BASARAN
Tokyo-based B2B social media marketing services company that supplies content, influencer programs, UGC curation, and campaign operations support to primarily B2C brands in Japan via a curated network of 80+ freelance partners.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What BASARAN does
BASARAN Inc. (株式会社BASARAN) is a Tokyo-based B2B social media marketing services company founded in October 2019 by Hiromu Shiota. The company operates a "flexible team building" model, maintaining a curated network of 80+ freelance partners as of October 2024 — including influencers, photographers, designers, video creators, writers, and native translators — who are assembled into customized project teams per client engagement. BASARAN sells five core service lines to primarily B2C brands in Japan: (1) Social Media Content Supply (recurring photo/video content production), (2) Social Media Account Management Support (post planning, comment/DM response, analytics), (3) Influencer Program (matching, growth plans, third-party ad delivery), (4) UGC Curation Service (a subscription product using Instagram's official API for automated UGC collection, permission acquisition, and utilization, branded under the OWNLY integration), and (5) Campaign BPO (planning and operations support for user-participation campaigns, reportedly 100+ campaigns annually). Supporting services include Web Marketing and Advertising Operations.
The underlying technology stack is built around official platform APIs rather than proprietary AI: the UGC curation service leverages Instagram's official API integrated with the OWNLY management tool, while influencer selection is conducted via the Insight Suite tool from partner Smart Share Inc., which uses Meta's official API and algorithm-based scoring on engagement, impressions, saves, and comments — explicitly avoiding scraping. BASARAN CR (Creator Relations), launched in October 2020 and expanded in April 2023, functions as the company's creator co-creation community platform and supply-side recruitment funnel. The company is privately held, founder/management-owned, with no disclosed institutional funding. It is headquartered at Ariake Frontier Building in Koto-ku, Tokyo, holds ISO/IEC 27001, ISMS-AC, and UKAS information security certifications, and supports Japanese, English, and Simplified/Traditional Chinese content workflows.
BASARAN firmographics
Firmographics- Name
- BASARAN
- Legal name
- 株式会社BASARAN
- Website
- https://basaran.co.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Tokyo-based B2B social media marketing services company that supplies content, influencer programs, UGC curation, and campaign operations support to primarily B2C brands in Japan via a curated network of 80+ freelance partners.
- Ownership category
- akta.pro rank
BASARAN industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where BASARAN is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
BASARAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Campaign BPO Services: Comprehensive campaign planning and operations support including campaign execution, secretariat operations, and user participation campaigns.
- UGC Curation Subscription: Fixed-rate subscription service for UGC acquisition, permission acquisition, and utilization. Available in Standard and Campaign types with varying monthly volumes.
- Social Media Content Supply: Monthly content production programs supplying photo/video content, editing, design, interviews, and influencer co-creation.
- Influencer Program: Influencer matching and management services including tie-up shots, growth plans, and third-party advertising delivery.
- Social Media Account Operations Support: Account management including post planning, content management, comment/DM responses, and reporting.
- Advertising Operations: Creative production and advertising operations including planning, execution, and analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Type - UGC600: Monthly permission acquisition of 600 UGC |
| Subscription | Multi-year contract | Standard Type - UGC300: Monthly permission acquisition of 300 UGC |
| Subscription | Multi-year contract | Standard Type - UGC120: Monthly permission acquisition of 120 UGC |
| Subscription | Multi-year contract | Campaign Type - UGC4,000: Monthly review of 4,000 UGC |
| Subscription | Multi-year contract | Campaign Type - UGC1,000: Monthly review of 1,000 UGC |
| Unit Pricing | Monthly | Social Media Content Supply |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BASARAN product offering
Product offeringCore offering
BASARAN provides B2B social media marketing services to brands, supplying photo and video content, managing social media accounts, running influencer programs, curating user-generated content (UGC) via Instagram's official API, and operating user-participation campaign back-office (BPO) functions. The company assembles customized teams of 80+ freelance creators and professionals per project to scale content production for B2C brands, inbound tourism accounts, and overseas-oriented brands.
Product overview
BASARAN is a social media marketing services company offering a integrated portfolio of content and marketing services. The core offering consists of Social Media Content Supply (photo/video production), Social Media Account Management Support (consulting and operations), Influencer Program (matching and sustainable growth), UGC Curation Service (Instagram API-based user content management), and Campaign BPO (user-participation campaign operations). Supporting services include WEB Marketing and Advertising Operations. BASARAN CR serves as the company's creator co-creation platform, recruiting and managing a network of 80+ freelance partners including influencers, designers, video creators, writers, and translators to deliver these services.
Differentiator
Problem solved
Functional benefit
Brands
- BASARAN CR: Creator co-creation community connecting content holders with video, photo, and digital art creators for various projects.
- BASARAN Inc.
