ballerud hagemøbler as

What ballerud hagemøbler as does

Ballerud Hagemøbler AS is a privately held Norwegian specialty retailer of premium outdoor furniture and outdoor kitchens, operating under the trade names Ballerud and Uterommet AS (organization number 925 706 051). Founded in 1964 and headquartered in Grini Næringspark, Østerås, the company runs what it describes as Scandinavia's largest specialty showroom for outdoor furniture and outdoor kitchens at 2,000m², alongside a WooCommerce-based e-commerce webstore at ballerud.com that ships exclusively within Norway. The product portfolio spans lounge, dining, and sun furniture, parasols, cushions, outdoor lighting, heating solutions (fire pits and terrace heaters), and complete outdoor kitchen installations including grills and modular cabinet systems. Ballerud carries more than 20 premium international brands, including Dedon, Royal Botania, Gloster, Kettal, Roda, Gandia Blasco, Barlow & Tyrie, Glatz, Fermob, Grythyttan, Skagerak, Cane-Line, BeefEater, Cabinex, FESFOC, Röshults, Fògher, and Norrvik.

The company serves two primary customer segments: private consumers seeking weather-resistant, design-led outdoor furniture suited to the Scandinavian climate, and a project market (prosjektmarkedet) division providing collaborative planning and consultation services to architects, interior designers, hospitality operators, and commercial clients. The project market is led by a dedicated contact (Cornelia Carlmar) reachable via [email protected]. Pricing is conducted in Norwegian Kroner including VAT, with one-time retail transactions (cushions starting at kr745, premium Cabinex outdoor kitchen packages reaching kr219,000), occasional contact-based quoting for high-value installations, gift cards available by email request, and seasonal summer sale campaigns offering 20–60% discounts. Delivery is handled through Posten and store pickup.

Ballerud's underlying technology consists of a standard WooCommerce storefront with customer account management and no documented APIs, SDKs, integrations, or mobile applications. The competitive positioning rests on 60+ years of brand reputation, exclusive Norwegian agency rights for premium international brands, the scale of the physical showroom experience, omnichannel reach via the webstore, and a dedicated B2B project specification channel — all within a single-country geographic footprint limited to Norway.

Name

ballerud hagemøbler as

Legal name

Ballerud Hagemøbler AS

Website

https://ballerud.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Ballerud Hagemøbler AS is a privately held Norwegian specialty retailer, founded in 1964, selling premium outdoor furniture, outdoor kitchens, grills, and accessories through a 2,000m² showroom in Østerås and a WooCommerce webstore shipping within Norway. It serves private homeowners and a B2B project market serving architects, interior designers, and commercial clients.

Ownership category

akta.pro rank

Product category

Outdoor Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor furniture retail
• Outdoor kitchen solutions
• Garden furniture store
• Patio furnishings
• Outdoor living products

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Outdoor Furniture: Direct retail sales of outdoor furniture including lounge furniture, dining sets, sun loungers, parasols, outdoor cushions, heating solutions (fire pits, terrace heaters), and outdoor lighting. Premium brands include Dedon, Royal Botania, Gloster, Kettal, Roda, and others.
2. Product Sales - Outdoor Kitchens: Sales of outdoor kitchens and grills from brands like Röshults, Fògher, Roda, BeefEater, Everdure, Fontana, Cabinex, Cane-Line, Fesfoc. Includes modular kitchen components (frames, countertops, drawers, cabinets, sinks, refrigerators, side burners).
3. Project Market Services: Professional consulting services for architects, interior designers, and project clients. Collaborative planning for holistic outdoor solutions. Contact: Cornelia Carlmar at [email protected].
4. Gift Cards: Gift cards available for purchase via email request to [email protected].

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ballerud Hagemøbler AS operates Scandinavia's largest specialty showroom (2,000 m²) in Østerås, Norway, complemented by a WooCommerce-based webstore at ballerud.com, selling premium outdoor furniture, outdoor kitchens, grills, parasols, cushions, lighting, and heating solutions under over 20 international brands including Dedon, Royal Botania, Gloster, Cane-Line, Roda, Kettal, Cabinex, Röshults, and BeefEater. A dedicated project market division provides consulting and collaborative planning services to architects, interior designers, and commercial clients.

Product overview

Ballerud Hagemøbler AS operates a premium outdoor furniture and outdoor kitchen e-commerce platform alongside a physical showroom in Østerås, Norway. The product portfolio centers on two core offerings: (1) Hagemøbler (outdoor furniture) encompassing lounge areas, dining areas, sun areas, parasols, cushions, lamps, and heating solutions, and (2) Utekjøkken (outdoor kitchens) including complete modular kitchen systems, grills, and accessories. The company distributes over 25 premium international brands including Dedon, Royal Botania, Gloster, Cane-Line, Roda, Kettal, Glatz, Grythyttan, Skagerak, Fermob, Beefeater, Cabinex, FESFOC, Röshults, Fògher, and Norrvik. Products are available through both the 2000m² physical store and the WooCommerce online shop, with consultation services for project markets including architects and interior designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Furniture (Hagemøbler) Premium outdoor furniture for private gardens, terraces, and balconies, including lounge areas, dining sets, sun loungers, daybeds, hammocks, parasols, cushions, heating solutions, and outdoor lighting from over 20 international brands. Targets individual homeowners seeking durable, weather-resistant designer furniture suitable for Scandinavian climates.
• Outdoor Kitchens (Utekjøkken) Complete outdoor kitchen solutions including modular cabinet systems (Cabinex), grill modules, side burners, refrigerators, sinks, and countertops from brands such as Röshults, Fògher, Roda, BeefEater, Everdure, Fontana, and Cane-Line. Sells to consumers and project clients building outdoor cooking and entertaining spaces.
• Grills Gas and charcoal grills available as freestanding units or built-in models, including BeefEater and other premium brands. Sold to consumers seeking outdoor cooking equipment and to project clients integrating grills into custom outdoor kitchens.
• Project Market Consulting Services Professional consulting and collaborative planning service dedicated to architects, interior designers, hospitality operators, and commercial or public-sector clients planning larger outdoor spaces. Includes personalized design support, holistic solution specification, and dedicated account management through Cornelia Carlmar.
• Gift Cards Gift cards for use across the product range, purchased by request via email. Targeted at consumers seeking gifting options for outdoor furniture and kitchen products.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• DedoncoreChannel Partner/ Reseller/ DistributorPremium outdoor furniture brand. Ballerud is the Norwegian representative for Dedon products. Dedon is known for high-end outdoor lounges and dining furniture.
• Royal BotaniacoreChannel Partner/ Reseller/ DistributorLuxury outdoor furniture manufacturer. Ballerud carries Royal Botania products including hammocks and premium outdoor furniture.
• GlostercoreChannel Partner/ Reseller/ DistributorPremium teak and aluminum outdoor furniture brand. Gloster products featured prominently in Ballerud's collection including daybeds, sun loungers, and side tables.
• KettalcoreChannel Partner/ Reseller/ DistributorSpanish outdoor furniture brand known for modern design. Exclusive brand carried by Ballerud in Norway.
• RodacoreChannel Partner/ Reseller/ DistributorItalian luxury outdoor furniture brand. Roda products include outdoor kitchens and furniture with focus on innovation and user-friendliness.
• Gandia BlascocoreChannel Partner/ Reseller/ DistributorSpanish outdoor furniture brand known for contemporary design. Ballerud carries their products including outdoor rugs and furniture.
• GlatzcoreChannel Partner/ Reseller/ DistributorSwiss premium parasol manufacturer. Glatz produces high-quality outdoor parasols designed for durability and weather resistance.
• Barlow & TyriecoreChannel Partner/ Reseller/ DistributorBritish teak furniture manufacturer with over 100 years of history. Known for traditional, durable outdoor furniture.
• BeefEatercoreChannel Partner/ Reseller/ DistributorAustralian premium grill brand. Ballerud is Norwegian representative for BeefEater products including built-in and freestanding grills.
• CabinexcoreChannel Partner/ Reseller/ DistributorOutdoor kitchen cabinet systems with patented aluminum frame technology. PVC panels combined with Cabinex patented aluminum frame system. 10-year limited warranty. Products include modular outdoor kitchen units, refrigeration, and sinks.
• Cane-LinecoreChannel Partner/ Reseller/ DistributorDanish outdoor furniture brand with focus on comfort, waterproof cushions, teak, and innovative design. Core values center on making life comfortable.
• RöshultscoreChannel Partner/ Reseller/ DistributorSwedish premium outdoor kitchen brand. Known for timeless design and use of stainless steel. Products built to withstand weather while maintaining exclusive aesthetics.
• FòghercoreChannel Partner/ Reseller/ DistributorItalian outdoor kitchen brand with minimalist, modular design. Customizable to various sizes and forms. Social outdoor kitchen concept.
• FesfoccoreChannel Partner/ Reseller/ DistributorBarcelona-based luxury grill manufacturer. Since 2005, Fesfoc has revolutionized grill design. Products have surprised and inspired the architect and interior designer community.
• FontanaminorChannel Partner/ Reseller/ DistributorItalian outdoor kitchen and fireplace manufacturer. Premium products for outdoor cooking and heating.
• FermobcoreChannel Partner/ Reseller/ DistributorFrench outdoor furniture brand known for colorful, design-forward products. Popular for commercial and residential outdoor spaces.
• GrythyttancoreChannel Partner/ Reseller/ DistributorSwedish outdoor furniture brand famous for classic wooden outdoor chairs and loungers. Known for traditional craftsmanship.
• SkagerakcoreChannel Partner/ Reseller/ DistributorDanish outdoor furniture brand with focus on Scandinavian design. Products include outdoor loungers, chairs, and tables.
• Sika DesignminorChannel Partner/ Reseller/ DistributorDanish brand known for outdoor hanging chairs (hammock chairs) and comfort furniture.
• AppleBeeminorChannel Partner/ Reseller/ DistributorOutdoor furniture brand. Products include outdoor cushions and furniture accessories.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plantasjen: Norway's largest garden and outdoor living retail chain, offering plants, garden furniture, grills and outdoor décor. Directly competes with Ballerud in outdoor furniture and outdoor kitchens across Norway, with broader product breadth but lower premium specialization.
• Hageland: Norwegian garden center chain selling outdoor furniture alongside plants and garden supplies. Competes with Ballerud on outdoor furniture assortment in regional Norwegian markets, typically with mid-market rather than premium positioning.
• Alexander Skeie: Norwegian specialist retailer of BBQs, outdoor kitchens and outdoor cooking equipment. Closely comparable to Ballerud's outdoor kitchen and grill business, serving a similar premium Norwegian consumer base.
• Tilja: Norwegian online-led outdoor furniture retailer competing directly with Ballerud's webstore. Comparable product mix focused on outdoor living with a more digital-native go-to-market.

