Contract Flooring
- Company typePrivate
- Founded-
- HeadquartersCalhoun, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Contract Flooring firmographics
Firmographics- Name
- Contract Flooring
- Legal name
- Contract Flooring Holdings Limited
- Website
- https://contractflooring.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Contract Flooring industry classification
Industry- Product category
- Commercial and Residential Flooring Retail and Installation
- NAICS
- Flooring Contractors (238330), Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441)
- SIC
- Construction - Special Trade Contractors (1700), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)
Keywords
Where Contract Flooring is headquartered
LocationHeadquarters
- HQ city
- Calhoun
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Contract Flooring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Contract Flooring generates revenue through the sale of flooring materials including luxury vinyl tiles, commercial flooring, carpet, wood, laminate, linoleum, and wall cladding. Prices are quoted per square meter with VAT included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing per m2 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Contract Flooring product offering
Product offeringCore offering
Contract Flooring is a multi-brand flooring and wall cladding retailer and installer that supplies commercial and residential customers with products including luxury vinyl tiles, vinyl sheet, safety flooring, carpet, wood, laminate, linoleum, entrance matting, and wall cladding. The company offers both supply-only purchases through its e-commerce site and a complete supply-and-fit installation service delivered by its own team of specialized fitters based in Camborne, Cornwall.
Product overview
Contract Flooring is a commercial and residential flooring specialist offering a comprehensive portfolio of flooring and wall cladding products. The company operates as a multi-brand distributor offering vinyl sheet, luxury vinyl tiles (LVT), Flotex, linoleum, carpet, wood, laminate, entrance matting, and wall cladding. The core product categories are complemented by an extensive range of sub-brands including Altro Safety Flooring, Polyflor Polysafe, Forbo Sarlon, Karndean, Amtico, Quick-Step, and Marmoleum. Installation accessories and cleaning products are also available. The company provides both supply-only and supply-and-fit services through their own team of specialized fitters.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinyl Sheet Flooring Vinyl sheet flooring sold per square meter with VAT included, available in safety, smooth, and acoustic variants from manufacturers including Altro, Polyflor, Forbo, Tarkett, and Gerflor. Used in commercial and residential settings.
- Luxury Vinyl Tiles (LVT) Luxury vinyl tile flooring offering realistic wood and stone effects with multiple installation options (glue-down, rigid core, click systems), available with free samples upon request.
- Flotex Flooring Flocked flooring that combines the durability of vinyl with the look and feel of carpet, available in tiles, sheets, and planks.
- Linoleum Flooring Natural linoleum flooring including Marmoleum brand products in solid, marbled, click, and modular formats for commercial and residential use.
- Carpet and Carpet Tiles Traditional carpets and carpet tiles including Supacord brand products with acoustic variants for commercial environments and residential properties.
- Coral Entrance Matting Entrance matting systems including Coral Click, Welcome, Interior, Brush, Classic, and Pro-Fit Quattro ranges for commercial and residential entrances.
- Wood Flooring Solid and engineered wood flooring from Atkinson & Kirby and Quick-Step including parquet, contemporary, and classic collections.
- Laminate Flooring Laminate flooring options including Purefloor and Finfloor brands with various thickness and finish options including 8mm 4MV technology.
- Wall Cladding and Wall Protection Hygienic wall cladding solutions including Altro Whiterock and Altro Fortis for wall, door, and corner protection in commercial and public buildings.
- Flooring Installation Accessories Flooring installation accessories including adhesives, primers, DPMs (damp proof membranes), smoothing compounds, underlays, cleaning products, and tools sourced from Ardex, Bostik, F-Ball, Mapei, Tremco, and Uzin.
- Supply and Fit Installation Service Professional flooring installation service delivered by Contract Flooring's own in-house team of specialized fitters for both commercial and domestic contracts, providing added security and accountability versus subcontracted labor.
Companies that use Contract Flooring
Customer profileSegments2 records
Ideal customer profiles2 records
Contract Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Contract Flooring partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AltrocoreAltro is a key supplier of safety flooring and wall cladding products. Contract Flooring stocks the complete Altro range including Altro Aquarius, Altro Stronghold 30, Altro Whiterock, Altro Fortis, and Altro smooth flooring collections. Products feature adhesive-free installation technology and meet high safety standards.
- PolyflorcorePolyflor is a major supplier of safety and heterogeneous vinyl flooring. Contract Flooring offers the full Polysafe range including Polysafe Vogue Ultra, Polysafe Hydro, Polysafe Apex, and Polyflor heterogeneous collections featuring PUR technology.
- ForbocoreForbo supplies acoustic vinyl (Sarlon), Allura LVT, Surestep safety flooring, and Marmoleum linoleum products. Sarlon acoustic vinyl offers 15dB and 19dB impact sound reduction.
