What Perene does

Perene is a French interior design and bespoke fitted-furniture brand operating under the Fournier Group (FOURNIER SAS), headquartered in Thônes, France. The company specializes in customized interior fittings and full home renovations, with core product lines including custom kitchens (Cuisines sur mesure), custom bathrooms (Salles de bains sur mesure, including the Calypso concept), custom wardrobes (Dressings sur mesure), and complete renovations (Rénovations totales). Each project is built around a curated palette of more than 2,000 colors and exclusive shades, and Perene complements its fittings with a curation of premium French decoration brands (DCW Editions, Petite Friture, Elitis, Laruche Paris, RedEdition, Ressource, Maison Dada, Isidore Leroy).

Perene distributes through a network of approximately 80 boutique-studios across France, each staffed by a specialized interior designer called an agenceur who guides clients from concept through installation. The company sells primarily to affluent individual homeowners undertaking bespoke residential projects, with project budgets published on the website ranging from €25,000 to €275,000. A secondary B2B channel serves professional architects and interior design studios (e.g., CS Architecture, Dariel Studio) on joint renovation commissions. Brand-building is anchored by the 'Les Agenceurs' websérie, the 'Talents d'Archi' national student competition with Ynov Campus, and an active franchise recruitment program ('Ouvrir une boutique').

The revenue model combines one-time bespoke project revenue (kitchens, bathrooms, dressings, full renovations), decoration product sales through partner brands, credit-sale financing solutions offered to clients, and franchise/licensing fees from the boutique network. Perene is a private brand with no public listing, no disclosed funding rounds, and no M&A activity in the source data; it is part of the diversified Fournier Group.

Name

Perene

Legal name

FOURNIER SAS

Website

https://perene.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perene is a French bespoke interior design and fitted-furniture brand operating ~80 boutique-studios across France, serving affluent individual homeowners and selected B2B architecture partners with custom kitchens, bathrooms, dressings, and full renovations.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Bespoke Interior Design and Fitting: Perene's core revenue stream comes from designing and manufacturing custom interior fittings (cuisines, salles de bain, dressings, suites parentales, bibliothèques). Each project is unique, billed based on scope, materials, and square footage. Projects seen on the site range from €25,000 to €275,000 envelopes.
2. Decoration Product Sales: Perene enables its customers to purchase a curated selection of partner brand decorative products including wallpapers, paints, fabrics, lighting, rugs, seating, and decorative objects directly through its boutiques, providing a commission or margin on these sales.
3. Financing Solutions: Perene offers financing solutions for customers (credit sale) with example calculations shown on project pages (e.g., 30% deposit, monthly payments over 30-72 months at 6.9% TAEG), generating interest income or partnership fees with financial partners.
4. Franchise / Boutique Licensing: Perene operates a franchise model with approximately 80 boutiques across France. Individual entrepreneurs open Perene boutiques under franchise agreements, suggesting franchise fees and royalties as a revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perene designs, manufactures, and installs bespoke interior fittings and custom furniture for private residences across France. Operating through a network of approximately 80 boutique-studios, each staffed by a dedicated interior designer (agenceur), the company delivers end-to-end interior architecture projects covering kitchens, bathrooms, wardrobes, master suites, libraries, and full home renovations, with access to a curated palette of more than 2,000 colors and exclusive shades.

Product overview

Perene is a French interior design company operating approximately 80 boutiques across France, specializing in bespoke interior design for residential properties. The company offers a unified design-and-build service combining interior architecture, custom manufacturing, and decoration. Its core product portfolio includes custom kitchens (Cuisines sur mesure), bathrooms including the Calypso concept, wardrobes/dressings, and complete home renovations. The Studio Perene collection provides signature furniture elements. All offerings are delivered through a network of trained interior designers (agenceurs) who manage projects from initial concept through final decoration. Perene also operates branded content initiatives including the 'Les Agenceurs' web series and the 'Talents d'Archi' competition with Ynov Campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisines sur mesure (Custom Kitchens) Bespoke high-end kitchen design and manufacturing service tailored to client preferences, combining personalized layouts (island, U-shaped, L-shaped), premium materials (wood, marble, ceramic, Fenix, stainless steel), and integrated appliances. Offers 1,640 color options ranging from contemporary to classic styles.
• Salles de bains sur mesure (Custom Bathrooms) Bespoke bathroom design service focused on wellness and relaxation, including customized vanities, bathtubs (island and corner models), walk-in showers, and complete bathroom furniture. Materials include wood, glass, lacquer, and specialty finishes like Corian and Quaryl.
• Dressings sur mesure (Custom Wardrobes) Custom wardrobe and storage design service that maximizes space utilization. Features include integrated lighting, hidden doors, and personalized configurations tailored to client preferences and room aesthetics.
• Rénovations totales (Complete Renovations) Full interior renovation service including architectural design, project management, bespoke fittings, and decoration. Accompanies clients from initial concept through final decoration, handling everything from structural work to furniture selection.
• Décoration (Decoration Services) Decoration consulting and curated shopping service provided by Perene's interior designers. Includes sourcing of wallpapers, paints, fabrics, lighting, rugs, furniture, and decorative objects from premium partner brands.
• Collection Studio Perene Signature collection of bespoke furniture and architectural elements including sculptural libraries, glass display cabinets, and custom storage solutions, emphasizing clean lines and minimalist design integrated with Perene's overall interior philosophy.
• Calypso Proprietary bathroom furniture concept with organic curves and sensual lines, offering infinite customization through combinations of colors, materials, and finishes using Fenix and lacquer. Available as single unit, duo configuration, or symmetrical/asymmetrical pairings.

