What Smart Share does

Smart Share Inc. (スマートシェア株式会社) is a privately held Japanese SaaS-and-services company, founded in February 2011 and headquartered in Shibuya, Tokyo. The company builds and operates social-media marketing technology targeting enterprise brands in Japan, with a documented cumulative run-rate of over 30,000 SNS campaigns delivered since inception. Its core product is OWNLY, a multi-platform campaign management tool supporting X, Instagram, LINE, and TikTok with more than 15 campaign types, supplemented by dedicated modules including Hashtag SEO (a patented Instagram hashtag and creator optimization engine), Insight Suite (Instagram analytics with visualization), Smart Factory (0-to-1 custom system development and DX support), and BPO-style account operations. The company also operates SNS@at, a sub-brand supporting SNS-skilled professionals.

The business model combines subscription SaaS (OWNLY and Insight Suite) with professional services revenue from campaign planning, execution, BPO, and bespoke system development. Pricing is quote-based rather than self-serve, consistent with an enterprise sales motion. Customers are major Japanese brands spanning aviation (ANA), entertainment (Avex), education (Benesse Holdings), broadcasting (TBS), beverage (Kirin, Pokka Glico), retail (PARCO, Plaza), and hospitality (New Otani). The company holds ISO/IEC 27001 (JQA-IM1263) certification and operates entirely within Japan with no disclosed international expansion.

The company is founder-led under Representative Director Taichi Matsuda (松田 太一) and has remained privately held with no disclosed venture or private equity funding rounds. Its distribution relies on direct enterprise sales supported by an organic content and social presence across X, Facebook, TikTok, YouTube, note, and the FastGrow publication. No information source indicates M&A activity, a public listing, or AI/ML-based product features.

Name

Smart Share

Legal name

スマートシェア株式会社 Smart Share Inc.

Website

https://smartshare.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Share Inc. is a Japanese SaaS-and-services company, founded in 2011 and based in Tokyo, that builds the OWNLY multi-platform SNS campaign tool and related modules to plan, execute, and analyze social media marketing for major Japanese enterprise brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (OWNLY): Subscription-based access to the OWNLY SNS campaign platform with 15+ campaign types available for unlimited use. Recurring revenue model from enterprise clients.
2. BPO Services: Campaign secretariat operations and SNS account management services for enterprise clients. Professional services revenue from hands-on campaign support.
3. System Development (Smart Factory): Custom system development from planning to maintenance, supporting DX initiatives for enterprise clients.
4. Analytics Tools (Insight Suite): Instagram analytics tool subscription for business account optimization and reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Smart Share provides a cross-platform SNS marketing campaign SaaS (OWNLY) and full-service marketing support for enterprise brands in Japan. The platform supports 15+ campaign types across X (Twitter), Instagram, LINE, and TikTok with UGC collection, hashtag optimization, and analytics. It is complemented by custom system development (Smart Factory), BPO/secretariat services, SNS account management, content SEO, and short video production for end-to-end social media marketing delivery.

Product overview

Smart Share Inc. is a Japanese tech company that provides a comprehensive suite of SNS marketing tools and services. The core product is OWNLY, a multi-platform campaign management SaaS supporting X, Instagram, LINE, and TikTok, with over 15 campaign types available. Around this core platform, Smart Share offers specialized modules including Hashtag SEO (patented Instagram optimization), Insight Suite (Instagram analytics), Smart Factory (system development), and various operational services (BPO, account management, content SEO, short video production). The company also operates SNS@at, a platform supporting flexible work styles for SNS professionals. The portfolio combines proprietary tools with managed services to provide end-to-end social media marketing support for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• OWNLY: SNS marketing campaign tool enabling cross-platform campaigns on X, Instagram, LINE and other major SNS platforms with UGC collection capabilities
• ハッシュタグSEO (Hashtag SEO)
• Insight Suite
• Smart Factory
• SNS@at

Products and services

• OWNLY A comprehensive cross-platform SNS marketing campaign SaaS for enterprise marketing teams, supporting 15+ campaign types and UGC collection across X (Twitter), Instagram, LINE, and TikTok, with planning, execution, and ongoing support add-ons.
• Hashtag SEO (ハッシュタグSEO) A patented Instagram hashtag optimization service that uses proprietary logic to select optimal hashtags and creators so that brand-related posts rank at the top of Instagram hashtag search results; includes hashtag strategy planning and creator casting support.
• Insight Suite Instagram analytics tool for enterprise marketing teams featuring period filtering, graphing, visual report screens for post listings, and an interface optimized for business account data analysis.
• Smart Factory Custom 0-to-1 system development service supporting enterprise digital transformation, with teams experienced in turning business ideas into production products and covering development, operations, and maintenance.
• BPO Services Outsourced SNS campaign secretariat and operations service, using Smart Share's extensive campaign management experience and rigorous security measures to run campaigns end-to-end on behalf of enterprise clients.
• SNS Account Management (Instagram) Comprehensive Instagram business account operations service for enterprise brands, including data collection, analysis, and ongoing management of corporate Instagram accounts.
• Content SEO End-to-end search engine optimization service covering keyword selection, content creation, and performance measurement, intended to drive top organic search rankings for client content.
• Short Video Production Promotional short video production service optimized for the characteristics of each SNS platform, designed to create viral content and support secondary use such as advertising distribution.
• SNS@at Platform providing various support functions to help individuals with SNS skills leverage their strengths and achieve ideal working styles.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sprinklr: Enterprise customer experience management platform with social media marketing cloud. Comparable in serving large enterprise brands for SNS campaign execution but with broader CX scope.
• Sprout Social: Public social media management platform serving mid-market and enterprise customers. Comparable in providing multi-platform SNS publishing, analytics, and campaign workflows, though broader in scope than Smart Share's Japan-centric, UGC-campaign focus.
• Hootsuite: Global social media management SaaS with scheduling, analytics, and campaign tools. Overlaps with OWNLY's cross-platform campaign management capability but on a much broader scale and feature set.

Direct peers

• Aspire (AspireIQ): Creator and influencer marketing platform providing SaaS tools and services for UGC campaigns. Comparable in combining influencer casting technology with managed campaign execution for enterprise brands.
• IZEA Worldwide: Influencer marketing SaaS and managed services company. Comparable in offering a campaign platform plus creator/UGC services to enterprise marketers, though US- rather than Japan-focused.
• Later: Visual content and social media marketing platform with strong Instagram optimization heritage including hashtag tools and analytics. Closely comparable to OWNLY/Insight Suite for Instagram-first enterprise marketing teams.
• AnyMind Group: Asia-headquartered digital marketing and influencer marketing platform offering cross-border brand and creator solutions. Directly comparable as an Asia-focused marketing technology and services company serving enterprise brands, similar in combining proprietary tools with managed services.

Emerging players

• Planoly: Visual planning and Instagram analytics platform. Comparable for the Instagram optimization and scheduling capabilities overlapping with OWNLY and Insight Suite, though narrower in feature scope.

Regional players

• Talkedabout: Japanese influencer marketing platform and agency. Comparable to Smart Share's BPO and influencer casting services for Japan-focused enterprise SNS marketing campaigns.
• Hotto Link: Japanese social media analytics and marketing support firm offering SNS data, influencer tools, and campaign insights. Closely comparable Japan-based competitor with overlapping SNS analytics and marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sslab_official
• Facebookfacebook.com/SmartShare.officail
• YouTubeyoutube.com/channel/UCzbIhovV1KccikKIi_QnwuQ
• TikToktiktok.com/@smartshare.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Share