beautee sense

What beautee sense does

Beautee Sense Inc is a privately held New Jersey corporation headquartered in Lodi, NJ, that manufactures and sells beauty products — primarily false eyelashes and professional-grade hair brushes — through its direct-to-consumer e-commerce website, beauteesense.com. The product catalog is organized into two main categories: eyelashes (Clear-Band Lashes made from 100% European Hair, Beautee Lashes, and Natural Lashes including tip-free, individual, and cluster variants) and an extensive hair-brush portfolio spanning at least 14 named collections such as BoarClub, MegaTex, BioMax, ProMax, Softee, CoVra, Ceramax, CeraTex, FloMax, CurlTex, Spintex, and Maxi, plus accessories (brush cleaners, mirrors, cosmetic brushes). The underlying product technology is rooted in physical materials and design — 100% boar bristles, ceramic-coated heat-transfer barrels, cushion grips, cork handles, and vented metal barrels — rather than software or digital platforms.

The company's go-to-market is a single direct-to-consumer e-commerce channel targeting both individual consumers (e.g., Softee Collection marketed for babies and adults with thinning hair) and beauty professionals (pro-grade boar and thermal brushes). Revenue mechanics are one-time transactional purchases of small-ticket beauty accessories; pricing is not publicly disclosed and the company does not appear to operate a subscription, SaaS, or contract-based model. No wholesale, marketplace, or international distribution channels are documented, and no detectable social media presence is reported in the source data. The firm appears to be independently owned with no disclosed investors, no funding rounds, no M&A activity, and no management-team bios on file, consistent with a small founder-/family-operated specialty manufacturer rather than a venture-backed or institutional asset.

Name

beautee sense

Legal name

Beautee Sense Inc

Website

https://beauteesense.com

Company type

Private

Operating status

Operating

Short description

Beautee Sense Inc is a privately held New Jersey-based beauty products company that sells false eyelashes and professional-grade hair brushes — including 100% boar-bristle and heat-transferable collections — directly to consumers and beauty professionals through its e-commerce website beauteesense.com.

Ownership category

akta.pro rank

Product category

Beauty Tools and Accessories

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Brushes, Combs & Detangling Tools (CRABAKAG)

akta.pro secondary industries

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)

Keywords

• False eyelashes
• Professional hair brushes
• Boar bristle brushes
• Beauty tools accessories
• Thermal styling brushes

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. E-commerce Sales: Direct-to-consumer sales through their e-commerce website beauteesense.com, selling eyelashes and hair brushes to consumers and beauty professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Beautee Sense manufactures and sells professional-grade false eyelashes and hair brushes direct-to-consumer through its own e-commerce website. The eyelash range includes Clear-Band Lashes (made from 100% European Hair), Beautee Lashes, and Natural Lashes (tip-free flares, individual and cluster lashes). The hair brush portfolio spans 100% boar bristle collections (BoarClub, CoVra, BioMax, MegaTex, ProMax, Softee, OvalTex), heat-transferable thermal brushes, cushion grip, vent, sculpturing, spintex, and mini round brushes, complemented by beauty accessories such as mirrors, cosmetic brushes, and brush cleaners.

Product overview

Beautee Sense is a beauty products company offering eyelashes and hair brushes. The product portfolio includes three main eyelash lines (Clear-Band Lashes made from 100% European Hair, Beautee Lashes, and Natural Lashes including tip-free, individual, and cluster styles) and an extensive hair brush collection featuring boar hair brushes (BoarClub, CoVra, BioMax, MegaTex, ProMax, Softee, OvalTex collections), heat transferable brushes (NuMax, CeraTex, FloMax, Pro Curler), cushion grip brushes (Maxi, Midi, Chrome, Fashion Rubber Grip), specialty brushes (Spintex, Vent, Mini Round, Sculpturing, Anti-Static), plus accessories like cleaners, mirrors, and cosmetic brushes. The company is based in Lodi, New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Beautee Lashes: Eyelash product line under the Beautee Sense brand
• Clear Band Lashes
• Natural Lashes
• BoarClub
• MegaTex
• BioMax
• ProMax
• Softee Collection
• CoVra
• Maxi Collection
• Ceramax
• CeraTex
• FloMax
• CurlTex Collection
• Spintex Collection

