What imagine swimming pools does

Imagine Pools is a US-based manufacturer of composite fiberglass inground swimming pools, headquartered at 2901 Leisure Island Way in Knoxville, Tennessee, and operating as a brand under parent manufacturer Explore Industries USA, Inc. Founded in 2017, the company sells exclusively through a network of independently owned and operated licensed dealers across the United States and Canada — there is no direct-to-consumer channel. Its product portfolio comprises 13 fiberglass pool models (including the 2025 introductions The Glimmer and The Elation), three spas, and three tanning ledges, offered in eight gelcoat color options and backed by Lifetime Structural and Lifetime Structural Osmosis warranties.

The company's core technology is its "Centurion Core" composite construction — a durability-reinforcing core layer enclosed by Vinyl Ester Resin and finished with a marine-grade gelcoat surface — manufactured under factory-controlled conditions in Knoxville. This stack is positioned to deliver corrosion resistance, accommodation of ground movement, and a non-porous surface requiring fewer chemicals and roughly 30 minutes of weekly upkeep. Products carry ICC Compliant ESR-1732 code certification, and accessories such as Integra automatic pool covers extend the ecosystem at point of sale.

Imagine Pools' revenue model is unit-driven B2B2C: the company manufactures pools and supplies them under license through authorized dealers, who handle local sales, installation, and end-customer relationships. Pricing is not publicly disclosed; quotes are obtained per-dealer and vary by model, size, color, and installation scope. End customers are uniformly residential homeowners seeking luxury inground pools for recreation, fitness, and outdoor-living enhancement — there is no commercial, hospitality, or institutional segment disclosed in the data. Marketing relies on a digital-first mix spanning the corporate website, blog, customer testimonials, and major social platforms (Facebook, Instagram, X/Twitter, LinkedIn) feeding the dealer-locator funnel.

Name

imagine swimming pools

Legal name

Imagine Pools

Website

https://imagineswimmingpools.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Imagine Pools, headquartered in Knoxville, TN, manufactures premium composite fiberglass inground swimming pools and supplies them exclusively through a network of licensed independent dealers across the United States and Canada under parent Explore Industries USA, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fiberglass Pool Sales: Revenue generated from manufacturing and selling composite fiberglass inground swimming pools to customers through the independent dealer network. Pools are sold with Lifetime Structural Warranty and Lifetime Structural Osmosis Warranty.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Imagine Pools manufactures composite fiberglass inground swimming pools, spas, and tanning ledges using proprietary Centurion Core construction with Vinyl Ester Resin and a marine-grade gelcoat surface. The company manufactures under strict factory-controlled conditions and distributes finished pools exclusively through a licensed network of independent dealer-installers in the United States and Canada.

Product overview

Imagine Pools is a manufacturer of high-end fiberglass inground swimming pools for the US and Canada market. The company offers a comprehensive portfolio of pool products including 13 distinct fiberglass pool models (The Bliss, The Brilliant, The Celebration, The Elation, The Exquisite, The Fantasy, The Freedom, The Freedom with Splash Pad, The Glimmer, The Illusion, The Inspiration, The Marvellous, and The Vision), 3 spa products (The Treasure Spa, The Dream Spa, and The Mystique Spa), and 3 tanning ledge options (The Lagoon, The Mercury, and The Pearl). The pools are offered in eight color options including Beach Sand, Coral Blue, Ice Silver, Ocean Blue, Reef Blue, Seaside Sky, Storm Grey, and Volcanic Black. The company also provides complementary products including Integra Automatic Pool Covers featuring proprietary Aegis fabric technology. All pools feature the company's Centurion Core construction technology with Vinyl Ester Resin and are backed by a Lifetime Structural Warranty and Lifetime Structural Osmosis Warranty. Products are distributed exclusively through a network of independently owned and operated dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Explore Industries: The manufacturer and parent company providing licensing for Imagine Pools products

