Thypoch
Thypoch is a Shenzhen-based consumer camera lens brand, sub-brand of DZOFILM parent Shenzhen Dongzheng Optical Technology, designing manual and autofocus lenses for mirrorless cameras serving enthusiast photographers, hybrid creators, and independent cinematographers globally.
- Company typePrivate
- Founded2013
- HeadquartersShenzhen, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thypoch does
Thypoch is a Shenzhen-based consumer camera lens brand operating as a sub-brand of Shenzhen Dongzheng Optical Technology, the parent company of DZOFILM. Founded in 2013 within the parent group, Thypoch designs and manufactures manual and autofocus lenses targeted at mirrorless camera systems used by enthusiast photographers, hybrid content creators, and independent cinematographers. Its product portfolio spans compact prime lenses, the Ksana and Eureka manual-focus families, the autofocus Voyager zoom line, and cinema-oriented glass co-developed with DZOFILM (Simera-C).
The company's core technology centers on precision optical design and its proprietary Epoch Coating multi-layer lens coating system, which it markets as a differentiator versus generic third-party lens makers. Manufacturing is conducted in China under the parent group's 251-500 employee headcount base, giving Thypoch access to shared engineering, supply chain, and quality control infrastructure that would be difficult for an independent brand to replicate.
Thypoch distributes globally through channels inherited from DZOFILM, with hardware ASPs ranging from approximately $459 to $999 per lens. Revenue is generated through unit sales to individual consumers and small rental/production houses rather than enterprise contracts. Recent strategic moves — the Voyager AF zoom launch, Simera-C cinema line, M-mount adapter ecosystem, and DJI Ronin 4D partnership — indicate deliberate expansion from manual-focus stills primes into autofocus zooms and the cinematography segment.
Thypoch firmographics
Firmographics- Name
- Thypoch
- Legal name
- Shenzhen Dongzheng Optical Technology Co., Ltd.
- Website
- https://thypoch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Thypoch is a Shenzhen-based consumer camera lens brand, sub-brand of DZOFILM parent Shenzhen Dongzheng Optical Technology, designing manual and autofocus lenses for mirrorless cameras serving enthusiast photographers, hybrid creators, and independent cinematographers globally.
- Ownership category
- akta.pro rank
Thypoch industry classification
Industry- Product category
- Camera Lenses
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
Keywords
Where Thypoch is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Thypoch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Lens Sales: Primary revenue from selling manual and autofocus camera lenses across multiple product lines including Simera (f/1.4 primes), Simera-C (cinema lenses), Eureka (vintage-style primes), Ksana (compact everyday lenses), and Voyager (AF zoom). One-time purchase model with various focal lengths and mount options.
- Accessories Sales: Revenue from complementary products including M-mount positive lock adapters, lens hoods, filters, UV filters, and soft cases. Adapters available in multiple mount versions (M-E, M-L, M-RF, M-Z, M-ARRI).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Simera-C Cinema Prime Lenses - Single Lens |
| One time/ perpetual license | Pay-as-you-go | Simera-C Cinema Prime Lenses - Multi-lens Kits |
| One time/ perpetual license | Pay-as-you-go | Simera Series - 21mm f/1.4 |
| One time/ perpetual license | Pay-as-you-go | Ksana Series - 21mm f/3.5 |
| One time/ perpetual license | Pay-as-you-go | Ksana Series - 35mm f/2 |
| One time/ perpetual license | Pay-as-you-go | Eureka Series - 28mm f/2.8 |
| One time/ perpetual license | Pay-as-you-go | Eureka Series - 50mm f/2 |
| One time/ perpetual license | Pay-as-you-go | Voyager Series - 24-50mm f/2.8 AF |
| One time/ perpetual license | Pay-as-you-go | M-Mount Positive Lock Adapters |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Thypoch product offering
Product offeringCore offering
Thypoch designs and manufactures manual and autofocus camera lenses for mirrorless camera systems, drawing on classic optical designs and modern optical engineering. Its portfolio covers five distinct lens series — Simera (f/1.4 manual primes), Simera-C (T1.5 cinema primes co-developed with DZOFILM), Eureka (vintage-style collapsible primes), Ksana (ultra-compact everyday primes), and Voyager (autofocus zooms) — alongside M-mount positive-lock adapters and lens filters sold to professional and enthusiast photographers and cinematographers globally.