Products and services

• Clear-Band Lashes Premium eyelashes with transparent, comfortable bands made from 100% European Hair, combining a transparent band with superior fit and silky luxury hair for natural-looking wear. Targeted at individual consumers and beauty professionals seeking natural-looking lash enhancement.
• Beautee Lashes Eyelash products under the Beautee brand offered in various styles and colors (Black/Brown variants) such as BL#267, BL#263, BL#262, BL#261. For individual consumers and lash professionals seeking branded lash styles.
• Natural Lashes Natural eyelash products including Ultra Tip Free (S/M/L sizes), Tip-Free Flare, Single Individual lashes, and Flare Clusters, plus related adhesives in various sizes and colors. For personal lash application and professional lash services.
• Boar Hair Brushes Hair brushes made from 100% pure boar bristles across multiple collections: BoarClub, CoVra, BioMax, MegaTex, ProMax, Softee, and OvalTex lines, offered in different sizes and bristle configurations. Targeted at personal users and salon professionals.
• Heat Transferable Brushes Thermal heat-transfer brushes including NuMax, CeraTex, FloMax, and Pro Curler lines designed for blow-drying and curling with vented thermal barrels. For at-home and salon hair styling.
• Cushion Grip Brushes Brushes with cushion grips including Maxi and Midi collections, Chrome with Grip Handle, Fashion Rubber Grip, and Banana Cushion lines. For everyday hair brushing and styling comfort.
• Maxi Collection Brushes Large-size hair brush collection including Cushion Paddle, MAXI brushes with porcupine and swivel bristles, in various diameters. For detangling, smoothing, and styling longer or thicker hair.
• Spintex Collection Brushes Hair brush collection with spinning bristles engineered for salon styling applications and precise tension during blow-drying.
• Vent Brushes Ventilated brushes for faster drying, including CeraVent and standard vent brush models. For at-home and salon blow-drying.
• Mini Round Brushes Compact round brushes for detailed styling and smaller hair sections. For personal styling and salon precision work.
• Sculpturing Brushes Brushes designed for hair sculpting and styling precision. For salon and personal use requiring detailed shaping.
• Anti-Static Brushes Brushes designed to reduce static electricity in hair. For personal daily grooming use.
• Brush & Comb Cleaners Cleaning tools for maintaining brushes, combs, and clippers; the Fasta-Clean brush cleaner is available in multiple colors. For salon hygiene and personal brush maintenance.
• Beauty Accessories Beauty accessories including regular and magnifying mirrors (with velvet pouch), cosmetic lip brushes in multiple colors, and salon brush/powder dusters. For personal use and professional salon settings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Kiss Products: Kiss is a major beauty tools and false-eyelash brand offering lashes, nail products, and beauty implements across mass and drug channels. It competes directly with Beautee Sense in the false-eyelash category and overlaps in beauty accessories.
• Ardell: Ardell is one of the largest mass-market false eyelash brands, distributed through drugstores, beauty supply stores, and salons globally. It is comparable to Beautee Sense as a directly competing false-lash product line with overlapping eyelash category SKUs.

Direct peers

• Eylure: Eylure is a long-standing false eyelash brand offering natural and dramatic lash styles sold through drugstores and beauty retailers globally. It directly competes with Beautee Sense's Clear-Band Lashes and Natural Lashes lines.
• Mason Pearson: Mason Pearson is a premium British hand-made boar bristle and nylon brush brand. It is the closest direct peer to Beautee Sense's BoarClub and Softee boar-bristle lines, sharing natural-material positioning and premium price points.
• Olivia Garden: Olivia Garden is a professional hair tools brand offering thermal, ceramic, and ionic brushes. Its thermal/ceramic barrel brush lines directly parallel Beautee Sense's Ceramax, CeraTex, FloMax, and CurlTex collections.
• Denman: Denman is a heritage professional hair brush brand used widely by stylists, with categories spanning detangling, styling, and thermal brushes. It is highly comparable to Beautee Sense's professional brush collections (MegaTex, Ceramax, CeraTex, FloMax).
• Tangle Teezer: Tangle Teezer is a UK-based premium detangling brush brand sold DTC and through salons/retail. It is directly comparable to Beautee Sense as a specialist hair brush brand targeting similar consumer and professional hair-styling needs.

Emerging players

• Lashify: Lashify is a DTC lash extension system brand that has disrupted the false-eyelash category with its at-home application technology. It is a comparable eyelash specialist competing for the same consumer dollars Beautee Sense targets with its eyelash lines.
• House of Lashes: House of Lashes is a premium false eyelash brand sold DTC and through Sephora/Ulta. It is an emerging direct competitor to Beautee Sense in the natural-looking premium lash segment where Beautee Sense positions its Clear-Band line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/beautee-sense-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beautee sense