What underground baking co. does

Underground Baking Co. is a single-location artisan bakery founded in 2016 in the Historic 7th Avenue District of Downtown Hendersonville, North Carolina. The company produces and sells handcrafted breads and pastries using all organic, locally milled flour, offering a portfolio of daily breads (Pain Au Levain, Organic Seven Grain, Sesame Semolina, Baguettes & Pain d'Epis, Bialys) Wednesday through Saturday, alongside Saturday-only specialty items (Rye Sourdough, Christmas Bread, Brioche, Babka, Focaccia, Pain Du Jour) and a Friday focaccia pizza offering for pickup.

The business operates a direct-to-consumer retail model from its storefront at 348 7th Avenue East, open Wednesday through Saturday from 9:00 AM to 1:00 PM, with online pre-orders fulfilled via the Square commerce platform (ubc-104832.square.site). Wholesale distribution supplements retail through two named local partners — Hendersonville Community Co-op (Wednesdays after 2pm) and ECusta Market & Cafe (Thursdays after 2pm) — extending product reach without a dedicated delivery infrastructure.

Revenue is generated entirely from physical product sales to local individual consumers and through these two wholesale accounts; no pricing tiers, subscription model, or contract-based revenue is publicly disclosed. The company is privately held with no institutional funding, no headcount data, and a sister-company affiliation with Independent Bean Roasters that suggests shared ownership across a small local food portfolio. Marketing is conducted through the company website, an Instagram presence (@undergroundbakingco), and a newsletter signup, with no evidence of paid acquisition or formal sales motion.

Name

underground baking co.

Legal name

Underground Baking Co.

Website

https://undergroundbaking.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Underground Baking Co. is a single-location artisan bakery in downtown Hendersonville, NC, founded in 2016, that produces and sells organic, locally milled breads and pastries directly to local consumers via a Wednesday–Saturday storefront, online pre-orders through Square, and two named wholesale partners.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bread bakery
• Organic sourdough breads
• Specialty pastry production
• Wholesale bread distribution
• Small batch baking

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Retail Bakery Sales: Direct retail sales of freshly baked artisan breads and pastries at the bakery location, available Wednesday through Saturday from 9:00 AM to 1:00 PM. Customers can also place online orders for pickup.
2. Wholesale Distribution: Distribution of breads to local retail partners including Hendersonville Community Co-op (Wednesdays after 2pm) and ECusta Market & Cafe (Thursdays after 2pm).

Distribution channels4 records

Marketing channels4 records

Core offering

Underground Baking Co. is a single-location artisan bakery that handcrafts and sells fresh breads and pastries made daily with all organic, locally milled flour. Its product line spans daily staples (Pain Au Levain, Organic Seven Grain, Sesame Semolina, Baguettes & Pain d'Epis, Bialys) and Saturday-only specialty breads (Rye Sourdough, Christmas Bread, Brioche, Babka, Focaccia, rotating Pain Du Jour). Goods are sold in-store Wednesday through Saturday, via online ordering for pickup, and through local wholesale partners.

Product overview

Underground Baking Co. is an artisan bakery operating as a single-location bakery with no modular platform architecture. The company offers a focused portfolio of handcrafted breads and pastries, categorized into daily breads available Wednesday through Saturday (Pain Au Levain, Organic Seven Grain, Sesame Semolina, Baguettes & Pain d'Epis, Bialys) and Saturday-only specialty breads (Rye Sourdough, Christmas Bread, Brioche, Babka, Focaccia, Pain Du Jour). All bread products are made fresh daily using all organic, locally milled flour. The bakery also offers pastries as part of its core offering. Products are sold both directly at the physical location and through an online ordering system powered by Square.