Products and services

• The Bliss Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Brilliant Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Celebration Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Elation Fiberglass inground pool with an 8-foot deep end, clear swim lane, and wide wraparound bench for recreation and fitness.
• The Exquisite Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Fantasy Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Freedom Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Freedom with Splash Pad Fiberglass inground pool model with integrated splash pad, combining a main pool with a shallow play area for children or lounging.
• The Glimmer Crescent-shaped fiberglass inground pool with a luxurious infinity edge, designed for social settings and aesthetic appeal.
• The Illusion Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Inspiration Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Marvellous Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Vision Fiberglass inground pool model from the Imagine Pools lineup, intended for residential backyard installation.
• The Treasure Spa Round spa product from the Imagine Pools lineup, formerly branded as The Dream Spa Round.
• The Dream Spa Square spa product from the Imagine Pools lineup, formerly branded as The Dream Spa Square.
• The Mystique Spa Spa product from the Imagine Pools lineup, intended for residential backyard installation.
• The Lagoon Tanning ledge product from the Imagine Pools lineup, designed as a shallow lounging area adjoining a pool.
• The Mercury Tanning ledge product from the Imagine Pools lineup, designed as a shallow lounging area adjoining a pool.
• The Pearl Tanning ledge product from the Imagine Pools lineup, designed as a shallow lounging area adjoining a pool.
• Integra Automatic Pool Covers Automatic swimming pool covers using proprietary 18-ounce Aegis acrylic-coated fabric, designed for compatibility with all Imagine Pools inground pool models and integrated into the surrounding landscape.

Quantifiable outcome

• Only ~30 minutes of weekly maintenance required for fiberglass pools
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Explore Industries USA, Inc.OthersExplore Industries USA, Inc. is the product manufacturer of Imagine Pools. Products are supplied through independent dealer networks under license from Explore Industries USA or Explore Industries Canada, Inc.
• Integra Pool CoverscoreStrategic or Co-development PartnerIntegra is a partner providing automatic swimming pool covers compatible with all brands and models of in-ground pools including Imagine Pools. Integra's proprietary Aegis fabrics are acrylic-coated for superior strength, maximum performance, and durability. Imagine Pools offers these covers as an accessory for their pools.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Latham Pool Products: Latham is the largest U.S. manufacturer of fiberglass inground pools and a direct competitor selling through independent dealers, with a comparable multi-model catalog and warranty-led positioning.
• Viking Pools: Viking manufactures fiberglass inground pools and spas distributed through a U.S. dealer network with comparable construction-technology marketing, making it a direct peer to Imagine Pools.
• Leisure Pools: Leisure Pools is an international manufacturer of composite fiberglass swimming pools sold via dealer networks, with comparable proprietary shell construction technology and warranty offerings.
• River Pools: River Pools manufactures and distributes fiberglass inground pools in North America through its own dealer footprint, overlapping directly with Imagine Pools' target customer and dealer-led model.
• Thursday Pools: Thursday Pools produces fiberglass inground pools sold through U.S. dealers with comparable product-line breadth and warranty positioning, making it a close direct peer.
• San Juan Pools: San Juan manufactures fiberglass inground swimming pools distributed through a U.S. dealer network with similar product categorization, warranty structure, and target homeowner buyer.
• Compass Pools: Compass Pools manufactures composite fiberglass pools with proprietary construction features (e.g., ceramic core technology) sold internationally through dealers, directly comparable on technology-led differentiation.

Broad incumbents

• Blue Haven Pools & Spas: Blue Haven is a long-established pool builder and retailer offering fiberglass, vinyl liner, and concrete pools. It overlaps with Imagine Pools on fiberglass product category and dealer/showroom-based distribution but operates as a broader incumbent builder.
• Pentair: Pentair is a broad incumbent in residential pool equipment (pumps, filters, automation, heaters). It sells through the same pool dealer channel that Imagine Pools relies on, making it an indirect but highly relevant comparable in the pool ecosystem.
• Hayward Holdings: Hayward is a broad incumbent manufacturer of pool equipment and automation sold through pool dealers and retailers. While not a fiberglass-shell competitor, it shares the same dealer channel and end-homeowner buyer as Imagine Pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imaginepools
• Facebookfacebook.com/imaginepools
• LinkedInlinkedin.com/company/27005051
• Instagraminstagram.com/imaginepools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imagine swimming pools