Allergy Free Bakery

What Allergy Free Bakery does

Allergy Free Bakery is a privately-held, family-owned retail bakery founded in September 2023 by Chris and Jessica Farraj in Shelby Township, Michigan. The company sells baked goods and beverages that are simultaneously free from the top nine food allergens (milk, eggs, peanuts, tree nuts, fish, shellfish, soy, wheat, and sesame), gluten-free, vegan, and Kosher certified. Its underlying technical differentiator is a 100% dedicated allergen-free manufacturing and retail facility built with all-new equipment to eliminate cross-contamination, combined with proprietary recipes developed over years of research with dietitians and specialized ingredient suppliers. The product portfolio spans over 90 menu items across 16 categories, including celebration cakes, cupcakes, cookies, donuts, bagels, muffins, scones, breads, pies, pastries, quiches, pizza, and specialty beverages, with pricing ranging from $1.25 for donut holes to $49.99 for a dozen cupcakes or cookies.

The business operates a direct-to-consumer model through a single physical storefront open seven days a week, a Shopify-based e-commerce site for nationwide cookie shipping, and a custom-order system for bespoke cakes and party trays. Revenue is generated entirely through one-time product sales, with no subscription or licensing model. Customer segments are primarily individual consumers and families with food-allergic children, supplemented by event hosts, health-conscious consumers, and a nascent institutional pipeline into school districts. Go-to-market relies heavily on word-of-mouth, earned media (Detroit News, FOX 2 News, Live in the D), Google reviews (553 reviews with an excellent rating), and organic social channels. The company is bootstrapped with no disclosed external funding, both founders continue to work full-time jobs while operating the bakery, and the firm is exploring wholesale school accounts and franchise opportunities as primary expansion vectors.

Name

Allergy Free Bakery

Legal name

Allergy Free Bakery

Website

https://allergyfreebakery.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Allergy Free Bakery is a Michigan-based retail and e-commerce bakery selling top-9 allergen-free, gluten-free, vegan, and Kosher baked goods and beverages, serving families with severe food allergies, celiac consumers, and event hosts through a single storefront and nationwide shipping.

Ownership category

akta.pro rank

Product category

Allergen-Free Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

• Allergen-free bakery
• Gluten-free baked goods
• Vegan bakery products
• Custom celebration cakes
• Top 9 allergen-free treats

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail In-Store Sales: Physical storefront sales of baked goods including cakes, cupcakes, cookies, donuts, pastries, bagels, muffins, scones, breads, pies, and specialty coffee beverages. Customers visit the Shelby Township location to purchase items 7 days a week.
2. E-commerce Online Orders: Online cookie ordering through Shopify platform with nationwide shipping. Customers can order cookie bundles (Box of 6 or Box of 12) and have fresh baked goods shipped to their door.
3. Custom Cake and Dessert Orders: Bespoke custom orders for celebrations including custom cakes, decorated cookies, DIY kits, and party trays. Orders are quoted individually based on complexity and size.
4. Wholesale Accounts: Exploration of wholesale partnerships with school districts to provide allergy-free treats in lunchrooms, as well as other potential wholesale accounts for broader distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Allergy Free Bakery manufactures and sells a portfolio of 90+ baked goods and specialty beverages that are simultaneously free from the Top 9 allergens, gluten-free, vegan, and Kosher certified. Products include celebration cakes, cupcakes, cookies, donuts, bagels, muffins, scones, breads, pies, pastries, pizzas, quiches, and coffee beverages, made fresh daily in a dedicated allergen-free facility in Shelby Township, Michigan. Sales occur through a seven-day retail storefront, nationwide Shopify shipping for cookies, and quote-based custom orders.

Product overview

Allergy Free Bakery is a dedicated 100% allergen-free bakery offering a comprehensive portfolio of over 90 menu items across 16 categories. All products are free from the top 9 allergens (milk, eggs, peanuts, tree nuts, fish, shellfish, soy, wheat, and sesame), gluten-free, vegan, and Kosher certified. The product portfolio centers on celebration cakes and custom cakes as premium offerings, complemented by everyday items including cupcakes, cookies, donuts, bagels, muffins, scones, breads, pies, pastries, and savory items like pizza and quiches. Specialty beverages (Signature Brews including lattes and coffee) round out the offering. The bakery operates both a retail storefront and online ordering via Shopify, with custom order capabilities for bespoke celebration cakes and decorated cookies. The business model combines in-store sales with nationwide shipping and catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes
• Cupcakes
• Cookies
• Custom Orders
• Donuts
• Bagels
• Muffins
• Scones
• Breads
• Pies
• Pastries
• Signature Brews
• Quiches
• Pizza
• Cake Pops
• Mini Party Trays
• Cheesecake

Quantifiable outcome

• 553 Google reviews with excellent rating
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Deer Camp Coffee RoastersminorOthersCoffee supplier providing low-acidity, allergen-free coffee to the bakery for beverages and signature lattes. Located in Sterling Heights, Michigan.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Erin McKenna's Bakery: NYC-based vegan and gluten-free bakery with multiple retail locations and nationwide shipping. Operates in the same dedicated allergen-friendly bakery category, serving consumers with celiac and multiple food allergies through made-to-order cakes, cupcakes, and cookies.
• SweetPea Baking Co. Allergen-friendly bakery specializing in top-9 allergen-free baked goods for celebrations and everyday occasions. Directly comparable in product mix (cakes, cupcakes, cookies), allergen-free positioning, and DTC shipping model.
• Better Bites Bakery: Specialty allergen-free bakery producing baked goods free from common allergens. Operates in the same top-9 allergen-free niche with a focused menu of cakes, cookies, and treats for allergy-affected families.

Broad incumbents

• Enjoy Life Foods: Large-scale allergen-free snack and baking brand owned by Mondelez, distributed in major grocery. Broad incumbent in the allergen-free category with overlapping end-consumer (allergy families) but a packaged CPG model rather than a fresh retail bakery.
• Simple Mills: Fast-growing allergen-friendly baking mixes and crackers brand with national grocery distribution. Adjacent in ingredient philosophy (gluten-free, allergen-friendly) and overlapping customer base, but competes in packaged goods rather than fresh bakery.

Emerging players

• MadeGood: Allergen-free and gluten-free snack brand (bars, cookies, granola) sold in major grocery. Emerging player expanding allergen-free baked-goods adjacencies; relevant to Allergy Free Bakery as a packaged alternative for the same consumer.
• BFree Foods: Gluten-free and allergen-friendly bread and wrap brand with growing U.S. distribution. Emerging packaged player in the gluten-free baked goods category, overlapping with allergy and celiac consumer segments.
• Hail Merry: Allergen-friendly (gluten-free, vegan, paleo) dessert brand focused on tarts, macaroons, and snacks. Emerging player in allergen-free desserts with overlapping celebration and gift occasions.

Others

• Deer Camp Coffee Roasters: Sterling Heights, MI-based low-acidity coffee roaster that supplies Allergy Free Bakery's signature lattes. Supplier relationship; included as an ecosystem participant and local ingredient partner rather than a competitor.
• Whole Foods Market: National specialty grocer with an allergen-friendly bakery and prepared foods program. Indirect competitive and channel relationship — could be a future wholesale/catering partner or a place where allergen-friendly alternatives reach the same consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/allergyfreebakery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allergy Free Bakery