Differentiator

Problem solved

Functional benefit

Products and services

• Pain Au Levain Traditional French sourdough bread made with 25% whole wheat, featuring a crusty exterior and tangy flavor; sold to local consumers at the bakery and through wholesale partners.
• Organic Seven Grain Hearty pan bread made with seven grains, crafted with organic and locally milled flour; suitable for toast and sandwiches.
• Sesame Semolina Italian-style bread with a light golden crumb covered in sesame seeds, offering a nutty flavor and crisp texture.
• Baguettes & Pain d'Epis Crusty French baguettes with a semolina base, baked fresh throughout the morning.
• Bialys Polish roll featuring roasted onions and poppy seeds, offered as a lighter alternative to a bagel.
• Rye Sourdough Saturday-only sourdough bread made with 30% whole wheat and North Carolina-grown and milled rye flour with caraway seeds.
• Christmas Bread Seasonal 30% whole wheat bread with cranberries, golden raisins, walnuts, and orange zest.
• Brioche Soft butter loaf suited to both sweet and savory sandwiches.
• Babka Sweet, braided, and glazed bread with rich cinnamon sugar layers, positioned for gifting and special occasions.
• Focaccia and Focaccia Pizzas Olive oil-infused bubbly dough with assorted toppings, also offered as focaccia pizzas for Friday pickup.
• Pain Du Jour Rotating specialty bread offered each Saturday, with weekly variety changes.
• Pastries Assorted artisan pastries offered alongside breads as part of the bakery's core lineup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• Hendersonville Community Co-opminorChannel Partner/ Reseller/ DistributorWholesale distribution partner where Underground Baking Co. products are sold. Breads are available at the co-op every Wednesday after 2:00 PM.
• ECusta Market & CafeminorChannel Partner/ Reseller/ DistributorWholesale distribution partner where Underground Baking Co. products are sold. Breads are available at the market every Thursday after 2:00 PM.
• Independent Bean RoastersminorOthersA sister company also operated by the same owners. Referenced on the Underground Baking website as a related business venture.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tartine Bakery: Iconic San Francisco-based artisan bakery known for country loaves and pastries made from organic, locally sourced ingredients. Compares as a benchmark for premium artisan positioning and product breadth, though at substantially larger scale and multi-location presence.
• Boudin Bakery: Long-standing San Francisco sourdough bakery operating a chain of retail bakery-cafés producing artisan breads and pastries. Comparable as a multi-location retail bakery operator with a focus on traditional sourdough and fresh-baked daily production, though at much greater scale.
• La Brea Bakery: Artisan bread producer supplying retail and foodservice customers across the US with hearth-baked loaves and specialty breads. Comparable in product category (artisan bread, organic positioning) but operates at national wholesale scale rather than single retail storefront.
• Panera Bread: National bakery-café chain serving soups, sandwiches, and baked goods including artisan-style breads. Comparable as a bakery-café retailer offering artisan breads and pastries, though operating at chain scale across thousands of locations with broad menu and foodservice integration.

Direct peers

• Sullivan Street Bakery: NYC-based artisan bakery specializing in Italian- and French-style breads (including sesame semolina) and pastries. Highly comparable as a single-brand, craft-driven bakery offering a similar international product mix (sesame semolina, focaccia, brioche-style items) in a retail-plus-wholesale model.
• Bien Cuit: Brooklyn-based artisan bakery and wholesale bread producer emphasizing organic, locally milled grains and slow-fermentation loaves. Directly comparable as a small-batch artisan bakery using organic and regionally milled flour, with both retail storefront and wholesale distribution.
• The Model Bakery: Small-town artisan bakery in Napa Valley, CA, famous for its English Muffins and country loaves, operating retail storefronts with a focus on craft baking. Comparable as a small artisan bakery serving a local community with a curated, premium product mix and limited operating footprint.

Others

• Independent Bean Roasters: Sister company to Underground Baking Co. operated by the same ownership, providing a natural cross-category (coffee + bread) pairing ecosystem. Comparable as a sister business under shared ownership, enabling brand and operational synergies.
• Publix Bakeries: In-store bakery division of a major US grocery chain producing fresh artisan-style breads and pastries at supermarket scale. Comparable as a competing retail bakery channel selling bread and pastries in the same regional market, but at significantly lower price points and broader scale.
• Whole Foods Market Bakery: In-store bakery at a national premium grocer offering artisan breads, organic options, and pastries sourced from regional and in-house bakers. Comparable as an alternative retail channel for organic and artisan loaves competing for similar customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/underground-baking-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about underground baking co.