Amanda Energy
Amanda Energy is a privately held Western Australian business energy retailer supplying electricity, gas, commercial solar, and energy optimisation services to commercial and industrial customers across Perth and regional WA since 2010.
- Company typePrivate
- Founded2010
- HeadquartersPerth, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What Amanda Energy does
Amanda Energy Pty Ltd is a privately held Western Australian business energy retailer founded in 2010, headquartered at the Alluvion Building in Perth with a secondary office in North Fremantle. The company supplies electricity, natural gas, commercial solar PV systems, and energy optimisation services — including peak shaving, demand side management, power factor correction, and voltage optimisation — to commercial and industrial customers contestable on the South West Interconnected System (SWIS) grid. Its customer base spans small-to-medium businesses (50,000-160,000 kWh/year) and large commercial operations across manufacturing, agriculture, hospitality, mining support, retail, and commercial property sectors.
The company's core technical platform centres on a proprietary 360-degree energy analysis that reviews a customer's historical electricity consumption at 30-minute intervals for up to four years, sourced from Western Power, to design customised tariff structures. It complements this with demand-side management programs (Beat the Peak, Shave and Save) that provide peak-time notifications and bill credits for load reduction, as well as power conditioning technology (power factor correction, voltage optimisation) that lowers network and capacity charges. On the solar side, Amanda offers Tier 1 panel installations alongside no-capex financing vehicles — Power Purchase Agreements (PPA) and Rooftop Lease Agreements — where Amanda retains asset ownership and the customer pays a discounted rate for generated electricity or leases roof space.
Amanda operates a sales-led go-to-market combining inside sales, on-site enterprise field consultations, and channel partnerships with industry associations (Family Business Australia, ClubsWA, Liquor Stores Association of WA). Revenue is generated through recurring monthly electricity and gas supply, one-time solar installation revenue, subscription-style PPA and rooftop lease income, and managed-service fees for energy optimisation. Pricing is fully quote-based, anchored on individual consumption analysis. The company is Western Australian-owned, claims to be the largest independent commercial energy provider in Perth and WA, and is bound by the WA Code of Conduct for Small Use Electricity Customers, the Gas Marketing Code of Conduct, and the Privacy Act 1988. No external funding rounds, M&A activity, or revenue figures are disclosed.
Amanda Energy firmographics
Firmographics- Name
- Amanda Energy
- Legal name
- Amanda Energy Pty Ltd
- Website
- https://amandaenergy.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Amanda Energy is a privately held Western Australian business energy retailer supplying electricity, gas, commercial solar, and energy optimisation services to commercial and industrial customers across Perth and regional WA since 2010.
- Ownership category
- akta.pro rank
Amanda Energy industry classification
Industry- Product category
- Commercial Energy Supply
- NAICS
- Utilities (22)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)
- akta.pro secondary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where Amanda Energy is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Amanda Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electricity Supply: Supply of electricity to contestable commercial customers in Western Australia through customized tariff structures based on individual consumption profiles.
- Gas Supply: Business gas supply services with flexible plans and customized pricing for commercial customers in WA.
- Commercial Solar Installation: Design, installation, and maintenance of commercial solar PV systems including Power Purchase Agreements (PPA) and rooftop lease arrangements where Amanda covers installation costs.
- Energy Optimization Services: Power factor correction, voltage optimisation, and demand side management services including the Beat the Peak and Shave and Save programs.
- On-Site Generation: Backup generator solutions and battery storage systems for businesses requiring power redundancy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Customized Business Electricity Plans |
| Usage-based | Monthly | Business Gas Plans |
| Transaction based/ take rate | Monthly | Solar Power Purchase Agreement (PPA) |
| Subscription | Monthly | Solar Rooftop Lease Agreement |
| Outcome Based/ Performance | Monthly | DSM Program Payments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Amanda Energy product offering
Product offeringCore offering
Amanda Energy supplies business electricity and natural gas to contestable commercial customers in Western Australia under customised tariff structures derived from a 360-degree historical consumption analysis. It complements supply with commercial solar PV installation, no-capex solar financing (Power Purchase Agreements and rooftop leases), on-site backup generation and battery systems, and energy optimisation services including peak shaving, demand side management, power factor correction, and voltage optimisation.
Product overview
Amanda Energy is a business energy provider offering a unified portfolio of electricity, gas, and solar solutions for commercial customers in Western Australia. The core offering consists of Business Electricity and Business Gas supply plans, complemented by Commercial Solar installations and various energy optimization modules including Peak Shaving, Demand Side Management, and Power Conditioning. Additional financing options include Solar Power Purchase Agreements (PPA) and Solar Roof Lease Agreements for businesses wanting solar without upfront capital. The company serves diverse industries including agriculture, mining, manufacturing, hospitality, and commercial property.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Electricity
Quantifiable outcome
- Up to 30% savings on electricity and gas bills for businesses
- +6 more outcomes
Companies that use Amanda Energy
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
Amanda Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Amanda Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Family Business AustraliacoreAmanda Energy became a WA partner of Family Business Australia, aligning their vision of reducing energy costs with FBA's mission of supporting family businesses. This partnership provides access to FBA's member network and joint marketing opportunities.
