What Salesgenie does

Salesgenie is a cloud-based SaaS lead generation platform operated by Data Axle Inc., providing combined access to business and consumer databases alongside bundled marketing execution services. The platform aggregates 15 million+ verified business records and 315 million consumer leads (255 million records in total across B2B and B2C), compiled from over 100 consumer sources and numerous business sources including U.S. and Canadian Yellow Page directories, new business filings, daily utility connections, press releases, corporate websites, annual reports, and user-generated feedback. Data accuracy is maintained by 300+ full-time researchers based at a 132,000 square-foot Database and Technology Center in Omaha, Nebraska, supported by 24 million annual verification calls and $20M+ in yearly data investment; an independent academic audit confirmed a 95% confidence level across 100,000+ records. The platform is CCPA- and CAN-SPAM-compliant and operates within the U.S. and Canada.

The product surface is modular. The core Salesgenie Data Platform unifies the B2B and B2C databases; add-on modules include Salesgenie Lead Manager (CRM-like lead management with notes, tags, status icons, and custom views), the Salesgenie Mobile App (iOS/Android with Search Near Me, map directions, and custom contact creation), Smart AI Suite (AI-powered prospecting, lead scoring, and enrichment), Intent Signals (buyer intent data), and the Team Package (lead assignment and shared notes for teams). Supporting services include Data Hygiene/Enhancement/Appends and turnkey Marketing Services (Direct Mail, Email, SEM, Online Display, SEO, Social Media). Pricing is subscription-based starting at $149/month with lead credits that carry over month-to-month, plus a satisfaction guarantee that refunds bad data and pays $0.40 per record if bad data exceeds 8%.

Salesgenie serves primarily U.S. and Canadian SMB sales and marketing professionals, small business owners, and home services / insurance / real estate / manufacturing verticals; mid-market B2B services customers also use the platform for lead enrichment. Go-to-market is product-led growth: customers self-serve sign up online, with phone-assisted sales (877.708.3844) and bundled in-house marketing services available for higher-touch engagements. The platform supports 15,000+ active users, holds a 9.98/10 rating across 1,308 Trustpilot/ResellerRatings reviews, and the parent company Data Axle Inc. was named a Leader in The Forrester Wave: Marketing and Sales Data Providers for B2B, Q1 2026. The company is privately held, was founded in 1972, and operates a multi-subsidiary corporate group under Data Axle Inc.

Name

Salesgenie

Legal name

Data Axle Inc.

Website

https://salesgenie.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Salesgenie is a cloud-based SaaS lead generation platform, operated by Data Axle Inc., offering combined B2B and B2C data access (255 million records) with bundled marketing services for U.S. and Canadian SMB sales and marketing professionals.

Ownership category

akta.pro rank

Product category

Sales Intelligence and Lead Generation Software

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860), Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

akta.pro secondary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Lead generation platform
• B2B data provider
• Consumer data lists
• Sales prospecting tool
• Marketing data services

Headquarters

HQ city

Papillion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Data Licenses: Monthly or annual subscription plans for access to business and consumer databases. Starting at $149/month for subscription-based service. Users can purchase or rent data records using lead credits.
2. Data Purchase and Rental: Customers can buy current data to add to their own records, or rent/borrow data to execute marketing campaigns. Each record downloaded, printed, or exported requires one lead credit.
3. Bundled Marketing Services: Turnkey marketing solutions including direct mail campaigns, email marketing, search engine marketing, pay-per-click advertising, online display ads, and telemarketing campaigns executed on behalf of customers.
4. Data Hygiene and Enhancement Services: Data hygiene, enhancement, and append services to help customers clean and enrich their existing customer databases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Salesgenie is a subscription-based lead generation data platform that unifies a B2B database (15M+ verified business records) and a B2C consumer database (315M+ records) into a single self-serve SaaS interface for sales prospecting and marketing campaigns. Customers search and download leads using 175+ filter criteria, manage them with a CRM-like Lead Manager, and can execute bundled marketing services (direct mail, email, SEM, display ads) through in-house teams. Pricing starts at $149/month, with optional add-on modules including a mobile app, intent signals, and an AI-powered Smart AI Suite.

