Broadway Florist
Broadway Florist is a privately held, single-location local florist in Glenelg South, Adelaide, selling fresh flower arrangements, bouquets, plants, and gift hampers via an e-commerce storefront with same-day delivery across the Adelaide metropolitan area as a member of the Petals Network franchise.
- Company typePrivate
- Founded-
- HeadquartersGlenelg, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Broadway Florist does
Broadway Florist is a privately operated, single-location florist business based at 55 The Broadway, Glenelg South, South Australia, serving individual consumers, corporate clients, and funeral/sympathy customers across the Adelaide metropolitan area. The company sells fresh flower arrangements, bouquets, roses, native Australian flowers, lilies, gerberas, carnations, chrysanthemums, tropical flowers, potted plants, and gift baskets/hampers through an e-commerce storefront at broadwayflorist.com.au, with a Classic/Deluxe/Premium size-tier pricing ladder spanning approximately AUD 78 to over AUD 400, augmented by add-on products such as champagne, chocolates, wine, teddy bears, balloons, and vases.
The underlying technology is a standard online e-commerce ordering platform featuring postal-code-based delivery zone validation, an integrated shopping cart, and order tracking. Payment integrations include Visa, Mastercard, American Express, Afterpay, PayPal, Apple Pay, and Google Pay. The storefront is organized by occasion (birthday, anniversary, Mother's Day, Valentine's Day, Christmas, sympathy, funeral, corporate, get well, thank you) and by flower type, and the company participates in the Petals Network franchise, which provides shared brand recognition, inter-florist order routing for national delivery, and centralized marketing assets.
Commercially, Broadway Florist operates a direct-to-consumer model with hand-delivery by the local florist, supported by same-day delivery for orders placed before 2pm on weekdays and 10am on Saturdays. Delivery endpoints include private residences, churches and places of worship, cemeteries and crematoriums, hospitals and medical centres, rehabilitation centres, and aged-care and retirement facilities across suburbs including Henley Beach, Port Adelaide, Black Forest, Clarence Park, Enfield, Cowandilla, and Salisbury Downs. Revenue is generated on a one-time purchase basis per order with no subscription or contract structure disclosed.
Broadway Florist firmographics
Firmographics- Name
- Broadway Florist
- Legal name
- Broadway Florist
- Website
- https://broadwayflorist.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadway Florist is a privately held, single-location local florist in Glenelg South, Adelaide, selling fresh flower arrangements, bouquets, plants, and gift hampers via an e-commerce storefront with same-day delivery across the Adelaide metropolitan area as a member of the Petals Network franchise.
- Ownership category
- akta.pro rank
Broadway Florist industry classification
Industry- Product category
- Retail Florist
- NAICS
- Florists (45931)
- akta.pro primary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
- akta.pro secondary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Broadway Florist is headquartered
LocationHeadquarters
- HQ city
- Glenelg
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Broadway Florist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retail Flower Sales: One-time purchase model for flower arrangements, bouquets, plants, and gift baskets. Products are sold at fixed price points ranging from $75 to over $400 depending on arrangement complexity and size tier (Classic, Deluxe, Premium).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic size arrangements starting at $78-$136 |
| Unit Pricing | Pay-as-you-go | Deluxe/Premium upgrades with higher price points |
| Unit Pricing | Pay-as-you-go | Gift add-ons and extras |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Broadway Florist product offering
Product offeringCore offering
Broadway Florist is a local retail florist that designs, assembles, and sells fresh flower arrangements, bouquets, potted plants, and gift baskets/hampers for occasions such as birthdays, anniversaries, sympathy, funerals, romance, and corporate gifting. The business operates an e-commerce storefront with same-day local delivery (orders before 2pm weekdays and 10am Saturdays) to Glenelg South and surrounding Adelaide suburbs, supplemented by add-on gifts such as champagne, chocolates, teddy bears, wine, and vases.
