CMC TV

What CMC TV does

CMC TV (Croatian Music Channel) is a privately held national music television broadcaster headquartered in Zagreb, Croatia, founded on June 1, 2005, and operated by the Croatian limited liability company Autor d.o.o. The company broadcasts 24/7 Croatian and regional music content — pop, rock, klapa, tambura, folk, and related genres — together with music news, chart programs (TOP 30, TOP 40 domestic/foreign), artist interviews, and festival coverage. Since March 28, 2011, CMC TV has been the only national music television channel in Croatia and is distributed via digital terrestrial antenna, satellite, cable, IPTV, online streaming, and mobile applications across seven countries: Croatia, Slovenia, Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia, Germany, and Australia.

Its core technology is conventional television broadcasting and streaming infrastructure; proprietary product surfaces include CMC TV Stream (web live streaming), dedicated iOS and Android mobile apps for CMC Radio, and an interactive SMS Jukebox (shortcode 611660) used for paid viewer engagement. The product portfolio extends beyond the main channel into sub-brands: Jugoton TV (archival Yugoslav/Croatian music from the 1950s–1980s), Klape i Tambure TV (traditional Dalmatian genres), CMC Radio (online radio companion), CMC Live Stream, and the annual CMC Festival, which has run for seven years.

CMC TV's revenue model is primarily advertising-based (television ad sales and Google Ads on the website) with a secondary transaction-fee stream from the SMS Jukebox. The channel is free-to-air with no publicly disclosed pricing for programming or subscriptions. Its flagship content partnership is with Croatia Records, the largest and longest-running record label in Croatia, which is featured prominently across programming and the CMC Festival. Distribution partners include satellite, cable, and IPTV providers across the seven countries served, alongside direct-to-consumer access via website and mobile apps. The company employs 11–50 people and reports no venture, private equity, or institutional investment.

Name

CMC TV

Legal name

Autor d.o.o.

Website

https://cmc.com.hr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment Cable Networks (MPABAFAA)

akta.pro secondary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Music television broadcasting
• Music video streaming
• Online radio services
• Music content distribution
• Croatian media channel

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Television advertising space sold to marketers, including Google Ads displayed on the website
2. SMS Jukebox: Interactive SMS-based communication channel where viewers can send messages for a fee, primarily used for birthday wishes and greetings during music broadcasts

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CMC TV operates a national Croatian music television channel that broadcasts music videos, music news, chart programs, artist interviews, and festival coverage 24/7. The channel reaches viewers across Croatia and seven international markets via digital terrestrial, satellite, cable, and IPTV platforms, complemented by online streaming through its website and mobile apps. Supporting offerings include Jugoton TV (archival Yugoslav/Croatian music), Klape i Tambure TV (traditional music), CMC Radio (online radio), CMC Live Stream (web streaming), the annual CMC Festival, and an interactive SMS Jukebox service.

Product overview

CMC TV is a Croatian national music television channel offering a unified media platform focused on music content. The core offering is CMC TV itself, a 24/7 music television station. Supporting the main channel are several sub-brands and modules: the CMC Festival (annual music festival), Jugoton TV (archival music content from 1950s-1980s), Klape i Tambure TV (traditional Dalmatian music programming), CMC Radio (online radio companion), CMC Live Stream (web-based TV streaming), and SMS JUKEBOX (SMS-based viewer interaction service). The portfolio is organized around the central television brand with specialized content verticals and interactive extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• CMC TV (Croatian Music Channel) A national music television channel broadcasting Croatian and regional music videos, music news, chart programs (TOP 30, TOP 40), artist interviews, and festival coverage 24/7. Targeted at Croatian music enthusiasts across Croatia and seven international markets.
• CMC Festival Annual music festival organized by CMC TV featuring Croatian and regional music artists. Described as one of the most important music events in the region, featuring partners like Croatia Records talent.
• Jugoton TV

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Autor d.o.o.coreOthersAutor d.o.o. is the parent company and legal entity operating CMC TV. The company is registered at Gračanska 93, 10 000 Zagreb, with OIB: 08987664793. This is the operating company behind CMC TV's operations.
• Croatia RecordsflagshipStrategic or Co-development PartnerCroatia Records, the largest and longest-running record label in Croatia, is featured prominently as a partner. CMC TV features Croatia Records artists extensively and collaborates on music releases and artist promotions. The CMC Festival showcases Croatia Records talent.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trace (Trace TV): Trace operates a portfolio of music-focused TV channels distributed via cable, satellite, and digital platforms globally, with strong emphasis on African, Caribbean, and Latin music. Like CMC TV, it is a niche music TV network monetized through advertising and distributed across multiple territories via traditional and digital channels.
• Music Choice: Music Choice operates dozens of audio and music video channels distributed via cable, satellite, and streaming platforms in North America and Europe. Like CMC TV, it is a pure-play music media company monetized through carriage and advertising, with similar genre-segmented channel architecture.
• iConcerts: iConcerts is a music TV channel and digital service broadcasting concerts and music videos to cable, satellite, and OTT operators worldwide. It shares CMC TV's model of delivering music content to traditional pay-TV distributors as a niche, ad-supported music TV property.

Broad incumbents

• MTV (ViacomCBS / Paramount): MTV is the global benchmark for music television, broadcasting music videos, news, and artist-driven programming via cable, satellite, and digital. Although vastly larger and English-language focused, MTV operates in the same music TV category as CMC TV and competes for music advertising and artist mindshare.
• VH1 (Paramount): VH1 is a long-established music and pop-culture cable network distributing music programming and artist content across linear and digital. It overlaps directly with CMC TV's positioning as a dedicated music channel with artist features, charts, and music video programming.
• Stingray Digital: Stingray is a global music media and technology company operating music TV channels, in-store media, and streaming audio services distributed through telecoms and cable operators. Comparable to CMC TV in distributing genre-segmented music channels to international operators and monetizing through advertising and B2B partnerships.
• HRT (Hrvatska radiotelevizija): HRT is Croatia's national public broadcaster, offering terrestrial television and radio across multiple channels. As the dominant domestic broadcaster, it competes for the same Croatian audience and advertising pool as CMC TV, albeit with a general entertainment rather than music-only mandate.
• Nova TV (Croatia): Nova TV is a leading commercial broadcaster in Croatia, distributed via terrestrial, cable, and IPTV. It competes with CMC TV for Croatian advertising budgets and audience attention, though it focuses on general entertainment rather than music-only programming.
• BET (Paramount): BET is a major cable music, culture, and entertainment network distributed across linear and digital. Comparable to CMC TV as a genre-defined (Black music and culture) advertiser-supported music TV brand with strong audience loyalty and multi-platform distribution.

Regional players

• Hayat TV: Hayat TV is a regional broadcaster operating in Bosnia and Herzegovina and the broader Balkans with music, entertainment, and general programming. Comparable to CMC TV as a regional, music-adjacent broadcaster targeting overlapping diaspora audiences across former Yugoslav markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CMCtelevizija
• Facebookfacebook.com/CroatianMusicChannel
• Instagraminstagram.com/cmc_televizija
• TikToktiktok.com/@cmc_televizija
• LinkedInlinkedin.com/company/croatian-music-channel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMC TV