Moskvich

What Moskvich does

Moskvich (АО МАЗ «Москвич») is a Russian automobile manufacturer revived in November 2022 under the ownership of the Moscow city government, with KAMAZ serving as technology partner. The company operates a full-cycle production facility (body welding, painting, final assembly) at the Moscow Automobile Plant and sells through a nationwide network of 95 authorized dealers across 62 cities. Its product portfolio comprises five vehicles: the Moskvich 3 urban crossover, the Moskvich 3e all-electric crossover (65.7 kWh battery, up to 410 km range, 193 hp), the Moskvich 3 RU with manual controls for drivers with disabilities, the Moskvich 6 dynamic sedan, and the Moskvich 8 seven-seat flagship crossover, with prices ranging from approximately 1.34 million to 3.5 million rubles.

The company generates revenue primarily through one-time new vehicle sales to retail consumers (via dealers and direct online channels), corporate and government fleet buyers (Specsvyaz, Moscow city services, Ozon, Spartak-Moscow FC), and mobility operators (Yandex Drive carsharing, Havana taxi fleet). Secondary revenue streams include aftersales service and parts through the dealer network and proprietary 'My Moskvich' telematics services bundled into select trim levels. Sales motions are supported by government subsidy programs providing up to 20% discounts for eligible buyers (medical workers, educators, military personnel, disabled persons) and seasonal promotional campaigns offering direct discounts of up to 360,000 rubles. In-house capabilities include a 60+ engineer R&D center (launched 2025) and partnerships with NEKS-T for proprietary multimedia head units, positioning the company for incremental technology localization beyond initial CKD assembly.

Name

Moskvich

Legal name

АО МАЗ «Москвич»

Website

https://moskvich.ru

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Moskvich is a Russian state-owned automobile manufacturer revived in 2022 by the Moscow city government and KAMAZ, producing a five-model lineup of ICE and electric crossovers, sedans, and accessibility vehicles through 95 dealers across 62 Russian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales (Retail and Wholesale): Moskvich generates primary revenue from the sale of new automobiles through its dealer network (95 dealer centers across 62 cities) and direct B2B/corporate sales. Models include Moskvich 3 (from ~1,344,000 rubles), Moskvich 3e electric (~3,500,000 rubles), Moskvich 3 RU (hand controls, ~2,069,000 rubles), Moskvich 6 sedan (~2,237,000 rubles), and Moskvich 8 seven-seater crossover (~3,125,000 rubles). Revenue is one-time at point of sale. Bulk fleet sales are made to government agencies and corporate clients.
2. Aftersales Service, Parts, and Accessories: Revenue from authorized dealer network performing vehicle maintenance, repairs, and selling original spare parts, motor oil, accessories, tires and wheels. Service appointments are booked through the official website.
3. Telematics and Connected Services Subscription: Moskvich offers proprietary telematics services ('Мой Москвич') bundled into select trim levels (Standard Plus with Telematics, Comfort with Telematics). Revenue model may include subscription or one-time activation for connected car services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AO MAZ Moskvich manufactures and sells passenger automobiles from its Moscow Automobile Plant using full-cycle production (body welding, painting, final assembly). The current lineup consists of five models spanning urban crossovers (Moskvich 3), an electric crossover (Moskvich 3e, 410 km range), an accessibility-equipped crossover with hand controls (Moskvich 3 RU), a dynamic sedan/liftback (Moskvich 6), and a seven-seater flagship crossover (Moskvich 8). Vehicles are sold primarily through 95 authorized dealers across 62 Russian cities, with additional direct sales to government, corporate fleet buyers, carsharing operators (Yandex Drive), and international taxi fleets (Havana, Cuba), complemented by proprietary 'My Moskvich' telematics, original spare parts, certified pre-owned ('Moskvich.PROWEREN') and CNG variants.

Product overview

Moskvich (AO MAZ Moskvich) is a Russian automobile manufacturer producing a multi-model lineup of vehicles on the domestic market. The portfolio consists of five distinct models: the Moskvich 3 (urban petrol-powered crossover), the Moskvich 3e (all-electric crossover), the Moskvich 3 RU (crossover with manual controls for drivers with disabilities), the Moskvich 6 (dynamic petrol-powered sedan/liftback), and the Moskvich 8 (seven-seat flagship crossover). All models are produced at the Moscow Automobile Plant using full-cycle manufacturing. Supporting products and services include proprietary telematic services branded 'My Moskvich', CNG (compressed natural gas) variants, the 'Moskvich.PROWEREN' certified pre-owned program, original spare parts, an online car configurator, credit programs, trade-in, insurance services, roadside assistance, maintenance, and warranty coverage. The brand was revived in 2022 after the original plant's closure, with production ramping up from SKD assembly to full-cycle domestic manufacturing by 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Moskvich 3 Urban crossover powered by a 1.5L turbocharged petrol engine (150 hp, 210 Nm) with a CVT or 6-speed manual transmission, LED optics, digital instrument panel (10.25"), multimedia with Apple CarPlay/Android Auto, panoramic roof, and a high-strength body with 70% high-strength steel. Targeted at retail buyers and government fleet programs. Base 'Standard' trim from ~1,344,000 rubles (post 360,000 RUB August 2026 direct discount).
• Moskvich 3e All-electric crossover with a 193 hp peak-power electric motor, 65.7 kWh battery, up to 410 km range, slow and fast charging support, 10.25" LCD instrument panel, 10.25" multimedia touchscreen, panoramic roof, 4-way electric driver seat adjustment, and Apple CarPlay/Android Auto. Targeted at retail buyers, fleet operators, and carsharing (Yandex Drive). From ~3,500,000 rubles.
• Moskvich 3 RU (Manual Control) Crossover variant with manual driving controls designed to provide equal mobility opportunities for drivers with disabilities, produced as part of Moskvich's social initiatives. Built on the Moskvich 3 platform using the Moscow plant's full-cycle manufacturing. From ~2,069,000 rubles.
• Moskvich 6 Dynamic sedan/liftback with a GDi 174 hp engine paired with a robotic transmission, 540L cargo space with foldable rear seats, digital instrument panel, 10.25" multimedia touchscreen, cruise control, and intelligent driver assistance systems. 'Comfort' 1.5T CVT trim from ~2,237,000 rubles.
• Moskvich 8 Flagship practical seven-seat crossover with large usable space for business and family trips. 'Business' trim with 1.5T engine and 7-speed robotic transmission, 2025 model year, from ~3,125,000 rubles.
• Moskvich CNG Compressed natural gas (CNG) variant of Moskvich vehicles offered as an alternative-fuel option in the model lineup, positioned for cost-sensitive and government fleet buyers seeking lower fuel expenditure and domestic alternative-fuel compliance.
• Moskvich.PROWEREN (Certified Pre-Owned) Certified pre-owned program offering inspected and verified used Moskvich vehicles to retail buyers, providing a lower entry price point and a manufacturer-backed quality assurance pathway into the brand.

