BÄDERMAXX

What BÄDERMAXX does

BÄDERMAXX is an Austrian direct-to-consumer e-commerce retailer headquartered in Saalfelden, specializing in premium bathroom, kitchen, heating, garden, and living products. The company operates a multi-category home goods storefront carrying more than 20,000 products from over 50 premium manufacturers, with a stated focus on the DACH region — Austria, Germany, and Switzerland. It complements its online channel with a 200m² physical showroom in Saalfelden and offers free shipping to customers in Austria and Germany as a customer acquisition lever.

The business model is dual-channel B2C and B2B distribution of third-party manufactured goods. Revenue is generated through first-party merchandise sales across major home improvement categories — sanitary ware, fittings, kitchen equipment, HVAC, and garden/outdoor — with logistics handled through partnerships with DHL, Dachser, and Österreichische Post. The product mix spans commodity renovation supplies and premium smart-home-adjacent items, including the Laufen CLEANET PRO smart shower WC and Bosch air-conditioning units, positioning the retailer as a curated one-stop shop for renovation and new-build projects in the German-speaking market.

The company does not manufacture proprietary products and holds no exclusive distribution rights described in the input. Its primary operating assets are the curated multi-brand catalog, the cross-border AT/DE fulfillment footprint, the showroom, and an extensive SEO/content surface supporting organic acquisition across hundreds of category and brand landing pages.

Name

BÄDERMAXX

Legal name

BÄDERMAXX

Website

https://baedermaxx.at

Company type

Private

Operating status

Operating

Short description

Austrian D2C e-commerce retailer selling more than 20,000 premium bathroom, kitchen, heating, and garden products from 50+ manufacturers to B2C and B2B customers across Austria and Germany, supported by a Saalfelden showroom and multi-carrier fulfillment.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom fixtures
• Kitchen faucets
• Heating radiators
• Garden furniture
• Home accessories

Headquarters

HQ city

Saalfelden Am Steinernen Meer

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: BÄDERMAXX operates as an e-commerce retailer selling premium bathroom, kitchen, heating, garden, and living products directly to end consumers and businesses. Revenue is generated through one-time product transactions across a catalog of over 20,000 articles, with free shipping in Austria and Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BÄDERMAXX operates an Austrian online retail shop selling premium bathroom, kitchen, heating, garden, and home living products from over 50 premium manufacturers (Grohe, Hansgrohe, Duravit, Geberit, Kaldewei, Villeroy & Boch, Laufen, and others). The catalog spans more than 20,000 articles across five main product categories, with free shipping to Austria and Germany, an online Click & Collect reservation option, and a ~200 m² showroom in Saalfelden, Austria for in-person product experience.

Product overview

BÄDERMAXX is an Austrian online retailer specializing in premium bathroom, kitchen, garden, and heating products. The platform operates as an e-commerce marketplace offering a wide range of physical products across five main categories: Bad (bathroom fixtures, ceramics, bathtubs, showers, accessories), Küche (kitchen faucets, sinks, accessories), Heizung (radiators, towel warmers, underfloor heating, hot water systems), Garten (outdoor showers, whirlpools, garden furniture, fireplaces), and Wohnen (home accessories, storage, lighting, smart home). The product portfolio includes both own-brand products and featured premium brands such as Grohe, hansgrohe, Duravit, Geberit, Kaldewei, Villeroy & Boch, LAUFEN, Artweger, Bosch, BLANCO, Zehnder, and blomus. Notable featured products include Grohe SmartControl shower systems, LAUFEN CLEANET PRO smart shower-toilets, Artweger JOICE walk-in shower-bathtubs, Bosch Climate 3000i air conditioners, and Kaldewei ALUVIA shower surfaces. The company also offers an OUTLET section for discounted products and provides services like Click & Collect pickup and online ordering with delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad (Bathroom) Comprehensive bathroom product category including bathroom faucets, touchless/electronic fixtures, bathroom ceramics (washbasins, toilets, bidets, shower WCs), bathtubs, shower trays, shower cabins, steam baths, bathroom accessories, mirrors, bathroom furniture, shower channels, flush plates, and installation/frame elements. Sourced from premium brands such as Grohe, Hansgrohe, Duravit, Geberit, Kaldewei, Villeroy & Boch, and Laufen.
• Küche (Kitchen) Kitchen product category offering kitchen faucets (standard and touchless/electronic), kitchen sinks in stainless steel, granite, ceramic, and quartz composite, cooking accessories, waste systems, and range hoods from brands including BLANCO and Grohe.
• Heizung (Heating) Heating solutions including design radiators and towel warmers (Zehnder Ribbon, Tetris, Zeno, Zeno Wing, Yucca, Deseo Verso lines), electric underfloor heating systems, and hot water storage systems (electric storage heaters, instantaneous water heaters, heat pump water heaters).
• Garten (Garden) Garden products including outdoor showers (cold water, solar, hot/cold combination), outdoor whirlpools/spas, garden furniture (lounge sets, beds, tables, chairs, umbrellas), outdoor fireplaces, and outdoor lighting.
• Wohnen (Living) Home living products including accessories, storage solutions, candles, mirrors, lighting, smart home integration products (e.g., Bosch Climate 3000i split air conditioning with DC inverter and app control), and design lifestyle items from brands like blomus and Simplehuman.
• OUTLET Discounted and clearance section offering reduced-price bathroom, kitchen, garden, and heating products across categories, with discounts of 10–62% shown on individual items.

