Antonio's Pizza
Antonio's Pizza is a regional pizza chain operating 10 locations across Massachusetts and Rhode Island since 1991, serving college students near UMass, Brown, RISD, and URI campuses plus local residents and tourists via dine-in, takeout, delivery, catering, and slice-counter formats.
- Company typePrivate
- Founded1991
- HeadquartersAmherst, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Antonio's Pizza does
Antonio's Pizza is a regional pizza chain founded in 1991 and headquartered in Amherst, Massachusetts, operating ten retail locations across Massachusetts (4) and Rhode Island (6), with notable clustering in college towns around UMass Amherst, Brown/RISD, and URI, plus two Newport addresses. The company sells pizza by the slice from display counters (with a stated 2-slice minimum and Wacky Wednesday $3 slice promotion) and whole pies in round, Sicilian, and Detroit styles across 34+ specialty varieties, with pricing spanning $3.65-$5.29 per slice and $12.75-$38.25 per whole pizza. Locations offer dine-in, takeout, delivery, and catering; select sites — notably Worcester Kitchen & Bar — operate a full-service bar format distinct from the standard counter-service model, and the Newport and Wakefield shops have piloted a "Bruno" robot server for front-of-house automation.
Revenue is generated through in-store slice and whole-pie sales, dine-in with full bar service at select sites, catering for large orders, and digital ordering via third-party platforms Toast and Foodtec, with a rewards/gift card program supporting repeat visits. The target customer base is primarily undergraduate and graduate students at the adjacent universities, supplemented by local residents, casual diners, Newport tourists, and event/catering customers. The underlying technology stack is standard restaurant commerce tooling — ordering platforms, email/CRM integrations, and a rewards system — with no proprietary AI/ML or published APIs; operational differentiation rests on format (slice counter, Kitchen & Bar), menu breadth, and locally entrenched college-town positioning rather than on technology depth.
The company is privately held, self-funded (no disclosed funding rounds), reports a workforce range of 11-50 employees, and has signaled format evolution through the Kitchen & Bar concept, Detroit-style pizza launch, robot server pilot, and digital channel buildout, while having exited out-of-region markets (Champaign, IL; College Station, TX in 2021) to focus the footprint on core New England geographies.
Antonio's Pizza firmographics
Firmographics- Name
- Antonio's Pizza
- Legal name
- Antonio's Pizza
- Website
- https://antoniospizza.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Antonio's Pizza is a regional pizza chain operating 10 locations across Massachusetts and Rhode Island since 1991, serving college students near UMass, Brown, RISD, and URI campuses plus local residents and tourists via dine-in, takeout, delivery, catering, and slice-counter formats.
- Ownership category
- akta.pro rank
Antonio's Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Antonio's Pizza is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Antonio's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Pizza by the Slice: Individual slice sales at counter with 2-slice minimum at most locations. Core business model since 1991. Slices range from $3.65-$5.29 depending on variety and location.
- Whole Pizza Sales: Full pizzas in multiple sizes (Small, Medium, Large, Extra Large, Sicilian, Detroit) and specialty varieties. Key revenue stream with higher ticket value than slices.
- Online Ordering: Digital ordering through website integrated with Toast and Foodtec platforms for pickup and delivery. Convenience fee structure noted with higher card/non-cash pricing.
- Dine-in and Bar Service: Full-service dining with bar at select locations (Worcester, Wakefield, Pawtucket, Newport Connell Highway, Belchertown). Higher margin dine-in experience.
- Catering: Catering services for large orders and events mentioned across locations including Wakefield.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pizza slices - 2 slice minimum at most locations |
| Unit Pricing | Pay-as-you-go | Whole pizzas by size and style |
| Unit Pricing | Pay-as-you-go | Combo deals pizza and wings |
| Unit Pricing | Pay-as-you-go | Wacky Wednesday Promotion |
| Unit Pricing | Pay-as-you-go | Calzones |
| Unit Pricing | Pay-as-you-go | Wings and appetizers |
| Unit Pricing | Pay-as-you-go | Full menu items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Antonio's Pizza product offering
Product offeringCore offering
Antonio's Pizza sells pizza by the slice from display counters and whole pizzas in multiple styles (round, Sicilian, Detroit), alongside calzones, wings, appetizers, salads, and pasta. The chain operates 10 dine-in retail shops across Massachusetts and Rhode Island, offering counter service, takeout, delivery, bar service at select locations, and catering for events.
