What BRINK does

BRINK is a private narrative strategy and creative studio led by principals Joshua Belhumeur and Malcolm Critcher. It serves causes, campaigns, advocacy organizations, values-driven brands, and government or public-sector clients, combining positioning and messaging with creative direction, film and branded-content production, podcast development, and online or offline experiences. Client work is delivered directly by the principals rather than through junior account executives.

Its service framework moves through Immersion, Narrative, Concept, Production, and Rollout, combining cultural studies, audience insight, strategic messaging, campaign concepts, design, media planning, and production. BRINK Films extends the model into branded entertainment and documentary or film production, while This Is Propaganda is original owned content that also functions as a thought-leadership and client-acquisition channel. The input identifies no software platform, API, proprietary AI model, or automated product; the core operating technology is the structured creative methodology and use of an external creative-talent network.

Revenue comes from professional-services engagements, including fixed-fee framing sessions, strategy sprints, advisory retainers, and multi-phase full engagements. Disclosed pricing includes $10k for a half-day framing session, $15k-$40k for a strategy sprint, $5k-$10k per month for a retainer with a six-month minimum, and full engagements starting at $50k, commonly $150k-$300k and occasionally $1M+. BRINK uses direct, principal-led sales and earns top-of-funnel visibility through its award-winning podcast, social channels, and festival or award recognition; it has no self-serve distribution.

Name

BRINK

Legal name

BRINK

Website

https://brinkmedia.com

Company type

Private

Operating status

Operating

Short description

BRINK is a private narrative strategy and creative studio serving causes, values-driven brands, and government clients through strategy, creative direction, media production, and experience-design engagements delivered directly by its principals.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)

akta.pro secondary industries

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Creative Concepting & Campaign Development (BPAFAEAD), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Creative & Brand Campaign Development (BPAFAAAB), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Narrative strategy services
• Creative production studio
• Branded entertainment production
• Impact filmmaking services
• Brand strategy consulting

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Strategy and Production Services: Consulting and creative production services structured as project-based engagements. Revenue generated through framing sessions, strategy sprints, advisory retainers, and full creative engagements spanning narrative strategy, branded entertainment, film production, and experience design.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

BRINK is a narrative strategy and creative studio that helps causes, campaigns, brands, and governments shape narratives through four integrated practices: narrative strategy (positioning and messaging), creative direction (naming, identity, design systems, campaign concepts), media production (films, branded entertainment, podcasts), and experience design (websites, apps, experiential installations). Services are sold as structured engagements ranging from half-day Framing Sessions to multi-phase Full Engagements that deliver cinematic film production and advocacy-driven storytelling.

Product overview

BRINK is a narrative strategy and creative studio offering branded entertainment services. The company operates as a unified service offering combining Narrative Strategy (defining positioning and messaging), Creative Direction (naming, identity, design systems), Media Production (films, branded content, podcasts), and Experience Design (websites, apps, experiential installations). Their sub-brand BRINK Films handles branded entertainment and content production including feature films and documentaries. The portfolio includes original content like the This Is Propaganda podcast, alongside client work spanning advocacy campaigns, brand films, experiential activations, and commercial video content. The company also offers engagement models ranging from framing sessions ($10k) to full engagements ($150-300k commonly, up to $1M+), positioning them as a premium creative agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Narrative Strategy Defining brand positioning, messaging frameworks, political strategy, and public information campaigns that shape how audiences perceive and respond to ideas; sold as part of structured engagements and Strategy Sprints for causes, brands, and governments.
• Creative Direction Shaping narratives through naming, identity development, design systems, campaign concepts, and propaganda-style messaging that earns attention and builds trust; sold to brands seeking narrative-driven creative work.
• Media Production Creating films, branded entertainment, impact documentaries, commercial media, and podcasts using a network of top talent; sold as part of Full Engagements and standalone productions.
• Experience Design Building imaginative worlds in online and offline spaces including websites, apps, product drops, and experiential installations; sold as part of Full Engagements and standalone experience projects.
• Impact Filmmaking for Nonprofits and Causes Developing and producing feature films, documentary shorts, and narrative podcast series for cause-based and advocacy initiatives, including distribution strategy, film festival submissions, and theatrical releases; targeted at nonprofits and advocacy organizations.
• BRINK Films A branded entertainment and content studio that develops and produces cinematic films, branded documentaries, documentary shorts, and story-driven content for brands seeking meaningful audience engagement; works directly with brands or partners with agencies and producers.
• This Is Propaganda Podcast A BRINK original podcast revealing the hidden influence of propaganda in culture, examining how marketing, public relations, and branding shape society; co-hosted by principals Joshua Belhumeur and Malcolm Critcher and serves as both thought leadership IP and a top-of-funnel client acquisition channel.

Quantifiable outcome

• Shifted Republican voters 18 percentage points on trans acceptance
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Brickbox BreweryminorOthersPartnered for Tucson Water 125 campaign - handled bottling of three unique beverage cans celebrating the history of water conservation in Tucson.
• Clay Lyon PhotographyminorOthersPhotography partner for Tucson Water 125 campaign visual assets.
• CREAM Print ShopminorOthersLocal Tucson partner for live screen printing of merchandise during Momento Cosmico activation for Tucson Symphony Orchestra.
• Pidgin Palace ArtsminorOthersNetwork partner listed on main site - creative arts organization in the BRINK network.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Mother: Independent, creatively led agency network (Mother LA / Mother NYC / Mother London) known for high-prestige brand storytelling, founder-led creative culture, and refusal of conventional pitches — directly comparable to BRINK's principals-do-the-work premium positioning.
• Anomaly: Independent creative and brand strategy shop blending advertising, design, and entertainment for ambitious brand challenges; comparable to BRINK for blending strategic consulting with creative execution and producing measurable brand outcomes.
• 72andSunny: Independent creative agency producing culturally resonant campaigns for brands like Google, Nike, and Patagonia; comparable to BRINK for premium positioning, emphasis on storytelling over media buying, and brand-strategy-led creative work.
• Mekanism: Independent creative agency known for 'Soul & Science' branded entertainment approach producing branded films and integrated campaigns; closely comparable to BRINK's narrative-strategy-meets-cinematic-production offering.
• Gut: Independent, founder-led creative network (GUT Miami / GUT Buenos Aires / GUT São Paulo) built around entrepreneurial principal culture and award-winning work; comparable to BRINK for founder-driven creative autonomy and Cannes/One Show-recognized output.
• Pereira O'Dell: Independent, creatively led ad agency with strong work in branded content, social impact, and integrated storytelling; comparable to BRINK for combining strategy, film production, and purpose-driven client work.
• Arts&Science: Independent creative studio emphasizing craft, film, and design with a small senior team delivering premium campaigns; structurally similar to BRINK's boutique, principal-led model.

Broad incumbents

• Droga5: Accenture Song-owned creative agency famous for culturally powerful, story-driven campaigns; comparable to BRINK at the high end of the category but operating at much larger scale with broader media capabilities.
• Wieden+Kennedy: Iconic independent creative network with strong branded entertainment and storytelling pedigree; comparable to BRINK for values-driven, founder-influenced culture and award-winning cinematic work, but at significantly greater scale.

Emerging players

• Concured: Strategy-led content and narrative consultancy helping brands develop messaging frameworks and content strategy; overlapping with BRINK's narrative-strategy product line for values-driven brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brinkcreative
• LinkedInlinkedin.com/company/brinkcreativegroup
• Instagraminstagram.com/brinkmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRINK