Better Bites Bakery
Better Bites Bakery, founded in 2011 in Austin, Texas, manufactures vegan, gluten-free, top-9-allergen-free baked goods — Dō Bites, Cake Bites, Cupcakes, and Cakes — sold direct-to-consumer online and through Whole Foods and regional grocers.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Better Bites Bakery does
Better Bites Bakery is a private, for-profit CPG company founded in 2011 by CEO Leah Lopez in Austin, Texas, that manufactures and sells vegan, gluten-free, top-9-allergen-free baked goods. Its product line comprises four categories — Dō Bites (chocolate-enrobed cookie dough bites), Cake Bites, Cupcakes (Lil' Mo six-pack), and full-sized Celebration and Chocolate Bliss Cakes — all produced in dedicated allergen-free facilities under GMP and SQF protocols and certified by the Gluten-Free Certification Organization, Non-GMO Project, and RSPO.
The company operates a dual-channel go-to-market: a direct-to-consumer Shopify storefront shipping frozen product via FedEx, UPS, or OnTrac (with dry ice) to 48 contiguous US states, and wholesale distribution through Whole Foods Markets nationwide plus HEB, Wegmans, Kroger, Super Target, Natural Grocers, and Jewel Osco. Distribution is supported by an interactive store locator and amplified by customer testimonials from the Moms Meet community. Through a 2021 partnership with Good Natured, more than 90% of product volume is now packaged in plant-based, bioplastic clamshells free of BPAs, phthalates, fluorocarbons, and phytoestrogens.
Revenue mechanics are straightforward CPG: one-time unit sales to consumers via the Shopify site and transactional wholesale orders to grocery retail partners. The company has raised approximately $1.27M in disclosed funding across three rounds (2016, 2018, 2021), the most recent being a $20,000 investment from Mondelez's SnackFutures. The business is asset-light in terms of branded intellectual property but capex-light in distribution, with no patents, no parent company, no subsidiaries, and a headcount reported in the 1-10 range.
Better Bites Bakery firmographics
Firmographics- Name
- Better Bites Bakery
- Legal name
- Better Bites Bakery
- Website
- https://betterbitesbakery.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Bites Bakery, founded in 2011 in Austin, Texas, manufactures vegan, gluten-free, top-9-allergen-free baked goods — Dō Bites, Cake Bites, Cupcakes, and Cakes — sold direct-to-consumer online and through Whole Foods and regional grocers.
- Ownership category
- akta.pro rank
Better Bites Bakery industry classification
Industry- Product category
- Allergen-Free Bakery
- NAICS
- Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen & Par-Baked Bakery Production (THAFAFAK), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Better Bites Bakery is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Better Bites Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website. Frozen products shipped to customers in 48 contiguous US states with specialized cold-chain packaging using dry ice.
- Retail Distribution: Wholesale distribution to grocery retail chains including Whole Foods, HEB, Wegmans, Kroger, Super Target, Natural Grocers, and Jewel Osco. Products sold in physical retail storefronts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Better Bites Bakery product offering
Product offeringCore offering
Better Bites Bakery manufactures and sells vegan, gluten-free sweet baked goods that are free from the top 9 allergens (gluten, dairy, peanuts, tree nuts, eggs, soy, fish, shellfish, and sesame). Its product portfolio includes Dō Bites (chocolate-enrobed cookie dough bites), Cupcakes, Cake Bites, and full-sized Celebration and Chocolate Bliss Cakes, produced in dedicated allergen-free facilities. Products are sold direct-to-consumer online via a Shopify storefront with frozen shipping nationwide and through major retail grocery chains.
Product overview
Better Bites Bakery offers a product line of allergen-free, vegan sweet treats organized into four main product categories: DŌ BITES (chocolate-enrobed cookie dough bites in Birthday, Chocolate Chip, and Sweet & Salty varieties), CUPCAKES (vegan, gluten-free cupcakes in Lil' Mo six-pack format), CAKE BITES (small cake balls in Double Chocolate and Simply Vanilla flavors), and CAKES (full-sized Celebration and Chocolate Bliss cakes for parties). All products are free from the top 9 allergens and certified gluten-free and Non-GMO Project Verified. The company ships frozen products nationwide and maintains dedicated production lines free from common allergens.
Differentiator
Problem solved
Functional benefit
Products and services
- DŌ BITES Chocolate-enrobed cookie dough bites available in Birthday, Chocolate Chip, and Sweet & Salty flavors. Made with vegan, gluten-free ingredients and free from the top 9 allergens; targeted at consumers with food allergies and dietary restrictions seeking indulgent treats.
- CUPCAKES (Lil' Mo) Vegan, gluten-free chocolate cupcakes with whipped vanilla-cream filling, packaged in a six-count Lil' Mo format intended for parties, classroom celebrations, and gatherings where inclusive dessert options are needed.
- CAKE BITES Small cake ball treats in Double Chocolate and Simply Vanilla flavors, dipped in chocolate frosting. Free from the top 9 allergens and suitable for any occasion as a bite-sized dessert.