Quantifiable outcome

• Over 2,000 color shades and exclusive tints available for bespoke interior projects
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ynov CampuscoreStrategic or Co-development Partner · 1 January 2026Perene partners with Ynov Campus on the national 'Talents d'Archi' competition for interior architecture students and high school seniors. The competition, now in its 2026 edition, invites participants to design innovative living spaces. The grand final was held at the Maison de l'Architecture in Paris on May 21, 2026. Winner Imane Hassane ('Spacio Temporelle') is working with Perene's Innovation and Design teams to create a full-scale prototype.
• DCW EditionsminorGTM or Marketing PartnerDCW Éditions is an editor of high-quality lighting products featured in Perene project showcases and selected as part of decoration packages for clients. Featured products include the 'Here Come the Sun' suspension and 'Broche L' brass suspension.
• Petite FritureminorGTM or Marketing PartnerPetite Friture creates singular and engaged design collections of furniture, lighting and objects featured in Perene interior projects and decoration recommendations.
• ElitisminorGTM or Marketing PartnerElitis is an editor of high-end fabrics, wallpapers and rugs whose collections are recommended by Perene agenceurs as part of decoration projects. Featured in projects including rugs and wallpapers in various collections.
• Laruche ParisminorImplementation/ SI/ Consulting PartnerLaruche Paris is a steel workshop producing interior glass partitions and steel-framed windows ('verrières') crafted by companion artisans. Featured in custom partition projects including a bronze-patinated mirror verrière for a Perene client.
• RedEditionminorGTM or Marketing PartnerRedEdition is a creator of design furniture embodying the French art de vivre through sophisticated collections. Featured in dining room and living room projects, particularly caned chairs and design furniture.
• RessourceminorGTM or Marketing PartnerRessource is a French pioneer brand in decorative wallpapers and high-end decorative paints, whose products are available through Perene boutique decoration services.
• Maison DadacoreStrategic or Co-development PartnerMaison Dada is a design furniture brand whose founder collaborated with Perene and Dariel Studio on the renovation and decoration of her Parisian atelier. Products from Maison Dada are featured in Perene project showcases, and the brand is referenced as a key decoration partner.
• Dariel StudiocoreStrategic or Co-development PartnerDariel Studio, a multi-award-winning interior architecture firm founded in 2006 in Shanghai by Thomas Dariel, collaborated with Perene on a theatrical renovation project — transforming a Parisian atelier into a theatrical setting for Maison Dada's brand universe. The project covered renovation, fitting, and decoration of kitchen, living room, bathroom and dressing.
• CS ArchitecturecoreStrategic or Co-development PartnerCS Architecture commissioned Perene for the complete bespoke fitting and decoration of Villa Montana, a 350m² high-end seasonal rental property in Saint-Tropez. Perene designed all rooms including kitchen, living, dining, and spa areas in a Mediterranean, harmonious spirit.
• Isidore LeroyminorGTM or Marketing PartnerIsidore Leroy is a wallpaper editor whose collections (e.g., 'Panoramique Eternelles') are featured in Perene interior projects as part of decoration recommendations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BoConcept: Danish design furniture brand with a global franchise showroom network offering customizable interior solutions. Comparable to Perene in franchise-led showroom distribution of customizable interior products targeting affluent homeowners.
• Cuisine Plus: French custom kitchen franchise retailer with showrooms across France. Comparable to Perene in bespoke kitchen design and showroom-led franchise distribution.
• Cuisinella: French custom kitchen and storage brand with a network of franchise showrooms across France. Comparable to Perene in showroom model, custom kitchen scope, and franchise distribution.
• Schmidt Groupe: Major French bespoke kitchen, bathroom, and storage manufacturer with a large national showroom network in France and international presence. Highly comparable to Perene in custom fitted furniture and showroom-led B2C delivery.
• Lapeyre: French home renovation specialist offering windows, doors, kitchens, bathrooms, and interior fittings through a national branch network. Comparable to Perene in residential renovation and bespoke interior fittings targeting French homeowners.
• Mobalpa: French manufacturer of bespoke kitchens, bathrooms, and storage with a national showroom/retail network. Closest direct comparable to Perene in product scope (custom kitchens, bathrooms, dressings) and French franchise/sales model.
• Arthur Bonnet: French bespoke kitchen manufacturer with a network of franchise showrooms across France. Direct comparable to Perene in custom kitchen manufacturing, showroom-led B2C model, and franchise distribution in France.
• Ixina: French bespoke kitchen brand operating through a franchise showroom network across France. Overlaps with Perene on custom kitchen design, showroom-led sales, and franchise GTM model.

Broad incumbents

• Maisons du Monde: French home furniture and decoration retailer with a national store network and strong brand. Adjacent comparable to Perene in French home decoration market and store-led distribution, though more mass-market and product-led vs. Perene's bespoke service-led model.
• Roche Bobois: French luxury furniture brand with international showroom network offering high-end design furniture and interior design services. Comparable to Perene in premium French interior design positioning and bespoke offering, though broader in furniture and global in scope.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Perene_orange

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perene