- KarndeancoreKarndean provides luxury vinyl tile products including Knight Tile, Van Gogh, and Art Select ranges. Contract Flooring offers Karndean flooring alongside cleaning and after-care products.
- Quick-StepcoreQuick-Step supplies LVT products (Livyn Balance, Bloom, Illume, Ciro, Oro) and wood flooring collections (Amato, Cascada, Cala, Palazzo). Products feature innovative installation systems.
- AmticocoreAmtico provides premium luxury vinyl tiles including Signature, Spacia, Form, Click Smart, and First collections. Known for high-quality design and durability.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Contract Flooring competitors and assessment
Company assessmentDirect peers
- Factory Direct Flooring: UK online-first flooring retailer selling LVT, laminate, vinyl, wood, and carpet from many of the same brand partners (Karndean, Quick-Step, Polyflor) with sample services. Closely comparable to Contract Flooring's e-commerce motion, though less focused on supply-and-fit and commercial contract work.
- Flooring Superstore: Large UK online flooring retailer offering carpet, vinyl, LVT, laminate, and wood from leading manufacturers with nationwide delivery. Directly comparable product assortment and online-first go-to-market, but operates at significantly larger scale.
- Direct Wood Flooring: UK online retailer specializing in wood, laminate, and LVT flooring from brands including Quick-Step and Karndean, with nationwide delivery. Comparable e-commerce-plus-product model in overlapping categories.
- Wood Floor Warehouse: UK retailer of wood, laminate, and LVT flooring with both online ordering and showrooms, plus installation services. Closely mirrors Contract Flooring's hybrid showroom-plus-installation model in the wood/LVT categories.
Broad incumbents
- Tapi Carpets & Floors: UK national flooring retailer operating showrooms and home-visit services across carpet, vinyl, LVT, and wood. Comparable product mix but a much larger incumbent with national footprint and own fitting service.
- Carpetright: UK's largest specialist flooring retailer offering carpet, vinyl, LVT, laminate, and wood across a national store estate with fitting services. Comparable vertical but at significantly larger scale and broader geographic reach.
Others
- Altro: UK manufacturer of safety flooring, wall cladding, and entrance matting products that is one of Contract Flooring's core supply partners. Not a competitor but a key ecosystem participant; their product roadmap and channel strategy directly shape Contract Flooring's assortment and margins.
- Polyflor: UK manufacturer of safety (Polysafe), homogeneous, heterogeneous, and LVT vinyl flooring that supplies Contract Flooring with its broadest stocked ranges. Comparable supplier-side to the retailer's proposition and a key determinant of channel economics.
- Karndean Designflooring: UK designer and manufacturer of LVT flooring (Knight Tile, Van Gogh, Art Select) that supplies Contract Flooring and also sells direct through its own website and showroom network. Adjacent player whose DTC push is a key channel risk for Contract Flooring.
Regional players
- National Flooring Company: UK commercial flooring contractor providing supply-and-fit across safety, LVT, carpet and vinyl with in-house installation teams. Comparable commercial supply-and-fit offering, but operating across multiple UK regions rather than concentrated in the Southwest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Contract Flooring social profiles
Digital presenceContract Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contract Flooring leadership team
Management profileNumber of profiles
Profiles1 record
Contract Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contract Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contract Flooring
What does Contract Flooring do?
Contract Flooring is a multi-brand flooring and wall cladding retailer and installer that supplies commercial and residential customers with products including luxury vinyl tiles, vinyl sheet, safety flooring, carpet, wood, laminate, linoleum, entrance matting, and wall cladding. The company offers both supply-only purchases through its e-commerce site and a complete supply-and-fit installation service delivered by its own team of specialized fitters based in Camborne, Cornwall.
Is Contract Flooring a public or private company?
Contract Flooring is a private company. It is classified as unknown and is currently operating.
When was Contract Flooring founded?
Contract Flooring was founded in -1. It employs 11 to 50 people.
Where is Contract Flooring based?
Contract Flooring is headquartered in Calhoun, United States, in the North America region.
How does Contract Flooring make money?
One revenue line is on record: flooring Product Sales.
Who are Contract Flooring's main competitors?
Direct peers on record are Factory Direct Flooring, Flooring Superstore, Direct Wood Flooring and Wood Floor Warehouse. Broad incumbents are Tapi Carpets & Floors and Carpetright. Others are Altro, Polyflor and Karndean Designflooring. National Flooring Company is listed as a regional player.
Does Contract Flooring have an API?
No public API is recorded for Contract Flooring.
What industry is Contract Flooring in?
Contract Flooring's product category is Commercial and Residential Flooring Retail and Installation. Its primary akta.pro industry code is CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused), with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 238330 and its SIC code is 1700.