same-week delivery across South Florida with national and international shipping available.
• Lift FoilscoreChannel Partner/ Reseller/ DistributorAuthorized Lift Foils dealer at Miami Beach Marina showroom. Carries Lift X, Florence 4'7" LIFTX, and Laird 5'2" Lift 5 models. Demo rides by appointment. Both brands are positioned as complementary options for different rider profiles.
• Miami Beach MarinacoreStrategic or Co-development PartnerHome base for Angle of Attack Marine's Miami Beach operations including eFoil sales, SEABOB sales, yacht charters, and the future client lounge. Provides transient slips for boat storage clients. The partnership provides waterfront access critical to the eFoil demo business and yacht charter operations.
• Nor-Tech PowerboatsminorChannel Partner/ Reseller/ DistributorAuthorized Nor-Tech dealer. Currently listing a 2025 Nor-Tech 390 Sport with quad Mercury Racing 400R engines at $775,000. The Nor-Tech 390 Sport is one of the in-stock performance boats available at the Doral facility.
• Doug Wright PowerboatsminorGTM or Marketing PartnerCollaboration on limited-edition merchandise (AOA Marine x Doug Wright Powerboats Performance Tee). The partnership features a bird's-eye view of a Doug Wright catamaran on the back of the tee. Both companies are recognized names in the performance boating world, and the collaboration targets shared enthusiast audiences.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• MarineMax: Largest U.S. recreational boat dealer (NYSE: HZO) operating across multiple states with a full sales-service-storage-finance model. Highly comparable to AOA's bundled one-stop-shop approach but at vastly greater scale and geography.
• OneWater Marine: Public boat dealer (NASDAQ: ONEW) operating a multi-brand dealership network in the Southeast U.S. Similar role as an authorized multi-brand marine retailer offering premium brands, service, and storage.

Direct peers

• Galati Yacht Sales: High-end yacht and powerboat dealer headquartered in Florida representing brands such as Viking, Princess, and Hatteras with brokerage, service, and concierge offerings. Closest geographic and product-mix overlap with AOA in the Florida performance/luxury powerboat segment.
• Pier 33 Marina: Multi-brand marine dealer in Michigan operating sales, service, storage, and parts for premium powerboat brands. Comparable mid-size authorized-dealer operating model with bundled service and indoor storage.
• Performance Boat Center: Performance boat specialist carrying Formula, Mystic, and other high-performance brands with service and parts. Direct competitor in the high-performance powerboat retail category AOA plays in.
• Offshore Marine Performance: Authorized Mercury Racing dealer/service center in South Florida focused on performance boat sales, rigging, and service. Most directly comparable competitor on the Mercury Racing service and high-performance powerboat axis.

Regional players

• Bahia Mar Marina (Suntex): Fort Lauderdale-based full-service marina offering slips, dry storage, fuel, and on-site marine services. Comparable as a Florida marine-retail/storage infrastructure competitor serving a similar HNW boating clientele.

Emerging players

• Riva Motorsports Miami: South Florida powersports and marine dealer with multi-brand showroom and service operations. Overlaps with AOA's Miami-area watersports and marine retail footprint though broader into personal watercraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/angleofattackmarine
• YouTubeyoutube.com/@angleofattackmarine
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/angleofattackmarine
• TikToktiktok.com/@angleofattackmarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about angle of attack marine