get lucky
Always Get Lucky is a Rochester, NY-based DTC fashion design house founded in 2022 by Lucky Nahum, selling original Vluxe-branded clothing, footwear, and accessories via a Shopify site with made-to-order production and a 'Name Your Own Price' pricing model.
- Company typePrivate
- Founded-
- HeadquartersRochester, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What get lucky does
Always Get Lucky, Inc. (DBA Always Get Lucky / AGL) is a privately held U.S. fashion design house and manufacturer operating a direct-to-consumer e-commerce business, founded in 2022 by designer Lucky Nahum and headquartered at 307 Berkeley Street, Rochester, NY. The company sells original, exclusive streetwear-style clothing, footwear, accessories, and lifestyle products under the Vluxe sub-brand, serving men's, women's, and children's segments. Distinctive product lines include Vluxe Bespoke Shirts — offering 3D-technology-enabled customization across over 3,000 fabric options from suppliers such as Thomas Mason, Canclini Tesstile, and Loro Piana — and Vluxe Custom Denim, made-to-order jeans tailored to individual measurements. The catalog also distributes partnered brands including SCOJO New York and Maison Nathalie Blanc luxury eyewear, and offers hand-made shoes, watches, lifestyle items, and digital gift cards ranging from $10 to $150, with product prices spanning $29 to $455 USD.
The core commercial infrastructure runs on a Shopify-hosted e-commerce storefront, with Fourthwall.com serving as the merchandising and fulfillment partner for made-to-order production. All products are manufactured to order, reducing inventory and overproduction waste. The company differentiates through a 'Designer Direct' business model that bypasses traditional retail markups, and introduces a 'Name Your Own Price' pricing mechanic allowing customers to make offers the company may accept, reject, or counter. In addition to e-commerce, Always Get Lucky operates a single physical retail location in Rochester, NY, and runs a Retail Partner Program for wholesale and bulk B2B inquiries. Distribution is U.S.-focused — international shipping is explicitly unavailable — and the company is bootstrapped with no disclosed institutional funding, no public APIs, and no AI/ML capabilities referenced across its operations.
get lucky firmographics
Firmographics- Name
- get lucky
- Legal name
- Always Get Lucky, Inc.
- Website
- https://alwaysgetlucky.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Always Get Lucky is a Rochester, NY-based DTC fashion design house founded in 2022 by Lucky Nahum, selling original Vluxe-branded clothing, footwear, and accessories via a Shopify site with made-to-order production and a 'Name Your Own Price' pricing model.
- Ownership category
- akta.pro rank
Where get lucky is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
get lucky business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Primary revenue stream from selling clothing, footwear, accessories, and lifestyle products directly to consumers through their e-commerce website. Products are sold at designer-direct prices, avoiding retailer markups. All products are made-to-order to reduce waste.
- Wholesale/Bulk Orders: The company also designs and manufactures products for wholesale, with bulk orders or wholesale inquiries directed through their contact page or email.
- Gift Cards: Gift cards ranging from $10 to $150 in value are sold directly through their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing with optional customer-negotiated pricing |
| Transaction based/ take rate | Pay-as-you-go | First-time customer discount |
| Transaction based/ take rate | Pay-as-you-go | Free shipping on most products |
| Transaction based/ take rate | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
get lucky product offering
Product offeringCore offering
Always Get Lucky is a design house and manufacturer that sells original streetwear-style clothing, footwear, accessories, and lifestyle products directly to consumers through a Shopify e-commerce storefront and a Rochester, NY retail location. The Vluxe brand by founder Lucky Nahum offers made-to-order and customizable items, including bespoke shirts (3,000+ fabrics) and custom-fit denim, with a distinctive "Name Your Own Price" offer-and-counter-offer pricing model.
Product overview
Always Get Lucky is a fashion e-commerce platform operating as a Design House and Manufacturer. The core offering centers on the Vluxe sub-brand by designer Lucky Nahum, featuring original streetwear-style fashion for men, women, and children. The product portfolio includes clothing (tops, bottoms, jackets, hoodies, dresses), footwear (sneakers, boots, hand-made shoes), accessories (bags, belts, eyewear, watches), and lifestyle products. Distinctive offerings include Vluxe Bespoke Shirts (custom-made with over 3,000 fabric options) and Vluxe Custom Denim (tailored to individual measurements). The company also distributes partnered brands including SCOJO New York and Maison Nathalie Blanc eyewear. All products are made-to-order to minimize waste. The business model is 'Designer Direct,' bypassing retail markups with an innovative 'Name Your Price' option.
Differentiator
Problem solved
Functional benefit
Brands
- Vluxe: Primary fashion brand by Lucky Nahum featuring original designs of clothing, footwear, and accessories for men and women. Products include bespoke shirts, custom denim, and streetwear-style fashion.
- Vluxe Bespoke Shirts
- Vluxe Custom Denim
Products and services
- Vluxe Bespoke Shirts Made-to-order custom shirts allowing customers to design their own shirts by selecting from over 25 collar options, 10 cuff options, and more than 3,000 fabric choices sourced from suppliers including Thomas Mason, Canclini Tessile, and Loro Piana. Targeted at consumers seeking personalized, made-to-measure shirts.