Quantifiable outcome

• Moskvich 3e won 'Car of the Year in Russia 2025' in compact SUV EV/hybrid category, and 'Car of the Year 2024' — demonstrating consumer preference and product quality recognition.
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Karachay-Cherkess RepubliccoreStrategic or Co-development Partner · 4 June 2026Agreement signed at ПМЭФ 2026 for cooperation on ecotourism development in Karachay-Cherkess Republic and modernization of logistics processes of enterprises. Signed by Moskvich CEO Elena Frolova and Chairman of Karachay-Cherkess Republic Government Murat Arguzunov.
• АО 'НЕКС-Т' (NEX-T)coreTechnology or Integration · 4 June 2026Partnership for localization, design, and serial production of proprietary in-vehicle multimedia head units and display solutions for Moskvich vehicles. Signed at ПМЭФ 2026 by Moskvich CEO Elena Frolova and NEX-T CEO Vladimir Krikushenko.
• REU named after G.V. PlekhanovminorStrategic or Co-development Partner · 4 June 2026Cooperation agreement signed at ПМЭФ 2026 for development of practical knowledge and applied competencies of students across bachelor's, specialist, master's, and postgraduate programs. Moskvich technology cluster providing real-world industry exposure.
• Republic of MordoviacoreStrategic or Co-development Partner · 3 June 2026Signed at ПМЭФ 2026, cooperation agreement for environmentally sustainable urban transport through introduction of Moskvich electric vehicle carsharing service in Mordovia. Signed by CEO Elena Frolova and Head of Mordovia Artem Zdunov.
• Moscow City Government (Правительство Москвы)coreStrategic or Co-development Partner · 3 June 2026Moscow city government is a key stakeholder in Moskvich's revival, providing strategic direction, infrastructure support (transport-logistics center 'Yuzhny Port'), and operating through events at the Moscow government pavilion at ПМЭФ 2026. Mayor Sergey Sobyanin has been personally involved in the factory launch.
• OzoncoreStrategic or Co-development Partner · 20 August 2025Strategic partnership between Ozon and Moskvich to support domestic automotive industry. Ozon purchased first batch of 15 Moskvich 3 Comfort vehicles for employees in Moscow and St. Petersburg. Companies plan to expand cooperation after the test period and increase the volume of purchased vehicles. Ozon's logistics director cited Moskvich's modern vehicles and high safety standards.
• Spartak-Moscow Football ClubcoreGTM or Marketing Partner · 16 July 2025Moskvich signed a partnership agreement with Spartak-Moscow, Russia's most titled football club. For the 2025/26 season, Moskvich's logo appears on the players' uniforms and at Luzhniki Arena. Spartak received 45 Moskvich vehicles (Moskvich 3 compact crossovers, Moskvich 6 dynamic sedans, and Moskvich 8 flagship crossovers). The partnership slogan is 'We are in one team', symbolizing the union of two legendary brands connected to Moscow.
• Minpromtorg Russia (Минпромторг России)coreGTM or Marketing Partner · 16 September 2024Moskvich vehicles (Moskvich 3 and Moskvich 3e) included in government subsidized auto lending and leasing programs administered by Minpromtorg. Government allocated 6.5 billion rubles for subsidized auto lending and 8 billion rubles for subsidized leasing in 2024.
• Tinkoff Auto (Тинькофф Авто)minorChannel Partner/ Reseller/ Distributor · 27 November 2023Memorandum of cooperation signed in November 2023. Tinkoff Auto became the first automotive online service to sign an official partnership with Moskvich for vehicle sales, combining Tinkoff's financial services with Moskvich's vehicle offerings.
• Yandex Drive (Яндекс Драйв)coreChannel Partner/ Reseller/ Distributor · 24 November 2023Moskvich 3e electric vehicles (10 units) and Moskvich 3 gasoline crossovers (200 units) available in Yandex Drive carsharing fleet in Moscow and St. Petersburg. Electric vehicles require drivers aged 26+ with 6+ years driving experience and rating 42+.
• KAMAZ (ПАО 'КАМАЗ')coreStrategic or Co-development Partner · 23 November 2022Technology partner and strategic investor supporting Moskvich's revival. KAMAZ, Russia's largest commercial vehicle manufacturer, provides technological and marketing expertise, anti-crisis management experience, and CKD assembly know-how. Partnership framework signed with Moscow government to develop the Moskvich project across three phases.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moskvich