Quantifiable outcome

• 20,000+ articles available online

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• GrohecoreTechnology or IntegrationGrohe is a flagship brand in BÄDERMAXX's catalog, offering premium faucets, shower systems, and sanitary ware. BÄDERMAXX features Grohe products prominently including the SmartControl, Essence, and Colors Collection PVD lines.
• HansgrohecoreTechnology or IntegrationHansgrohe is a key brand partner offering shower systems, faucets, and bathroom accessories. Featured products include the Rainfinity, Vernis Blend, Metropol, and XtraStoris wall niches.
• DuravitcoreTechnology or IntegrationDuravit supplies bathroom ceramics including toilets, washbasins, and DuroRest. BÄDERMAXX features Duravit's D-Neo, DuraSquare, Happy D.2, and C.1 lines.
• GeberitcoreTechnology or IntegrationGeberit provides bathroom ceramics, flushing systems, and installation systems. Featured products include AquaClean shower WCs, Sigma50 actuation plates, and CleanLine shower channels.
• KaldeweicoreTechnology or IntegrationKaldewei supplies premium steel enamel shower trays and bathtubs. BÄDERMAXX features the Kaldewei ALUVIA series with SOLIDLITE technology, CLICK'n CLEAN drain cover, and INVISIBLE GRIP slip resistance.
• Villeroy & BochcoreTechnology or IntegrationVilleroy & Boch is a key brand for bathroom ceramics, bathtubs, and furniture. Featured products include the Oberon 2.0 bathtub series.
• LaufencoreTechnology or IntegrationLaufen supplies premium bathroom ceramics and smart shower WCs. BÄDERMAXX features the Laufen CLEANET PRO smart shower WC with UV hygiene and app connectivity, announced as 'Neu bei Bädermaxx'.
• DornbrachtcoreTechnology or IntegrationDornbracht provides high-end bathroom and kitchen fittings. BÄDERMAXX carries Dornbracht's range including the Citterio and ITO series, as well as towel warmers.
• ZehndercoreTechnology or IntegrationZehnder supplies design radiators, towel warmers, and heating solutions. Featured products include the Ribbon, Tetris, Zeno, Zeno Wing, Yucca, and Deseo Verso radiator lines.
• ArtwegercoreTechnology or IntegrationArtweger specializes in showers and bathtub-shower combinations. BÄDERMAXX features the Artweger JOICE Walk In+ Dusche, a combined shower-bathtub solution.
• BLANCOcoreTechnology or IntegrationBLANCO supplies kitchen sinks and kitchen faucets including the Naya, Metra, and Subline series. A promotional CO2 cylinder offer (4 free cylinders) is available with BLANCO UNIT purchases.
• DHLminorOthersDHL is used as a shipping carrier for parcel deliveries to customers in Austria and Germany.
• DachserminorOthersDachser is used as a logistics partner for freight and larger item deliveries.
• Österreichische PostminorOthersAustrian Post is used as a shipping carrier for deliveries within Austria.
• KlarnaminorChannel Partner/ Reseller/ DistributorKlarna provides payment services allowing customers to pay in installments or defer payment. Offered as a payment method at checkout.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is offered as a payment method at checkout.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reuter: Reuter is a leading German online specialist for bathroom and sanitary products, with a comparable premium-brand catalog (Grohe, Hansgrohe, Duravit, Villeroy & Boch) and direct-to-consumer delivery model overlapping almost entirely with BÄDERMAXX.
• Megabad: Megabad is one of the largest German online retailers of bathroom furniture, fixtures, and sanitary ware, offering a multi-brand catalog and direct shipping — directly comparable to BÄDERMAXX's core bathroom e-commerce business.
• badshop.de: badshop.de is a German online bathroom specialist with a comparable multi-brand premium assortment and direct-to-door delivery, serving a similar DIY-renovation customer in the DACH region.

Broad incumbents

• Hornbach Baumarkt: Hornbach is a large DACH home-improvement and DIY chain carrying bathrooms, kitchens, heating, and garden categories. It overlaps with BÄDERMAXX's assortment but as part of a much broader portfolio and primarily physical retail.
• Bauhaus: Bauhaus is a major European home-improvement and DIY retailer with strong DACH presence, selling sanitary, heating, kitchen, and garden categories. Overlaps with BÄDERMAXX but competes primarily on breadth and physical footprint.
• OBI: OBI is one of the largest home-improvement chains in DACH, offering sanitary ware, heating, kitchen, and garden products. Comparable to BÄDERMAXX on assortment scope but operating a wide-store retail model.
• XXXLutz: XXXLutz is a leading DACH furniture and home retailer with kitchen and bathroom categories. It is comparable as a competitor for premium renovation purchases but operates at much larger scale and primarily through physical megastores.
• Amazon (DE/AT): Amazon's German and Austrian marketplaces carry many of the same premium bathroom and kitchen brands and compete with BÄDERMAXX on price discovery, Prime shipping, and convenience, though without specialist advisory service.
• Wayfair (DE): Wayfair operates in Germany with broad home-furnishings coverage including some bathroom and kitchen categories. It is comparable as a competing online generalist but lacks BÄDERMAXX's sanitary-specialist depth and premium brand authority.

Others

• Grohe (LIXIL): Grohe is a key BÄDERMAXX supplier and one of Europe's largest sanitary manufacturers. It is a partner-and-competitor relationship: Grohe sells direct while relying on specialists like BÄDERMAXX to drive premium-brand demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@badermaxx3677/videos
• Instagraminstagram.com/baedermaxx
• Pinterestpin.it/5UWb51keh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BÄDERMAXX