sas ballad.club

What sas ballad.club does

Ballad Club SAS, operating at ballad.club, is a French two-sided marketplace for flexible workspace access. The platform aggregates 50+ curated coworking venues, meeting rooms, and creative spaces across six cities (Lyon, Paris, Marseille, Grenoble, Rennes, Saint-Étienne) and lets members book any location using a unified credit wallet. Members purchase credit packs (€50-€1,500, valid 12 months, with degressive per-credit pricing from €3.33 to €2.40) or subscribe monthly, then consume credits at partner venues accessed via QR code through the web application at app.ballad.club. The company monetizes through credit-pack sales, recurring subscriptions, and commissions on bookings routed to partner venues.

The product surface spans the core Ballad Club Platform and App (discovery, booking, QR access, credit management), the Ballad Club Équipe enterprise add-on (shared credits, per-user limits, centralized billing, CSV exports), the ballad™ café physical sub-brand in Lyon, the Work in Motion podcast, and a recurring community events program. The underlying technology is a cloud-based booking system with QR-code authentication, real-time availability, and team administration tools — standard marketplace architecture without disclosed AI/ML components.

Customer segmentation is horizontal: individual freelancers and independents, remote and hybrid employees, trainers and consultants hosting clients, and enterprises seeking team-level flexible workspace. Distribution is primarily self-serve digital with a dedicated enterprise sales motion, supplemented by community-driven acquisition through Instagram, LinkedIn, the podcast, and live events. The company is privately held, independently operated (no disclosed outside investors, €23,239 share capital), headquartered in Lyon, and extremely lean at 1-10 employees.

Name

sas ballad.club

Legal name

BALLAD.CLUB

Website

https://ballad.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ballad Club is a French credit-based marketplace giving members access to 50+ curated coworking and meeting spaces across six cities, serving freelancers, remote workers, consultants, and enterprise teams with flexible, no-commitment workspace bookings.

Ownership category

akta.pro rank

Product category

Flexible Workspace Marketplace

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industry

E-commerce & Digital Membership Clubs (CRAEADAF)

Keywords

• Flexible workspace marketplace
• Coworking credit wallet
• Shared workspace booking
• Hybrid work platform
• Meeting room marketplace

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Credit Pack Sales: Users purchase credit packs ranging from €50 to €1,500. Credits are consumed per booking at each location. Larger packs offer better value per credit (degressive pricing from 3.33€/credit to 2.40€/credit). Credits are valid for 12 months from purchase date.
2. Subscription Plans: Monthly subscription options available for regular users. Subscriptions provide access to credit bundles and may include additional benefits. Billing is monthly for subscriptions.
3. Partner Venue Commission: Ballad Club takes a commission on bookings made through its platform at partner venues, generating revenue from the transaction volume across its 50+ location network.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ballad Club operates a credit-based marketplace platform that aggregates 50+ third-party coworking spaces, meeting rooms, and flexible work locations across six French cities. Members purchase credit packs or subscriptions and use them interchangeably at any partner venue via QR code access, with optional enterprise team accounts providing shared credits, centralized billing, and budget controls.

Product overview

Ballad Club operates as a unified coworking space marketplace and membership platform offering access to 50+ flexible workspaces across 6 French cities (Lyon, Paris, Marseille, Grenoble, Rennes, Saint-Étienne). The core offering combines the Ballad Club Platform (for space discovery and booking), the Ballad Club App (for account management and QR access), and the ballad™ café sub-brand (physical community hubs). The service uses a credit-based wallet system where members purchase credit packs to reserve spaces at any partner location. Additional products include the Ballad Club Équipe (enterprise team management with shared credits and centralized billing), the Work in Motion Podcast (community content), and regularly scheduled Community Events. The platform targets independents, remote workers, trainers/consultants, and enterprises seeking flexible workspace access without long-term commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballad Club Platform A flexible workspace booking marketplace that provides members access to 50+ coworking spaces, meeting rooms, and other workspaces across multiple French cities using a credit-based system. It serves freelancers, remote workers, trainers, and enterprises seeking workspaces without long-term commitments.
• Ballad Club App The web application (app.ballad.club) used for account management, space reservations, QR code access, credit management, and team administration. Accessible via browser without requiring a download.
• Ballad Club Équipe (Team) An enterprise offering enabling shared credit pools, monthly spending limits per collaborator, real-time usage dashboards, CSV exports for accounting, and centralized billing for teams across 50+ locations. Sales is handled via dedicated enterprise account managers with custom quotes.
• ballad™ café Physical café locations (Lyon, 17 rue St Catherine) that serve as an extension of the Ballad universe, open to all and anchoring the Ballad brand in city centers. These cafés host community events and serve as gathering spots for members and the broader public.

