Arnika

What Arnika does

Arnika AS is a privately held Norwegian online retailer and registered online pharmacy (nettapotek) operating the arnika.no storefront from a warehouse and customer pickup location in Solbergelva, near Drammen. The company sells dietary supplements, vitamins, minerals, herbs, organic foods, sports nutrition, longevity products, wellness/personal care items, home goods, and a regulated subset of biopathic and homeopathic medicines under its DMP and Debio certifications. The assortment spans more than 100 third-party brands, including Solaray, BioCare, New Nordic, Mezina, Optimal Nordic Nutrition, Purasana, Zooca, SHIFT, and Moonvalley, alongside Norwegian-developed private-label-adjacent lines.

The platform is built on Gurusoft e-commerce software with integrated payments via Nets Easy Checkout (Visa, MasterCard, Vipps, Klarna, Riverty invoice). Fulfillment runs exclusively within mainland Norway through PostNord, Helthjem, and Posten — supporting home delivery, parcel lockers, pickup points, and direct warehouse pickup — with 1-3 business day delivery and a 499 NOK free-shipping threshold for private customers. Arnika does not ship internationally and explicitly excludes Svalbard and Jan Mayen.

Commercially, Arnika pursues a direct-to-consumer model supplemented by dedicated pricing and shipping arrangements for therapists/healthcare practitioners and businesses/pharmacies. Revenue is generated through one-time unit-priced purchases; no subscription program is disclosed. Marketing is driven by email newsletters, an "Inspirasjon" content library of recipes and health articles, and organic social media presence. No funding rounds, M&A activity, headcount data, or revenue figures are publicly disclosed.

Name

Arnika

Legal name

Arnika as

Website

https://arnika.no

Company type

Private

Operating status

Operating

Short description

Arnika is a Norwegian online helsekost retailer and registered online pharmacy selling 100+ brands of dietary supplements, herbs, sports nutrition, wellness products, and biopathic medicines to private consumers, therapists, and businesses across mainland Norway, with warehouse pickup in Solbergelva and nationwide 1-3 day delivery.

Ownership category

akta.pro rank

Product category

Online Health Food and Supplements Retail

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Health food supplements
• Dietary supplements retail
• Online herbal remedies
• Sports nutrition store
• Natural wellness products

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce retail sales: Arnika generates revenue through direct online sales of health food products, dietary supplements, vitamins, minerals, herbs, organic foods, wellness products, and related health items to consumers in Norway. The business operates on a one-time purchase model where customers buy individual products at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Arnika operates a Norwegian direct-to-consumer e-commerce store (nettbutikk) that retails dietary supplements, vitamins, minerals, herbs, sports nutrition, organic foods, longevity supplements, personal care and wellness items, home and kitchen goods, and registered homeopathic/biopathic medicines sourced from over 100 brands. Orders are fulfilled from a warehouse in Solbergelva near Drammen and shipped nationwide via PostNord, Helthjem, and Posten, with free shipping offered over 499 NOK and 1–3 business day delivery.

Product overview

Arnika is a Norwegian consumer e-commerce platform and online pharmacy (nettapotek) selling health food, dietary supplements, herbs, sports nutrition, wellness products, and natural remedies to private customers, therapists, and businesses. The platform operates as a multi-brand marketplace offering hundreds of products across categories including vitamins and minerals, adaptogenic herbs (Ashwagandha KSM66, Maca), sports nutrition (creatine, protein powders, electrolytes), omega-3 supplements (fish oil, krill, algae-based, Calanus), digestive health (probiotics, fiber blends), longevity supplements (Spermidin), and personal wellness (essential oils, skincare). The company also offers home and kitchen products and maintains partnerships with over 100 brands including Solaray, BioCare, BioSym, New Nordic, Mezina (Norwegian family-owned manufacturer), Optimal Nordic Nutrition, Moonvalley, SHIFT, Purasana, Zooca (Calanus oil), and Plantforce (Third Wave Nutrition). Arnika provides free shipping over 499 NOK and fast 1-3 business day delivery, with physical warehouse pickup available in Solbergelva near Drammen.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fast delivery within 1-3 business days
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gurusoft AScoreTechnology or IntegrationGurusoft AS provides the e-commerce software platform for Arnika's online store. They have a data processing agreement in accordance with GDPR to regulate rights and obligations regarding personal data handling.
• NetscoreTechnology or IntegrationNets provides Easy Checkout payment processing for secure card transactions on Arnika's website, enabling Visa, MasterCard, and other payment methods.
• RivertyminorChannel Partner/ Reseller/ DistributorRiverty provides invoice payment solutions, allowing customers to receive invoices via email and pay later.
• PostNordcoreOthersPostNord provides logistics and delivery services including home delivery and pickup point delivery with package locker options.
• HelthjemcoreOthersHelthjem provides home delivery and pickup point delivery services throughout Norway.
• PostenminorOthersPosten provides additional delivery options for Norwegian customers including home delivery and pickup services.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vitusapotek: One of Norway's largest pharmacy chains with a full online store selling prescription medicines, OTC drugs, vitamins, supplements, and personal care — directly comparable to Arnika as a regulated Norwegian online pharmacy and helsekost retailer.
• Apotek 1: Major Norwegian pharmacy chain with a strong online channel selling medicines, supplements, and health products. Comparable to Arnika as a regulated online seller of medicines plus health food and supplements in the Norwegian market.
• Ditt Apotek: Norwegian pharmacy group with online storefront selling medicines, supplements, and personal care. Direct competitor to Arnika in the Norwegian online pharmacy and helsekost category.
• Boots Apotek (Norway): Norwegian arm of the Boots pharmacy chain, selling medicines, beauty, and health products online and offline. Overlaps Arnika's regulated online pharmacy plus supplement assortment.
• Helsekosten (Helsekosten.no): Norwegian online helsekost retailer selling vitamins, supplements, and natural health products domestically. Closest Norwegian pure-play online competitor to Arnika's consumer-facing helsekost model.

Broad incumbents

• iHerb: Global online retailer of vitamins, supplements, and natural health products serving Norway and other markets. A much larger-scale incumbent in the same online supplement-retail category as Arnika.
• Holland & Barrett: Established global health-food and supplement retailer with a strong online store. Overlaps Arnika's assortment of vitamins, herbal remedies, sports nutrition, and natural wellness products.
• Myprotein: Large global DTC sports nutrition brand and retailer selling protein, creatine, and supplements online. Comparable to Arnika's sports nutrition and supplements category at much greater scale.

Regional players

• Bodylab (Bodylab.dk): Danish sports nutrition and supplement online retailer serving the Nordic region. Comparable to Arnika on category and Scandinavian focus, but operates primarily out of Denmark rather than Norway.

Emerging players

• New Nordic: Swedish supplement brand selling directly online and through retailers like Arnika. Adjacent peer — a Nordic-focused supplement brand that competes for the same consumer wallet in hair, beauty, longevity, and wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arnika.no

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arnika