What ateliers de la roche does

Atelier De Roche is a privately held French artisan carpentry and interior-fitting business headquartered in L'Argentière-la-Bessée (Hautes-Alpes), founded in 2009 by Laurent Pontvianne, who brings over 20 years of combined metal-and-wood craftsmanship experience. The firm designs, fabricates, and installs bespoke interior elements for residential and small commercial clients, with a product portfolio that includes custom kitchens and bathrooms, windows and shutters (wood, aluminum, mixed, PVC, with double/triple glazing), interior and exterior doors, staircases combining wood, metal, and glass, and made-to-measure fittings such as wardrobes, ski rooms, parquet flooring, wall cladding, and tables. Technical capabilities rest on a CNC machining center and an in-house design office producing 3D visualizations for client previews, supplemented by recurring collaborations with a local metalworker and a network of plumbers, electricians, painters, and tilers to deliver turnkey renovations. RGE certification (Reconnu Garant de l'Environnement) qualifies the firm for French energy-efficiency window installations.

The company operates a sales-led, direct-to-consumer go-to-market focused on the Briançon / Serre-Chevalier region of the Southern French Alps, with prospects visiting the workshop by appointment and receiving bespoke quotes per project. Revenue is generated entirely from one-time custom projects (project-based, pay-as-you-go pricing) with no recurring contracts or publicly disclosed pricing, and no external investors, parent company, or funding rounds are present in the record. Marketing relies primarily on local word-of-mouth and a website portfolio rather than paid acquisition. Customer segments center on residential property owners seeking premium mountain-style interiors, with occasional small retail and hospitality projects (e.g., Plantivore-Eygliers retail fit-out, Aravet-Serre-Chevalier kitchen project managed with Déco-né-sens).

Name

ateliers de la roche

Legal name

Atelier De Roche

Website

https://atelierderoche.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Atelier De Roche is a French artisan carpentry firm that designs, fabricates, and installs bespoke woodwork, kitchens, windows, doors, staircases, and interior fittings for residential and small-business clients in the Briançon and Serre-Chevalier region of the Southern Alps.

Ownership category

akta.pro rank

Product category

Custom Carpentry & Bespoke Joinery

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Interior Doors (IMADAIAB)

Keywords

• Custom carpentry services
• Bespoke joinery
• Interior woodwork design
• Custom kitchen fabrication
• Bespoke staircase manufacturing

Headquarters

HQ city

L'Argentière-la-Bessée

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Interior Design and Fabrication: Project-based revenue from designing, manufacturing, and installing custom interior elements including kitchens, bathrooms, staircases, doors, windows, and furniture. Revenue is generated through one-time custom projects rather than recurring contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Atelier De Roche designs, fabricates, and installs custom woodwork, joinery, and interior fittings for residential and small commercial clients in the French Alps. Core offerings include bespoke kitchens and bathrooms, custom windows and shutters, interior and exterior doors, staircases combining wood/metal/glass, and tailored interior fittings such as wardrobes, ski rooms, parquet flooring, and custom furniture.

Product overview

Atelier De Roche is a custom carpentry and interior fitting business based in L'Argentière-la-Bessée, serving Briançon and Serre-Chevalier in the French Alps. Founded over 20 years ago by Laurent Pontvianne and now supported by a team of over 10 people, the company offers a comprehensive portfolio of bespoke wood products and interior fittings: Cuisines & Bains (custom kitchens and bathrooms), Fenêtres (windows and shutters in wood, aluminum, mixed, and PVC with double/triple glazing), Portes (interior and exterior doors), Escaliers (custom staircases in wood, metal, and glass), and Agencements (interior fittings including wardrobes, ski rooms, tables, parquet, and wall cladding). Products range from traditional to contemporary design, with materials including oak, larch, pine, and combinations with metal and glass. The company operates a workshop with CNC machining capabilities and an in-house study office.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Déco-né-sensminorStrategic or Co-development PartnerProject management partnership for interior design projects such as the Aravet-Serre-Chevalier project. Déco-né-sens provides architectural coordination while Atelier De Roche handles custom wood fabrication and installation.
• Local Metalworking SpecialistminorStrategic or Co-development PartnerRegular collaboration with a metalworker (métallier) to incorporate contemporary metal elements into staircase and interior designs, adding modern touches to traditional wood craftsmanship.
• Local Trade Professionals (Plumbers, Electricians, Painters, Tilers)minorImplementation/ SI/ Consulting PartnerNetwork of trusted local contractors including plumbers, electricians, painters, and tilers who collaborate on complete renovation projects to deliver turnkey solutions to clients.

Scale indicators3 records

Recent moves5 records

Direct peers

• Mobalpa: Mobalpa is a major French manufacturer and retailer of custom kitchens, bathrooms, and interior storage solutions. Comparable because it offers bespoke kitchen and bathroom design and installation to residential customers, directly overlapping Atelier De Roche's core product categories, though at much larger national scale.
• Cuisines AvivA: Cuisines AvivA is a French kitchen retailer/franchise network offering custom-designed kitchens for residential customers. Comparable because it competes in the same designed-to-measure kitchen segment with national reach, serving homeowners seeking personalized kitchen solutions similar to Atelier De Roche's offering.
• Arthur Bonnet: Arthur Bonnet is a long-established French custom kitchen manufacturer founded in 1927, offering bespoke kitchen design and installation. Comparable because it competes in the same premium custom kitchen segment targeting French residential property owners seeking made-to-measure solutions.
• Cuisinella: Cuisinella is a French kitchen retailer (Schmidt Group subsidiary) selling custom and semi-custom kitchens through a national franchise network. Comparable because it offers designed-to-fit kitchens with similar materials (wood, stone-effect worktops) and serves residential customers in regional markets across France including alpine areas.
• Perene: Perene is a French custom kitchen and bathroom brand (Fournier Group) focused on upscale made-to-measure projects. Comparable because it targets the same premium residential customer segment seeking bespoke interior solutions, particularly in renovation contexts similar to Atelier De Roche's alpine chalet projects.
• IXINA France: IXINA is a French kitchen retailer specializing in custom kitchen design and installation with national showroom coverage. Comparable because it serves the same residential customers seeking designed kitchens with choice of finishes and worktops, directly overlapping Atelier De Roche's kitchen and bathroom offering.

Broad incumbents

• Schmidt Groupe: Schmidt Groupe is one of Europe's largest kitchen manufacturers with operations in France under the Schmidt and Cuisinella brands. Comparable because it serves the same French custom kitchen market with showrooms across the country, though at much larger scale and with broader product portfolios than Atelier De Roche's bespoke workshop model.
• Lapeyre: Lapeyre is a major French home renovation retailer offering windows, doors, and interior fittings. Comparable because it directly overlaps with Atelier De Roche's window and door product categories and serves French residential renovation customers, though via mass-market retail rather than bespoke artisan fabrication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ateliers de la roche