Broad incumbents

• Skeidar: Established Norwegian furniture retail chain carrying indoor and outdoor furniture. Broader portfolio than Ballerud but overlaps meaningfully in outdoor furniture, serving similar Norwegian consumers with multi-store physical presence.
• Møbelringen: Norwegian furniture retail cooperative with multi-store footprint across Norway. Overlaps with Ballerud in outdoor furniture categories while serving a wider home furnishings remit.
• Princess (Norway): Long-standing Norwegian furniture retailer with showrooms across the country. Comparable omnichannel furniture retail model and overlapping outdoor assortment, though with broader indoor focus.
• IKEA: Global home furnishings giant with Norwegian stores and strong outdoor furniture range. Competes with Ballerud at the value end of the market and increasingly in modular outdoor living, with vastly broader assortment and price points.
• JYSK: Pan-Nordic home and outdoor retailer with extensive Norwegian footprint. Overlaps with Ballerud on outdoor furniture and accessories, primarily at lower price points.

Emerging players

• Royal Botania (direct): Belgian luxury outdoor furniture manufacturer that is also a Ballerud brand partner. Represents the DTC threat: Royal Botania and similar premium brands increasingly sell direct, potentially bypassing specialty retailers like Ballerud.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ballerud

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ballerud hagemøbler as