Product overview
Thypoch manufactures a portfolio of camera lenses and accessories for mirrorless and cinema cameras. The product lineup consists of five lens series plus accessories: the Simera series (high-resolution f/1.4 manual focus primes in 21/28/35/50/75mm), the Simera-C series (compact T1.5 cinema primes in 16/21/28/35/50/75mm with M and E mount options, developed with DZOFILM), the Eureka series (vintage-inspired collapsible lenses in 28mm and 50mm with retro Epoch Coating), the Ksana series (ultra-compact everyday primes in 21mm and 35mm with distinctive vintage coatings), and the Voyager series (their first autofocus zoom, a 24-50mm f/2.8 constant-aperture lens). Accessories include M-mount positive lock adapters enabling Leica M lenses on Sony E, Canon RF, Nikon Z, Leica L, and ARRI camera systems, plus UV and soft mist filters.
Differentiator
Problem solved
Functional benefit
Brands
- Simera Series: High-resolution f/1.4 full-frame prime lenses with floating lens element design, featuring 14-blade aperture for smooth bokeh. Includes 21mm, 28mm, 35mm, 50mm, and 75mm focal lengths.
- Simera-C Series
- Eureka Series
- Ksana Series
- Voyager Series
- M Mount Adapter
Products and services
- Simera Series — Full-frame f/1.4 Manual Focus Prime Lenses Full-frame manual focus f/1.4 prime lenses for mirrorless cameras, available in 21mm, 28mm, 35mm, 50mm, and 75mm focal lengths. Features floating lens element design, multiple aspherical/ED/HRI elements, 14–16 aperture blades, and click/de-click aperture switching. Mount options include Leica M, Sony E, Nikon Z, Canon RF, Leica L, and Fujifilm X.
- Simera-C Series — T1.5/T1.9 Full-frame Cinema Prime Lenses Compact cinema prime lenses with constant T1.5 aperture (T1.9 for 16mm), 16 aperture blades, near-zero focus breathing, and 210° focus throw. Available in M-mount and E-mount with six focal lengths (16, 21, 28, 35, 50, 75mm), weighing 353–490g per lens. Compatible with DJI Ronin 4D, ARRI, RED, Sony Venice, and Blackmagic cameras. Co-developed with DZOFILM.
- Eureka Series — Vintage-style Collapsible Prime Lenses Collapsible vintage-inspired full-frame prime lenses blending 1950s classic optical designs with modern coatings and Epoch Coating M for clean modern rendering. Available in 28mm f/2.8 (pancake, 137g) and 50mm f/2 (collapsible, brass or aluminum body). Pearl White and Matte Black finishes; M-mount and Fujifilm X-mount versions.
- Ksana Series — Ultra-compact Everyday Prime Lenses Ultra-compact everyday full-frame prime lenses named after the Sanskrit concept of an instant. Includes 21mm f/3.5 (131g, Epoch Coating 73 for 1970s retro rendering) and 35mm f/2 ASPH (198.6g, brass body, Epoch Coating 84 for 1980s gold/purple flare). M-mount with multiple aspherical, ED, and HRI elements.
- Voyager Series — Autofocus Zoom Lenses First full-frame autofocus zoom series from Thypoch. Initial product is the 24-50mm f/2.8 AF with constant f/2.8 aperture, internal zoom construction (fixed barrel length), IP53 dust and moisture resistance, and native Sony E-mount. 16 elements in 13 groups (2 ASPH, 3 ED, 3 HRI), 10-blade rounded aperture, 432g weight, 0.3m minimum focus.
- M-mount Positive Lock Adapter Series M-mount to camera system adapters featuring a dual-locking mechanism (positive lock + safety lock) for secure lens attachment during dynamic filming and follow-focus work. Versions for Sony E (M-E), Leica L (M-L), Nikon Z (M-Z), Canon RF (M-RF), and ARRI (M-ARRI). Mirrorless versions use aerospace-grade aluminum (75–94g); ARRI version uses stainless steel (190g). Compatible with all Thypoch M-mount lenses and most third-party M-mount lenses.
- Thypoch Filters (UV and Soft Mist) Camera lens filters including ultra-low reflection UV filters and Organic Soft Black Mist filters (1/2 and 1/4) in E39mm size, designed to complement Thypoch Ksana series lenses.
Quantifiable outcome
- Simera-C 16mm achieves 85 lp/mm center resolution for 8K production
- +3 more outcomes
Companies that use Thypoch
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Thypoch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Thypoch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DZOFILMcoreStrategic collaboration with DZOFILM (东正光学) for cinema lens development. Thypoch is a consumer brand under Shenzhen Dongzheng Optical Technology Co., Ltd. (DZOFILM), leveraging the parent company's decades of cinema lens engineering expertise. The Simera-C cinema lens series was co-developed and released at IBC 2024, combining Thypoch's rangefinder lens design heritage with DZOFILM's cinema optics manufacturing capabilities.
