Name

Jolly Gardener Products

Legal name

Jolly Gardener Products, Inc.

Website

https://jollygardener.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Lawn and Garden Products / Soils and Mulches

NAICS

Compost Manufacturing (325315), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Bagged garden soils
• Landscape mulches
• Organic growing media
• Playground surfacing
• Professional growing mixes

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bagged Consumer Products: Retail bagged products sold through independent garden centers and premium retailers including mulches, potting soils, garden soils, and organic products in various bag sizes.
2. Bulk Commercial Products: Bulk sales of mulches, soils, decorative stones, and limestone sold wholesale to commercial landscapers, municipalities, and institutions. Custom growing mixes available by truckload, 2.8 cu ft bags, or supersacks.
3. JG Pro-Line Commercial Mixes: Professional growing mixes for greenhouse, nursery, and commercial growing operations. Custom formulations and pre-mixed blends for perennials, nursery stock, woody ornamentals, and specialty crops.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Jolly Gardener Products manufactures and wholesale-distributes bagged and bulk mulches, soils, soil amendments, composts, and IPEMA-certified playground surfacing. The portfolio spans the Jolly Gardener Premium line (potting mixes, garden soils), Just Natural Organics (OMRI-listed organic media), JG Pro-Line (professional greenhouse and nursery mixes), Soft Landing (certified playground wood chips), and a full bulk wholesale product line for landscapers and municipalities.

Product overview

Jolly Gardener Products offers a multi-brand portfolio of packaged consumer lawn and garden products. The main product lines include: (1) Jolly Gardener Premium soils and potting mixes featuring controlled-release fertilizers that feed plants up to 4 months, including Premium Potting Mix, Premium Moisture Mate Potting Mix, and Premium Garden Soil; (2) Just Natural Organics sub-brand providing all-natural, OMRI-listed organic growing media including garden soil, potting mix, composted cow manure, mushroom compost, soil conditioner, premium top soil, and raised bed planting mix that feed plants up to 3 months; (3) JG Pro-Line commercial/professional growing mixes including C/GP, C/20, C/B, C/25, and 44N formulations for growers, nurseries, and institutions; (4) Jolly Gardener mulches in various wood types and colors; (5) Soft Landing IPEMA-certified playground chips; and (6) bulk products sold wholesale to retailers and commercial landscapers.

Differentiator

Problem solved

Functional benefit

Brands

• Just Natural Organics: All-natural, organic growing media for environmentally conscious gardeners. Includes organic garden soil, potting mix, cow manure, mushroom compost, soil conditioner, premium top soil, and raised bed planting mix.
• Jolly Gardener Premium
• JG Pro-Line
• Soft Landing

