cookies by shar

What cookies by shar does

Cookies By Shar, Inc. is a privately held Florida corporation that produces and sells handcrafted gourmet, decorated, specialty, and sandwich cookies. The company operates a single 5,800 square foot commercial bakery in Davie, Florida, where all products are baked to order using premium ingredients (real vanilla, butter, eggs, unbleached flour) and finished with hand-decoration and, for logo/photo work, edible image printing. The product catalog spans four core gourmet flavors (Chocolate Chip, Red Velvet with White Chocolate, Double Chocolate Chip, Oatmeal Raisin) in standard and XL sizes, cookie sandwiches on sticks, shortbread collections with unique infusions (Lavender, Chai Latte, Pistachio, Cotton Candy), and a large library of themed sugar cookie gift boxes tied to holidays and occasions.

The business operates a hybrid go-to-market model. The primary channel is a direct-to-consumer Shopify e-commerce storefront at cookiesbyshar.com, with FedEx 2-Day shipping baked into most pricing. Wholesale distribution is maintained through three named U.S. retail partners — Whole Foods, Williams Sonoma, and Barnes & Noble Cafes — and a corporate/B2B motion supports custom logo cookies (minimum 24 at $4.50+ each), custom decorated sugar cookies (minimum 48 at $5.00+ each), and drop-ship/palletized bulk fulfillment. Marketing is concentrated in organic Instagram/Facebook presence, paid Google and Meta advertising, and email remarketing.

The company is founder-led by Shar Melwani, a former finance professional, with no disclosed institutional investors, funding history, M&A activity, or senior leadership changes. Operations are U.S.-only, with international shipping explicitly unavailable, and pricing spans approximately $13.96 for basic sugar cookies to $99.98 for the largest gift box sets. Capacity is constrained to the single Davie bakery, and revenue, headcount, and financial performance are not disclosed.

Name

cookies by shar

Legal name

Cookies By Shar, Inc.

Website

https://cookiesbyshar.com

Company type

Private

Operating status

Operating

Short description

Cookies By Shar is a founder-led, Florida-based gourmet cookie bakery that handcrafts and sells decorated, specialty, and sandwich cookies direct-to-consumer via Shopify, through retail partners Whole Foods, Williams Sonoma, and Barnes & Noble Cafes, and via custom B2B logo and corporate gifting orders.

Ownership category

akta.pro rank

Product category

Specialty Cookies / Gourmet Baked Goods

NAICS

Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Cookie & Brownie Shops (THAFAGAF), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Gourmet cookies
• Custom decorated cookies
• Themed gift boxes
• Corporate logo cookies
• Cookie decorating kits

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Cookie Sales: The company generates revenue through direct sales of handcrafted gourmet cookies, custom decorated sugar cookies, cookie gift boxes, and specialty seasonal products sold directly to consumers via their e-commerce website.
2. Retail Distribution: Cookies By Shar supplies cookies to retail stores including Whole Foods, Barnes & Noble Cafes, and Williams Sonoma. This is a wholesale distribution revenue stream.
3. Corporate & Custom Logo Orders: Corporate orders including exclusive product lines, branding, gift sets, and employee gifts. Minimum orders of 24 logo cookies at $4.50+ each. Drop-ship and palletization options available for large corporate orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Cookies by Shar manufactures and sells handcrafted gourmet cookies, custom decorated sugar cookies, custom logo/image cookies, themed gift boxes, and DIY cookie decorating kits from a commercial bakery in Davie, Florida. Products are baked daily, vacuum-sealed, and shipped nationwide direct to consumers, and are also distributed through retail partners (Whole Foods, Williams Sonoma, Barnes & Noble Cafés) and a B2B custom corporate order program featuring branded logo cookies.