- CAKES (Chocolate Bliss and Celebration Cake) Full-sized celebration cakes including Chocolate Bliss and Celebration Cake varieties, designed for parties and special occasions. Vegan, gluten-free, and free from the top 9 allergens.
Companies that use Better Bites Bakery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Better Bites Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Better Bites Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Good NaturedcoreThrough partnership with Good Natured, Better Bites Bakery transitioned over 90% of their product volume to plant-based packaging material. Good Natured provides bioplastic clamshell containers made without chemicals of concern (BPAs, phthalates, fluorocarbons, phytoestrogens), using plant-based, fully renewable materials from corn starch or sugarcane.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Better Bites Bakery competitors and assessment
Company assessmentDirect peers
- Enjoy Life Foods: Enjoy Life Foods is the most direct comparable: a leading allergen-free (top-8/free-from) snacks and baking brand that was acquired by Mondelez. Like Better Bites, it sells cookies, bars, and baking products through natural and mainstream grocery, and has a similar certification-driven positioning for food-allergic consumers.
- Simple Mills: Simple Mills is a better-for-you, allergen-conscious baking and snack brand (crackers, cookies, baking mixes) sold in Whole Foods, Kroger, Target, and natural retailers. Highly comparable in certifications, retail footprint, and clean-ingredient positioning, though at a meaningfully larger scale.
- MadeGood: MadeGood makes allergen-free (top 9), vegan granola bars, cookies, and crispy squares sold through grocery and natural channels. Direct product overlap with Better Bites' allergen-free positioning and similar retail distribution strategy.
- Partake Foods: Partake Foods is an allergen-free (top 9) and vegan cookie and baking brand. Comparable in product format (cookies, baking mixes), allergen-free positioning, and DTC + grocery distribution, though with a slightly broader snack portfolio.
- Bobo's: Bobo's makes oat-based baked bars and bites, including allergen-friendly lines, sold in Whole Foods, Target, Kroger, and natural grocers. Comparable as a small, mission-driven baked-snack brand with mainstream grocery penetration and a similar all-natural/clean-label positioning.
- Sweet Loren's: Sweet Loren's makes allergen-friendly (dairy-free, egg-free) cookie dough and baked treats, including frozen formats, sold in grocery. Direct overlap with Better Bites' allergen-free, frozen, and celebration-occasion product positioning.
- Hail Merry: Hail Merry is a plant-based, gluten-free dessert brand (raw macaroons, tarts, snack bites) sold in Whole Foods and natural grocers. Comparable as a small, allergen-conscious, plant-based baked/dessert brand targeting health-conscious and food-allergic consumers.
Broad incumbents
- So Delicious Dairy Free: So Delicious (owned by Danone) is a broad plant-based dessert brand including ice cream, creamers, and yogurts sold in mainstream grocery. It is an adjacent incumbent in the plant-based/allergen-friendly dessert space, with overlapping consumer demand though not a direct baked-goods competitor.
- Trader Joe's (private label allergen-free line): Trader Joe's extensive private-label allergen-free and gluten-free baked goods assortment creates a direct pricing and assortment competitive threat to Better Bites in the natural and premium grocer channel, especially given TJ's strong consumer loyalty.
Emerging players
- Nui Cookies: Nui is a keto-friendly, low-sugar, high-protein cookie brand with similar clean-label and dietary-restriction positioning. An emerging direct competitor in the better-for-you cookie category, with comparable DTC and grocery distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Better Bites Bakery social profiles
Digital presenceBetter Bites Bakery compliance and trust
Trust signalCompliance5 records
Better Bites Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Bites Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Better Bites Bakery funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Bites Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Bites Bakery
What does Better Bites Bakery do?
Better Bites Bakery manufactures and sells vegan, gluten-free sweet baked goods that are free from the top 9 allergens (gluten, dairy, peanuts, tree nuts, eggs, soy, fish, shellfish, and sesame). Its product portfolio includes Dō Bites (chocolate-enrobed cookie dough bites), Cupcakes, Cake Bites, and full-sized Celebration and Chocolate Bliss Cakes, produced in dedicated allergen-free facilities. Products are sold direct-to-consumer online via a Shopify storefront with frozen shipping nationwide and through major retail grocery chains.
Is Better Bites Bakery a public or private company?
Better Bites Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Bites Bakery founded?
Better Bites Bakery was founded in 2011. It employs 1 to 10 people.
Where is Better Bites Bakery based?
Better Bites Bakery is headquartered in Austin, United States, in the North America region.
How does Better Bites Bakery make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Better Bites Bakery's main competitors?
Direct peers on record are Enjoy Life Foods, Simple Mills, MadeGood, Partake Foods, Bobo's, Sweet Loren's and Hail Merry. Broad incumbents are So Delicious Dairy Free and Trader Joe's (private label allergen-free line). Nui Cookies is listed as an emerging player.
Does Better Bites Bakery have an API?
No public API is recorded for Better Bites Bakery.
What industry is Better Bites Bakery in?
Better Bites Bakery's product category is Allergen-Free Bakery. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311811 and its SIC code is 2050.