skin at peace

What skin at peace does

Skin at Peace, LLC is a direct-to-consumer skincare brand that sells preservative-free, micro-batched skincare formulated for reactive and sensitive skin. The company is co-founded and operated by Dr. Rod Garcia (MD, microbiologist) and Lindsey Garcia (licensed esthetician with 17 years of clinical experience), and is headquartered at 1404 Elizabeth Avenue, West Palm Beach, Florida, where its lab produces all products in small weekly batches. The product line is a four-step system: Clean (cleansing oil, $35), Tone (alcohol-free hydrating toner at pH 5.5, $30), Day (dual vitamin C serum combining L-ascorbic acid and magnesium ascorbyl phosphate, $45), and Night (bakuchiol-based renewal serum, $55), sold individually or as the Full System bundle ($165). Formulation excludes endocrine disruptors, synthetic fragrance, surfactants, and harsh preservatives, with short, functional ingredient lists and Yuka scores of 76-100 across the line.

The business model is DTC e-commerce only, operated on Shopify, with no retail, marketplace, or third-party distribution. Revenue is generated through one-time purchases, a subscription tier offering 15% off individual SKUs and 24% off the Full System ($125/shipment) on customer-selected 30/45/60-day cadences, and a 40%-commission affiliate program targeting estheticians and skin professionals via UpPromote. Customer acquisition runs on a community-led and product-led growth motion: organic social (Instagram, TikTok, YouTube, Facebook, X), the Journal blog and ingredient guides, SMS and email marketing, and earned media in Dermatology Times, Marie Claire, CBS, USA Today, and NBC. Distribution is US-only, with international shipping handled on an inquiry basis. The company is bootstrapped, founder-owned, and has no disclosed institutional funding or headcount.

Target customers fall into four overlapping use-case segments: reactive/sensitive skin, rosacea-prone skin, hormonal acne, and pregnancy/postpartum, each addressed through concern-specific landing pages (Acne, Rosacea, Pregnancy & Postpartum). The 2026 New You Beauty Award for Beauty Innovation (Barrier-Restoring Acne Ritual) and a 30%-discount Owlet360 partnership running June 2026-June 2027 are the most recent commercial milestones, alongside a $199 affiliate welcome kit that bundles the full system with display and onboarding support.

Name

skin at peace

Legal name

Skin at Peace, LLC

Website

https://skinatpeace.com

Company type

Private

Operating status

Operating

Short description

Skin at Peace is a bootstrapped, direct-to-consumer skincare brand that sells preservative-free, micro-batched formulations (Clean, Tone, Day, Night) for consumers with reactive, rosacea-prone, hormonal-acne, or pregnancy-related skin concerns.

Ownership category

akta.pro rank

Product category

Preservative-Free Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Preservative-free skincare
• Microbiome-first cosmetics
• Barrier repair skincare
• Reactive skin care
• Micro-batch beauty

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (One-Time): Individual products and the Full System sold as one-time purchases through the e-commerce storefront. Clean ($35), Tone ($30), Day ($45), Night ($55), Full System ($165). No physical retail presence mentioned; direct-to-consumer only.
2. Subscription / Subscribe & Save: Recurring subscription model with 15% discount on individual products and 24% discount on the Full System ($125/order vs $165 one-time). Delivered every 30, 45, or 60 days on subscriber-chosen cadence. Cancellation or skipping available anytime. Subscribers also earn SAP Wallet rewards (up to 7% back).
3. Affiliate / Partner Sales: Affiliate program (managed via UpPromote/Shopify) offering 40% commission on qualifying sales including subscription renewals. Targets estheticians, skin professionals, wellness influencers. One-time $199 affiliate kit purchase for program entry.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Skin at Peace manufactures and sells a four-step preservative-free skincare system (Clean cleansing oil, Tone hydrating toner, Day dual vitamin C serum, and Night bakuchiol moisturizer) produced in small weekly batches. Products are sold directly to consumers through the brand's own Shopify storefront on a one-time and subscription basis, with the Full System bundle offered at a discount. The company also markets a two-product Barrier-Restoring Acne Ritual and a $199 professional Affiliate Kit.

Product overview

Skin at Peace is a direct-to-consumer skincare brand offering a four-product microbiome-first system built around preservative-free, micro-batched formulations. The core portfolio consists of Clean (cleansing oil), Tone (hydrating toner), Day (dual vitamin C serum), and Night (bakuchiol moisturizer/serum), which are designed to work together as a unified AM/PM routine. The products can be purchased individually, as the complete Full System bundle, or as targeted two-product combinations like the Barrier-Restoring Acne Ritual. All formulations are made fresh weekly, are free of endocrine disruptors, fragrances, and harsh actives, and are positioned for sensitive, reactive, acne-prone, and rosacea-prone skin types, including pregnancy-safe options. The company also offers a professional Affiliate Kit for spa and wellness partners.