Products and services
- Social Media Content Supply (ソーシャルメディアコンテンツ供給) Monthly content production program supplying photo and video materials for social media platforms including shooting, editing, design, interviews, and influencer co-creation. Addresses content material shortages for B2C brands.
- Social Media Account Management Support (ソーシャルメディアアカウント運用支援)
- Influencer Program (インフルエンサープログラム)
- UGC Curation Service (UGCキュレーションサービス) Subscription-based Instagram UGC management service using Instagram's official API for automated UGC collection, permission acquisition, and content utilization. Available in Standard and Campaign types with varying monthly volumes (UGC120, UGC300, UGC600, UGC1,000, UGC4,000) on 6-month minimum terms.
- Campaign BPO (キャンペーン事務局)
- Advertising Operations (広告運用)
- BASARAN CR (Creator Relations) Creator co-creation community platform that recruits freelance creators (influencers, photographers, writers, designers, video creators, native translators) for content collaboration projects used to deliver BASARAN's marketing services.
Quantifiable outcome
- 80+ accounts supported by core team members
- +5 more outcomes
Companies that use BASARAN
Customer profileSegments3 records
Ideal customer profiles2 records
BASARAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
BASARAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smart Share Co., Ltd. (スマートシェア株式会社)coreSmart Share provides the Insight Suite tool used by BASARAN for influencer selection. The tool uses Meta's official API for quality and safety-focused influencer identification, avoiding scraping technology. This partnership enables algorithm-based influencer evaluation and selection.
Scale indicators8 records
Expansion highlights4 records
BASARAN competitors and assessment
Company assessmentDirect peers
- Septeni Holdings: Japanese digital marketing holding company with social media advertising, influencer marketing, and content production subsidiaries. Closely comparable to BASARAN in offering B2B digital/social marketing services to consumer brands in Japan.
- Hotlink: Japanese social media analytics and influencer marketing company. Comparable to BASARAN's Influencer Program and UGC Curation offerings, particularly in algorithm-based influencer selection and social data-driven campaign work.
- BitStar: Japan-based influencer marketing agency focused on YouTube and TikTok creators. Comparable to BASARAN's influencer matching, creator co-creation, and short-form video content production capabilities.
- FreakOut Holdings: Japanese digital advertising technology company providing programmatic and social media advertising services. Comparable to BASARAN's advertising operations and digital campaign execution offerings.
Broad incumbents
- CyberAgent: Major Japanese internet advertising company with digital ad, influencer, and media businesses. Overlaps with BASARAN in digital advertising and social media marketing but operates at much larger scale with broader portfolio.
- Hakuhodo: Second-largest advertising agency in Japan with extensive digital and social media marketing capabilities. Overlaps with BASARAN in social content creation and brand communications but serves a much wider client portfolio.
- Dentsu: Largest advertising agency in Japan with global operations and broad digital marketing capabilities. Competes with BASARAN for enterprise brand social and digital marketing budgets but operates as a full-service incumbent.
- Digital Holdings: Japanese digital marketing holding company encompassing multiple digital agencies. Comparable to BASARAN in offering integrated digital and social marketing services, though with broader service lines and larger scale.
Regional players
- AnyMind Group: Asia-headquartered company providing influencer marketing, content production, and marketing support across multiple Asian markets including Japan. Comparable to BASARAN's creator-economy platform and influencer marketing services, though operates regionally across Asia.
Emerging players
- Repro: Japanese marketing automation and customer data platform company. Adjacent to BASARAN as a complementary marketing technology provider targeting similar B2C brand customers in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BASARAN social profiles
Digital presenceBASARAN compliance and trust
Trust signalCompliance3 records
BASARAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BASARAN leadership team
Management profileNumber of profiles
Profiles2 records
BASARAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BASARAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BASARAN
What does BASARAN do?
BASARAN provides B2B social media marketing services to brands, supplying photo and video content, managing social media accounts, running influencer programs, curating user-generated content (UGC) via Instagram's official API, and operating user-participation campaign back-office (BPO) functions. The company assembles customized teams of 80+ freelance creators and professionals per project to scale content production for B2C brands, inbound tourism accounts, and overseas-oriented brands.
Is BASARAN a public or private company?
BASARAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BASARAN founded?
BASARAN was founded in 2019.
Where is BASARAN based?
BASARAN is headquartered in Tokyo, Japan, in the Asia region.
How does BASARAN make money?
Six revenue lines are on record. Campaign BPO Services are the primary driver. The others are UGC Curation Subscription, social Media Content Supply, influencer Program, social Media Account Operations Support and advertising Operations.
Who are BASARAN's main competitors?
Direct peers on record are Septeni Holdings, Hotlink, BitStar and FreakOut Holdings. Broad incumbents are CyberAgent, Hakuhodo, Dentsu and Digital Holdings. AnyMind Group is listed as a regional player. Repro is listed as an emerging player.
Does BASARAN have an API?
No public API is recorded for BASARAN.
What industry is BASARAN in?
BASARAN's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7330.