Product overview
Broadway Florist operates as a local florist in Glenelg South, Adelaide, offering an e-commerce platform for flower delivery services. The core product portfolio consists of fresh flower arrangements and bouquets, including specialized categories for roses, lilies, gerberas, carnations, chrysanthemums, tropical flowers, and Australian native flowers. Additional offerings include potted plants, gift baskets, and gourmet hampers. The service is built around occasion-based shopping with dedicated product lines for birthdays, anniversaries, Mother's Day, Valentine's Day, Christmas, sympathy, funeral, and corporate gifting. The company provides same-day delivery for orders placed before 2 PM on weekdays and 10 AM on Saturdays, with add-on products like chocolates, wine, and teddy bears available. The online store integrates with Petals Network for national delivery coverage while maintaining local florist operations.
Differentiator
Problem solved
Functional benefit
Companies that use Broadway Florist
Customer profileSegments3 records
Ideal customer profiles3 records
Broadway Florist technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Broadway Florist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Petals NetworkcoreBroadway Florist operates as a proud member of the Petals Network, a national franchise/network of independent florists. This partnership provides brand recognition, national coverage for inter-florist orders, and centralized marketing while maintaining local ownership and operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Broadway Florist competitors and assessment
Company assessmentDirect peers
- Petals Network: National Australian florist network/franchise of which Broadway Florist is a member. Directly comparable operating model, e-commerce platform, and brand infrastructure; Petals Network is also Broadway Florist's corporate parent per the company data.
- Interflora Australia: Long-standing Australian and global florist relay network that fulfils orders through local member florists on a same-day/inter-city basis. Same relay-to-local-shop model as Broadway Florist within the Petals Network; direct competitor for both inbound local and outbound national orders.
- Floraly: Australian online-first florist offering seasonal arrangements and direct-to-door delivery nationwide. Comparable occasion-based e-commerce catalog and direct-delivery value proposition, though without a network of physical florist storefronts.
- BloomNation: US-based online marketplace that connects consumers directly to local florists and bypasses wire-service commissions. Comparable mission of empowering independent local florists with digital storefronts, though operates as a marketplace rather than a single-shop franchise.
Broad incumbents
- Bloom & Wild: UK-founded, now multi-market online florist known for letterbox flowers and strong digital brand. Comparable online-only consumer flower proposition and occasion marketing playbook; not a direct local competitor in Australia but a relevant adjacent operator shaping customer expectations.
- 1-800-Flowers: Large US-headquartered multi-brand gifting and floral retailer with national delivery. Operates a comparable consumer-direct flower gifting model at scale; broader gift assortment including gourmet, plants, and gift baskets mirrors Broadway Florist's add-on strategy.
- Teleflora: US-based florist delivery network that relays orders to local member florists, structurally analogous to Petals Network. Comparable network-of-local-shops model with national brand and same-day delivery proposition.
- FTD (Florists' Transworld Delivery): Historic US/international florist relay network offering same-day delivery through member florists. Closely comparable network-based model and shared industry heritage with Petals Network member shops like Broadway Florist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Broadway Florist social profiles
Digital presenceBroadway Florist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Florist leadership team
Management profileNumber of profiles
Broadway Florist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Florist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Florist
What does Broadway Florist do?
Broadway Florist is a local retail florist that designs, assembles, and sells fresh flower arrangements, bouquets, potted plants, and gift baskets/hampers for occasions such as birthdays, anniversaries, sympathy, funerals, romance, and corporate gifting. The business operates an e-commerce storefront with same-day local delivery (orders before 2pm weekdays and 10am Saturdays) to Glenelg South and surrounding Adelaide suburbs, supplemented by add-on gifts such as champagne, chocolates, teddy bears, wine, and vases.
Is Broadway Florist a public or private company?
Broadway Florist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadway Florist founded?
Broadway Florist was founded in -1. It employs 1 to 10 people.
Where is Broadway Florist based?
Broadway Florist is headquartered in Glenelg, Australia, in the Oceania region.
How does Broadway Florist make money?
One revenue line is on record: retail Flower Sales.
Who are Broadway Florist's main competitors?
Direct peers on record are Petals Network, Interflora Australia, Floraly and BloomNation. Broad incumbents are Bloom & Wild, 1-800-Flowers, Teleflora and FTD (Florists' Transworld Delivery).
Does Broadway Florist have an API?
No public API is recorded for Broadway Florist.
What industry is Broadway Florist in?
Broadway Florist's product category is Retail Florist. Its primary akta.pro industry code is CRALAJAD, Seasonal & Holiday Gifts & Decor Retail, with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 45931.