Differentiator

Problem solved

Functional benefit

Products and services

• The Full System Complete four-product skincare system including Clean (cleansing oil), Tone (hydrating toner), Day (dual vitamin C serum), and Night (bakuchiol moisturizer/serum). Made fresh weekly, preservative-free, designed as a unified morning and evening routine for barrier support and microbiome balance.
• Clean Non-comedogenic cleansing oil using jojoba, grapeseed, squalane, and ceramide NP to dissolve makeup, SPF, and pore-deep buildup without stripping the skin barrier. Fragrance-free, surfactant-free formula that supports microbial balance during cleansing.
• Tone Alcohol-free hydrating toner with aloe vera, green tea extract, and lactic acid that holds skin at pH 5.5 to maintain microbiome balance while gently refining texture. Primes skin to absorb subsequent products in the routine.
• Day Dual vitamin C serum-moisturizer combining L-ascorbic acid and magnesium ascorbyl phosphate with ferulic acid and vitamin E. Provides antioxidant defense against daily oxidative stress, brightens skin tone, and fades dark spots. Includes mineral UV-supporting ingredients (zinc oxide, titanium dioxide) but is not a rated SPF.
• Night Overnight serum-moisturizer featuring bakuchiol (plant-based retinol alternative), niacinamide, rosehip oil, and hyaluronic acid. Supports natural skin renewal and smooths fine lines without the irritation or sun sensitivity associated with traditional retinoids. Pregnancy-safe alternative to retinol.
• Barrier-Restoring Acne Ritual Two-step acne routine combining Clean (cleansing oil) and Night (bakuchiol moisturizer/serum). Focuses on barrier repair rather than harsh active ingredients to address hormonal and reactive acne. 2026 New You Beauty Award Winner.
• Skin At Peace Full Affiliate Kit Professional affiliate welcome kit containing one full system (Clean, Tone, Day, Night with ingredient dossier) for client sampling and staff testing, display box, neon sign, and educational brochures for specific skin conditions. Includes one-hour onboarding call with co-founder Lindsey Garcia.

Quantifiable outcome

• Most customers notice reduced redness and reactivity within 1-2 weeks of consistent use
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Owlet360minorGTM or Marketing Partner · 30 June 2026Owlet360 membership benefit program offering members a 30% discount on all Skin at Peace products. Valid on the US website only, one-time use per customer, non-transferable and non-stackable with other promotions. Runs June 30, 2026 to June 30, 2027.
• ShopifycoreTechnology or IntegrationShopify powers the Skin at Peace e-commerce storefront and processes customer transactions. Shopify collects and processes personal information for website hosting, payment processing, and data analytics. The company uses Shopify enhanced features that incorporate data from store interactions.
• UpPromotecoreTechnology or IntegrationUpPromote is the affiliate management platform used by Skin at Peace to manage its affiliate/partner program. All affiliate tracking, commission calculations, and payout management are handled through the UpPromote portal integrated with Shopify.
• Affiliate / Partner NetworkminorChannel Partner/ Reseller/ DistributorLicensed estheticians, skin professionals, and wellness influencers can join the affiliate program (40% commission) to recommend and sell Skin at Peace products. Affiliates receive a $199 starter kit with full product system, display materials, and a 1-hour onboarding call with co-founder Lindsey Garcia. Program activated via af.uppromote.com/1051c0-a0/register.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• cocokind: cocokind is a direct-to-consumer, ingredient-led skincare brand focused on barrier support, simple routines, and sensitive or reactive skin. Its clean positioning and product-led e-commerce model closely match Skin at Peace's specialty-brand orientation.
• Dieux Skin: Dieux Skin sells science-led, direct-to-consumer skincare built around simplified routines and targeted treatments. Its evidence-forward communication and focus on common skin concerns make it closely comparable to Skin at Peace's educational, routine-based proposition.
• Versed: Versed is a clean, ingredient-led skincare brand with products aimed at concerns including sensitivity, acne, dehydration, and early aging. Its predominantly direct-to-consumer distribution and accessible routine architecture make it a relevant operating-model peer.
• Peach & Lily: Peach & Lily offers a direct-to-consumer skincare assortment centered on gentle, results-oriented routines for sensitive and acne-prone skin. It is comparable through its concern-based merchandising, educational content, and promotion-led e-commerce model.
• Then I Met You: Then I Met You is a curated, direct-to-consumer skincare brand built around gentle cleansing, hydration, and barrier-conscious routines. Its focused product system and sensitive-skin positioning closely resemble Skin at Peace's minimalist regimen strategy.
• Codex Beauty: Codex Beauty is a premium, direct-to-consumer skincare brand emphasizing clinically informed, plant-based formulas and microbiome-supportive skincare. Its specialist formulation story and barrier-oriented customer proposition are highly comparable to Skin at Peace.

Broad incumbents

• First Aid Beauty: First Aid Beauty is an established sensitive-skin brand with a broad portfolio focused on barrier repair and gentle daily care. It competes for the same consumer need state, although it has greater scale and broader retail distribution.
• Paula's Choice: Paula's Choice is a science-led skincare company with strong direct-to-consumer distribution and products for sensitivity, acne, texture, and aging. It overlaps heavily in evidence-based education and concern-led merchandising, but serves a much broader customer set.
• Tula Skincare: Tula Skincare is a larger probiotic- and microbiome-positioned skincare brand selling targeted routines for sensitivity, acne, and aging. It is comparable in microbiome-led branding and barrier-adjacent products, though with substantially greater brand scale and distribution.
• Drunk Elephant: Drunk Elephant is a premium biocompatible-skincare brand built around clean formulations, routine systems, and sensitive or breakout-prone consumers. It is a broader incumbent analogue to Skin at Peace's clean, barrier-first, multi-step system.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SkinAtPeaceHQ
• YouTubeyoutube.com/@SkinatPeace
• Facebookfacebook.com/skinatpeace
• Instagraminstagram.com/skinatpeaceofficial
• TikToktiktok.com/@skinatpeaceofficial
• LinkedInlinkedin.com/company/skin-at-peace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about skin at peace