Quantifiable outcome

• Save 185€/month compared to fixed coworking at ~300€/month
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• H7 LyoncoreStrategic or Co-development PartnerH7 is the responsible accelerator and flagship digital hub of Lyon Metropolis, located in the Confluence district. It provides Ballad Club members with workspace access within a startup ecosystem.
• La CiergeriecoreStrategic or Co-development PartnerA professional coliving space on Lyon Saône riverbanks, hosting a community of professionals working in territories, culture, and circular economy.
• Onzième LieucoreStrategic or Co-development PartnerCoworking space in Paris 11th arrondissement providing members with warm and calm workspace with unlimited teas, coffees, and snacks.
• Deskopolitan VoltairecoreStrategic or Co-development PartnerUrban campus in Paris 11th offering a unique environment with workspaces, restaurant, gym, rooftop garden, and speakeasy.
• Cowork In GrenoblecoreStrategic or Co-development PartnerCoworking space and joyful community located in a former convent, offering an inspiring environment for work and networking.
• UFO (Urban Fun Office)coreStrategic or Co-development PartnerCreative venue in Lyon offering meeting rooms, event spaces, podcast studios, and sports facilities.
• La MûrisseriecoreStrategic or Co-development PartnerHybrid activity space in Marseille (1000m2+) combining workspaces, restaurant/bar, music studio, dance/yoga room, and event spaces.
• La Fabuleuse CantineminorStrategic or Co-development PartnerEco-responsible restaurant and coworking space in Saint-Étienne, located in the historic Forces Motrices building in the Design district.
• La PasserelleminorStrategic or Co-development PartnerHybrid workspace in Rennes, combining coworking community atmosphere with professional business center facilities in a renovated industrial building.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deskopolitan: French coworking operator with multiple urban campuses including Deskopolitan Voltaire in Paris. Directly comparable to Ballad Club because it offers curated, design-forward coworking and event space in France, and is also listed as a Ballad Club strategic partner, indicating overlapping supply and demand.
• Morning Coworking: French flexible-workspace operator providing morning/day passes across multiple cities in France. Closely comparable to Ballad Club in product (pay-as-you-go coworking) and target customers (freelancers, remote workers), competing for the same French flexible-space demand.
• CoworkBooking: European online marketplace that aggregates coworking and meeting rooms for booking by day or hour. Directly comparable as a two-sided workspace marketplace with credit/booking economics, serving a similar freelance and SMB audience across multiple cities.
• Workin.space: Aggregator marketplace for flexible workspaces across Europe, allowing users to discover and book coworking, meeting rooms, and offices by the hour or day. Directly comparable business model to Ballad Club's multi-venue credit-based booking platform.
• H7 Lyon: Lyon's flagship startup accelerator and digital hub, providing coworking and event space. Comparable as both a competitor (it offers workspace directly to freelancers/entrepreneurs) and a strategic partner of Ballad Club, with overlapping customer base in the Lyon tech ecosystem.
• Liquidspace: US-based workspace marketplace platform that lets users book meeting rooms, coworking, and offices by the hour or day. Directly comparable as a multi-venue flexible-space booking marketplace with enterprise features, though primarily operating in North America.

Broad incumbents

• IWG / Regus: Global leader in coworking and flexible offices (Regus, Spaces, HQ, Signature) with hundreds of locations. Comparable as a broad incumbent offering flexible workspace access to enterprise clients across many cities; competes with Ballad Club for corporate accounts and team subscriptions in France.
• WeWork: Global coworking operator with on-demand and membership access across major cities including Paris and other French metros. Comparable incumbent targeting the same freelance, SMB, and enterprise segments; a key competitor if it expands aggregator-style passes in France.

Emerging players

• OfficeRnD Hub: Workspace management and booking platform for coworking and flex-space operators. Comparable as adjacent infrastructure enabling multi-venue booking, credits/wallets, and member management—capabilities overlapping with Ballad Club's credit-wallet system.
• Deskpass: Flexible-workspace membership with access to a global network of coworking spaces, meeting rooms, and offices on a credits/subscription basis. Highly comparable credit-based model for distributed flexible work, competing for the same hybrid-remote and enterprise audiences as Ballad Club.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ballad-club
• Instagraminstagram.com/ballad.club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sas ballad.club