- Vluxe Custom Denim Custom-fit jeans for men and women, made to order based on individual body measurements with various fabric options, washes, and customization choices. Targeted at consumers seeking tailored denim with a personalized fit.
- Hand Made Shoes Handcrafted shoes, bags, and belts available for made-to-order customization, allowing customers to personalize their footwear and accessories.
- Men's Clothing Full range of men's fashion including bags, belts, hoodies, jackets, joggers, track pants, shoes, ready and made-to-order shirts, swimwear, sneakers, tops, windbreakers, and boots under the Vluxe and Lucky Lime lines.
- Women's Clothing Full range of women's fashion including bags, dresses, hoodies, jackets, leggings, yoga pants, pants, skirts, sneakers, swimwear, sports bras, tops, yoga shorts, and windbreakers.
- Children's Clothing Fashion items designed for children, part of the Vluxe brand offerings, providing streetwear-style apparel for younger wearers.
- Designer Eyewear Luxury reading glasses and sunglasses distributed through the website, including SCOJO New York (luxury reading eyewear) and Maison Nathalie Blanc (French luxury eyewear) collections, such as the Alexandra butterfly-shaped sunglasses made in France.
- Vluxe Watches Designer watches for men featuring styles ranging from minimalist to bold and vintage-inspired designs.
- Lifestyle Products Lifestyle items including home goods and accessories such as Beasties espresso/cappuccino cups, extending the brand beyond apparel.
- Gift Cards Digital gift cards available in denominations from $10 to $150, redeemable across the online store's product catalog.
Companies that use get lucky
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
get lucky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
get lucky partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fourthwall.comcoreFourthwall.com serves as the merchandising partner for order fulfillment, handling the production and logistics of made-to-order products. Orders are fulfilled through this platform when customers place orders on the website.
- ShopifycoreShopify provides the e-commerce platform powering the alwaysgetlucky.com online store, enabling online sales, payment processing, and order management capabilities.
- Scojo New YorkminorScojo New York is a luxury reading eyewear brand whose products are sold through Always Get Lucky's website, offering readers and sunglasses to customers.
- Maison Nathalie BlancminorMaison Nathalie Blanc is a French luxury eyewear brand (Nathalie Blanc is described as a true ambassador for French manufacturing and excellence) whose products are sold through Always Get Lucky's website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
get lucky competitors and assessment
Company assessmentDirect peers
- Buck Mason: American heritage essentials DTC brand with classic men's and women's apparel. Comparable as a digitally native, designer-led apparel label.
- Indochino: Made-to-measure menswear brand offering custom shirts and suits. Closely comparable to Vluxe Bespoke Shirts and Vluxe Custom Denim customization model.
- Faherty Brand: Sustainable, family-founded DTC apparel brand with coastal/American aesthetic. Comparable on sustainability positioning and family/designer-led origins.
- Bonobos: DTC men's apparel brand known for fit-driven clothing and online-first retail. Highly comparable to AGL's DTC men's fashion offering and made-to-order philosophy.
Broad incumbents
- Stitch Fix: Personalization-focused apparel retailer using data-driven recommendations. Comparable on the customization and made-to-order consumer angle, though at much larger scale.
- Warby Parker: DTC pioneer bypassing traditional retail with direct designer-to-consumer pricing. Comparable as an adjacent DTC brand carrying partner eyewear (overlap with AGL's Scojo/Maison Nathalie Blanc eyewear distribution).
- SSENSE: Premium streetwear and luxury e-commerce destination. Comparable on streetwear positioning and global e-commerce distribution model for designer apparel.
- END. Curated menswear and streetwear e-commerce retailer. Comparable as a curated designer apparel e-tailer targeting fashion-forward consumers.
- Mr Porter: Premium men's fashion e-commerce platform owned by Net-a-Porter Group. Comparable on designer-direct premium menswear positioning and recognized industry credibility.
Emerging players
- Need Supply Co. Curated independent designer apparel marketplace. Comparable on boutique, designer-direct approach to niche streetwear and lifestyle apparel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
get lucky social profiles
Digital presenceget lucky financial estimates
Financial estimateRevenue estimate
Valuation estimate
get lucky leadership team
Management profileNumber of profiles
Profiles1 record
get lucky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
get lucky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about get lucky
What does get lucky do?
Always Get Lucky is a design house and manufacturer that sells original streetwear-style clothing, footwear, accessories, and lifestyle products directly to consumers through a Shopify e-commerce storefront and a Rochester, NY retail location. The Vluxe brand by founder Lucky Nahum offers made-to-order and customizable items, including bespoke shirts (3,000+ fabrics) and custom-fit denim, with a distinctive "Name Your Own Price" offer-and-counter-offer pricing model.
Is get lucky a public or private company?
get lucky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was get lucky founded?
get lucky was founded in -1.
Where is get lucky based?
get lucky is headquartered in Rochester, United States, in the North America region.
How does get lucky make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Bulk Orders and gift Cards.
Who are get lucky's main competitors?
Direct peers on record are Buck Mason, Indochino, Faherty Brand and Bonobos. Broad incumbents are Stitch Fix, Warby Parker, SSENSE, END. and Mr Porter. Need Supply Co. is listed as an emerging player.
Does get lucky have an API?
No public API is recorded for get lucky.