- ClubsWAcoreAmanda Energy signed as a silver sponsor with ClubsWA, the industry body for licensed clubs in Western Australia. After a rigorous selection process, Amanda was chosen as the preferred service partner for cost-effective energy management solutions for the association's 540 member clubs.
- Liquor Stores Association of Western Australia (LSAWA)minorAmanda Energy attended the 2016 Liquor Industry Awards Night as sponsor, engaging with Perth VIPs and celebrating outstanding businesses in the liquor industry.
- Liquor Stores Association of Western Australia (LSAWA)coreAmanda Energy became major sponsor and partner of LSAWA, awarded responsibility to supply electricity and solar to most association sites. The partnership was established until 2017 and continues through ongoing delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Amanda Energy competitors and assessment
Company assessmentDirect peers
- Alinta Energy: Alinta is one of Australia's largest energy retailers with deep WA retail presence, supplying electricity and gas to commercial and industrial customers — directly competing with Amanda in the contestable WA market on dual-fuel supply and pricing.
- Synergy: WA government-owned electricity retailer serving residential, small business, and large commercial customers in the SWIS — directly overlapping with Amanda's core WA electricity supply offering across all customer segments.
- Powershop: Australian digital energy retailer supplying electricity and gas to residential and small business customers with consumption-analytics-driven plans — directly comparable to Amanda's data-led SMB electricity offering.
- Momentum Energy: Australian electricity and gas retailer owned by Hydro Tasmania, focused on commercial and residential customers with flexible plans. Overlaps with Amanda on dual-fuel SMB commercial supply.
- Dodo Power & Gas: Australian retail electricity and gas provider serving residential and small business customers. Competes in the same contestable SMB commercial segment as Amanda with customized plans and pricing.
- Red Energy: Australian multi-state electricity and gas retailer serving residential and small business customers. Comparable to Amanda on dual-fuel SMB retail and bundled product positioning.
- Perth Energy: WA-based independent electricity retailer supplying commercial and industrial customers in the SWIS. The closest geographic and product-line competitor to Amanda in the WA contestable market.
Broad incumbents
- AGL Energy: Australia's largest private electricity and gas retailer, supplying commercial and industrial customers nationally including WA. Overlaps with Amanda on dual-fuel retail and increasingly on commercial solar/DSM offerings through its broader portfolio.
- Origin Energy: National multi-energy retailer (electricity, gas, solar, batteries) serving commercial and industrial customers. Comparable to Amanda on integrated energy supply and on the commercial solar PPA/lease product set.
- Shell Energy Australia: Large national B2B electricity and gas retailer (formerly ERM Power) serving commercial and industrial customers across Australia. Competes with Amanda for medium and large WA commercial accounts on bespoke contract pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Amanda Energy social profiles
Digital presenceAmanda Energy compliance and trust
Trust signalCompliance3 records
Amanda Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amanda Energy leadership team
Management profileNumber of profiles
Profiles2 records
Amanda Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amanda Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amanda Energy
What does Amanda Energy do?
Amanda Energy supplies business electricity and natural gas to contestable commercial customers in Western Australia under customised tariff structures derived from a 360-degree historical consumption analysis. It complements supply with commercial solar PV installation, no-capex solar financing (Power Purchase Agreements and rooftop leases), on-site backup generation and battery systems, and energy optimisation services including peak shaving, demand side management, power factor correction, and voltage optimisation.
Is Amanda Energy a public or private company?
Amanda Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amanda Energy founded?
Amanda Energy was founded in 2010.
Where is Amanda Energy based?
Amanda Energy is headquartered in Perth, Australia, in the Oceania region.
How does Amanda Energy make money?
Five revenue lines are on record. Electricity Supply is the primary driver. The others are gas Supply, commercial Solar Installation, energy Optimization Services and on-Site Generation.
Who are Amanda Energy's main competitors?
Direct peers on record are Alinta Energy, Synergy, Powershop, Momentum Energy, Dodo Power & Gas, Red Energy and Perth Energy. Broad incumbents are AGL Energy, Origin Energy and Shell Energy Australia.
Does Amanda Energy have an API?
No public API is recorded for Amanda Energy.
What industry is Amanda Energy in?
Amanda Energy's product category is Commercial Energy Supply. Its primary akta.pro industry code is EUAGABAD, Dual-Fuel Retail Supply (Electric + Gas Bundles), with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 22 and its SIC code is 4911.