- DJIcoreSimera-C lenses are natively compatible with DJI Ronin 4D camera system and DJI Focus Pro autofocus system. The compact lens design allows mounting on DJI Ronin 4D FLEX system for complex camera setups including low-angle and over-the-shoulder shots. Autofocus integration with DJI systems simplifies operational demands for small production teams.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Thypoch competitors and assessment
Company assessmentDirect peers
- DZOFILM: Sister brand under the same parent company (Shenzhen Dongzheng Optical Technology). DZOFILM specializes in professional cinema lenses (Pavo, Catta, Arles series) and directly co-developed the Simera-C cinema prime line with Thypoch, making it the closest direct peer in cinema optics.
- 7Artisans: Chinese independent lens manufacturer producing affordable manual-focus mirrorless lenses (e.g., 35mm f/1.2, 50mm f/1.4) with vintage-inspired character. Closely comparable as a China-based, vintage-aesthetic-focused manual prime lens competitor in the same price band.
- Viltrox: Chinese lens and adapter manufacturer producing both manual and autofocus lenses for mirrorless systems (e.g., 75mm f/1.2, 23mm f/1.4 XF). Comparable as a China-based peer aggressively expanding into AF primes/zooms for Sony E, Nikon Z, and Fujifilm X mounts at competitive price points.
- Samyang Optics (Rokinon): Korean independent lens manufacturer with a broad lineup of manual and autofocus mirrorless primes and zooms plus XEEN cinema lenses. Comparable as a non-Japanese, third-party lens brand competing on value and unique rendering in the same mirrorless/cinema segments.
- Voigtländer (Cosina): Heritage Japanese-German lens brand (manufactured by Cosina) producing manual focus rangefinder and mirrorless lenses (Nokton, APO-Lanthar) with vintage character and modern optical corrections. Comparable as a vintage-aesthetic specialist in similar price ranges for the same photographer segment.
- Venus Optics (Laowa): Chinese independent lens brand specializing in ultra-wide, macro, and specialty lenses (Laowa 12mm f/2.8, 100mm f/2.8 Macro). Comparable as a China-based, category-disrupting independent lens maker with distinctive optical character and global distribution.
- Meike: Chinese lens and accessory manufacturer producing manual and autofocus lenses for mirrorless systems at budget-friendly price points. Comparable as a China-based peer competing in the affordable manual prime and AF lens categories.
- Tokina (Kenko Tokina): Japanese independent lens brand producing cinema (Vista) and still-photo primes/zooms for mirrorless systems. Comparable as a mid-sized third-party lens maker with cinema and photo crossover, similar scale, and overlapping customer segments.
Broad incumbents
- Sigma Corporation: Japanese third-party lens manufacturer with extensive Art/Contemporary/Sports lines for mirrorless systems plus a dedicated cinema line (Sigma FF Classic Art Prime). Competes broadly with Thypoch across both photography and cinema at higher price tiers and substantially larger scale.
- Tamron: Major Japanese third-party lens manufacturer with extensive autofocus zoom and prime lineups for all major mirrorless mounts. Competes broadly with Thypoch's photography lineup, especially the new Voyager AF zoom category, at higher scale and broader focal range coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thypoch social profiles
Digital presenceThypoch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thypoch leadership team
Management profileNumber of profiles
Thypoch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thypoch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thypoch
What does Thypoch do?
Thypoch designs and manufactures manual and autofocus camera lenses for mirrorless camera systems, drawing on classic optical designs and modern optical engineering. Its portfolio covers five distinct lens series — Simera (f/1.4 manual primes), Simera-C (T1.5 cinema primes co-developed with DZOFILM), Eureka (vintage-style collapsible primes), Ksana (ultra-compact everyday primes), and Voyager (autofocus zooms) — alongside M-mount positive-lock adapters and lens filters sold to professional and enthusiast photographers and cinematographers globally.
Is Thypoch a public or private company?
Thypoch is a private company. It is classified as corporate owned and is currently operating.
When was Thypoch founded?
Thypoch was founded in 2013. It employs 251 to 500 people.
Where is Thypoch based?
Thypoch is headquartered in Shenzhen, China, in the Asia region.
How does Thypoch make money?
Two revenue lines are on record. Lens Sales are the primary driver. The others are accessories Sales.
Who are Thypoch's main competitors?
Direct peers on record are DZOFILM, 7Artisans, Viltrox, Samyang Optics (Rokinon), Voigtländer (Cosina), Venus Optics (Laowa), Meike and Tokina (Kenko Tokina). Broad incumbents are Sigma Corporation and Tamron.
Does Thypoch have an API?
No public API is recorded for Thypoch.
What industry is Thypoch in?
Thypoch's product category is Camera Lenses. Its primary akta.pro industry code is CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters). Its NAICS code is 33431 and its SIC code is 3827.