Product overview

Cookies By Shar is a gourmet cookie bakery offering handcrafted cookies sold primarily through its e-commerce website. The product portfolio consists of four core gourmet cookie flavors (Chocolate Chip, Red Velvet with White Chocolate, Double Chocolate Chip, and Oatmeal Raisin) available in standard 18-pack and XL 6-pack sizes, plus Cookie Sandwiches On A Stick in various flavors. The company also offers a wide range of decorated sugar cookies for holidays and occasions (Mother's Day, Father's Day, Birthday, Graduation, Summer, Beach themes, etc.), specialty shortbread collections with unique flavor infusions (Lavender, Chai Latte, Pistachio, etc.), and themed gift boxes. Custom decorated sugar cookies and custom logo/image cookies are available as bespoke services with minimum order quantities and lead times. All products are baked in a 5,800 square foot commercial bakery in Davie, Florida, and ship fresh with same-day baking and vacuum-sealed packaging. The company also sells to retail partners including Whole Foods and Williams Sonoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Cookies (4 flavors, 18-pack and XL 6-pack) Handcrafted gourmet cookies available in four signature flavors and sold in two size formats (18-pack and XL 6-pack) for personal consumption and gifting.
• Cookie Sandwiches On A Stick Cookie sandwiches assembled on a stick, combining two gourmet cookies with a filling in a portable, giftable format for individual consumers and parties.
• Shortbread Cookies Buttery shortbread cookies in the Cookies by Shar gourmet assortment, sold for personal enjoyment and gifting.
• Custom Decorated Sugar Cookies Made-to-order sugar cookies individually decorated with royal icing for themed events, parties, bridal/baby showers, birthdays, and custom celebrations. Priced starting at approximately $4.50 per cookie with a 24-cookie minimum order.
• Custom Logo & Image Cookies Corporate and event offering where Cookies by Shar prints company logos, photos, or custom images onto sugar cookies using edible-image technology, for branded gifting, marketing, and event giveaways.
• Themed Gift Boxes Pre-curated themed gift boxes combining gourmet cookies and decorated cookies for occasions including birthdays, graduation, holidays, thank you, and other celebrations, sold direct to consumers and at retail.
• DIY Cookie Decorating Kits At-home cookie decorating kits that ship plain cookies with decorating components so consumers can decorate themed cookies themselves.

Quantifiable outcome

• All gourmet cookies baked and shipped same day

Named customers3 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Whole FoodscoreChannel Partner/ Reseller/ DistributorCookies By Shar supplies cookies to Whole Foods retail stores across the United States for resale to consumers. This is a key retail distribution partnership for the brand.
• Williams SonomacoreChannel Partner/ Reseller/ DistributorCookies By Shar sells gourmet cookies through Williams Sonoma's online and physical retail locations. This partnership provides access to Williams Sonoma's customer base of premium kitchen and home goods shoppers.
• Barnes & Noble CafesminorChannel Partner/ Reseller/ DistributorCookies By Shar supplies cookies to Barnes & Noble Café locations for in-café sales alongside books and refreshments.
• Shopify Inc.coreTechnology or IntegrationThe online e-commerce store for Cookies By Shar is hosted on Shopify's platform, enabling all online sales, order processing, and payment collection.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Levain Bakery: Iconic NYC bakery famous for oversized gourmet cookies, with national shipping and wholesale. Direct comparable on premium cookie positioning and gift-box shipping model.
• Crumbl Cookies: Largest US premium cookie chain with rotating gourmet flavors and strong D2C and franchise delivery. Direct competitor in gourmet, packaged, and gift-able cookies, though it relies on physical retail and app-driven ordering versus Cookies By Shar's e-commerce and corporate custom model.
• Tiff's Treats: National warm-cookie delivery brand with strong gifting and corporate-account focus. Comparable in premium, made-to-order cookies and corporate gifting use cases, with greater geographic reach than Cookies By Shar.
• Insomnia Cookies: Late-night cookie delivery chain serving college and urban markets with packaged gourmet cookies. Competes in the same premium, individually packaged cookie category with broader geographic distribution.
• Milk Bar: Christina Tosi-founded bakery known for innovative, giftable baked goods including cookies, cookie cake, and seasonal gift boxes. Competes in the same premium, design-forward cookie and gifting category.
• Cheryl's Cookies: Long-standing D2C gift cookie and dessert brand owned by 1-800-Flowers, with strong corporate gifting and holiday boxed cookies. Direct comparable on D2C, occasion-driven, and corporate gift-box cookies.
• Bake Me A Wish: D2C gourmet gift bakery specializing in cookies, brownies, and cakes shipped nationwide. Closely comparable on the online gifting, same-day bake, and gift-box value proposition.

Broad incumbents

• Mrs. Fields: Established national cookie and baked-goods brand with retail, wholesale, and e-commerce distribution. Operates broadly across cookies, brownies, and cakes; overlaps with Cookies By Shar in premium cookies and gifting but with mass-market positioning.
• Magnolia Bakery: Iconic NYC bakery brand with cupcakes, cakes, and packaged cookies sold via retail locations and shipping. Comparable in giftable, decorated baked goods and occasion-driven gifting.
• Famous Amos: Mass-market premium cookie brand with broad CPG grocery distribution and gift-box lines. Competes at the lower end of Cookies By Shar's premium/gifting segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CookiesByShar
• Instagraminstagram.com/cookiesbyshar
• LinkedInlinkedin.com/company/cookies-by-shar-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cookies by shar