Product overview
Antonio's Pizza is a regional pizza chain offering pizza by the slice and whole pizzas through 10 physical restaurant locations in Massachusetts and Rhode Island. The core product is pizza by the slice from a display counter, complemented by whole pizza orders in various styles (round, Sicilian, Detroit). The business operates through two online ordering platforms—Foodtec (majority of locations) and Toast (Amherst and Newport Bellevue)—alongside a rewards/loyalty program and gift card services. Weekly promotional offerings like Wacky Wednesday ($3 slices) drive customer engagement, while catering services support larger orders. Each location operates independently with its own hours, services (dine-in, takeout, delivery, bar), and tailored menu variations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Swept all three Providence Pizza Week 2024 voting categories: Most Delicious, Most Creative, and Most Instagrammable
- +4 more outcomes
Companies that use Antonio's Pizza
Customer profileNamed customers4 records
Segments5 records
Antonio's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Antonio's Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toast (Toasttab)coreOnline ordering platform integration for Amherst, Newport (Bellevue), and Wickenden Street locations. Provides digital ordering, pickup, and delivery capabilities through Toast's restaurant POS and ordering system.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Antonio's Pizza competitors and assessment
Company assessmentBroad incumbents
- California Pizza Kitchen: Casual-dining pizza chain known for creative/non-traditional specialty pizzas (e.g., BBQ Chicken). Comparable to Antonio's in the emphasis on creative specialty toppings (BBQ Chicken Ranch, Buffalo Chicken, etc.) and casual dine-in format.
- Papa John's Pizza: National QSR pizza chain with strong delivery/carryout presence. Comparable as a national QSR pizza competitor in MA/RI with overlapping takeout/delivery demand, though Antonio's emphasizes dine-in, bar, and by-the-slice counter service.
- Bertucci's: New England-based brick-oven pizza and Italian restaurant chain. Comparable as a regional brick-oven pizza and Italian casual-dining operator with overlapping MA presence and similar full-service dining model to Antonio's Worcester Kitchen & Bar format.
- Domino's Pizza: Largest US QSR pizza chain with national delivery, carryout, and digital ordering. Comparable as a QSR pizza competitor that competes for the same takeout/delivery demand in Antonio's MA/RI markets, though at vastly different scale and business model.
Regional players
- Pat's Pizza and Pasta: Regional New England pizza chain competing in similar MA college-town markets. Comparable as a regional multi-unit pizza operator with overlapping New England footprint and similar college-community customer base.
Direct peers
- &pizza: Regional fast-casual pizza chain with strong college-town presence on the East Coast. Comparable to Antonio's in target demographic (students/young adults) and counter-service pizza format.
- Pieology Pizzeria: Fast-casual artisanal pizza chain with individual artisan-style pies and counter service. Comparable to Antonio's in the customizable individual-pizza / counter-service positioning.
- MOD Pizza: Fast-casual pizza chain offering customizable individual pizzas with counter-service model. Comparable to Antonio's on the customizable/individual-pizza ordering concept and multi-location regional scaling.
- Papa Gino's: New England-based regional pizza chain serving pizza, pasta, and dine-in/takeout. Directly comparable to Antonio's as a long-standing multi-unit regional pizza operator in MA/RI with overlapping college-town and suburban footprints.
- Blaze Pizza: Fast-casual build-your-own pizza chain operating across the US. Comparable as a multi-unit pizza brand with counter-service, custom pizzas, and a tech-forward ordering experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Antonio's Pizza social profiles
Digital presenceAntonio's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antonio's Pizza leadership team
Management profileNumber of profiles
Antonio's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antonio's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antonio's Pizza
What does Antonio's Pizza do?
Antonio's Pizza sells pizza by the slice from display counters and whole pizzas in multiple styles (round, Sicilian, Detroit), alongside calzones, wings, appetizers, salads, and pasta. The chain operates 10 dine-in retail shops across Massachusetts and Rhode Island, offering counter service, takeout, delivery, bar service at select locations, and catering for events.
Is Antonio's Pizza a public or private company?
Antonio's Pizza is a private company. It is currently operating.
When was Antonio's Pizza founded?
Antonio's Pizza was founded in 1991. It employs 11 to 50 people.
Where is Antonio's Pizza based?
Antonio's Pizza is headquartered in Amherst, United States, in the North America region.
How does Antonio's Pizza make money?
Five revenue lines are on record. Pizza by the Slice is the primary driver. The others are whole Pizza Sales, online Ordering, dine-in and Bar Service and catering.
Who are Antonio's Pizza's main competitors?
Broad incumbents on record are California Pizza Kitchen, Papa John's Pizza, Bertucci's and Domino's Pizza. Pat's Pizza and Pasta is listed as a regional player. Direct peers are &pizza, Pieology Pizzeria, MOD Pizza, Papa Gino's and Blaze Pizza.
Does Antonio's Pizza have an API?
No public API is recorded for Antonio's Pizza.
What industry is Antonio's Pizza in?
Antonio's Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.