What Broderi- & Lasereksperten does

Broderi- & Lasereksperten AS (DBA: Broderieksperten) is a privately held Norwegian profiling and branding service company founded in 1988 by Per Almerud and headquartered at Hasleveien 38 in Oslo. The company operates an 18-employee production facility five minutes from Oslo city center and provides four core in-house services: embroidery (brodering), transfer printing (transfertrykk), laser engraving (lasergravering), and large-format printing (print, including UV print). The underlying technology stack consists of industrial embroidery machines, transfer printing presses, laser engraving equipment, and large-format printers, with the company claiming the largest embroidery capacity in Norway and continuously upgrading its machine park. The service mix was built incrementally in response to demand from Norwegian national sports federations — printing presses were acquired when Norges Håndballforbund required printed uniforms, laser engraving machines were added when Norges Fotballforbund needed engraved watches, and additional equipment was added when Skiforbundet required stickers and roll-ups.

The company's go-to-market is a hybrid direct-to-consumer and direct-sales model. Customers submit quote-based price requests through an online customer portal (bestillingsløsning) that creates user accounts storing prior orders as reusable templates, or engage directly via phone, email, or in-person at the Oslo facility. Pricing is quote-based and varies by product, quantity, and customization requirements, with no publicly disclosed rate cards. The business is transactional (job-by-job) rather than subscription-based, with revenue derived from each individual order.

The customer base spans four segments: Norwegian national sports federations and Olympiatoppen (primary enterprise anchor accounts including handball, ice hockey, bowling, volleyball, ski, and Olympic committee engagements), Oslo-based businesses (B2B corporate profiling and workwear), organizations and associations (large-scale promotional merchandise), and private consumers (small-quantity personalized items such as christening gowns and wedding dresses). The company supplements its direct service offering through a network of recommended suppliers (New Wave Norway, Trofé, Conor Skandinavia, Tracker, You Brands, Continental Clothing, Active Brands, Craft, Dale of Norway) that supply blank apparel, activewear, wool knitwear, and trophies. Ownership remains with founder Per Almerud; no external investors, funding rounds, or ownership changes are disclosed.

Name

Broderi- & Lasereksperten

Legal name

Broderi- & Lasereksperten AS

Website

https://broderieksperten.no

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Broderi- & Lasereksperten is a 40-year-old, founder-owned Norwegian profiling service company in Oslo that provides in-house embroidery, transfer printing, laser engraving, and large-format printing for national sports federations, businesses, and private consumers.

Ownership category

akta.pro rank

Product category

Custom textile printing and engraving services

NAICS

Printing (32311), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom textile embroidery
• Transfer printing services
• Laser engraving services
• Large format printing
• Promotional product personalization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Embroidery Services: Embroidery on textiles including profile clothing, workwear, caps, bathrobes, towels, wedding dresses, christening gowns, chef aprons, and other items. Services both small and large quantities.
2. Transfer Printing Services: Transfer printing on workwear, clothes, sports uniforms, sweaters, jackets, and various other printable items. This is described as their most important and largest service.
3. Laser Engraving Services: Laser engraving on glass, metal, wood, leather, and other materials for various products.
4. Print Services: Large-format printing including roll-ups, banners, stickers, and colored print on promotional articles like bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Broderi- & Lasereksperten produces customized profiling and branding on textiles, promotional items, and engravable materials via four in-house service lines: embroidery on textiles, transfer printing on clothing and sports uniforms, laser engraving on glass, metal, wood, and leather, and large-format printing of roll-ups, banners, stickers, and colored prints on promotional articles. All production is performed in-house at the company's Oslo facility, and orders are accepted via an online customer portal or direct walk-in at the physical location.

Product overview

Broderi- & Lasereksperten is a Norwegian profiling and branding service company offering four core services: Brodering (Embroidery), Transfertrykk (Transfer Printing), Lasergravering (Laser Engraving), and Print (Large Format Printing). The company operates production facilities at Hasleveien in Oslo, producing all services in-house with approximately 18 employees. Their customer portal enables online ordering and quote requests. Products they customize include textiles (clothing, caps, bags), promotional items (cups, bottles, thermoses), and engravable items (glass, metal, leather, wood). They serve national sports federations, organizations, and businesses throughout Norway.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• New Wave NorwayminorOthersRecommended supplier for promotional products including thermos items, glassware, and textiles. Customers are directed to this supplier when browsing related product categories.
• TroféminorOthersRecommended supplier for trophies and awards. Listed as a recommended supplier on plaque product pages.
• Conor Skandinavia ASminorOthersRecommended supplier for plaques and awards. Listed as a supplier partner on product pages.
• TrackerminorOthersSupplier of promotional textiles including caps and apparel. Recommended on cap and textile product pages.
• You BrandsminorOthersSupplier of promotional apparel and textiles. Recommended on various textile product pages.
• Continental Clothing Co.minorOthersInternational supplier of clothing blanks for printing and embroidery. Recommended as a textile supplier on product pages.
• Active BrandsminorOthersSupplier of activewear and sports apparel. Recommended on jacket and textile product pages.
• CraftminorOthersSports apparel brand available through New Wave Norway. Recommended for sports textiles.
• Dale of NorwayminorOthersTraditional Norwegian knitwear manufacturer. Recommended for wool products that can be embroidered.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broderieksperten
• LinkedInlinkedin.com/company/broderi-lasereksperten-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broderi- & Lasereksperten