Sports Timing

What Sports Timing does

Sports Timing, Inc. is a privately held swim meet timing and management company founded in 1997 and headquartered in Mount Pleasant, South Carolina. The company operates an event-driven service that handles end-to-end swim meet operations for South Carolina-based customers, covering event setup, live race timing, entry processing, scoreboard display, and final results distribution. Its geographic footprint is concentrated within South Carolina, where it serves high school swimming programs — including Wando, Oceanside, NMB, Ashley Ridge, and Academic Magnet — alongside competitive swim clubs such as SCSC, YMCA Tidalwaves, Wahoo, Carolina Aquatics, Coastal Aquatic Club, and North Charleston. Calendar visibility indicates 63+ meets scheduled across the 2026-2027 season.

The product stack centers on the proprietary Gen7 timing console used for live race timing on the pool deck, paired with a full-color video board display that surfaces event, heat, lane, and time data inside the natatorium. Online components include a public meet calendar with iCal subscription, an entry submission portal that accepts HY3/SD3 file uploads from team management software, and a results distribution system. The company supports integration with MeetDirector.Online, which now handles all South Carolina High School Swimming roster submissions and team registration, making Sports Timing the operational timing and results layer beneath that platform.

Revenue is generated through professional service fees charged to meet organizers for providing timing equipment, meet management personnel, and the scoreboard platform; pricing is not publicly disclosed and is quote-based. Distribution is direct via sportstiming.com with no physical storefront or reseller network visible. Customers fall into two primary segments — high school swimming programs and swim/aquatic clubs — with meet directors and coaches as the principal buyer personas. The company is small (1-10 employees), privately held, and operates without disclosed outside investment.

Name

Sports Timing

Legal name

Sports Timing, Inc.

Website

https://sportstiming.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Timing, Inc. is a private Mount Pleasant, SC-based swim meet timing and management company operating since 1997, serving South Carolina high school swim programs and competitive swim clubs with proprietary Gen7 timing console technology, full-color scoreboard displays, and online entry and calendar systems.

Ownership category

akta.pro rank

Product category

Sports Timing Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Collegiate & Scholastic Tournament Organizers (MPAKADAG)

Keywords

• Swim meet timing
• Race timing services
• Aquatic timing systems
• Meet management software
• Swimming competition timing

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Swim Meet Timing and Management Services: Provides end-to-end timing equipment operation, meet management, entry processing, scoreboard display, and results delivery for swim meets. Services span event setup through final results.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sports Timing, Inc. provides end-to-end swim meet management and timing services for competitive swimming events. Using its proprietary Gen7 timing console and full-color video board display, the company handles event setup, real-time race timing, online entry processing (HY3/SD3 file uploads), scoreboard presentation readable across the natatorium, and post-meet results delivery for high school and club swim meets across South Carolina.

Product overview

Sports Timing, Inc. operates as a swim meet management and timing company since 1997, offering a unified platform that integrates multiple products: the Gen7 Timer (timing console for pool deck race control), the Entry Submission System (for processing team entries via HY3/SD3 files), the Meet Calendar (public calendar with event files and entry windows), and Full-Color Video Board Display (large-format scoreboard for race visualization). The company also integrates with MeetDirector Online for South Carolina High School Swimming management. The platform supports the complete meet lifecycle from event setup through timing, scoreboard display, and results delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim Meet Management and Timing Platform Comprehensive swim meet management service covering event setup, real-time race timing equipment operation, online entry processing, full-color scoreboard display, and post-meet results delivery for high school and club swim competitions in South Carolina.
• Gen7 Timing Console Proprietary timing console interface used at the pool deck during live racing for real-time race timing data management and control. Used by Sports Timing operators during swim meet execution.
• Online Entry Submission System Web-based portal enabling swim coaches to submit meet entries by uploading HY3, SD3, or zip package files exported from team management software, with team name and coach contact details.
• Public Meet Calendar Public online calendar displaying swim meet dates, entry windows, event files, meet packets, psych sheets, and cancellation status, with webcal/iCal subscription support for automatic calendar sync.
• Full-Color Video Board Scoreboard Display Large-format full-color scoreboard display installed at swim meets showing current event, heat, lane names, teams, and race times readable across the natatorium by swimmers, coaches, officials, and spectators.

Quantifiable outcome

• 63+ swim meets managed on platform with events spanning August 2026 to July 2027

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MeetDirector.OnlinecoreTechnology or Integration · 1 January 2026All South Carolina High School Swimming is now managed through MeetDirector.Online. Sports Timing supports the timing and meet management while MeetDirector.Online handles roster submissions, team registration, and meet director coordination. The partnership represents deep integration between the two platforms for comprehensive swim meet operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Colorado Time Systems: Colorado Time Systems is a major US-based manufacturer of swimming timing equipment and aquatic timing systems, serving USA Swimming, NCAA, and high school championships. It is the dominant incumbent Sports Timing competes against in the swim-meet timing category, with substantially broader product and geographic reach.
• Swiss Timing (Swatch Group): Swiss Timing, a Swatch Group subsidiary, is one of the largest sports timing companies globally and the official timer for the Olympic Games and FINA/World Aquatics competitions. It competes in the same swim-meet timing space as Sports Timing and represents the upper bound of competition for any provider seeking championship-tier contracts.
• Omega Timing: Omega Timing is the official timekeeper for many international and Olympic-level competitions, including swimming. As a sister concern to Swiss Timing within the Swatch Group, it competes with Sports Timing at the high-end of swim timing services with deep technology and brand recognition.
• Daktronics: Daktronics is a leading manufacturer of large-format LED scoreboards and integrated timing-display systems for sports venues including aquatic centers. Sports Timing's full-color video board display competes with Daktronics' installed base at pools and natatoriums across the US.
• ACTIVE Network / Swim.com: ACTIVE Network (now part of the broader sports tech stack) provides event registration, timing integrations, and race management for endurance and swim events. Its reach across thousands of event organizers makes it a broad competitor for meet-entry and online registration workflows.

Direct peers

• SwimTopia: SwimTopia is a swim team and meet management SaaS platform used by hundreds of USA Swimming clubs and high school programs. It overlaps with Sports Timing's entry-submission and meet-management functionality, with HY3/SD3 file ingestion being a shared standard across both platforms.
• TeamUnify: TeamUnify is a swim club management platform offering registration, billing, team communication, and meet entry tools widely adopted by USA Swimming clubs. It addresses adjacent swim-meet operational needs to Sports Timing's stack and could be bundled with timing services in the future.
• Hy-Tek Meet Management: Hy-Tek is a long-established swim meet management software suite used by clubs, schools, and meet directors for entries, seeding, scoring, and results. Its meet management software is a direct functional peer to Sports Timing's entry submission and meet calendar systems.
• Race Timing Services: Race Timing Services provides on-site chip and RFID timing for running, cycling, triathlon, and multisport events across the US. While focused on endurance events rather than pool swimming, it is a direct operational peer in the regional race-timing services industry segment.

Emerging players

• Athletic.net: Athletic.net provides meet management, results hosting, and online registration primarily for cross country and track & field but also serves scholastic swimming communities. It is a relevant emerging competitor for Sports Timing's meet calendar and results delivery functions in scholastic swimming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportstimingusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Timing