Products and services

• Jolly Gardener Premium Potting Mix Regionally-formulated premium potting mix for indoor and outdoor containers, window boxes, and planters, with controlled-release fertilizer that feeds plants up to four months. Targeted at home gardeners and DIY consumers purchasing through independent garden centers and retailers.
• Jolly Gardener Premium Moisture Mate Potting Mix Premium potting mix with polymer crystals to help prevent over- and underwatering, including plant food that feeds plants up to four months. Targeted at home gardeners.
• Jolly Gardener Premium Garden Soil Specially blended garden soil for strong root growth promoting robust fruits, vegetables, herbs, and flowers, with plant food that feeds up to four months. Targeted at home gardeners growing edibles and ornamentals.
• Just Natural Organic Garden Soil OMRI-listed all-natural organic garden soil made from Canadian sphagnum peat moss, processed pine bark, composted forest products, and worm castings, providing an organic growing environment for fruits, vegetables, herbs, and flowers. Targeted at environmentally conscious home gardeners purchasing through independent garden centers and retailers.
• Just Natural Organic Potting Mix Organic potting mix for container flowers, vegetables, and herbs with organic plant food feeding plants up to three months. Targeted at home gardeners seeking OMRI-listed organic inputs.
• Just Natural Organic Composted Cow Manure All-natural composted cow manure that adds natural fertilizer, provides aeration, improves drainage, and helps soil retain moisture. Targeted at home gardeners.
• Just Natural Organic Mushroom Compost All-natural composted mushroom compost that loosens and aerates heavy soils while helping sandy soils retain moisture. Targeted at home gardeners.
• Just Natural Soil Conditioner All-natural organic soil amendment made from 100% aged pine bark fines that helps retain soil moisture and aerates heavy clay-like soils. Targeted at home gardeners.
• Just Natural Organic Premium Top Soil Organic premium top soil containing peat moss to help native soils retain moisture and promote root development by breaking up clay soils. Targeted at home gardeners.
• Just Natural Organic Raised Bed Planting Mix OMRI-listed organic raised bed planting mix formulated for vegetable and herb gardens in above-ground raised beds, organically feeding for up to three months. Targeted at home gardeners with raised bed installations.
• JG Pro-Line C/GP Professional Growing Mix Professional growing mix of Canadian sphagnum peat, medium perlite, and vermiculite with fine texture, appropriate for plugs, seeds, and cuttings (density 10–12 lbs/cu ft). Targeted at commercial greenhouse and nursery growers.
• JG Pro-Line C/20 Professional Growing Mix Lightweight general-purpose professional mix of Canadian sphagnum peat and perlite, recommended for flowering and foliage plants, hanging baskets, seeds, and cuttings. Targeted at commercial greenhouse growers.
• JG Pro-Line C/B Professional Growing Mix Professional growing mix of Canadian sphagnum peat, processed pine bark fines, coarse perlite, and medium vermiculite with medium texture, geared toward flowering plants (density 14–16 lbs/cu ft). Targeted at commercial nursery growers.
• JG Pro-Line C/25 Professional Growing Mix Coarse-texture professional mix of processed pine bark fines, Canadian sphagnum peat, coarse perlite, and medium vermiculite, geared toward growing perennials (density 16–20 lbs/cu ft). Targeted at commercial perennial growers.
• JG Pro-Line 44N Basic Nursery Mix Basic nursery mix of processed pine bark fines and Canadian sphagnum peat, pH adjusted with starter fertilizer, appropriate for nursery plants, containers, and perennials. Targeted at commercial nursery operations.
• Jolly Gardener Premium Mulches Premium mulches made from virgin wood in natural and color-enhanced varieties, including hemlock, pine, spruce, cedar, dark bark, hardwood, cypress, pine nuggets, and colored options (slate black, autumn red, bark brown). Colorants are supplied by Colorbiotics and exceed industry safety standards. Targeted at home gardeners and commercial landscapers purchasing through retailers and wholesale channels.
• Soft Landing Playground Chips IPEMA-certified playground surfacing chips made from 100% virgin wood, ASTM tested for Head Injury Criteria (HIC) per U.S. Consumer Product Safety Commission guidelines, and meeting ADA accessibility requirements. Manufactured in Maine, Pennsylvania, and Rhode Island. Targeted at schools, parks departments, municipalities, and institutional buyers.
• Bulk Mulch, Soil, Decorative Stone, and Limestone Wholesale bulk products including bulk mulch, bulk soil, bulk decorative stones, and bulk limestone sold to nurseries, garden centers, hardware stores, commercial landscapers, and municipalities by truckload, supersack, or 2.8 cu ft bag. Custom growing mixes available in bulk for professional growers. Targeted at commercial landscaping firms, municipalities, and retail re-packagers.
• Jolly Gardener Bagged Soil Products Composted soils and soil amendments including Premium Garden Soil, Premium Potting Mixes, Potting Soil, Top Soil, Peat Humus, Organic Humus, Composted Cow Manure, and Dehydrated Cow Manure, sold in bags through independent garden centers, hardware stores, and grocery chains. Targeted at home gardeners and DIY consumers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Oldcastle Lawn & Garden (Parent Company)coreOthersOldcastle Lawn & Garden is the parent company and owner of the Jolly Gardener retail brand. They are a multi-regional provider of packaged consumer lawn and garden products operating 40 facilities and manufacturing under multiple brands including Jolly Gardener, Just Natural Organics, Jolly Gardener Pro-Line, Timberline, Soil Doctor, Green 'n Grow, and Kolorscape.
• Belgard.bizminorStrategic or Co-development PartnerAffiliate company under the Oldcastle network specializing in outdoor living hardscape products. Referenced as a related company for customers interested in complementary outdoor living products.
• ColorbioticsminorOEM/ Whitelabel/ Licensing PartnerManufactures the all-natural, carbon-based or iron oxide-based colorant used in Jolly Gardener colored mulches. Colorbiotics performs extensive safety testing exceeding industry standards and is recommended by the Mulch and Soil Council's subcommittee on Colorant Safety and Testing Protocol.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Premier Tech: Global manufacturer of peat-based growing media, organic soils, and professional horticultural inputs sold under the PRO-MIX brand. Comparable to both Jolly Gardener Pro-Line (professional growers) and Just Natural Organics (organic consumer soils).
• Espoma Company: Family-owned manufacturer of organic lawn and garden products including potting mixes, garden soils, and natural fertilizers sold through independent garden centers. Highly comparable to Jolly Gardener's Just Natural Organics sub-brand and shares the same wholesale-to-garden-center channel model.
• Sun Gro Horticulture: Leading North American producer of professional and consumer peat-based growing media under brands including Black Gold and Sunshine. Direct overlap with Jolly Gardener Pro-Line professional mixes and Black Gold consumer potting soils.
• Lambert Peat Moss: Canadian peat moss harvesting and growing media manufacturer producing retail and professional peat-based mixes. Comparable on both the wholesale growing media side and as a peat moss supplier-adjacent competitor to Jolly Gardener.
• FoxFarm Soil & Fertilizer Company: Premium consumer potting soil and fertilizer brand focused on indoor and outdoor growing media sold through independent garden centers. Closely comparable to Jolly Gardener Premium positioning at the higher end of bagged consumer soils.

Broad incumbents

• Scotts Miracle-Gro: Largest North American consumer lawn and garden brand owner, including Miracle-Gro potting mixes and Scotts soils. Overlaps with Jolly Gardener Premium across the consumer bagged soil and mulch categories but operates at much larger national scale.
• Profile Products: Manufacturer of soil amendments, mulches, and erosion control products including HydraGro and other professional-grade landscaping inputs. Overlaps with Jolly Gardener's bulk commercial and municipal product lines.
• Timberline (Oldcastle Lawn & Garden): Sister brand under the same Oldcastle Lawn & Garden parent, selling bagged mulches and soils through the same independent garden center channel. Most direct portfolio-level comparable since both compete for the same shelf space and end consumers.

Regional players

• Michigan Peat Company: Midwest-based peat and soilless growing media producer serving the professional horticulture, golf, and consumer markets. Comparable product mix (peat-based mixes and soil amendments) and overlapping Midwest geography with Jolly Gardener.

Emerging players

• Cedar Grove Compost: Pacific Northwest commercial composter producing bagged and bulk compost and soil blends. Comparable in product category (bagged compost, soil amendments, organic inputs) but operates in a different regional geography than Jolly Gardener's eastern US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolly Gardener Products