Bike Island

Name

Bike Island

Legal name

Bike Island

Website

https://bikeisland.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

Used & Refurbished Bike Retail (CRAMAHAK), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Online bicycle retail
• Affordable bikes
• Bicycle parts and accessories
• Direct-to-consumer cycling
• E-commerce bike shop

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of bicycles, frames, forks, wheels, and parts through their e-commerce platform. All items include free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bike Island is an online direct-to-consumer bicycle retailer selling new and scratched/dinged bicycles, frames, forks, wheels, parts, accessories, and clothing at discounted prices. The company operates exclusively online without physical storefronts and ships to customers throughout the contiguous United States with free shipping on all items. Its catalog spans road, mountain, fat, gravel/cross, hybrid, comfort, cruiser, track, and kids bikes from brands including Motobecane, Gravity, Windsor, KHS, Diamondback, Mercier, and Condor.

Product overview

Bike Island is an online bicycle e-commerce retailer specializing in affordable bicycles, parts, and accessories with free shipping. The product portfolio includes a diverse range of bike types: Road, Mountain (26", 27.5", 29"), Fat Bikes, Cross/Gravel, Hybrid, Comfort, Cruiser, Track, and Kids bikes. The company sells complete bikes primarily from brands including Motobecane, Gravity, Windsor, KHS, Diamondback, Mercier, and Condor, as well as individual components including Frames, Forks, and Wheels. Notable product lines include the high-end Motobecane Mulekick titanium gravel bikes, Motobecane Night Train carbon fat bikes, Gravity Zilla carbon gravel bikes, and Motobecane Cafe flatbar commuter/gravel series. The company also sells a variety of wheelsets ranging from track wheels to fat bike wheels, and replacement parts like forks. Products are sold in both new and scratched/dinged condition at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Motobecane Night Train Bullet CF Carbon Fat Bike

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI: Major outdoor co-op retailer with a large online bike and parts assortment. Sells many of the same bike categories and brands as Bike Island, with significantly broader catalog, omnichannel presence, and brand trust.
• Amazon: Massive online retailer carrying bicycles, parts, and accessories across nearly every brand Bike Island sells. Competes on price, Prime shipping convenience, and search visibility, often setting the discount-price floor Bike Island must match.
• Trek Bicycles: Major bicycle manufacturer with growing direct-to-consumer online sales. Competes with Bike Island in the premium road, mountain, and gravel segments via OEM-direct pricing and warranty support.
• Backcountry: Online outdoor and cycling retailer with significant bike and parts coverage. Comparable assortment breadth and DTC positioning to Bike Island, with a much larger marketing budget and customer base.

Direct peers

• Chain Reaction Cycles: Large online bicycle retailer carrying road, mountain, gravel, and parts across multiple brands. Highly comparable to Bike Island's direct online multi-brand model, with a much larger global footprint.
• Jenson USA: Long-standing online direct-to-consumer bicycle and parts retailer. Operates a similar model of multi-brand bike sales via an e-commerce storefront with broad category coverage, comparable to Bike Island's direct online channel.
• Competitive Cyclist: Premium online bike and gear retailer focused on road, mountain, and gravel. Overlaps directly with Bike Island's premium SKU assortment (e.g., titanium/carbon gravel) while serving a similar enthusiast consumer.

Others

• eBay: Online marketplace where individual sellers and small retailers offload blemished, used, and overstock bikes and parts. Closely comparable to Bike Island's scratched-and-dinged channel from a consumer value proposition standpoint.

Regional players

• Wiggle: UK-based online bike, parts, and apparel retailer with a similar multi-brand DTC model. Overlaps heavily on category and supplier mix with Bike Island but serves primarily European customers.
• Merlin Cycles: Online bike retailer (UK-headquartered) selling road, mountain, gravel, and parts across multiple brands. Comparable model to Bike Island but focused on the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bikeislanddotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Island