Product overview

Salesgenie is a subscription-based B2B and B2C data and lead generation platform offered by Data Axle. The core product is the Salesgenie Data Platform, which unifies access to business databases (15+ million records) and consumer databases (315+ million records). The platform operates on a modular architecture where customers can add specialized tools including Salesgenie Lead Manager for lead management, the Salesgenie Mobile App for on-the-go access, Intent Signals for buyer intent data, and the Smart AI Suite for AI-powered features. Supporting services include Marketing Services (Direct Mail, Email Marketing, Online Display, Paid Search, SEO, Social Media) and Data Services (Hygiene, Enhancement, Appends). The platform is priced starting at $149/month with packages tailored to business needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesgenie Data Platform Core subscription product unifying B2B business database access (15M+ verified records) and B2C consumer database access (315M+ records) for lead generation, prospecting, and marketing campaign execution. Sold to SMB sales and marketing teams in the U.S. and Canada.
• Business Database Database of 15M+ verified U.S. and Canadian business records including firmographics, geographic data, UCC filings, and industry-specific information, used by sales professionals and marketers for B2B prospecting.
• Consumer Database Database of 315M+ consumer records including demographics, homeowner information, interest marketing data, and lifestyle indicators, used by marketers for residential and B2C campaign targeting.
• Custom Lead Lists Customizable sales lead lists built from the business and consumer databases using 175+ search criteria for targeted prospecting and direct mail/email list rentals.
• Email Lead Generation Email-specific leads with rigorous hygiene process ensuring deliverable contact information for email marketing campaigns targeting businesses and consumers.
• Salesgenie Lead Manager CRM-like lead management tool that enables sorting, prioritizing, and qualifying leads with advanced filtering, notes, tags, status icons, and customized views for SMB sales teams.
• Salesgenie Mobile App iOS and Android mobile app providing on-the-go access to sales leads, lead management tools, Search Near Me functionality, map directions, and custom contact creation for field sales teams.
• Intent Signals Buyer intent data that identifies prospects showing active interest or purchase intent signals for sales outreach prioritization.
• Smart AI Suite AI-powered tools and automation features for data processing, lead scoring, prospecting, and marketing optimization.
• Salesgenie Team Package Team collaboration package enabling lead assignment, shared notes, and progress tracking for sales teams.
• Marketing Services Turnkey managed marketing solutions including Direct Mail campaigns, Email Marketing, Online Display Advertising, Paid Search, SEO, and Social Media Advertising, executed on behalf of customers by the in-house team.
• Data Services Professional data management services including Data Hygiene, Enhancement, Appends, and Customer Profiles for maintaining and enriching customer databases.

Quantifiable outcome

• Independent audit by major academic institution achieved 95% confidence level in data accuracy across over 100,000 records
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Data Axle Inc. (Parent Company)coreOthersSalesgenie is a product of Data Axle Inc., which owns all right, title, and interest in the platform. Data Axle also owns subsidiaries including Consumer Base LLC dba Exact Data, Data Axle International Holdings, DonorBase, Yesmail, and others.
• InfoGroupminorOthersHistorical connection to InfoGroup (infoUSA Inc., infoUSA Marketing, Inc., Infogroup Canada Corp.) as part of Data Axle's corporate family. Listed in privacy policy as affiliate.
• Exact DatacoreOthersSalesgenie unifies Data Axle USA business and consumer data with Exact Data experts, a data buying platform. Exact Data is Consumer Base LLC dba Exact Data, a subsidiary of Data Axle.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ZoomInfo: Leading B2B contact and company data platform with strong sales intelligence and intent capabilities. Most direct large-scale competitor to Salesgenie's B2B data offering, with similar subscription SaaS model.
• Apollo.io: AI-powered sales intelligence and engagement platform with a large B2B contact database. Competes directly with Salesgenie for SMB and mid-market sales prospecting customers with a modern PLG experience.
• Lusha: B2B contact data platform focused on direct dials and emails, popular with SDRs and SMB sales teams. Closely comparable to Salesgenie's core sales-prospecting use case.
• Seamless.AI: Real-time AI-powered B2B contact search engine. Competes with Salesgenie on data freshness and lead generation for sales teams, targeting similar SMB and mid-market customers.
• D&B Hoovers: Enterprise-grade B2B sales intelligence platform backed by Dun & Bradstreet's global database. Directly comparable to Salesgenie's business records offering with broader international coverage.
• RocketReach: Self-serve B2B contact and company lookup platform popular with recruiters and sales reps. Direct competitor at the lower-priced SMB tier where Salesgenie is strongest.
• UpLead: B2B lead generation platform with real-time email verification and prospecting tools. Closely comparable to Salesgenie on SMB-targeted data subscriptions and credit-based pricing.

Broad incumbents

• LinkedIn Sales Navigator: Sales prospecting tool from LinkedIn leveraging its professional network as a data source. Competes with Salesgenie for B2B prospecting budgets but as part of LinkedIn's broader professional platform.
• HubSpot: Full CRM and marketing hub with built-in contact data and prospecting features. Competes indirectly with Salesgenie's lead management and marketing services offerings as a broader platform incumbent.

Emerging players

• Adapt (formerly Datanyze): B2B sales intelligence platform combining contact data with technographic and firmographic insights. Comparable to Salesgenie on sales-prospecting use cases with a more modern, intent-focused feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Salesgeniebydataaxle
• LinkedInlinkedin.com/company/salesgenie
• Xx.com/salesgenie_team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesgenie